Pangis has spent most of her career at 24/7 Real Media, in two separate stints. Between the two, she received her MBA and worked at a technology start up. As Director of Global Deployment and Business Integration, she oversaw all global projects and the coordination of joint venture expansions, mainly in Asia. Nicolle coordinated the opening of DTSI, a joint venture between 24/7 Real Media and Dentsu in Korea. When 24/7 Real Media was acquired by WPP in 2007, Pangis led the team that ensured the company was properly integrated into the WPP ecosystem.

In running Global Media and Technology Product Management since 2007, Nicolle has overseen the launch of five new versions of the company’s proprietary ad serving technology, Open AdStream®; numerous partnership agreements and integrations and most recently the launch of 24/7 Connect and 24/7 Real Media’s real-time bidding capabilities.

“I am delighted to be moving into this new role and leading the expansion of our footprint in Europe and the U.K.,” said Pangis. “The landscape of digital marketing has become very complex and I look forward to working with our clients to grow their revenue opportunities by leveraging the impressive single platform solution we’ve developed over the past several years for publishers and advertisers.”

Pangis holds a Bachelor of Science in Communication from Boston University and an MBA in Strategic Management and Marketing from Rutgers Business School. An active member of the IAB, she was instrumental in creating the IAB Networks and Exchanges Guidelines and currently serves as co-chair for the review and enforcement of these Guidelines in the industry.

Her new role is effective immediately.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – 24/7 Real Media, Inc., WPP’s ad technology company, announced the availability of real-time bidding (RTB) within its proprietary ad management technology, Open AdStream®. With this new capability, 24/7 Real Media delivers the first enterprise-level technology solution that enables real-time bidding within a single ad management platform driving increased yield and superior control.

24/7 Real Media’s new RTB capabilities allow a publisher to put its inventory into a single ecosystem that dynamically allocates revenue and delivers optimal yield. This unique capability differentiates Open AdStream from other platforms in the marketplace today by allowing the publisher to filter and assign value to biddable inventory based on audience and context unlike other systems that require publishers to segment specific inventory for RTB. 24/7 Real Media’s new capabilities also give advertising clients a simple solution for bidding on premium, first-tier inventory from a trusted, accountable source.

“At 24/7 Real Media, we are always looking to innovate in ways that help our clients recognize new revenue opportunities,” said David J. Moore, Chairman, Founder and CEO at 24/7 Real Media. “By enabling publishers to open up their inventory for real-time bidding in a controlled way, we enhance the publisher’s ability to identify the actual worth of each segment of inventory on their site. Similarly, advertisers are guaranteed quality inventory from a biddable environment, where their messages are most likely to resonate with online users.”

Open AdStream’s real-time bidding technology provides publishers new opportunities for more revenue with less risk, serving ads to a new bidder only if it beats an earlier price or set floor. Unlike ad exchanges in the market today, 24/7 Real Media’s Open AdStream provides access for real-time bidding within a single decision engine. By using a singular system, instead of integrations between multiple systems, the experience for the users viewing the ads is improved due to faster page loading speeds and there are far less complexities for publishers managing their inventory. Publishers will receive only one report for all inventory sold and their cost is reduced because fewer calls are made by the ad server.

“The addition of real-time bidding to our technology platform allows publishers to surface inventory through RTB in the same way they leverage reserved inventory to ensure the highest yield on each impression,” said Nicolle Pangis, EVP, Product Management Global Media and Technology at 24/7 Real Media. “For advertising clients looking for a way to bid on top-tier inventory, we provide a simple, intuitive and accountable means for them to do so.”

Not only will this technology power publishers working with 24/7 Real Media, but it will also serve clients of the Media Innovation Group (MIG) and GroupM’s Xaxis through a connection to WPP’s proprietary DSP technology.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – 24/7 Real Media announced its new offering, 24/7 Connect: an exclusive pipeline between digital advertising spend and premium inventory. With the 24/7 Connect offering, 24/7 Real Media expands upon its proprietary technology platform, Open AdStream®, to facilitate relationships between world-class advertisers and premium publishers for mutual benefit. On the sell-side, publishers gain a single point solution for campaign and deal management, with seamless ad management integration through Open AdStream, an intuitive user interface and no retagging necessary. On the buy-side, agencies and advertisers gain full-service access to premium publisher inventory and audiences. As a WPP company, 24/7 Real Media is uniquely positioned to bring this automated technology offering to market and service clients who are navigating both sides of the ever-changing but consistently fragmented buying equation.

“24/7 Real Media is constantly looking for ways to improve online advertising opportunities for both advertisers and publishers,” said Nicolle Pangis, EVP Product Management, Global Media and Technology at 24/7 Real Media. “We saw the market need to create a direct connection between advertisers and agencies looking for premium inventory opportunities for their campaigns, and publishers who want brand-safe creative to monetize their high quality sites and valuable audiences. We are bringing together both buyer and seller in a way that benefits both parties with 24/7 Connect. Most importantly, we are the first in the industry to offer a technology solution with transparency and premium opportunities with a focus on brand safety.”

