NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to rapidly expand to more than 500 U.S. neighborhoods in 20 states by the end of 2010. Additionally, with over 500 journalists still to be hired, Patch expects to be the largest hirer of full-time journalists in the U.S. this year.

“Today’s launch of our 100th site is a significant milestone for us. We began with just three Patch communities in February 2009, and have since made incredible progress toward fulfilling our core mission of providing comprehensive information and trusted, professional news coverage to towns and communities,” said Warren Webster, President, Patch Media. “We believe Patch is a revolutionary and efficient approach to producing relevant, quality local journalism at scale, and we couldn’t be more excited about expanding into hundreds of new communities across America this year.”

Every Patch site is run by one professional local editor who, along with freelancers, provides quality original news and information to its community. As part of its expansion, Patch continues to hire experienced professional journalists to fill important new roles in the organization.

In addition to being a destination for original content produced by professional journalists, Patch is a platform for community members to comment on stories, share their opinions, post photos and announcements, and add events to the community calendar.

Patch sites are already up and running in California, Connecticut, Illinois, Maryland, Massachusetts, New Jersey, New York, Rhode Island and Virginia. The 2010 expansion includes plans to extend Patch’s reach into more than a dozen new states including Florida, Georgia, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Pennsylvania, Washington and Wisconsin.

Recent Patch hires

Patch has completed its hiring of senior editorial field management with four regionally based Editorial Directors. They report to Brian Farnham, Patch’s Editor-in-Chief.

Marcia Parker (San Ramon, California), Editorial Director of the West Coast Region, joins Patch from the Graduate School of Journalism at the University of California, Berkeley, where she served as Assistant Dean for six years. She is the founding Editor-in-Chief, of Tri Valley Magazine, former Director of Programming at AOL Small Business, and has worked at Crain’s New York Business, United Press International and the Center for Investigative Reporting.
Tim Windsor (Baltimore, Maryland), Editorial Director of the South Region, joins Patch from Johns Hopkins University, where he was Director of Digital Strategy. He is the former Vice President and General Manager of Baltimore Sun Interactive.
Anthony Duignan-Cabrera (Colts Neck, New Jersey), Editorial Director of the Northeast Region, joins Patch from CNNgo.com, where he was Editorial Director, charged with developing and driving the content strategy of CNN’s travel/culture/entertainment portal for the Southeast Asian region. He previously worked at Imaginova, ABC News and People magazine.
Sherry Skalko (Chicago, Illinois), Editorial Director of the Midwest Region, joins Patch from the Online News Association, where she served in several capacities, including training, membership, and development, and as editor of Journalists.org. She previously worked as an editor and content strategist at Tribune Interactive, SunSentinel.com and ESPN.com.
Additionally, Patch has recently hired 52 Regional Editors across 13 states.

“Our editorial staff members share the outstanding qualities that define all of Patch’s professional journalists across the country – a passion for journalism, top-notch credentials, and a commitment to redefining local coverage in a shifting media landscape,” said Brian Farnham, Patch’s Editor-in-Chief. “We are delighted to welcome these new directors and regional editors, along with the hundreds of local editors who will be joining us across the country this year.”

“All news is essentially local, and the pace at which Patch has grown shows that the demand for meaningful community news and information is alive and well,” said Phil Meyer, Professor Emeritus in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill, and a member of the Patch Editorial Advisory Board. “Patch’s strength lies in the hyper-relevant nature of the information it provides to users in the communities and the robustness of its journalism. Patch has made a demonstrable leap toward filling a distinct gap in news and information at the hyper-local level.”

Morristown, NJ: 100th Patch site

Morristown, NJ is steeped in history and is characterized as “the military capital of the American Revolution” because of its strategic role in the war for independence from Great Britain. It’s also where Samuel F. B. Morse (1791-1872) developed the telegraph. Today, the downtown shopping area and business district are centered around Morristown Green, a former market square from Morristown’s colonial days.

A “Patch 100” logo was created in celebration of the Morristown site launch and is reflected on all 100 Patch sites today. In honor of the milestone, an estimated 400 Patch employees across the country will participate in a volunteer day in the communities in which they live and work. Patch will also donate advertising space to charitable organizations in its local communities. All of this is part of Patch’s ongoing “Give 5” volunteer program.

Patch is also working with the Morristown Clean Communities Program to “Adopt a Spot.” Patch employees will be responsible for caring for this spot, a playground near the center of town, throughout the year. A number of Patch employees will be volunteering at the playground today.

About Patch

Patch is a local content and advertising platform. Patch Media Corporation currently operates 100 community-focused sites serving towns in California, Connecticut, Illinois, Maryland, Massachusetts, New Jersey, New York, Rhode Island and Virginia. Patch is making an important investment in local journalism by placing professional journalists in each town it serves to encourage community participation and provide original, trusted coverage for each individual town. In addition to professional journalists producing original content, Patch is a platform for community members to comment on stories, share their opinions, post photos and announcements, and add events to the community calendar. For more information about Patch, go to www.patch.com.

The 100 sites include: CALIFORNIA: Agoura Hills, Albany, Beverly Hills, Calabasas, Culver City, Danville-Alamo, Hermosa Beach, Lamorinda, Manhattan Beach, Mill Valley, Pleasanton, Redondo Beach, San Anselmo-Fairfax, San Rafael, San Ramon, Walnut Creek and West Hollywood; CONNECTICUT: Brookfield, Darien, Fairfield, Monroe, New Canaan, Newtown, Ridgefield, Southbury, Westport and Wilton; ILLINOIS: La Grange and Skokie; MARYLAND: College Park and Riverdale Park-University Park; MASSACHUSETTS: Arlington, Belmont, Brookline, Concord, Lexington, Marblehead, Melrose, Milton, Needham, Reading, Wellesley, Westwood and Winchester; NEW JERSEY: Basking Ridge, Bridgewater, Caldwells, Chatham, Cranford, Hoboken, Hopatcong, Livingston, Madison, Maplewood, Millburn-Short Hills, Montclair, Montville, Morristown, Ridgewood, Scotch Plains-Fanwood, South Orange, Springfield, Summit, West Orange, Westfield and Wyckoff; NEW YORK: Bayport-Blue Point, Bedford-Katonah, Bellmore, Bronxville-Eastchester, Chappaqua-Mount Kisco, Commack, Garden City, Glen Cove, Harrison, Hastings-Dobbs Ferry, Huntington, Larchmont-Mamaroneck, Massapequa, Merrick, New City, Nyack-Piermont, Patchogue, Port Chester, Port Washington, Rockville Centre, Rye, Sachem, Sayville, Scarsdale, Smithtown, Syosset, Tarrytown-Sleepy Hollow, Three Village, West Islip and Yorktown; RHODE ISLAND: Middletown, Newport and Portsmouth; and VIRGINIA: Reston.

About AOL

AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

NEW YORK – Demonstrating the resilience of the printed word and the glossy photograph, AdweekMedia’s highly-anticipated “Hot List”—released today—salutes the publications and creative talents that keep consumers coming back to the newsstands. For the second year in a row, The Economist takes the top spot, with fashion book Elle and entertainment publication People close behind in the second and third slots, respectively.

This year’s top editor is Bob Safian of Fast Company and MaryAnn Bekkedahl, evp and group publisher of Rodale Inc., reigns as top executive. The full report is available in the March 23rd issues of Mediaweek, Adweek and Brandweek as well as on www.mediaweek.com.

“Despite the challenged economic climate and reader shift to the Web, there are still bright spots in publishing—consumers still crave information and distraction in the format that only magazines can offer,” says Lucia Moses, senior editor at Mediaweek. “The Economist’s No. 1 ranking reflects its enviable advertising and circulation growth and underscores the relevance and appeal of news from a global perspective, while the dominance of women’s service, health and entertainment titles speaks to consumer demand for comfort and escapism in the tough economy.”

In the “10 under 60 List,” which names the top 10 titles that earned less than $60 million in revenue in 2008, The Week reigns as number one, with Fast Company and Golf World following in second and third places, respectively.

AdweekMedia’s 2009 “Hot List”

Publication

Circulation Ad Revenue

1. The Economist
786,977         $131.5M

2. Elle
1,124,674         $325.5M

3. People
3,691,819         $889M

4. Women’s Health
1,196,898         $79.3M

5. Every Day with Rachael Ray
1,783,542         $97.5M

6. Real Simple
1,980,061         $262.1M

7. Men’s Health
1,859,701         $166.8M

8. Family Circle
3,914,927         $375.5M

9. Vogue
1,293,078         $395.7M

10. New York
431,626         $219.2M

Inclusion in AdweekMedia’s annual “Hot List” is based on several factors, including: ad page and revenue gains; performance within a magazine’s competitive category; circulation gains; interviews with media buyers and consultants, and AdweekMedia’s own editorial judgment.

Magazines must have reported at least $60 million in advertising revenue in 2008 and publish 10 issues or more annually.

AdweekMedia’s 2009 “10 Under 60 List”

Publication

Circulation Ad Revenue

1. The Week
515,938         $31.4M

2. Fast Company
744,337         $46M

3. Golf World
216,203         $42.2M

4. People StyleWatch
739,037         $29.7M

5. Cookie
553,789         $59M

6. National Geographic Traveler
727,551         $41.4M

7. All You
924,792         $26.5M

8. Weight Watchers
1,278,094         $37.1M

9. People en Espanol
552,234         $53.8M

10. Bicycling
431,894         $40.7M

Returning titles from last year are The Economist, Real Simple, Family Circle, Vogue and New York.

Titles from last year’s Hot List that did not make the cut were Harper’s Bazaar, Condé Nast Traveler, Glamour and Martha Stewart Living.

About AdweekMedia:

AdweekMedia is the premier information source for media, advertising and marketing industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Mediaweek and Brandweek. Industry professionals in all stages of their careers turn to AdweekMedia’s digital and print properties, and leading executive conferences, for trusted content and interactive programs tailored to better serve their customers, build their network, and advance their market knowledge. AdweekMedia is owned by Nielsen Business Media, part of The Nielsen Company, a global information and media company.

