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Nicolle Pangis Named President, 24/7 Real Media, Europe
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced the appointment of Nicolle Pangis to the new role of President, Europe. Pangis most recently served as 24/7 Real Media’s EVP, Global Media and Technology Product Management with responsibility for the overall health and growth of the global media and technology businesses. She [...]
24/7 Real Media Announces Real-Time Bidding Capabilities
Delivers First Scalable Technology Solution Enabling RTB Within One Ad Management Platform NEW YORK – 24/7 Real Media, Inc., WPP’s ad technology company, announced the availability of real-time bidding (RTB) within its proprietary ad management technology, Open AdStream®. With this new capability, 24/7 Real Media delivers the first enterprise-level technology solution that enables real-time bidding [...]
24/7 Real Media Closes the Gap Between Online Publishers and Advertising Dollars
24/7 Connect offers an automated pipeline between advertising spend and premium inventory NEW YORK – 24/7 Real Media announced its new offering, 24/7 Connect: an exclusive pipeline between digital advertising spend and premium inventory. With the 24/7 Connect offering, 24/7 Real Media expands upon its proprietary technology platform, Open AdStream®, to facilitate relationships between world-class [...]
24/7 Real Media Receives IAB Ad Network & Exchange Quality Assurance Certification
24/7 Real Media’s Global Web Alliance of High Quality Publisher Websites is One of the First 17 Ad Networks to Receive Certification NEW YORK – 24/7 Real Media’s Global Web Alliance of high quality publisher websites is one of the first 17 ad networks & exchanges to certify against the IAB Networks & Exchanges Quality [...]
24/7 Real Media Releases the Latest Version of its Ad Management Platform, Open AdStream 11
Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance Among Other New Features NEW YORK – 24/7 Real Media is pleased to announce the release of Open AdStream® 11, its proprietary ad management technology platform that provides publishers with flexibility, control and the tools they need to streamline ad management operations and drive [...]
24/7 Real Media Adds Mobile Enhancements to the Newest Release of Open AdStream 10
Platform Updates Enable Advanced Mobile, Rich Media and Video Management NEW YORK – This year, almost 30 percent of the entire U.S. population will access the mobile Web, according to eMarketer. That’s about 100 million people that marketers have the opportunity to reach with relevant advertising on their phones- wherever they are. So it is [...]
24/7 Real Media Announces Executive Promotions
Jon Greenwood promoted to SVP, General Counsel; Nicolle Pangis promoted to SVP, Global Product Management NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced the promotion of two of the company’s top executives to new leadership roles. These seasoned executives will continue to enhance 24/7’s award-winning services for advertisers and [...]
24/7 Real Media and Maxifier Win Ad Technology Platform Award
In a Competitive Category with Seven Other Companies Listed at the AOP Digital Publishing Awards LONDON – 24/7 Real Media, Inc. and Maxifier, a division of Magenta Technology Ltd., won the Ad Technology Platform award for Maxifier, the 24/7 Real Media Open Ad Stream Optimization Module. The category was competitive, with seven other companies shortlisted [...]
24/7 Real Media and Maxifier Announce Display Optimisation for Inventory Revenue Maximisation
Open AdStream Optimisation Powered by Maxifier Improves Web Publishers’ Ability to Prioritise and Enhance Campaign Performance NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced Open AdStream® Optimisation powered by Maxifier. This unique technology provides Open AdStream users with heightened capabilities to increase revenue and prioritise online advertising campaigns. This [...]
24/7 Real Media Announces Open AdStream 10 for Seamless Online Revenue Optimization
Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology [...]
Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend
Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY – Omniture Summit 2010
24/7 Real Media and Omniture Increase Value of Advertising Inventory Using Publisher-Side Integrated Platform
Dominion Enterprises Deploys New Service from Omniture and 24/7 to Serve Visitors More Relevant Ads; Joint Solution Combines Online Analytics with Publisher-side Ad Management OREM, Utah & NEW YORK – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and 24/7 Real Media Inc., a WPP company (NASDAQ: WPPGY) and a leader [...]
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