Open AdStream publishers make their premium inventory available through 24/7 Connect and leverage 24/7 Real Media’s strong industry, advertiser, and agency relationships to expand revenue opportunities for their site. Publishers have the ability to input and categorize site and audience data for enhanced revenue opportunities.

“24/7 Real Media’s Open AdStream technology brings enormous value to our clients.” said Adam L. Soroca, Chief Product Officer & General Manager of Jumptap, the leader in targeted mobile advertising. “24/7 Connect enables Jumptap’s top brands and agencies direct access to plan against our premium mobile inventory and audiences. 24/7 Connect makes mobile media planning as easy and familiar as online, while accelerating our ability to make data driven insights.”

Likewise, advertisers and agencies using 24/7 Connect gain access to premium Open AdStream publisher inventory on which to run brand-safe campaigns and engage target customers. Advertisers and agencies can select the specific premium inventory appropriate for their campaign objectives. 24/7 Connect helps advertisers and agencies to achieve brand engagement with limited expenditure through advanced technological automation.

With advanced opportunities to understand and optimize performance, 24/7 Connect closes the gap between online publishers and advertising dollars.

To learn more about 24/7 Connect, please visit http://www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – 24/7 Real Media’s Global Web Alliance of high quality publisher websites is one of the first 17 ad networks & exchanges to certify against the IAB Networks & Exchanges Quality Assurance Guidelines (QAG). The guidelines are an IAB initiative — steered by 24/7 Real Media’s Chairman, Founder and CEO, David J. Moore during his tenure as IAB Chairman — to provide greater transparency and build trust in the marketplace. Additionally, Nicolle Pangis, SVP, Product Management, Global Media and Technology at 24/7 Real Media, sits on the Steering Committee that helped create the guidelines.

This certification program is the first of its kind in the industry, striving to promote standardization and quality assurance in media buys on ad networks and exchanges. Certified networks receive a compliance seal from the IAB, which ensures that the company adheres to the only industry-established standards as outlined by the IAB QAG, finalized in June 2010.

24/7 Real Media underwent detailed guidelines training, conducted an intensive internal audit, and assigned a compliance officer to meet the stringent criteria set forth in the IAB’s Quality Assurance Guidelines. Compliant networks also agree to conduct quarterly internal tests of network inventory and media buys to maintain these quality standards.

With an official launch on April 4, 2011, the IAB announced 17 inaugural companies, including 24/7 Real Media, that achieved certification.

24/7 Real Media is a leader in digital advertising quality assurance initiatives, which will give marketers the confidence that their advertising will be displayed in a brand-safe environment. The IAB guidelines enhance marketers’ control over the placement and context of advertising, build brand safety and clarify the networks and exchanges marketplace by standardizing the information provided to advertisers. The Ad Network & Exchange Certification Program is the only industry-endorsed certification program that exists today. Marketers working with networks and exchanges should check to see if they are IAB compliant, in order to begin providing this value to the brands that they represent.

To learn more about 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com

24/7 Real Media: The Science of Digital Marketing

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – 24/7 Real Media is pleased to announce the release of Open AdStream® 11, its proprietary ad management technology platform that provides publishers with flexibility, control and the tools they need to streamline ad management operations and drive value and revenue from their inventory. Online advertising is estimated to reach $11.06 billion for the overall display market in the US in 2011 and it continues to grow at a fast pace — especially online video advertising, which is expected to grow 45 percent to $2.1 billion in the US in 2011, according to Barclays Capital. The release of Open AdStream 11 provides Web publishers with the capabilities to participate in the upswing of growth in display and video advertising.

New Features Include:

* New Video Capabilities
o IAB VAST 2.0 compliance and video template and reporting enhancements
o New Creative Library
* Targeting & Optimization Enhancements
o Psychographic targeting with Mindset Media®
o Optimization of campaign inventory by site
* Workflow Developments
o Deeper third-party CRM integration workflow
o Simplified workflow and usability

Open AdStream 11 enables publishers to further maximize revenue across all platforms and mediums and demonstrates 24/7 Real Media’s continued commitment to add advanced functionality and quickly incorporate market and client priorities and requirements with each new release.

Open AdStream 11’s new video capabilities not only empower publishers to expand monetization of more engaging video ad inventory, it also allows publishers to track, monitor and analyze the success of video campaigns running on their sites. In the evolving video space, Open AdStream 11 is built to support various emerging advertising opportunities in display, rich media and video advertising. This flexibility will provide the support that publishers need to begin and enhance video delivery, integrate with third-party platforms and much more.

Always a proponent of responsible advertising, 24/7 Real Media has upgraded Open AdStream to support the IAB Standard VAST 2.0 compliance, providing optimal tracking of companion ads and other ad elements as well as multi-part creative in-video campaigns. The support of VAST 2.0 enables efficient setup and implementation of video campaigns.

“This release demonstrates our commitment to constant innovation within our Open AdStream technology,” said Nicolle Pangis, SVP, Product Management, Global Media and Technology at 24/7 Real Media. “Open AdStream enables publishers to seamlessly incorporate video with display ad management, to offer advertisers compelling avenues for engagement and advanced insights into performance, which really drives value.”