NEW YORK – Mojiva unveiled the Mojiva Premium Network, which now makes it easy for mobile marketers to deliver targeted ads that reach audiences on some of the mobile Web’s most popular destinations, including local NBC sites, the Star Tribune, iSports and HotStop. Mojiva’s Premium Network is comprised of mobile publishers in several content categories such as news, sports, entertainment, weather, technology, finance and auto. In addition, the same industry leading targeting, measurement and reporting tools that advertisers are currently using on Mojiva’s existing self-serve network are also available through the Premium Network.

“While the top advertisers and agencies have told us they think Mojiva’s platform is excellent in its advanced targeting, reporting and simplicity, some were looking for the comfort that comes in seeing their advertising appear within well-known publisher content. Ironically, this same simplicity has been a real benefit to some of the premium publishers, as they try to leverage their content via increased ad sales,” says Dave Gwozdz, Mojiva’s CEO, and one of the founding members of DoubleClick. “With today’s launch of our Premium Network, Mojiva expands from a successful self-service mobile ad platform, which has been great for the long tail, to now include more detailed site-specific knowledge, and will increase the efficiency on both the buyer and seller sides of the mobile ad market.”

Mojiva’s Premium Network makes exploiting the power of mobile easy, with:

Exceptional Targeting that lets premier advertisers reach the highest quality audiences through total network transparency and targeting of location, carrier, device type, time of day, type of content, keywords, and more.

Flexible Creative Tools that let advertisers efficiently build world-class mobile landing pages, text ads or banner ads in a variety of sizes and formats.

Real-Time Statistics that give marketers up-to-the-minute data on every conceivable aspect of campaign performance. Clicks, impressions, cost, and daily averages are analyzed and documented through easy-to-understand, fully customizable reports.

ABOUT MOJIVA

Mojiva’s powerful advertising platform makes it simple for marketers to reach customers via the growing mobile web. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertising platform that makes it easy for advertisers to reach buyers, and publishers to monetize their content. Founded in May 2008, Mojiva is backed by Bertelsmann Digital Media Investments. The company can be found on the Web at www.Mojiva.com.

SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North America, the UK and Australia. Coupled with the Atlanta office opening, the talent additions will help drive VideoEgg’s aggressive growth plans for 2009 and beyond.

In 2008, the company achieved domestic revenue growth of 171 percent in North America. This increase is reflected in the expanding reach of VideoEgg’s network, which recently hit the milestone of 100 million uniques, up from 85 million in November 2008. VideoEgg has now delivered more than 1,200 campaigns for more than 300 leading brands.

“As media buyers and advertisers face increased pressure to deliver ROI, they’re re-examining every dollar in their digital spend and becoming laser focused on value,” said Matt Sanchez, CEO for VideoEgg. “As a result, we’re seeing a drastic shift to performance-based advertising to drive demand and awareness. Our remarkable growth in a flat market reflects the clear need for accountability and value in today’s media buy. VideoEgg is uniquely positioned to deliver an innovative approach that lets advertisers engage with consumers in a valuable and measurable way.”

The opening of VideoEgg’s seventh North American office in Atlanta reinforces the company’s sales footprint and provides a more comprehensive connection between its rich media ad solutions and VideoEgg’s client base. The expansion also builds off VideoEgg’s recently announced European headquarters and lays the groundwork for continued global sales team growth.

As part of its current expansion, VideoEgg adds executives Sean Cauley in Chicago, Katie Barrett in New York and Daryl Faulkner in Montreal. Increasing its Southeast presence, the company also introduces Shelley Gosney to lead the new Atlanta office.

Shelley Gosney joins VideoEgg as the Southeast sales manager and the flagship member of VideoEgg’s new Atlanta office. Gosney has over 12 years experience in interactive media sales, previously as the strategic sales director for Endemic Media, the online advertising sales firm for American Express Publishing. Gosney was also the strategic sales manager for DoubleClick’s Online Media Sales Division where she opened and managed the company’s regional sales office in Texas.

“VideoEgg is incredibly excited to increase our presence not only internationally but also with Shelley Gosney in the Southeast, as her vast experience while working for Endemic Media and Double Click perfectly fits our goal of delivering high-value rich media solutions to brand marketers,” added Hess. “All our new executives have incredibly relevant experience in the online media sales arena and extensive contacts with leading global brands. We are well poised for continued growth.”

VideoEgg is a unique advertising network enabling marketers to create rich media experiences that guarantee and deepen engagement across top social, video and gaming environments. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognized with an ASPY award for its innovative cost-per-engagement (CPE) pricing approach and accountable brand advertising platform. Puma, Coca-Cola, Unilever and Mercedes Benz have all used VideoEgg to increase the amount of time users spend with their brand content.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of FireMeld, the first web browser extension built exclusively for ad operations professionals. FireMeld integrates seamlessly with AdMeld’s ad network optimization technology to give publishers a new level of transparency and control over their discretionary ad inventory. The announcement was made today at the AdMonsters Publisher Forum in New Orleans.

FireMeld helps publishers identify the source of every network ad on their sites, including those ads that may cause channel conflict, are slow to load, inappropriate, or blank. Before FireMeld, diagnosing these kinds of problems required publishers to search through web page source code, a manual and painstaking process. FireMeld solves this problem by overlaying critical information about each ad directly on the publisher’s site and enabling ad ops personnel to turn off the offending ad or send an alert to AdMeld’s support team to take the appropriate action.

Ross Cohen, VP of Business Development at WorldNow said, “FireMeld is an extremely useful tool. It not only saves our ad operations team a great deal of time investigating and solving potential problems like channel conflict and blank ads, but it also gives us greater, real-time insight into all the creative units running on our sites.”

“As a team of ad operations and publishing veterans ourselves, we built FireMeld to give premium publishers a more complete view of their discretionary inventory than they’ve ever had,” said Benjamin Barokas, AdMeld’s co-founder. “FireMeld is the first tool of its kind and the latest in AdMeld’s suite of ad network management and reporting features. The response from our partners has been overwhelmingly positive, and we look forward to continuing to deliver world-class products and services, like FireMeld, that help our partners get the most value possible from their discretionary ad inventory.”

About AdMeld
AdMeld (www.admeld.com) helps premium online publishers maximize their revenue from ad networks and minimize the risks and complexities of working with them.  AdMeld’s optimization technology generates the highest possible yield from each impression, and its suite of management and reporting tools deliver publishers a high level of transparency and control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an experienced leader of premier new media companies. Major investors include Spark Capital and The Foundry Group.

NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers of all sizes manage mobile ad campaigns, completely under their own brand. Mobile publishers looking to tap into the mobile advertising market projected to hit $15 billion by 2011 can now use Mojiva’s Publisher White Label Solution, which provides all the tools required to take maximum advantage of mobile ad revenue opportunities.

“Demand for mobile web content and apps is already soaring, and it’s still just the early days. It’s clear that the primary revenue for all of this great mobile content will come in the form of advertising,” says Dave Gwozdz, Mojiva’s CEO, and one of the founding members of DoubleClick. “Today, selling advertising on the mobile Web is extremely difficult, but this solution gives publishers the interface they need to organize and sell their inventory with precision and targeting, and to provide advanced reporting for their advertisers. It even makes the yield management of multiple ad sales parties, like ad networks, more effective.”

Built on Mojiva’s industry-leading mobile advertising platform, serving more than 800 publishers, the Mojiva Publisher White Label Solution lets publishers book and traffic advertising sold by their internal sales team, all with the simplicity that Mojiva is known for. Publishers have total control over custom ad formats, keyword targeting, whitelisting/blacklisting, performance tracking, yield management, and real-time reporting.

“Mojiva has really raised the bar here by unbundling the same powerful ad platform that has driven our ad network success,” Gwozdz says. “We have heard the cries of mobile publishers who saw how powerful the technology is that drives our ad network, and wanted their own similar tools. Now they can have those same tools for their dedicated ad sales teams. I think it bodes well for the entire industry, and will help advertisers find more publishers prepared to handle their campaign needs.”

For more information on Mojiva’s White Label Solution, please contact JPreis@Mojiva.com.

ABOUT MOJIVA

Mojiva is the simple yet sophisticated mobile advertising platform for advertisers and publishers who want to tap the smartphone user market. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertisement platform that makes it easy for advertisers to reach buyers, and publishers to reach advertisers. Founded in May 2008, Mojiva has grown faster than any other advertising platform, having served over 1 billion ads in its first eight months. The company can be found on the Web at www.Mojiva.com.

Press & bloggers: Review accounts available.

PRESS RESOURCES

Press contact: Jessica Hirsch, Jessica@GregoryFCA.com

Mojiva Web site: http://www.mojiva.com

Mojiva Blog: http://blog.mojiva.com/

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.

Contract management provides publishers with financial workflow including automated proposals, approvals, booking and invoicing order processes. It completely integrates and synchronizes with CRM, inventory management and accounting systems, and reduces inefficiencies by enabling publishers to fully manage their ad campaigns in one, easy-to-use interface. Publishers also benefit from comprehensive reporting such as extensive revenue-based reports, reducing inaccuracies and expediting business processes.

“Our contract management software enables publishers to manage sales, inventory, trafficking, billing and revenues based on ads served,” said Cyril Moynot, Managing Director of FIVIA. “The addition of FIVIA’s contract management functionality to Open AdStream delivers greater efficiency and eases the complications of billing and revenue management.”

“To increase efficiency and accuracy, publishers require a full suite solution to replace the multiple technology tools needed to manage each component of their advertising campaigns,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “After an extensive review of the market, we have chosen to partner with FIVIA to further enhance Open AdStream’s capabilities, providing clients with an industry leading comprehensive ad management solution.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

FIVIA is an established premier provider of automated inventory, order and billing management software for the media and advertising industry. The company offers a full range of outsourced ad operations solutions, providing world-class brands with technology services to efficiently manage their businesses and improve their bottom line.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – Zoom Media & Marketing (Zoom), a leading provider of targeted & digital out-of-home media and promotional programs for brand advertisers in the United States announced that it has raised $30 million through the sale of a minority equity position in the company with a Series A financing to ABS Capital Partners, a leading later-stage growth company investor. The proceeds will be used to continue to expand the Company’s digital networks and make strategic acquisitions.

