Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers

SALT LAKE CITY – Omniture Summit 2010
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Dominion Enterprises Deploys New Service from Omniture and 24/7 to Serve Visitors More Relevant Ads; Joint Solution Combines Online Analytics with Publisher-side Ad Management

OREM, Utah & NEW YORK – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and 24/7 Real Media Inc., a WPP company (NASDAQ: WPPGY) and a leader in global digital marketing, announced that Dominion Enterprises is deploying an integrated ad management and analytics offering from the two companies to increase the value of its advertising inventory. Dominion Enterprises, a leading publisher of niche consumer information sites such as Homes.com and ForRent.com, is examining this service on its online properties to serve more targeted advertising and to produce completed-loop reporting on advertising effectiveness.
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Quarterly Software Updates Providing Publishers with Leading Ad Serving Technology Developments

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, released the latest product innovations to Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.3 introduces several new workflow enhancements that help publishers and traffickers work more efficiently, driving higher ROI through advancements in targeting and productivity.
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Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.
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Leading Technology, Distribution and Solution Providers Join Brightcove Alliance

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.
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Award-Winning Platform Upgrades with Intuitive New Interface and Additional Applications for Every Type of Publisher

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.0 includes a completely re-engineered user interface and variety of new applications, delivering a powerful and comprehensive solution for publishers to easily maximize the value of their ad inventory.

Open AdStream 7.0 combines the powerful business intelligence of Web analytics with robust targeting options and a sophisticated decision engine, delivering the most lucrative ad in any digital format to any digital medium. The intuitive new user interface makes it easy for publishers to navigate Open AdStream’s wealth of feature sets and capabilities for optimizing campaigns to meet their unique needs. Campaign scheduling, administration and reporting are streamlined, and a customizable real-time dashboard provides up-to-the-minute data analysis.
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Publishers Gain Valuable Insight into Audience Behavior for Maximizing Revenue Opportunities

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream® ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help identify optimal strategies for generating revenue.

With Performance Tracking, publishers get a full analysis of conversion activities occurring after their visitors either view or click on an advertising message on their site, and arrive on an advertiser’s site to browse or purchase. Open AdStream allows publishers to track conversions through multiple steps and assign specific revenue to each step. This allows clients to realize greater revenue by accurately attributing their audience’s actions.
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NEW YORK – August 27, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new application for its Open AdStream® ad management platform to provide more control for vertical network owners across every site they operate. Open AdStream can be used for total network management, with the tools and features needed to enable strong network and revenue growth.

Open AdStream provides effective internal controls that enable the efficient management of affiliate sites, offering real-time updates on campaign status and greater control and transparency for both vertical network owners and publishers, for effective ad delivery. Network managers at companies such as Hola Networks, Godengo and United Online Media Group are now taking advantage of Open AdStream’s capabilities for this purpose.
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