Psychographic targeting through Mindset Media®, part of Meebo, Inc., is featured as one of 24/7 Real Media’s targeting solutions, which also includes, search retargeting, geodemographic, content, behavioral, retargeting and custom. Many of these can be combined to form an almost limitless number of specific targeting options that can be delivered to any digital medium. Using Mindset Media, marketers can target users based on 21 personality traits that drive buyer behavior and brand choice across a broad range of consumer goods and services. Mindset targeting enables publishers to deliver online users with the Mindsets that matter to brands.

By integrating all of the vital and progressive capabilities in one platform, Open AdStream gives website publishers a quantum leap forward in productivity, facility and potential. Open AdStream is the only ad management system that combines the technologies, services and business intelligence that publishers need most to improve results, maximize revenue and lower operational costs. From website analytics and targeting, to video and rich media capabilities and contract management, Open AdStream brings publishers a complete advertising management system, empowering them to better manage their ad delivery with ease and efficiency.

To learn more about 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – This year, almost 30 percent of the entire U.S. population will access the mobile Web, according to eMarketer. That’s about 100 million people that marketers have the opportunity to reach with relevant advertising on their phones- wherever they are. So it is fitting that headlining the third release of Open AdStream® in 2010, 24/7 Real Media’s robust ad management technology platform for Web publishers, is advanced mobile ad management integrated with display as well as enhanced rich media and video management. These enhancements enable publishers to further maximize revenue across all platforms and mediums and demonstrate 24/7 Real Media’s continued commitment to add advanced functionality and quickly incorporate client feedback with each new release of Open AdStream.

“The mobile enhancements are derived from working closely with our clients and staying ahead of industry trends to bring additional functionality to Open AdStream in order to provide more seamless targeting, delivery and reporting capabilities for mobile advertising across multiple platforms,” said Nicolle Pangis, SVP Product Management, Global Media and Technology at 24/7 Real Media. “With Open AdStream, clients are positioned to leverage the opportunities arising in mobile advertising and monetize their inventory no matter what platform their audiences view content on.”

The new functionality supporting emerging advertising opportunities will provide a strong foundation to begin and enhance mobile, video, rich media and multiplatform ad management. Open AdStream can support a publisher’s need and desire to expand its advertising management to a multitude of devices, including mobile phones, e-readers, IPTV, kiosks, seat backs and more.

New Features Include:

Updates to Mobile Functionality

New targeting criteria, reports and inventory
Deliver and report on the device type, manufacturer, device groups, OS, and more
Mobile devices such as iPhone, Blackberry, Android, iPad and other e-readers are supported

Rich Media Foundry Innovations

Inclusion of robust, turn-key, rich media formats
New Custom Zone Targeting Option

Design and manage customized zip code zones for more refined geographic targeting
Open AdStream’s technology platform, including mobile, multiplatform, Rich Media Foundry and the most advanced targeting, enables Web publishers to monetize inventory, driving maximum revenue. From website analytics and targeting, to video and rich media capabilities and contract management, Open AdStream brings publishers a complete advertising management system, empowering them to better manage their ad delivery with ease and efficiency.

To learn more about 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced the promotion of two of the company’s top executives to new leadership roles. These seasoned executives will continue to enhance 24/7’s award-winning services for advertisers and publishers and drive the company’s strategic international expansion forward.

Jon Greenwood is promoted to Senior Vice President and General Counsel. In that capacity, Mr. Greenwood is responsible for the Company’s global corporate and legal strategy, including corporate development, global partnerships, privacy policy, litigation, and compliance matters. Most recently, Mr. Greenwood played a pivotal role representing the Company’s interests in the industry-wide debate balancing principles of data usage and consumer privacy. Following WPP’s acquisition of 24/7 Real Media in July 2007, he served as an executive point person for the integration of the organizations. In addition to his legal and corporate development roles, Mr. Greenwood will continue to undertake all responsibilities related to his prior position as Corporate Vice President, Global Operations including, Recruiting, CRM and Business Intelligence Systems, Intranet, IT Security, Training, and MIS.

Nicolle Pangis has been promoted to Senior Vice President, Global Product Management. In her new role, Nicolle is responsible for the overall health and growth of 24/7 Real Media’s global media and technology businesses. Ms. Pangis works directly with the global team and partners to develop the overall product lines and strategic direction of the two divisions. Immediately prior to her current role, Ms. Pangis was the Vice President of Product Management, Global Media and Technology. Before that, she held the position of Director of Global Deployment and Business Integration, responsible for all global projects and coordination of joint venture expansions, mainly in Asia. Ms. Pangis coordinated the opening of DTSI, a joint venture between 24/7 Real Media and Dentsu, one of the largest advertising agencies in Asia.

“We are delighted to announce the promotions of these top executives, whose proven leadership has kept 24/7 Real Media at the forefront of digital marketing innovation and services,” said 24/7 Real Media’s CEO Jonathan Hsu. “Jon and Nicolle both bring exceptional experience to their respective positions, and their strategic guidance will be essential as we continue expanding internationally and growing our customer base of top-tier advertisers and publishers.”