“Digital trumps everything and given the sea change occurring in media, this is the ideal time to expand our digital offerings” said François de Gaspé Beaubien, Chairman & CEO of Zoom Media & Marketing. “We are extremely pleased to welcome ABS as a partner. They have been a pioneer in digital Out Of Home networks and we are fortunate to be able to rely on their backing and expertise as we continue to grow.”

Zoom operates digital media networks in over 2,500 venues, including extensive operations across the top 90 DMAs in the United States as well as having static indoor billboard advertising in over 8,000 venues across North America. Zoom is the clear market leader in fitness and nightlife industries, broadcasting customized video programming, television advertising, digital signage communications and promotional venue content through digital displays in gyms and bar/restaurant environments. Zoom provides a variety of highly targeted advertising opportunities for brand marketers. Zoom will continue to expand its digital footprint across the US and Canada as well as acquire enterprises which bolster its leadership position in its verticals.

“We have followed Zoom’s progress and have been impressed by its solid growth and marketplace recognition,” said Deric Emry, General Partner at ABS Capital Partners. “The Company’s digital approach enables Zoom to address the rapidly increasing number of advertisers who, dissatisfied with their returns on other traditional media, embrace their targeting abilities within their high dwell environments.”

“The combination of ABS Capital and Zoom establishes us as a key consolidator in the digital OOH industry and by far the leading digital media networks in the fitness, bowling, family entertainment and nightlife industries,” states Dennis Roche, President of Zoom Media and Marketing’s U.S. business. “With this partnership we can now expand our existing sizable digital base and offer our advertisers a comprehensive and seamless digital strat­egy for reaching active lifestyle audiences across multiple venue categories. Our objective will be to continue to grow our leadership position in our chosen verticals through acquisitions and build outs over the next 18 months as we offer advertisers programs that are dynamic, flexible, and, importantly, truly national in scope.”

GCA Savvian acted as the exclusive financial advisor to Zoom.

About Zoom Media & Marketing

Zoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboard locations Zoom reaches over 100 million monthly viewers. Zoom is owned by the de Gaspé Beaubien family. For more information, please visit www.zoommedia.com

About ABS Capital Partners

Founded in 1990, ABS Capital Partners has established a strong track record for investing in later-stage growth companies. With $1.5 billion under management, ABS Capital helps companies choose the growth initiatives that build the greatest long-term value. ABS Capital has partnered with numerous portfolio companies to achieve successful outcomes, including over 40 initial public offerings and acquisitions by market leaders like CBS Corporation, EMC Corporation, LabCorp and Pitney Bowes Inc. For more information, please visit www.abscapital.com.

About GCA Savvian

GCA Savvian is a leading investment bank serving growth companies through its merger and acquisition advisory and capital market financing services. GCA Savvian professionals cover a broad array of industries, including the technology, media, communications, healthcare, business services, financial technology and consumer commerce sectors. GCA Savvian, a listed company on the Tokyo Stock Exchange, has offices in San Francisco, Chicago, Menlo Park, New York, and Tokyo. For more information, please visit: www.gcasavvian.com.

Plan Includes Targeting AOL News for the First Time

NEW YORK – AOL’s Platform-A  announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market research tools to help investors take control of their financial future. This year’s partnership extends Scottrade’s Platform-A relationship to reach consumers via advertising and distribution solutions within MediaGlow’s financial-related content properties, such as AOL Money & Finance, Walletpop.com, Bloggingstocks.com, and AOL News. As part of the deal, Scottrade has also been included as a Featured Broker on AOL Money & Finance.

“Platform-A is pleased to build on our existing relationship with Scottrade in 2009, and we’re looking forward to delivering the scale and efficiency that Scottrade has come to expect from our advertising solutions,” said Greg Coleman, President of Platform-A. “We’re pleased that Scottrade is utilizing the consumer reach of both AOL Money & Finance and, for the first time, AOL News. The combined reach of MediaGlow’s leading properties will allow Scottrade to reach even more consumers with a strong brand message at a time when consumers are seeking reliable news and information so they can make their own investing decisions.”

“Scottrade saw strong results in 2008 working with Platform-A, so we’re eager to strengthen our advertising relationship this year,” said Chris Moloney, Scottrade chief marketing officer. “By targeting consumers in both AOL Money & Finance and AOL News, we have a strong opportunity to reach consumers who are actively interested in sound investment information.”

Scottrade is targeting media on leading sites within MediaGlow, AOL’s recently formed publishing business that lets marketers leverage branding opportunities across more than 70 high-quality publishing assets. Scottrade’s media rotation will focus on:

* AOL Money & Finance: AOL Money & Finance reaches more than 16 million monthly unique visitors, and more than 509 million monthly page views representing growth of nearly 52% year-over-year.* In 2008, AOL Money & Finance, http://money.aol.com/, launched real-time quotes on its stock pages, a new financial video hub, and upgraded many of its investing and portfolio management tools. AOL Money & Finance currently features CNBC video content and continues to add more video content partners.
* Walletpop.com: Walletpop, http://www.walletpop.com, is a blog that provides information about savings, retirement, budgeting, insurance and more to provide a comprehensive resource for consumers so that they can mange their personal finance needs.
* Bloggingstocks.com: Bloggingstocks.com is one of the leading financial blogs on the Web, which delivers daily commentary, thought-provoking analysis and in-depth coverage of financial news of the day on the top S&P 500 stocks. BloggingStocks.com, http://www.bloggingstocks.com/, has been named to SmartMoney Magazine’s Power 30 investment blogs.
* AOL News: AOL News, http://www.news.aol.com, is one of the top online news sites. AOL News seen significant growth, with page views up 82% year-over-year in January, unique visitors up 16%, and total minutes spent online up 22%.*

In 2009, MediaGlow is expected to increase its offerings with the creation of more than 30 editorially curated sites. MediaGlow joins Platform-A, the industry’s largest domestic digital advertising platform, and People Networks, the company’s social media unit, as the third core business for AOL, signaling the completion of the company’s transformation to an advertising-supported business.

Platform A was established by integrating AOL’s advertising business, Advertising.com, TACODA, Quigo and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.

* According to January 2009 comScore Media Metrix data.

About Platform-A

Platform-A, AOL’s advertising business, reaching 91%* of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About Scottrade

As a leading online investment firm, Scottrade offers a full line of investment products, online trading services and market research tools to help investors take control of their financial future. Scottrade provides customers the convenience of buying many stocks online at just $7 per trade and the support of the largest branch network among online investment firms, with more than 375 nationwide branch offices. Named Highest in Investor Satisfaction by J.D. Power and Associates, Scottrade is dedicated to exceptional customer service and unprecedented value. Scottrade is also one of FORTUNE magazine’s “100 Best Companies to Work For” in America. For more information, visit www.scottrade.com.

* According to January 2009 comScore Media Metrix data.

Vdopia’s proprietary Dynamic Skin Branding technology allows the video player skin to change dynamically according to the targeting criteria specified by the advertiser. With this launch, advertisers can now target online video consumers with contextual, interactive advertising for every second of video watched.

In addition to the already successful pre roll ad format, Vdopia’s proprietary ‘Dynamic Skin Branding’ ad format delivers continuous brand visibility, highly measurable viewer engagement and extended call to action opportunity for advertisers, without interrupting the video viewing experience of the user. The innovative ad formats powered by VDO Labs are the most compelling interactive display advertising formats delivered in a customizable Flash ‘skin’ integrated around the video player.

So far, Vdopia has successfully executed the Dynamic Skin Branding ad format for India’s biggest brands like Tata Sky, Big TV, Godrej LCD and many others. This ad format has been the hottest advertising format for both performance and branding clients.

Online video advertising in India is set to grow at 300 per cent in 2009, according to Ernst & Young and has 85 per cent brand recall compared with 54 per cent for the same ad on the television. Vdopia is leading this revolution and is committed to increasing brand recall even further using its technology and innovations.

Chhavi Upadhyay, Chief Operating Officer of Vdopia commented: “We have run controlled tests through certain campaigns on our network and our results indicate several fold increase in the campaign performance when these ad formats are shown together on a video, it is almost as if these formats resonate with each other providing advertisers tremendous value.”

Skin Branding delivers more effective monetization of online video content for publishers. The proprietary integrated ad and media player technology is immune to the negative effects of ‘banner blindness’ by delivering extended brand visibility and the advertising exposure is measurable for every second of ad viewed. Skin Branding advertisements are served each time a new video or application starts and at specified intervals during long-form video content. Vdopia provides complete creative support to deliver the desired campaign objectives.

Saurabh Bhatia, Chief Business Officer of Vdopia added: “The fully customizable ‘skin’ also presents unlimited creative ability for advertisers to include interactive features and functionality such as promotional videos, animated expansion banners, games, contact forms, product downloads and purchases, plus basic click-throughs.”

About Vdopia, Inc.

Vdopia is the largest Video Ad Network and Video Ad Platform focused on South Asians across the globe. Vdopia delivers advertisers and publishers with industry-leading results due to its focus on premium audiences and premium content. Vdopia is the first video advertising company that has provided consistent monetization of online video content, which has resulted in massive growth in the amount of online video content across all leading South Asian websites.

Headquartered in Silicon Valley, Vdopia is a venture-backed company founded by Stanford and IIT graduates with extensive technology and media experience. The company has sales and development offices in San Jose, CA, New York, NY; Gurgaon and Mumbai, India.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.

“As we build on our leadership position as the premier provider of interactive digital advertising, it is essential that we continue to expand the display devices we serve,” said John Vincent, CEO of EyeWonder, Inc. “Integration with Ringleader Digital provides us with a powerful gateway to the untapped mobile rich media advertising market.”

“iPhones and other leading-edge smart phones are enabling users to enjoy the full benefits of rich media, which is creating new avenues to reach mobile consumers,” said Bob Walczak, CEO of Ringleader Digital. “We are excited to partner with EyeWonder, one of the leaders in the space, to offer dynamic and engaging rich media ad solutions for advertisers and publishers. Our third-party On-Demand Network enables rapid integration with technologies from EyeWonder and other industry leaders while also providing the true access to any publisher across any mobile ad environment.”

