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24/7 Real Media and Omniture Increase Value of Advertising Inventory Using Publisher-Side Integrated Platform

Otilia Otlacan | October 21, 2009 | 3 Comments

Dominion Enterprises Deploys New Service from Omniture and 24/7 to Serve Visitors More Relevant Ads; Joint Solution Combines Online Analytics with Publisher-side Ad Management OREM, Utah & NEW YORK – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and 24/7 Real Media Inc., a WPP company (NASDAQ: WPPGY) and a leader [...]

24/7 Real Media Upgrades Open AdStream with Multiple Productivity Enhancements

Otilia Otlacan | September 30, 2009 | 2 Comments

Quarterly Software Updates Providing Publishers with Leading Ad Serving Technology Developments NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, released the latest product innovations to Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.3 introduces several [...]

24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA

Otilia Otlacan | March 11, 2009 | 0 Comments

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]

Brightcove Extends Online Video Platform with Global Partner Ecosystem

Otilia Otlacan | December 8, 2008 | 0 Comments

Leading Technology, Distribution and Solution Providers Join Brightcove Alliance CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through [...]

24/7 Real Media Launches Open AdStream 7.0 for Comprehensive Ad Management

Otilia Otlacan | October 3, 2008 | 2 Comments

Award-Winning Platform Upgrades with Intuitive New Interface and Additional Applications for Every Type of Publisher NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open [...]

24/7 Real Media Adds Performance Tracking Functionality to Open AdStream

Otilia Otlacan | September 19, 2008 | 0 Comments

Publishers Gain Valuable Insight into Audience Behavior for Maximizing Revenue Opportunities NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream® ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help [...]

24/7 Real Media Introduces Open AdStream for Vertical Network Management

Otilia Otlacan | August 28, 2008 | 0 Comments

NEW YORK – August 27, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new application for its Open AdStream® ad management platform to provide more control for vertical network owners across every site they operate. Open AdStream can be used for total network management, with the tools and [...]

Ad Ops Daily Brief: August 25 2008

Otilia Otlacan | August 25, 2008 | 2 Comments

- Epic Advertising named to the Inc. 5000 list of fastest growing companies Epic Advertising joins a select group of companies identified by Inc. for this award. Epic has realized a four-year growth rate of 118% on a high revenue base (in the nine figure range in 2007). With revenues significantly higher than all but [...]

24/7 Real Media Adds MultiSite Functionality to Open AdStream for Enhanced Management and Flexibility

Otilia Otlacan | June 20, 2008 | 0 Comments

NEW YORK – June 17, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced new MultiSite functionality for Open AdStream® that delivers easier trafficking, reporting and inventory access to publishers operating multiple Web sites. This enhanced platform enables Web publishers with multiple sites and accounts to simplify management and increase [...]