To learn more about 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

LONDON – 24/7 Real Media, Inc. and Maxifier, a division of Magenta Technology Ltd., won the Ad Technology Platform award for Maxifier, the 24/7 Real Media Open Ad Stream Optimization Module. The category was competitive, with seven other companies shortlisted at the Association of Online Publishers’ (AOP’s) ninth Digital Publishing Awards on June 10.

The new category was introduced this year to recognize the crucial role played by ad technology providers in driving digital publishers’ revenue forward.

Open AdStream Optimization, powered by Maxifier, provides clients with heightened capabilities to increase revenue and performance from inventory and prioritize online advertising campaigns. This seamless integration of Open AdStream and Maxifier provides publishers with actionable insight into current and forecasted performance, driving increased profits and online advertising results.

The panel of judges stated that the offering is “an innovative new product bringing standout results, and providing media owners with a high level of clarity and precise executions.”

“Publishers need the most advanced tools to drive revenue by managing individual campaigns in tandem with the entire campaign portfolio across all of their websites. The strength of Open AdStream Optimization, powered by Maxifier, greatly enhances and prioritizes their decision-making capabilities,” said Nicolle Pangis, Senior Vice President, Product Management, Global Media and Technology for 24/7 Real Media. “This furthers our objective of providing customers with the most innovative technology so they can yield the most revenue from their Web properties.”

“Maxifier increases the value and optimizes the performance of publishers’ premium and Tier 2 inventory, covering all campaigns sold on a CPM, CPC and CPA basis. It is unique in providing new levels of optimization across an entire network. Maxifier empowers ad operations to make critical business decisions and enhances the value of inventory for both the publisher and the advertiser. It increases a publisher’s visibility and control over their own data, protecting Tier 1 and Tier 2 revenues, editorial content and their brand,” said Frank Lee, CEO of Maxifier.

For more information on 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

About Maxifier, a division of Magenta Technology Ltd.

Maxifier is a leading provider of optimization and business intelligence technology for premium publishers and vertical ad-networks. Maxifier increases on-line advertising revenues through optimizing all Tier 1 and Tier 2 inventory and providing enhanced visibility and reporting of current and future ad performance. Maxifier is a wholly owned division of Magenta Corporation, a UK based company and forms part of the Eurovestech (EVT) portfolio of companies, world leaders in optimization technology.

For more information on Maxifier please visit www.maxifier.com

About AOP

The AOP represents and champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting and pure online media – and the annual awards recognize and reward those businesses that strive further to grow and develop the sector.

For more information on AOP please visit www.ukaop.org.uk

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced Open AdStream® Optimisation powered by Maxifier. This unique technology provides Open AdStream users with heightened capabilities to increase revenue and prioritise online advertising campaigns. This technology allows publishers to seamlessly leverage Maxifier’s technology through Open AdStream, improving efficiency and providing actionable insight in order to drive more profitable campaigns.

OPTIMISE CAMPAIGN PERFORMANCE

Publishers using Open AdStream, 24/7 Real Media’s renowned ad management platform for the targeting and delivery of multi-channel digital advertising, can now maximise their overall inventory performance by managing all campaigns simultaneously or improving the performance of a particular campaign, taking into consideration placement, targeting, and creative levels. This solution gives publishers more visibility into their data and control over inventory performance, helping to improve in-house monetisation and trafficker efficiency.

Maxifier has a proven track record of improving customer retention for publishers and ad networks by providing increased performance on CPM campaigns and overall inventory yield by optimising campaigns based on revenue. These advancements enable publishers to experience a significant return on inventory.

“Integrating Maxifier into 24/7 Real Media’s Open AdStream provides a new level of performance visibility across the network and each campaign alike; and, of course, to our digital advertising business in general,” said Ed Couchman, Commercial Controller, Future & Digital Advertising, Channel 4. “There is no doubt it provides uplift in click performance, revenues, on-time delivery, and ultimately a better advertiser experience that guarantees repeat business and wins us new business.”

OPTIMISE AD OPERATIONS

Open AdStream Optimisation powered by Maxifier makes ad operations more intuitive through visibility into the performance details across all campaigns and forecasts of results from planned adjustments. Publishers are able to deliver more campaigns on time and with an even distribution of impressions over the course of each campaign. Publishers can also create their own measurement parameters that align with their business goals, factoring in the overall budget, CPM and eCPM, as well as agency and advertiser criteria, in order to prioritise their campaigns. This makes click-through rates, on-time delivery, and revenue easier to assess and optimise against.

“24/7 Real Media’s partnership with Maxifier creates a great synergy between two powerful technologies for publishers looking to maximise inventory performance,” said Frank Lee, Chairman and CEO of Maxifier. “The knowledge and control that Open AdStream users will gain from having visibility into performance across all campaigns will enable them to optimise results and increase value across their inventory.”