Ringleader Digital’s third-party ad serving network enables rapid integration with leading-edge technologies and new applications that will continue to enhance mobile advertising which in turn enables brands and agencies to extend their advertisements to mobile while also maintaining a dashboard view of both mobile and online advertising campaigns.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About EyeWonder, Inc.

EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

*“Mobile Media Advertising Opportunities: The Market for Advertising on TV, Video, and Games,” Screen Digest, April 2008

**“Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” The Nielsen Company, January 2009

SAN FRANCISCO – Visa Inc. (NYSE: V) unveiled its first global advertising campaign, entitled “More people go with Visa,” reflecting the company’s evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single theme that highlights the superior value Visa delivers versus cash and checks – including more security, more control and more convenience. The campaign also enables Visa to achieve cost efficiencies by consolidating its global marketing efforts. The “More people go with Visa” campaign will debut today globally; television advertising launches in the United States on March 4.

The “More people go with Visa” campaign focuses on Visa’s core growth strategy – migrating consumer and business spending from cash and checks to a better form of electronic payment, Visa. The campaign establishes a single global marketing message that will be executed locally for maximum relevance, delivering Visa’s global message in an efficient and cost-effective way.

“Visa gives people the ability to take action – the actions that are most important to them,” said Antonio Lucio, chief marketing officer of Visa Inc. “The ‘More people go with Visa’ campaign is an invitation to make the most out of life every day, a powerful message. It’s not about spending more, it’s about using Visa for those things that are important to you every day.”

By focusing on encouraging Visa usage over cash and checks, the campaign helps grow the payments business of Visa’s financial institution clients. At the same time, it better enables them to focus their marketing efforts on differentiating their Visa products from those of competitors while strengthening their customer relationships. The campaign also supports Visa merchant partners by promoting the convenience of using electronic payments in key merchant categories like restaurants and online music, among others.

The “More people go with Visa” campaign is both optimistic yet grounded in the reality that people are seeking to live both in the moment and within their means. It recognizes that, even in uncertain times, people want to move forward and highlights that Visa helps them do so by offering a range of payment products, by empowering financial literacy, and by providing money management tools. (For more information on these products and other management tools, please visit www.visa.com/goresponsibly.)

“Underpinning the campaign is a simple and universal assertion that is fundamental to Visa’s view of the world and how we operate as a company,” added Lucio. “Simply put, this campaign is an invitation that reflects Visa’s belief that our products are for anyone who wants to go. And when they go, Visa offers them a better way to go, confidently, conveniently, safely and responsibly.”

Campaign Overview

The “More people go with Visa” platform is relevant across all geographic regions and demographics, and will be used to promote the vast product choices that Visa offers, as well as the Visa brand itself. The campaign is well suited for traditional and new media, and will strongly support Visa’s global sponsorship properties and merchant marketing programs.

In the United States, two national television spots – “Let’s go” and “Aquarium” – will premier on March 4 during “American Idol” on FOX. “Let’s go,” which will introduce the campaign, portrays an optimistic view of life that focuses on the possibilities of a new day – from stepping outside your comfort zone to challenging yourself to do things differently – and positions Visa as the brand to help consumers achieve their dreams and ambitions. “Aquarium,” celebrates moments where Visa’s debit product, the Visa Check Card, allows cardholders to experience the beauty of every day. In this spot, viewers are told the story of a father-daughter trip to the Aquarium viewed through the eyes of the child.

Visa’s international markets will launch with a television commercial named “Gofesto.” The spot, which will be customized by each Visa region, takes viewers on a journey across the globe showing different people from different places enjoying what the world has to offer – from experiencing the great outdoors to taking simple trips to the supermarket. The spot reminds cardholders that life is not about collecting possessions, but more importantly, about collecting experiences.

In the coming weeks, Visa will roll out a series of print advertisements focusing on the benefits of the Visa Check Card.

Visa has also created an array of digital extensions that provide consumers with tools and information to experience life – enhanced by the “More people go with Visa” campaign. Rich media banner advertisements will provide live video feeds of people taking action from six major cities around the world including Buenos Aires, New York and Ho Chi Minh City. Using Google Maps functionality, other banners will deliver local merchant recommendations based on user preference and time of day. Visa also has created a microsite for the campaign (www.visa.com/globaladvertising) that allows consumers to submit pictures and provides recommendations on different experiences to try, along with merchant offers.

Business Evolution

This campaign launch follows less than a year after the company’s historic initial public offering (IPO) and reorganization. The alignment of six Visa regions into a single, global company has enabled Visa, Inc. to realize the efficiencies, streamlined strategy and decision-making globally that was anticipated at the time of the IPO.

The campaign is part of a broader effort to reorganize the company’s marketing efforts through which Visa consolidated its global media buying and global creative advertising under a single holding company. This consolidation will deliver significant operational efficiencies as well as reductions in fees and production expenses – thus maximizing the effectiveness of its marketing expense.

To view Visa’s new campaign, visit www.visa.com/globaladvertising.

About Visa Inc.

Visa Inc. operates the world’s largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world, and Visa/PLUS is one of the world’s largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.corporate.visa.com.

That jump in mobile search usage is nearly double the increase in users who said they accessed mobile websites generally. “Mobile search represents a utility for information anytime and anywhere,” says senior analyst Jeff Orr. “With a few keywords, one can quickly identify movie times, the discography of a musical artist, recommendations for a local eatery and so much more.”

Some types of content accessed via mobile phones rose in popularity from 2007 to 2008. These included news, game downloads, music downloads, and especially video downloads. A significantly lower percentage in 2008 reported downloading a ringtone than the prior year, while the interest in location information, social networking and sports remained about the same.

“Use of the mobile phone goes well beyond voice calls,” says Orr. “A significant percentage of respondents say they use their handset for mobile email and web access, reflecting the broader access to inexpensive or all-you-can-eat mobile data services in the US.”

The surveys, each of which sampled more than 1000 mobile phone users in the United States aged 14-59 and across a wide range of demographic profiles, were conducted in November 2007 and December 2008. They queried users’ preferences with regard to a variety of mobile email and web usage questions.

“US Mobile Email and Mobile Web Access Trends” (http://www.abiresearch.com/products/research_brief/Consumer_Mobility_Research_Brief/129) compares results of the two surveys, and includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics.

It is one of a series of Research Briefs comparing the results of ABI Research’s 2007 and 2008 consumer mobile content surveys. Other titles in the series cover blogging and social networking, embedded cameras and navigation functionality, mobile music, mobile phone purchasing, mobile TV and video viewing, and smartphone feature and usage trends.

They are all included in the firm’s “The Mobile Consumer” Research Service (http://www.abiresearch.com/products/service/The_Mobile_Consumer_Research_Service).

ABI Research provides in-depth analysis and quantitative forecasting of emerging trends in global connectivity. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through research and advisory services in seven key practice areas. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive news for the company, including the opening of its London office and strong 2008 revenue growth and business expansion.

The first appointment is the naming of Charles Nowaczek to the position of Chief Operating Officer. In this role, Mr. Nowaczek is responsible for Epic Advertising’s global business operations, including product development, program management, Sales support, facilities and administration, and oversight of the organization’s strategic and tactical initiatives. Additionally, he has successfully led the company’s first-ever Management Training Program, which has resulted in other key employee promotions internally. Previously, Mr. Nowaczek was the Senior Vice President of Operations for the company, and has been with Epic since March 2006. He is based in the New York City headquarters.

The second appointment was the naming of Young Kim to the position of Senior Vice President of Finance. In this role, Mr. Kim is responsible for all aspects of the company’s accounting and finances. Under his direction, he has overseen the group’s improvements in operational, budget and process efficiencies, the implementation of new projects and the support of the company’s international expansion. Previously, Mr. Kim was the Vice President of Finance for the company, and has been with Epic since 2005. He is based in the Toronto, Canada office.

The two appointments further solidify Epic’s senior executive team following a successful 2008, and will provide further momentum to its prospects for further growth in 2009. The company sees the appointment of Mr. Nowaczek and Mr. Kim as crucial in its ability to maintain flawless organizational execution and commitment to its product growth and corporate strategy roadmap.

“We are extremely proud of both Charlie and Young for their dedication, commitment, and achievement,” said Don Mathis, CEO of Epic Advertising. “They have each earned deep goodwill and respect from their peers, and solidifying these two well-deserved appointments was important overall for our company, covering its most important functions. We wish Charlie and Young well in their roles and have the utmost confidence in their contributions going forward.”

About Epic Advertising

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

In connection with the Sale, Jupitermedia terminated its Credit Agreement with KeyBank National Association (“KeyBank) and applied approximately $82 million of the proceeds from the Sale to repay all outstanding indebtedness. Jupitermedia’s existing interest rate swap arrangement with KeyBank will remain outstanding.

- Alliance for the Arts Integrates Online Marketing Campaigns with Lyris
Lyris, Inc., the online marketing expert, announced that Alliance for the Arts is using Lyris HQ to better manage, track and interact with their diverse audiences through targeted email communications.

Alliance for the Arts serves the New York cultural community through research and advocacy and issues cultural guides and calendars for the public. With limited resources spread across the management of three separate online properties (NYC-ARTS.org, NYCkidsARTS.org and AllianceforArts.org), Alliance for the Arts needed a solution that could maximize the reach and effectiveness of each site with the most efficient investment of time and money. Lyris HQ provided the right solution for the organization to better manage and cleanse email lists and send and track weekly email communications to its diverse audiences. They also have future plans to utilize the mobile and social media enhancement features of Lyris HQ.

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers will now have a standard for consistently and reliably measuring their performance-based marketing efforts. The guidelines also provide a strong framework for filtering fraudulent clicks, giving buyers and sellers confidence that only legitimate clicks are being counted.

The Click Measurement Guidelines will:

* Provide a detailed definition of a “click” and outline standard methodologies by which clicks should be measured and counted, including the identification of invalid and/or fraudulent clicks.
* Define standard terms that will help streamline the buying and selling of click-based media.
* Increase transparency and consistency in click measurements for media companies, ad-serving organizations, advertisers, and third-party click auditors.

