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India’s Social Networking Market Sees Global Brands Gain Prominence in 2008
Orkut Ranks as the Most Visited Social Networking Site in India, Followed by Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more [...]
Quattro Wireless Premier Mobile Ad Network Goes Global
Mobile’s Most Trusted Ad Network Begins International Ad Sales and Serving Mobile World Congress 2009 WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s trusted ad network, announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers [...]
Eyeblaster TV Lures FMCG’s to the Web
Simplifies the Transition from TVCs to Online ads 2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers. Eyeblaster’s new online ad offering will encourage advertisers who are [...]
Trulia.com and Placecast Partner to Increase Relevance of Ads With Audience Targeting and Dynamic Messaging
Real Estate Site Offers Advertisers Specifically Targeted Placements and Valuable Returns Using Placecast’s Location-Based Ad Targeting SAN FRANCISCO – As advertisers and publishers seek ways to improve performance to compensate for shrinking budgets, new technologies like location-based advertising provide a means of improving relevance and response rates. Today, leading real estate site, Trulia.com, and interactive [...]
Obama’s Historic Win Energizes ad:tech New York 2008 and Signals Continued Growth in Digital Marketing
NEW YORK, November 18, 2008 – Election day 2008 and the anticipation of a new president provided the backdrop for ad:tech New York 2008. “Both candidates’ election campaigns redefined the importance of digital marketing and provided excellent real-life examples of how today’s marketing and media professionals can harness the power of social media, video and [...]
ad:tech Awards Program 2009 Kickoff
ad:tech Announces 2009 Awards Program Call for Submissions San Francisco, CA – November 13, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the digital marketing community worldwide, announced the kickoff of the ad:tech Awards program. For more than a decade, the awards program has recognized talented visual and technology [...]
MySpace and Auditude Partner With MTV Networks to Enable New Advertising Opportunities for User Uploaded Video
Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) [...]
MySpace Launches ‘MySpace MyAds’ Platform Democratizing Online Advertising
New Ad Platform Powered by MySpace’s HyperTargeting Technology Now Available for Small Businesses, Individuals, Entrepreneurs, and Politicians ‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem LOS ANGELES – MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower [...]
LookSmart Elevates Award-Winning Ad Platform with Refined Targeting, Pricing Management, and Traffic Management Tools
New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality. [...]
CNN’s Jonathan Klein and Shelly Lazarus of Ogilvy & Mather to Keynote ad:tech New York 2008
Web Video Pioneer and CNN/U.S. President Jonathan Klein Will Deliver Opening Keynote Address at Annual Event; Ogilvy & Mather Worldwide Chairman & CEO Shelly Lazarus to Headline Day 2 NEW YORK, October 14, 2008 – As the nation heads to the polls to pick its next President on November 4th, CNN/U.S. President and Web video [...]
IAB Announces 55 MIXX Awards Winners across 18 Categories
NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first [...]
MySpace Announces Inaugural Advertisers for New MySpace Music Platform
McDonald’s, Sony Pictures, State Farm, and Toyota Initiate Brand Sponsorships for Landmark Music E-Commerce Store Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness LOS ANGELES – MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace [...]
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