DRIVE HIGHEST YIELD TO WEB SITES

“Publishers need the most advanced tools to drive revenue by managing individual campaigns in tandem with the entire campaign portfolio across all of their Web sites. The level of visibility and control that this integration between Open AdStream and Maxifier provides will greatly enhance and prioritise their decision-making capabilities,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media. “This furthers our objective of providing customers with the most innovative technology so they can yield the most revenue from their Web properties.”

For more information on 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialised Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

About Maxifier

Maxifier is a leading optimisation technology for publishers and ad-networks. Maxifier increases on-line advertising revenues by significantly increasing ad-performance (click though rates, yield etc) and on-time delivery. It uses advanced proprietary technology to optimise every campaign simultaneously with sensitivity to the impact of each campaign’s optimisation on every other campaign. Maxifier is a wholly owned division of Magenta Corporation, a UK based company and forms part of the Eurovestech (EVT) portfolio of companies, world leaders in optimisation technology.

For more information on Maxifier please visit www.maxifier.com.

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology innovations with turn-key Omniture SiteCatalyst® integration and geodemographic data for enhanced ad targeting, all within one intuitive user interface.

INTEGRATION WITH OMNITURE SITECATALYST AND GEODEMOGRAPHIC TARGETING

Open AdStream 10 enables Web publishers to create more value from their inventory by leveraging unique integrations with external data partners for segmenting and targeting specific audiences. 24/7 Real Media’s partnership with Omniture allows Open AdStream 10 to seamlessly target and deliver ad messages directly to customized audience segments based on robust SiteCatalyst analytics data.

Publishers using Open AdStream 10 also have the ability to target audiences based on third-party geodemographic data, and receive inclusive inventory reports with forecast data and sophisticated audience segmentation reporting.

MULTI-PLATFORM DELIVERY AND IAB VAST-COMPLIANT

Founded upon the ability to manage digital advertising across virtually every medium and channel, Open AdStream 10 now offers new enhancements in video. The platform is compliant to the Interactive Advertising Bureau’s VAST standards for video ad management and provides enhanced capabilities in video trafficking, tracking and reporting. With ease of managing video creatives, and advanced analysis across multiple user interaction points, publishers have the flexibility to manage turn-key video advertising on their sites.

WORKFLOW ENHANCEMENTS

Open AdStream 10’s intuitive interface, with multiple new workflow enhancements, enables clients to easily navigate through the technology platform’s comprehensive set of features and functionality. With the advantage of streamlining ad management processes and improving productivity, publishers are empowered to even more easily maximize the monetization of their inventory.

“With Open AdStream’s intuitive interface and new optimization features, we are confident that every pixel of our ad space is contributing toward generating maximum revenue for our company,” according to Eileen Moroney, Director of Advertising Operations at Forbes Digital. “It’s clear that 24/7 Real Media designed the platform with their publisher customers’ business goals and productivity in mind.”

Regarded as the premier platform for targeting and delivering ads since its first release in 1995, Open AdStream delivered more than 780 billion ads across 43,000 Web sites in the past year alone. Continual upgrades to the Open AdStream platform have consistently set new standards for innovation. 24/7 Real Media has introduced significant technology updates to Open AdStream each quarter for the past three years, ensuring publishers always have access to the very latest technology developments in a rapidly evolving digital marketplace.

“Our flagship product Open AdStream not only offers the best-of-breed, industry-leading ad serving platform, but also gives publishers access to complementary technology and data partner integrations,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media. “This strategy has enabled our publisher clients to provide valuable offerings to their advertisers and engaging experiences for their visitors, generating the highest levels of profitability from every Web page.”

For more information on 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

SALT LAKE CITY – Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced several new solutions to help advertisers and publishers easily segment and target critical audiences with display advertising. This set of solutions will allow advertisers to acquire high-value visitors, remarket to previous visitors based on past behavior and dynamically serve targeted ad content.

“Expanding our measurement and optimization capabilities into display advertising is a natural next step for the Online Marketing Suite,” said Josh James, senior vice president and general manager, Omniture Business Unit. “Omniture will continue to add new capabilities to the suite and enter new areas of online marketing to help our customers personalize every aspect of their digital initiatives.”

Display Targeting Solutions for Advertisers

Remarketing Through Display Ads

Omniture SiteCatalyst customers will be able to increase ad efficiency and drive return on ad spend (ROAS) using secure data syndication to automate the sharing of their aggregated and anonymous data with ad networks. Omniture is partnering with leading ad networks and services to provide a solution that will help customers easily find and remarket to past visitors. The partnerships Omniture is developing include: 24/7 Real Media, FOX Audience Network, Tribal Fusion, Traffic Marketplace, and Collective – The Audience Engine. The company is also teaming with digital advertising technology company the Rubicon Project. This solution will be gradually introduced over the coming months.

“With more advertising dollars moving online and resources being spent on display advertising, we are excited to partner with Omniture to enable their customers with more intelligent marketing optimization,” said Raj Chauhan, vice president of global demand, the Rubicon Project. “Through the integration, by leveraging the audience reach of the premium publishers on our REVV™ platform and the rich visitor profile data within Omniture SiteCatalyst, joint clients will be able to serve users with relevant messaging. This optimization strategy will directly result in increased ROI for display campaigns through targeted brand awareness and increased customer retention.”