“These guidelines demonstrate our continued commitment to being the most accountable advertising medium and providing marketers with the highest possible level of transparency,” said Sherrill Mane, Senior Vice President, Industry Services of the IAB. “It is critical that the advertising industry agree upon the precise definition and measurement of a click and establish procedures for weeding out fraudulent clicks. The IAB is proud to have organized our members around this effort.”

The guidelines are the latest addition to the IAB’s ongoing work to harmonize interactive measurement. They complement IAB guidelines for general ad impressions, digital video commercials and audience reach measurement.

“I applaud the IAB for taking a leadership role in bringing the Click Measurement Guidelines to fruition,” said George Ivie, Executive Director and CEO, of the Media Rating Council (MRC). “The interactive industry has consistently met the marketplace need for increased reliability in measurement, and this is yet another example of how the IAB has mobilized its members on behalf of both agencies and marketers.”

“Helping the interactive industry define a click and the standard for measuring one has been an extraordinary effort on the part of the IAB and its members,” said Shuman Ghosemajumder, Business Product Manager for Trust & Safety, Google, and a leading member of the IAB’s Click Measurement Working Group. “It is an important step that continues to reinforce interactive media’s role as the most accountable and measurable form of advertising.”

“IAB’s guidelines will provide users, advertisers and partners with further confidence that the industry, including Yahoo!, is taking click fraud issues seriously,” said Reggie Davis, VP of Network Quality at Yahoo! “Yahoo! worked on the IAB’s Click Measurement Working Group to develop these guidelines for identifying and filtering potential invalid or fraudulent clicks as part of its commitment to a transparent process for the measurement of valid clicks.”

Members of the industry—advertising agencies, advertisers, online publishers and technology vendors—are encouraged to read the proposed guidelines and submit comments on the IAB site at: www.iab.net/clickmeasurementguidelines. After the comment period closes on Friday March 27, 2009, the feedback will be reviewed and the guidelines will be finalized and released.

About the IAB’s Click Measurement Working Group:

The Click Measurement Working Group includes representatives from 38 IAB member companies, including sellers, measurers, and auditors of online media. Initiated in late 2005, the working group, together with the Media Rating Council, has spent the last three years developing these important guidelines and achieving consensus around them.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 400 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Gabriels portal search technology is based on the Endeca Information Access Platform designed to offer search simplicity with the analytical power of business intelligence. Through Endeca Search, Guided Navigation®, and Content Spotlighting capabilities, Gabriels delivers superior experience to site visitors, while offering site owners the tools needed to create contextual advertising and premium placement opportunities.

Gabriels’ Endeca-powered technology provides vertical portals for over 300 media properties including such organizations as Scripps Networks, Network Communications Inc., The New York Times Company, Hearst Newspapers, Freedom Communications Cox Newspapers, Scripps Newspapers and Lee Newspapers.

“Online advertising revenue is critical to the survival of today’s newspapers as they work to replace rapidly declining print dollars with more targeted and transparent online sources of income to meet the needs of their changing audience,” said John Andrews, vice president, Industry Solutions for Endeca. “Gabriel’s Endeca-powered offerings have the potential to expand revenue opportunities through a proven classifieds serving platform, providing the engaging experience that visitors’ desire without the need for internal development resources. It’s a win-win for newspapers and other resource constrained publishers struggling to find new opportunities to grow revenue.”

Michael Gabriel, CEO founder of Gabriels Technology said that “the combination of Gabriels customized search products and leveraging the investment of Endeca technology provides the best in class online search and access capabilities for the consumer to find the home, car, job or product they are looking for efficiently and effectively. That experience increases overall site activity, as measured by important metrics like site visitors, click-through rates, and duration per visit.”

About Gabriels

Gabriels Technology based in Manhattan is the leading private-label ecommerce technology provider for architecting and developing custom web applications. Gabriels supports over 300 media properties across North America and Europe utilizing scalable technology to support content rich, high traffic sites, including hosting services within a mission critical environment. Gabriels expertise includes creating advanced search technology, Endeca, database programming, data management, and .NET development. For more information: gabriels.net or paul@gabriels.net

About Endeca

Endeca is a leading provider of enterprise search and information access software and solutions. Solutions built on Endeca’s technology deliver the clearest visibility into information, driving hundreds of millions of dollars in measurable cost savings and increased revenue for our customers. Powering these solutions is Endeca’s Information Access Platform™, a major Enterprise Search innovation based on a fundamentally new architecture for building high-ROI applications that let users easily find and act on any structured and unstructured data across the enterprise. More than 250 million end users around the world access information via Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO, Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Wal-Mart.

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: endeca.com or info@endeca.com.

“Hearst’s major operating groups have all made substantial progress towards our corporate objective of fully participating in the digital transformation,” Bennack said. “The creation of this new position is designed to accelerate the progress through greater cooperation and synergy across divisional lines. Neeraj is uniquely equipped to help me and my colleagues realize that goal.”

Khemlani was formerly vice president and general manager of Yahoo! News & Information as well as Yahoo! Originals. In this position, he managed the business and products of Yahoo! News, Tech, Weather and Education, and the editorial programming for Yahoo! Finance, as executive editor. He also directed original content programming, including product design, content production and sponsorship, across all Yahoo! channels; and initiated and oversaw strategic business development content deals with major media companies.

From 1998 to 2006, Khemlani was a producer for CBS News’ 60 Minutes and 60 Minutes II, and a creative consultant to Imagine Entertainment, ABC Entertainment, from 2000 to 2001, where he advised scriptwriters. His television experience also includes producer positions with Crile Communications and ABC News, where he produced segments for Nightline, Good Morning America, Peter Jennings Reporting and ABC News Specials. Khemlani began his career as a newspaper reporter, stringing for The New York Times and The Post-Standard in Syracuse, N.Y.

“I am delighted to join Hearst Corporation,” Khemlani said. “We are witnessing the reemergence of content and media driving value in the new world and Hearst is uniquely positioned to realize that value across multiple digital platforms and distribution points. Remember, we’re only in the second inning of the Internet. Hearst, with all its assets and investments, expects to take a commanding lead by the seventh-inning stretch.”

Khemlani holds a master’s of science in journalism from Columbia University, where he graduated with honors, and a bachelor’s in communications from Cornell University, where he was the editor-in-chief of The Cornell Daily Sun.

Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media companies. Its major interests include ownership of 16 daily and 49 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle and Times Union; as well as interests in an additional 43 daily and 72 non-daily newspapers owned by MediaNews Group, which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television (NYSE:HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.

NEW YORK – In celebration of its 10th Anniversary, and February’s Black History Month, Global Advertising Strategies is now offering marketers a free subscription valid throughout 2009 to EthnicEvents.com – one of its many online properties.

Through these tough economic times, the U.S. multicultural community continues to grow – as does its buying power and household income. Smart marketers and public leaders seeking to target new consumers in more strategic ways have been coming to EthnicEvents.com in greater numbers. In 2008, EthnicEvents.com received over 20,000 unique visitors per month who are actively benefitting from the site’s offerings and resources, which include leading brands as well as the Obama and McCain presidential campaign headquarters. This portal continues grow in 2009.

Our goal in partnering with EthnicEvents.com on our marketing campaigns is to draw attention to our conferences, such as the 5th Annual Voz Latina Hispanic Marketing Conference held in Miami in April, and the Hispanic Retail 360 Conference held in Las Vegas in August,” said Melissa Trosterman, Audience Marketing Manager for Nielsen Business Media. “We look to EthnicEvents to help us draw our target audience to these events, and hope to continue this partnership down the line.”

EthnicEvents.com is a multicultural portal that offers news and events within over 30 specific U.S. ethnic markets. Originally launched in 2007, it is the only site of its kind, and is a one-stop-shop for marketers and public leaders seeking to connect with new consumers.

“We have seen a rather large increase and interest in these varied U.S. ethnic markets in particular due to the current economic climate,” said Monique Tapie, Communications Director for Global Advertising Strategies. “In spite of these market conditions, clients of ours, such as Lufthansa, have exponentially increased their budgets to reach these communities that have been the least hit by the Wall Street fallout.”

With a database of over 2,000 street festivals, parades, community conferences, concerts and performances, including a brief description of each event and a longer description of the history and rich traditions of each group, multicultural marketing professionals can create effective marketing strategies to strengthen their brand presence within these communities.

Event organizers can post upcoming event information on our site, including a detailed description of the event, pictures, videos and links to their website, placing them directly in front of hundreds of potential sponsors.

To sign up for your free subscription please click here www.EthnicEvents.com and use the promo code GAS10.

About Global Advertising Strategies:

Global Advertising Strategies www.ethnicusa.com is a New York based full-service marketing and advertising agency dedicated to helping its clients bridge the perceptual gaps between cultures both in and outside of the U.S. Global has helped clients grow business with consumers in the General Market and with those from over 35 different ethnic communities. The agency provides a full-service offering of traditional advertising services, events & public relations and interactive services.

Global is also the developer and owner of such properties as www.ethnicevents.com, an online portal for multicultural marketing professionals; www.thisisdiversity.com a global platform for people of diverse backgrounds and countries to have their voices heard on what’s going on in their world whether it be news & politics, travel, sports or simply pop culture; www.beyondhispanic.com a series of conferences which concentrates on profitable U.S. cultural markets beyond Hispanic; and www.advisionawards.com the only international Russian language advertising awards program based in the U.S.

Under the terms of the agreement, MIVA Direct is using Meebo’s technology to facilitate real-time social interactions between users via chat rooms that are promoted across ALOT Toolbar and ALOT Home. Meebo is serving social ads into the technology and MIVA Direct will earn a share of the revenue generated from these ad units.

In addition to the expected revenue it will generate, the functionality is also designed to extend ALOT’s mission of ‘Making the Internet Easy’ by delivering further value to the brand’s existing vertical audiences. Chris Dessi, MIVA Direct’s VP of Sales and Business Development, explains:

“Since launching ALOT we’ve been building up users across a broad range of different verticals – our ALOT Toolbar for Recipes, for example, currently has over 335,000 live users1. We believe there are significant potential benefits in offering vertically focused chat rooms that enable these like-minded users to communicate directly with each other, and believe that Meebo is a great application to help us kick-start this process.”