Dynamic Ad Targeting & Optimization Using Omniture Test&Target

This solution will allow customers to dynamically generate display ads that personalize messaging and offers for increased conversion on the advertiser’s Web site. Marketers will be able to use anonymous visitor attributes to generate an infinite variety of ads and test creative content to present visitors with the most engaging creative assets. The solution will also leverage built in ad-sequencing and frequency capping capabilities that will increase campaign efficiency for advertisers.

“As a media agency we see tremendous value in enabling advertisers to easily create relevant and engaging display ads to mirror the targeted and optimized visitor experience on their own Web sites,” said Stuart Watson, vice president of emerging media and technology, Camelot Communications. “With Omniture’s offering for dynamic ad targeting and optimization, advertisers will gain unprecedented control to continually fine-tune their display ad campaigns, increasing engagement and conversion.”

Expanded Genesis Partnerships with Leading Ad Servers for Enhanced Display Ad Reporting

Omniture is expanding Genesis partnerships with leading ad servers. The full set of partnerships include: Eyeblaster, DoubleClick for Advertisers, Microsoft Atlas, APT from Yahoo!, PointRoll, Mediaplex, Adform, EyeWonder and D. A. Consortium. These partner integrations offer advertisers increased insight into their ROAS by tying on-site conversion metrics from SiteCatalyst – such as revenue generated, leads generated, or products sold – directly to standard ad server metrics – such as impressions, clicks, interaction rates or view-throughs – obtained through a display ad server.

“Eyeblaster is committed to utilizing intelligent technology and data to deliver better results for advertisers,” said Gal Trifon, CEO and co-founder at Eyeblaster. “Through Genesis, our integration with SiteCatalyst offers advertisers visibility into campaign performance by audience segments and improves their display targeting strategies with deeper intelligence for use in future campaigns.”

Display Targeting Solutions for Publishers

This solution lets publishers segment their ad inventory using SiteCatalyst data to increase the relevance of display ads served to specific audiences through 24/7 Real Media’s Open AdStream platform. Omniture is enabling publishers to sell targeted ad inventory and increase ad revenue by easily segmenting and targeting display ad inventory based on SiteCatalyst behavioral metrics (such as content accessed, videos watched, articles read, etc.), demographic or geographic information. This solution also provides publishers with valuable insights about their display advertising business, informing them of which content is effectively driving advertising revenue, which visitors are the most valuable, and how well they are monetizing their site.

“24/7 Real Media, through its Global Web Alliance, provides industry leading technology and targeting through Open AdStream,” said Nicolle Pangis, vice president, product management – global media and technology, 24/7 Real Media. “Further enhancing our existing integration with Omniture, we are pleased to be a key partner in Omniture’s expansion into display targeting optimization solutions which will help marketers leverage their existing data to better reach the right audiences through the Web Alliance.”

About Omniture, an Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo, Omniture Online Marketing Suite, Omniture SiteCatalyst, Omniture Test&Target and Omniture Genesis are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

OREM, Utah & NEW YORK – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and 24/7 Real Media Inc., a WPP company (NASDAQ: WPPGY) and a leader in global digital marketing, announced that Dominion Enterprises is deploying an integrated ad management and analytics offering from the two companies to increase the value of its advertising inventory. Dominion Enterprises, a leading publisher of niche consumer information sites such as Homes.com and ForRent.com, is examining this service on its online properties to serve more targeted advertising and to produce completed-loop reporting on advertising effectiveness.

Dominion Enterprises will be able to utilize the joint solution to serve relevant ads on its online properties through 24/7’s Open AdStream® platform, which are targeted to customized visitor segments created via Omniture SiteCatalyst. The custom segments are built based on data, such as time spent on site and number of return visits, that is shared between SiteCatalyst and Open AdStream. Publishers such as Dominion Enterprises can leverage Open AdStream’s intelligent ad decisioning and delivery capabilities to serve the most appropriate ad to users in each visitor segment, enabling maximum revenue generation for the publisher’s Web site. Data segments from Omniture SiteCatalyst are actionable in the Open AdStream platform, enabling publishers to deliver more relevant and targeted ads. To better understand how the defined visitor segments interact with particular ads, Dominion Enterprises measures advertising metrics such as impressions, clickthroughs, cost per click, cost per action and ad revenue as well as analytics metrics provided by Omniture SiteCatalyst and Open AdStream. Additionally, publishers can view segment, creative and other performance-based campaign metrics in the Open AdStream interface, and export that data to SiteCatalyst where campaign metrics are correlated with site-wide visitation metrics to provide deeper insight into campaign performance. The integration of data on both ends better informs publishers’ marketing decisions, such as forecasting revenue and ad inventory.

“The Omniture and 24/7 Real Media joint solution provides an additional tool to advertisers to reach a more qualified audience for their ads, which results in stronger leads,” said Kevin Rogers, Web analyst at Dominion Enterprises. “By understanding which ads are more relevant to particular visitor segments, we have an additional way to drive conversions for our advertisers, which helps us increase the value of our advertising inventory.”

This integration further develops the strategic partner relationship announced in January 2009 between WPP and Omniture. The partner relationship provides clients with more effective insights globally across both digital and traditional media channels. Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform that combines the powerful business intelligence of Web analytics and targeted advertising with a world-class management platform across every digital channel.

“Through this cutting-edge integration, 24/7 Real Media’s publishers and marketers will be better equipped to engage their audiences with targeted advertising messages,” said Nicolle Pangis, vice president, product management, global media and technology for 24/7 Real Media, Inc. “Publishers such as Dominion Enterprises are now discovering how extensively this new capability aggregates their wealth of information to further understand and leverage that data in real time.”

“Prior to this integration, publishers have not been able to optimize ad delivery based on valuable information about the ways visitors interact with content,” said John Mellor, executive vice president of business development and corporate strategy at Omniture. “The joint solution with Omniture SiteCatalyst and Open AdStream gives publishers such as Dominion Enterprises the insight they need to better optimize ad effectiveness, resulting in higher CPM rates and increased revenue.”

For more information about publishers’ integrated use of Omniture SiteCatalyst and 24/7 Real Media Open AdStream, please visit www.omniture.com or www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company, (NASDAQ: WPPGY) is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture’s more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, released the latest product innovations to Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.3 introduces several new workflow enhancements that help publishers and traffickers work more efficiently, driving higher ROI through advancements in targeting and productivity.

Through an enhanced user interface and organizational structure, network management with Open AdStream becomes even more intuitive and less time-intensive. Publishers can now view and compare all their properties and creatives on one page, without having to log in separately. Innovative new functionality for traffickers also enables more than 30 creatives to be uploaded at once.

Open AdStream users can now use the convenient ‘Save and Share’ e-mail reporting tool, allowing them to personalize many different reports outlining specific information needed for monitoring, via a template and schedule of their choice. These tailored reports make publishers better able to identify campaigns that resonate, based on the metrics most important to them.

“24/7 Real Media has listened closely to our customers’ needs, and Open AdStream 7.3 includes several feature innovations to enhance their day-to-day workflow,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “We have maintained a consistent release schedule with at least one software upgrade per quarter for the past two years, something that none of our major competitors have been able to execute. Publishers recognize that deploying Open AdStream gives them ongoing access to the latest ad serving technologies.”

Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, across every digital channel.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award-winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.

Contract management provides publishers with financial workflow including automated proposals, approvals, booking and invoicing order processes. It completely integrates and synchronizes with CRM, inventory management and accounting systems, and reduces inefficiencies by enabling publishers to fully manage their ad campaigns in one, easy-to-use interface. Publishers also benefit from comprehensive reporting such as extensive revenue-based reports, reducing inaccuracies and expediting business processes.

“Our contract management software enables publishers to manage sales, inventory, trafficking, billing and revenues based on ads served,” said Cyril Moynot, Managing Director of FIVIA. “The addition of FIVIA’s contract management functionality to Open AdStream delivers greater efficiency and eases the complications of billing and revenue management.”

“To increase efficiency and accuracy, publishers require a full suite solution to replace the multiple technology tools needed to manage each component of their advertising campaigns,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “After an extensive review of the market, we have chosen to partner with FIVIA to further enhance Open AdStream’s capabilities, providing clients with an industry leading comprehensive ad management solution.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

FIVIA is an established premier provider of automated inventory, order and billing management software for the media and advertising industry. The company offers a full range of outsourced ad operations solutions, providing world-class brands with technology services to efficiently manage their businesses and improve their bottom line.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.0 includes a completely re-engineered user interface and variety of new applications, delivering a powerful and comprehensive solution for publishers to easily maximize the value of their ad inventory.

Open AdStream 7.0 combines the powerful business intelligence of Web analytics with robust targeting options and a sophisticated decision engine, delivering the most lucrative ad in any digital format to any digital medium. The intuitive new user interface makes it easy for publishers to navigate Open AdStream’s wealth of feature sets and capabilities for optimizing campaigns to meet their unique needs. Campaign scheduling, administration and reporting are streamlined, and a customizable real-time dashboard provides up-to-the-minute data analysis.

With consumer behavior rapidly shifting and new digital marketing techniques emerging, publishers competing for ad revenue must ensure their campaign management solution clearly outlines every available option to maximize their profit and deliver detailed results. Thousands of popular Web sites such as United Media, eSignal and OK! Magazine use Open AdStream to manage their advertising inventory.

“In today’s hyper-competitive advertising environment, improvements in ad management can mean millions more in revenue for high-traffic publishers,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Open AdStream 7.0 makes successful ad management accessible to every publisher, by presenting its extensive feature set in an intuitive interface that clearly provides the insight publishers need to maximize revenue from their ad inventory.”