Added Stephanie Quay, Meebo’s Director of Business Development: “The scale and vertical focus of ALOT’s customer base makes them a great fit for Meebo. We look forward to working with them to roll out and monetize our solution.”

http://www.alot.com

http://www.miva.com

http://www.meebo.com

NEW YORK – AOL’s MediaGlow publishing division announced its sites saw record growth1 in January, with page views climbing 47% year-over-year to reach 7 billion and total minutes increasing 39% to 4.9 million.

In addition, the recently reinvented AOL.com, which opened the site to third-party content, e-mail, social networks and more in 2008, grew 5% in page views, 12% in unique visitors, 33% in total minutes — achieving an all-time high2 — and 6% in total visits year-over-year.

AOL announced the formation of MediaGlow in January, centralizing AOL’s publishing efforts with the goal of expanding AOL’s efforts to reach targeted audiences and expanding AOL’s global reach. MediaGlow announced plans to launch 30 targeted sites in 2009.

“MediaGlow has started 2009 by reaching its largest audience to date and building core brands that are at scale. By leaning into the fragmentation of the Web, we are creating valuable brands that are driving engagement and attracting a larger audience,” said Bill Wilson, President, MediaGlow. “Our growth signals that consumers are actively engaging with our original content that focuses on people’s passion points and that we are providing advertisers with unique and valuable solutions and opportunities to reach a highly engaged audience.”

In January, MediaGlow launched its first targeted site of the year, FanHouse, http://www.fanhouse.com, which replaces AOL Sports as the main sports destination for AOL, targeting males 18-34. AOL Sports saw page views grow 33% and total minutes increase 4% year over year, according to January 2009 comScore Media Metrix data.

BlackVoices.com, http://www.blackvoices.com, and AOL News, http://www.news.aol.com, also saw significant growth in January, in part because of expansive coverage of the presidential inauguration. BlackVoices saw page views climb 181%, unique visitors grow 53% and total minutes increase 83% year over year, according to January 2009 comScore Media Metrix data. AOL News saw page views climb 82%, unique visitors grow 16% and total minutes increase 22% year over year.

The AOL Living network, http://www.living.aol.com, which comprises a core group of women’s interest sites, started the year with strong growth. AOL Health, http://www.aolhealth.com, kicked off its 2009 America Takes It Off Campaign and saw page views grow 132% and total minutes increase 53% year over year. StyleList.com, http://www.stylelist.com, grew page views 1,913%, unique visitors 718% and total minutes 1,787% year over year. AOL Home, http://home.aol.com, grew page views 271%, unique visitors 84% and total minutes 139% year over year.

Engadget, the Official Blog of the 2009 Consumer Electronics Show in January, also saw record numbers for the month with 75% growth in page views, 105% growth in unique visitors and 156% growth in total minutes, year over year.3

January also marked one full year since the launch of Asylum, http://www.asylum.com, which quickly became the leading men’s site, a custom-built category, and has seen 172% year over year growth in page views, 94% growth in unique visitors and 106% growth in total minutes.

In addition to growth within MediaGlow, AOL experienced growth in its product offerings. For example, AOL’s leading video search engine, Truveo, saw year-over-year increases of 209% in unique visitors and 239% in pages views, according to the January 2009 comScore Media Metrix report, due in part to the January release of an updated version of its free downloadable application for Apple’s iPhone and iPod touch.

Many AOL sites continue to appear in the top five in their categories for unique visitors, according to January 2009 comScore Media Metrix data:

* #1 Music: Music, http://music.aol.com
* #1 Television: Television, http://television.aol.com
* #2 Maps: MapQuest, http://mapquest.com
* #2 IM: AIM, http://www.aim.com
* #2 Business- News/Research: Money & Finance, http://money.aol.com
* #2 Home: AOL Home, http://home.aol.com
* #2 Entertainment-News: TMZ, http://tmz.com
* #2 Email: AOL Email, http://webmail.aol.com
* #3 Technology: AOL Tech, http://switched.com and http://engadget.com
* #3 Movies: Moviefone.com, http://moviefone.com
* #3 Real Estate: Real Estate, http://realestate.aol.com
* #3 Health: Health, http://aolhealth.com
* #3 Lifestyles: AOL Living, http://living.aol.com
* #4 News: News, http://news.aol.com
* #4 Radio: Radio, http://aolradio.com
* #5 Autos: AOL Autos, http://autos.aol.com
* #5 Sports: AOL Sports, http://sports.aol.com
* #5 Search: Search Network, http://search.aol.com
* #5 Food: Food, http://food.aol.com
* #5 Greetings: Greetings, http://greetings.aol.com
* #5 Local: AOL Local, http://cityguide.aol.com
* #5 Weather: AOL Weather, http://weather.aol.com

The following MediaGlow sites also rank in the top five in their AOL custom-built categories for unique visitors, according to January 2009 comScore Media Metrix data:

* #1 African American: BlackVoices, http://blackvoices.com
* #1 Country Music Site: TheBoot, http://theboot.com
* #1 Hip-Hop Music: The BoomBox, http://theboombox.com
* #1 Men: Asylum, http://asylum.com
* #1 Style: StyleList, http://stylelist.com
* #1 Women’s Blogs: Lemondrop, http://www.lemondrop.com
* #1 Rock Music Site: Spinner, http://www.spinner.com
* #2 Horoscopes: Horoscopes, http://horoscopes.aol.com
* #3 Latino: Latino, http://latino.aol.com
* #3 Web Culture: Urlesque, http://www.urlesque.com
* #4 Homepages: AOL Homepages, http://www.aol.com

In addition, MediaGlow brands are increasingly seen as leading authorities on the Web, with 25 MediaGlow sites listed as Technorati’s Top 100 sites ranked by authority for the last six months:

* #2 Engadget, http://www.engadget.com
* #9 BloggingStocks, http://www.bloggingstocks.com
* #11 Gadling, http://www.gadling.com
* #12 ParentDish, http://www.parentdish.com
* #13 WalletPop, http://www.walletpop.com
* #16 Cinematical, http://www.cinematical.com
* #16 TMZ, http://tmz.com
* #17 JoyStiq, http://www.joystiq.com
* #20 TV Squad, http://www.tvsquad.com
* #21 TUAW, http://www.tuaw.com
* #23 Download Squad, http://www.downloadsquad.com
* #24 WOW Insider, http://www.wowinsider.com
* #26 SlashFood, http://www.slashfood.com
* #29 AutoBlog, http://www.autoblog.com
* #30 Stylelist, http://www.stylelist.com/blog
* #30 Switched, http://www.switched.com
* #32 Lemondrop, http://www.lemondrop.com
* #33 Massively, http://www.massively.com
* #36 Luxist, http://www.luxist.com
* #42 Asylum, http://asylum.com
* #57 BlackVoices, http://blackvoices.com/blogs
* #61 Engadget Mobile, http://www.engadgetmobile.com
* #61 Spinner, http://www.spinner.com
* #72 Engadget HD, http://www.engadgethd.com
* #74 AutoBlog Green, http://www.autobloggreen.com

About MediaGlow

MediaGlow, AOL’s publishing business unit formed in early 2009, centralizes AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and now attracts more than 70 million unique visitors each month4, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL’s advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.

1 Record growth is based on comScore Media Metrix data from January 2007 to January 2009.

2 All-time high in minutes for AOL.com is based on comScore Media Metrix data from January 2007 to January 2009.

3 Record numbers for Engadget.com are based on comScore Media Metrix data from January 2007 to January 2009.

4 Since October 2007

BARCELONA, Spain & NEW YORK – Mojiva has added “single-click” purchasing power to advertisements on its powerful mobile ad network, thanks to a new partnership with Billing Revolution, a mobile payments and billing solutions company. Now consumers and merchants can instantly buy what they see in a mobile ad, and advertisers are just one click away from closing the sale.

“This is about moving beyond the application store model, and making every mobile ad a purchasing opportunity for consumers and advertisers. Not just for applications, but for any product, anytime, anywhere,” says Dave Gwozdz, CEO of Mojiva and previously one of the founding team members of DoubleClick. “And by working with Billing Revolution to help advertisers take advantage of impulse buys and eliminate unnecessary steps in the check out process, we’re making it simpler, easier, and more profitable for marketers to leverage the growing mobile Web. This partnership proves that the infrastructure is in place to make mobile commerce a reality. We just needed to bring together market leading technologies to deliver it to advertisers and their customers.”

Mojiva’s secure, single-click, mCommerce-enabled advertisements makes it possible for advertisers’ mobile device customers to make purchases quickly and easily, even if the advertiser doesn’t have its own mobile commerce site. Through Mojiva’s self-service dashboard, advertisers already have the ability to create a simple mobile landing page dedicated to their product or service. Now, under this partnership, Billing Revolution will also give them the opportunity to create a custom, secure check out page that can be linked to any mobile advertisement. And to make purchases simple and easy for consumers, Billing Revolution only requires buyers to input their billing information once. This lets customers instantly make secure, single-click credit card transactions from any Web-enabled mobile phone, without a user name or pin code requirement.

For publishers, Mojiva’s new partnership with Billing Revolution also presents multiple revenue opportunities, including the ability to opt-in and receive compensation for each commerce-enabled ad that runs on the publisher’s mobile Web site. Publishers and advertisers can also gain access to Mojiva and Billing Revolution’s unique conversion reporting capabilities in order to measure the effectiveness of their mobile campaigns.

“Our partnership with Mojiva showcases each company’s focus on bringing exceptional value to the mobile advertising industry, and represents a truly innovative offering,” said Andy Kleitsch, CEO of Billing Revolution. “Mojiva’s focus on delivering enhanced ROI and measurability to advertisers, publishers, and end users is a positive step towards the maturation of the mobile medium.”

Both Mojiva and Billing Revolution are attending Mobile World Congress this week, and will be available to discuss their partnership. To speak with representatives from Mojiva, visit them at Booth #7A70, or contact Kate Berg at 914-399-5016. To speak with Billing Revolution on site at the show, please contact Michael Dulong, senior vice president of business development, at 207-671-6692, or e-mail at mike@billingrevolution.com.

* 5th Annual Jefferies Internet and Media Conference
Wednesday, February 25, 2009
Time: 10:40 a.m. Pacific Time
The Mandarin Oriental, New York, NY

The live audio Webcast and archived version of the Marchex presentation will be available by visiting Events in the Investor Relations section of the Marchex Web site (http://www.marchex.com/investors/events.html).

About Marchex

Marchex, Inc. (www.marchex.com) is a leading local search and performance advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.

Rosemarie Graham, Managing Editor of Developer.com, stated, “We had a record number of nominations this year. When the voting on the finalists concluded, NetBeans dominated the top honors in several categories. Unlike the previous years, there were no close races for the winning position. The winners were clear-cut. ”

“It is no surprise to see Rich Internet Applications (RIAs) take the prize for technology of the year; however, seeing the open source project Mono 2.0 grab the honors for .NET tool is a surprise,” stated Bradley Jones, Senior Executive Editor of Internet.com’s Developer Channel. “MySQL WorkBench’s win in the Database Tool category also shows how far MySQL has come in the database market,” added Jones.

The winners by category are as follows:

* Technology of the Year – Rich Internet Applications (RIAs)
* Framework of the Year – Spring Framework and Hibernate Framework
* Development Tool of the Year – NetBeans Platform
* Development Utility of the Year – NetBeans Profiler
* Web Service Product of the Year – REST (Representational State Transfer)
* Wireless/Mobile Development Tool or Add-in of the Year – NetBeans Mobility Pack
* Database Tool or Add-in of the Year – MySQL™ Workbench
* Java Tool/ Add-in of the Year – NetBeans IDE
* JSR (Java Specification Request) of the Year – 220: Enterprise JavaBeans™ 3.0
* .NET Tool/Add-in of the Year – Mono 2.0
* Open Source Tool of the Year – NetBeans
* Security Tool of the Year – OpenSSO Enterprise

Congratulations go out to all the winners. The complete list of winners and finalists is available on Developer.com (www.developer.com).

About Developer.com

Developer.com (www.developer.com) is a journal of insight into cutting edge programming techniques aimed at professional developers working in corporate environments that features articles and tutorials focused on issues and applications critical to the community. Developer.com can be found on the Internet.com Network.

About Jupitermedia Corporation

Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of images, news and original information, career Web sites and events for information technology, business, media and creative professionals.

NEW YORK – TradeComet.com LLC filed in the United States District Court for the Southern District of New York, a complaint asserting Google violates antitrust laws by eliminating competition and choice. TradeComet was forced to file the lawsuit when Google refused to stop engaging in predatory conduct to block search traffic by imposing massive, unjustified price increases. Google’s anticompetitive conduct eliminated TradeComet as a competitor. Cadwalader, Wickersham & Taft, LLP, one of the world’s leading international law firms, will represent TradeComet.com.

SourceTool.com, a subsidiary of TradeComet.com, operated a thriving global business-to-business (B2B) search engine enabling buyers of industrial products to easily connect with suppliers. SourceTool.com focused on a specialized type of industrial search, which it positioned as a competitor to Google’s general purpose search engine. Due to SourceTool’s utility for buyers, sellers and advertisers, the site took off—within months reaching 650,000 visits per day. SourceTool.com also was named a ‘2006 Rising Star of Specialized Search’ by InfoCommerce and the ‘Second Fastest Growing Internet Site in the World’ by Comscore.

Google initially embraced its relationship with SourceTool.com, naming them Google’s ‘Site of the Week’; SourceTool.com was reinvesting approximately 80 percent of its revenue by purchasing $500,000 per month or more in Google keywords.

In its complaint, TradeComet.com provides details of how Google subsequently identified SourceTool.com as a competitive threat and then engaged in illegal conduct to diminish and ultimately extinguish SourceTool.com’s platform.

“SourceTool.com offered a valuable service and TradeComet.com had a thriving business before Google decided to eliminate them as a competitor,” said Rick Rule, Chair of Antitrust for Cadwalader, Wickersham & Taft, LLP, and former head of the United States Justice Department Antitrust Division. “We believe this complaint has strong merit and represents a serious antitrust violation.”

“With no notice, Google changed from cheerleader to tyrant when it realized we were a competitive threat,” said Dan Savage, founder and CEO of SourceTool.com and TradeComet.com. “For example, Google raised my prices by 10,000 percent, which strangled our business, virtually overnight. Citing an ambiguous quality score determined by a secretive algorithm to justify the price increase, Google refused to consider reductions even after SourceTool.com invested the company’s savings to make the changes that Google said would rectify the supposed problems. As a result of Google flexing its monopolistic muscle, SourceTool.com currently averages about one percent of the traffic it previously had and is no longer a competitively viable business.”

TradeComet.com aims to recover damages caused when Google’s anticompetitive conduct eliminated SourceTool.com’s primary source of search traffic.

About TradeComet.com

TradeComet.com LLC is based in New York, NY and is the parent company of SourceTool.com, (www.SourceTool.com). Formed in September, 2005, TradeComet.com seeks to be the leader in the global sourcing marketplace employing Internet-based technologies to improve the efficiency and effectiveness of the supplier discover process.

About SourceTool.com

SourceTool (www.sourcetool.com) links professional buyers with qualified business suppliers around the world. Developed exclusively for the business-to-business market, SourceTool indexes and organizes nearly 500,000 business suppliers around the world according to UNSPSC®, a product classification system developed by the United Nations Development Program (UNDP) and managed by GS1 US. The UNSPSC® (United Nations Standard Products and Services Code) classification system uses a hierarchical structure that organizes commodity product types according to business segments, families, and classes.

Event to Take Place at Hudson Theatre in NYC on March 17 from 6:00pm-9:00pm

NEWTON, Ma. & NEW YORK – VideoNuze, the leading online publication for the broadband video industry, announced that it will be hosting the “2009 Broadband Video Leadership Evening” at the historic Hudson Theater in New York City on March 17th from 6:00-9:00pm. The event coincides with surging broadband video consumption and mounting industry disruption.

Recently, ComScore reported 13% month-over-month growth to a record 14.3 billion videos viewed in December 2008. As such, VideoNuze is bringing together top digital media and online advertising executives to discuss the implications of the shifting video landscape, evaluate different monetization models and address key industry challenges.

Distinguished speakers for the panel discussion include:

* Albert Cheng, EVP, Digital Media, Disney/ABC Television Group
* Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks
* Karin Gilford, SVP, Fancast and Online Entertainment, Comcast Interactive Media
* Curt Hecht, President, VivaKi (Publicis Groupe)
* Tom Morgan, Chief Strategy Officer, Move Networks

The evening will begin with a “VideoSchmooze” networking reception from 6:00pm – 7:30pm, where attendees can meet and exchange ideas with top executives from the broadband video industry. The panel discussion will commence at 7:30pm and will be moderated by VideoNuze editor and publisher Will Richmond.

“It’s a real privilege to have these executives, who are on the front lines of driving the broadband video evolution, share their unique insights and varying perspectives on the market’s growth and future direction,” Will Richmond said. “Broadband video continues to be the most important strategic opportunity in the video landscape today. Attendees are certain to take away valuable lessons about what they can do now to benefit from broadband’s significant reach & impact.”

For more complete information about the leadership evening, please visit www.nyc.videonuze.com. To RSVP, please email Evan Goldberg at egoldberg@horngroup.com.

What: 2009 Broadband Video Leadership Evening

When: Tuesday, March 17, 2009; 6:00-9:00pm

Where: Hudson Theatre; 145 W 44th St New York, NY 10036 Get directions

About VideoNuze

VideoNuze is the leading online publication for the broadband video industry, providing analysis and news updates. Published each business day, it provides essential data and insight for the large and growing audience of broadband video executives. VideoNuze is edited and published by Will Richmond, a 20-year veteran of the cable TV, content and technology industries. www.videonuze.com.

The joint industry task force supports the FTC’s goal of a comprehensive and effective self-regulatory program that protects both consumers and businesses engaged in interactive advertising. The group will continue its engagement with policymakers, a broad cross section of businesses, consumers, and other important stakeholders as it evaluates important public policy issues that have been raised regarding online behavioral advertising. The associations look forward to reviewing the current FTC principles released today, having already launched proactive efforts in areas of self-regulation set forth in the FTC’s initial self-regulatory principles issued in December 2007, including education and transparency, consumer notification and choice, data security, and self-regulatory enforcement.

The members of these associations, along with other participants of the group, together represent thousands of advertisers, agencies, marketers, publishers, media companies, ad networks, and other service providers, including the major participants in the online advertising marketplace. The associations have come together to address concerns about the use of online consumer data for behavioral advertising purposes while preserving the innovative and robust advertising that supports the vast array of free online content available to consumers, and what has become an important and growing industry for the U.S. economy. The group collectively recognizes the importance and responsibility of effective self-regulation in the evolving area of online and behavioral marketing and applauds the FTC’s continued commitment to industry self regulation.

The 2009 edition of the EPpy™ Awards honors the best media Web sites, including newspapers, TV-Cable, and magazines. Awards will be given in 35 categories, including a new competition for Best Consumer Technology Blog. In addition to the 35 category awards, the EPpy Award for Outstanding Individual Achievement is expected to be given again this year.

The EPpy Awards will be presented at an awards luncheon at the Interactive Media Conference and Trade Show at the Astor Crowne Plaza in New Orleans on Thursday, May 7, 2009. The conference and trade show is also sponsored by Editor & Publisher and Mediaweek.

The 2009 EPpy Awards consist of 35 awards for media Web sites. There are three awards for best overall media-affiliated Web sites: for newspapers, magazines, and TV-Cable concerns. Each of these categories has two competitions, for large and small company Web sites. In the newspaper category, the cutoff between large and small Web sites is one million unique monthly users. The TV-Cable category is split between network and local affiliate Web sites. The magazine category is split between national magazines and regional/local magazines. An EPpy™ will also be awarded to the best Community/Suburban Newspaper Web site.