One component of Open AdStream 7.0 that offers publishers a key advantage is its unique single tag architecture for custom targeting. By segmenting site visitors based on user attributes, behaviors and CRM data, publishers can target ads specifically at the audiences that matter the most to their business with just a single click.

Open AdStream is fully integrated with its state-of-the-art Rich Media Foundry automation system. Publishers can easily create, customize and serve rich media and video ads from all major third party rich media vendors.

Many of the new applications on Open AdStream 7.0 are designed to expand the ad management options for publishers with diverse infrastructures and business needs. For publishers with vertical networks or multiple Web sites, Open AdStream 7.0 can be tailored to match their particular business model and organizational structure. To determine whether cost per acquisition (CPA) campaigns would be more profitable, the new Performance Tracking functionality provides a full analysis of conversion activities occurring after their visitors either view or click on an advertising message.

A new global API also makes it simple to integrate custom or third-party software applications and access data through Open AdStream 7.0, enhancing efficiency, automation and functionality.

For more information on 24/7 Real Media and Open AdStream 7.0, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream® ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help identify optimal strategies for generating revenue.

With Performance Tracking, publishers get a full analysis of conversion activities occurring after their visitors either view or click on an advertising message on their site, and arrive on an advertiser’s site to browse or purchase. Open AdStream allows publishers to track conversions through multiple steps and assign specific revenue to each step. This allows clients to realize greater revenue by accurately attributing their audience’s actions.

With such a clear picture of their audience’s activities, publishers using Open AdStream can successfully evaluate the benefits of implementing a cost-per-acquisition (CPA) pricing model, to either support or replace cost-per-click (CPC) or cost-per-thousand (CPM) campaigns. Impressions and clicks can be tracked and reported through a variety of categories, including creative, campaign, advertiser or Web site.

“Partnering with 24/7 Real Media offers publishers access to the industry’s most effective and comprehensive targeting, tracking and reporting technology platform,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Performance Tracking is the latest example of our consistent enhancements to Open AdStream, allowing publishers to better understand their core audience and maximize their advertising revenue.”

Publishers are also able to utilize the Performance Tracking functionality to track visitors arriving on their own site from external inbound campaigns, such as advertising on other sites. Subsequent activity conducted by visitors on the publisher’s site, such as downloads, searches and form submissions, can also be tracked and reported on.

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Open AdStream provides effective internal controls that enable the efficient management of affiliate sites, offering real-time updates on campaign status and greater control and transparency for both vertical network owners and publishers, for effective ad delivery. Network managers at companies such as Hola Networks, Godengo and United Online Media Group are now taking advantage of Open AdStream’s capabilities for this purpose.

“We use Open AdStream to consolidate our properties and our 50 million members into a single audience,” said Jeremy Helfand, Executive Vice President and Chief Sales Officer, United Online Media Group. “Its intuitive technology allows us to run individual site advertising programs while maintaining an effective system for cross-property buys. With Open AdStream, we can access scheduling, targeting, optimization, and reporting capabilities uniquely suited to our properties.”

Affiliate sites can also use Open AdStream to determine which advertisements are delivered to their Web pages, with robust information fields and controls to help categorize and measure they payout. They have the ability to accept and decline ads with ease, see any given report regardless of location, and gain access to specific subsets of information. Ultimately this efficiency enables the owner to focus resources and energy on running a successful network and gaining revenue.

Vertical networks can also utilize the recently introduced MultiSite feature, which provides access controls to streamline management for networks with decentralized trafficking.

“As the most comprehensive ad management system available today, using Open AdStream for vertical network management provides an enormous benefit to vertical network owners and Web site publishers looking for enhanced control and flexibility over their sites,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Open AdStream gives network operators an all-in-one tool for managing revenue and combining feature sets to operate their business more effectively.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

For more information on 24/7 Real Media and Open AdStream for vertical networks, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

- 24/7 Real Media announces six executive promotions
Ari Bluman was promoted to President of North America Sales & Operations; Kris Heinrichs has been appointed Chief Financial Officer; Jon Greenwood was promoted to Corporate Vice President, Global Operations; Brian Lesser is the new General Manager of the Media Innovation Group; Nicolle Pangis has been promoted to Vice President, Global Media and Technology Product Management; rene Bondar who is promoted to Vice President, Product Development

The new MultiSite features provide access controls and organizational means designed to streamline ad operations and visibility. Publishers can tailor their ad management and reporting to reflect their business hierarchies and organizational structure, while maintaining appropriate permissions access for all ad operations personnel.

Publishers are now able to customize the organization of their sites into different hierarchical groups on the intuitive Open AdStream interface based on various categories, such as geography, domain name or vertical market. For example, a publisher with multiple local news sites based throughout the country can access all of them with one login, and organize their sites by the regions of its choice to evaluate results and formulate future marketing strategies.

“This upgrade is the latest example of 24/7’s commitment to designing solutions that simplify ad management for publishers while addressing the complex demands and structures of their business,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “The new MultiSite functionality gives publishers unprecedented control of management and reporting to ensure optimal revenue generation across all of their sites.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.
For more information on 24/7 Real Media and Open AdStream and the new MultiSite functionality, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.