Contest fees are $150 per entry except in the College category, where each entry is $50. There is no entry fee to nominate an individual for the Individual Achievement Award.

EPpy™ Awards entries are only accepted via the Web site www.eppyawards.com, which can also be accessed from the Web sites its two sponsors: Editor & Publisher, www.editorandpublisher.com, and Mediaweek, www.mediaweek.com.

The 2008 EPpy™ Awards drew close to 500 nominations from nearly 100 U.S. and international media outlets, Web-only services providers, college and universities.

For the twelfth consecutive year, the awards program is being produced and marketed by Interactive Media Associates, Inc., of Parsippany, NJ (http://www.imediainc.com). Questions about the competition can be directed to Len Muscarella at len@imediainc.com.

About Editor & Publisher

For 125 years, Editor & Publisher has been committed to covering the production, news and business areas of the newspaper industry. Editor & Publisher has a reputation for thorough, honest reporting of industry news, as well as reliable, well-researched, industry directories and guides – and for years has had one of the most popular and influential Web sites in the media field. Editor & Publisher is seen as the authority on the newspaper business, often being called the “bible” of the industry. In the past five years, it has won 11 Jesse H. Neal Awards, the top prize for trade publications. Editor & Publisher is published by Nielsen Business Media, a part of The Nielsen Company, a global information and media company.

Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com

Montreal-based Acquisio is a SaaS (software as a service) company that offers a pay-per-click (Google Adwords, Yahoo Search Marketing, MSN AdCenter) management software designed specifically for advertising agencies. The tool, Acquisio SEARCH, allows campaign managers to launch, manage, and optimize all of their client’s campaigns from a single interface, without the need to log into Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting for designing and building beautiful client-ready PDF reports to help you save even more time.

Company:         Efficient Frontier
Stand:         Track Sponsor
Media Contact:         Merinda Peppard
Phone:         2071665220
E-mail:         sales-europe@efrontier.com
Web:         www.efrontier.com/uk

Efficient Frontier is the market and technology leader in providing paid search marketing solutions. The company provides the most powerful, most effective search engine marketing technology and comprehensive strategic and tactical services, to ensure that clients with large-scale, complex search marketing campaigns can achieve the highest possible return on investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, risk reduction and campaign growth. The company is headquartered in Sunnyvale, USA with offices in New York, the United Kingdom, France and India and licensing partnerships in Japan and Australia. Please visit www.efrontier.com/uk and blog.efrontier.com.

Company:         The Search Monitor
Media Contact:         Laura Nolte
Phone:         321-206-9705
E-mail:         laura@greentheoryinteractive.com
Web:         www.thesearchmonitor.com

The Search Monitor provides real-time competitor monitoring software. TSM crawls and monitors Google, Yahoo, MSN, social media, and shopping engines daily and can be geo-targeted. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies; (2) to police brand use in ad copy, display urls, and branded keyword sponsors; (3) to identify and measure brand buzz; and (4) to police affiliate marketers for compliance with affiliate programs.

Company:         WebTrends
Stand:         309
Media Contact:         Thomas Flischer
E-mail:         Thomas@octopuscomms.net

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimise their customers’ online experiences.

For more information, visit: www.webtrends.com

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

LONDON – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive revenue growth, and the hiring of Rob Wilson in October 2008 as the SVP and General Manager of the company’s European business.

“The global trend that we are seeing in performance marketing, not just in North America but in Europe, puts us in a very good position to execute in 2009,” said Mr. Wilson. “It was very important for Epic to establish roots here in London, and to be able to hire talented employees to form the foundation of the company’s worldwide growth. To now have our London office fully opened, staffed and operational is critical in our ability to execute right away in the 1st quarter.”

Other key staffers in place in the London office include: Heidi Kinsey (Network Director), Jason Kilby (Director of Gaming Operations) and Anna Mazziotti (Office Manager).

The company said that the expansion into London was an opportunity created out of intense demand, as the UK market is currently the company’s second largest revenue-producing territory, holding a lot of opportunity for advertisers and publishers alike.

“We have seen, even in the early stages of focusing our efforts in Europe, that the opportunity to expand our footprint in the global performance marketing industry in the UK is there,” said Don Mathis, CEO of Epic Advertising. “The important first step of hiring a talented GM like Rob, and then putting key team members in place in a new office is now complete. We look forward to growing our presence in Europe even further under this team’s leadership.”

The address for Epic Advertising’s London office is:
Amadeus House
Floral Street, Covent Garden
London, England WC2E 9DP
Telephone: 0207 812 7012

General Email: epicUK@epicadvertising.com

About Epic Advertising

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK – TRA (http://www.traglobal.com), developer of the only scalable advertising research system that creates intelligent media data by measuring and reporting true ROI accountability and transparency for advertising spend, announced the appointment of Andrea Mezzasalma to its Advisory Board. Mr. Mezzasalma will be lending his expertise to TRA on strategic corporate initiatives and global partnerships. This further strengthens the company’s Advisory Board and Board of Directors comprised of Media, Advertising, Research and Technology thought leaders.

Mr. Mezzasalma has extensive experience in leading and building global research ventures, with a track record of developing ground-breaking innovations in media measurement, targeting and single-source. He was the Global Sector Head of TNS Media Research and before that Partner and VP of Research Methods and Technologies for Eurisko in Milan, Italy. He also has served as a consultant to major market research agencies and is an entrepreneur.

“Andrea Mezzasalma’s expertise and insight will be a great benefit to TRA, its customers and partners in the industry both domestically and abroad,” said Mark Lieberman, CEO and Chairman of TRA Inc. “His joining TRA’s Advisory Board is another sign of the value proposition that TRA has to offer. We are looking forward to working with him to further grow the company and provide the best ROI solution for our customers.”

”I’m highly impressed by the technical and commercial advancements that TRA has made since its founding,” said Andrea Mezzasalma. “I’m very excited at the opportunity of helping TRA with new business opportunities and potential international partnerships.”

TRA offers the largest resource for U.S. television audience measurement against purchase measurement in history. TRA’s online reporting engine, Media TRAnalytics™, includes anonymous TV tune-in data from 1.5 million households and an overall anonymous single source database of 370,000 households nationwide, which is an aggregation of tune in data from set-top boxes, household purchase data and household demographic data.

About TRA, Inc.

TRA, Inc. (True ROI Accountability for Media — http://www.traglobal.com) is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics™, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV data, 55 million households of purchase data and the largest single source database ever – 370,000 households. Founded by Chairman and Chief Executive Officer Mark Lieberman, an experienced entrepreneur, and advertising industry measurement pioneer Bill Harvey, President and Co-Founder, TRA employs proprietary measurement technologies and proven algorithms developed and refined over a 10-year period with 30,000 man-hours invested into developing TRA’s Media TRAnalytics™ platform over the past year. Investors include Kodiak Venture Partners and WPP/Kantar Media Research and angels. MediaVest, a subsidiary of Paris-based Publicis Groupe, is TRA’s first agency to be using Media TRAnalytics™. TRA is ISO 27001 certified, the information security management system standard published by the International Organization for Standardization (ISO) designed to ensure security controls to protect information assets.

NEW YORK – To be successful in search advertising, one must be bionic – able to achieve better results in less time, despite growing complexity, tedious analysis and fierce competition. To make advertisers bionic, Clickable introduced the newest version of its flagship tool. With one of the world’s largest development teams dedicated to a pure-play search management product, Clickable Pro 2.0 makes search and PPC advertising simple, instant and profitable for small businesses, midsize enterprises and agencies.

A host of innovations come together in one intuitive, online interface to empower advertisers to manage search and PPC performance across Google, Yahoo and MSN’s advertising networks. Driven by customer feedback, Clickable Pro 2.0 innovations include:

* Emerging Google Ad Formats – including Image (banners), Local Business (maps) and Mobile (text and image) – to give marketers more opportunities to connect with their customers. Customers now can add and edit new ad formats right alongside text ads. Clickable is offering this beta functionality for free to Clickable customers so they can experiment and guide Clickable’s development around new advertising formats.
* Keyword Filter And Bulk Edit to empower agencies and advertisers to quickly search, edit and export high volumes of keywords across all advertising networks and accounts, all at once and with great flexibility. Bulk editing reduces tedious spreadsheet analysis, saves time and reduces errors.
* Clickable Conversion Tracking, which moves out of beta and into the Clickable interface, enabling advertisers to easily measure ROI with one simple, independent tracking system. This powerful reporting tool also informs Clickable’s ActEngine in real time to deliver campaign recommendations with better return.
* An Improved ActEngine, including new recommendations to help advertisers more precisely set keyword match types to drive higher quality traffic; properly set up campaigns for content versus search keyword inventory; and optimize long-tail keyword bids. The ActEngine now includes a history of campaign recommendations accepted or ignored; this is the first in a series of enhancements to report results pre- and post-recommendations and drive overall transparency.

“Clickable is transforming search advertising for small to midsize advertisers and agencies on the principle of simplicity,” says David S. Kidder, co-founder and CEO of Clickable. “We’ll continue to rapidly release meaningful product iterations that cultivate best practices, save time and drive performance and profitability. In this down economy, our promise is to help advertisers’ drive better results in less time, and constantly improve.”

As always, Clickable is an advertiser’s trusted advisor, with world-class Customer Support and Community, including 24-hour customer support via live chat and phone. For marketers who need extra help getting started, Clickable Assist delivers tiered packages of managed services to ensure success.

Visit The Official Clickable Blog for a video tour of what’s new in Pro 2.0, as well as links to new features in our online product guide.

About Clickable

Clickable is an online solution that makes search advertising simple, instant and profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major search-advertising networks, including Google, Yahoo and Microsoft. Powerful recommendations, bulk editing, conversion tracking and reporting make marketers more efficient, effective and confident – even at the very first login. Visit www.clickable.com to take the tour.

“The Super Bowl is certainly a unique event because of its ability to command nearly national attention at one time, but it also demonstrates the impact that truly integrated advertising initiatives can have,” says Dean DeBiase, CEO of TNS Media. “Marketers work to ensure synergies between their traditional, online and in-store promotional activities, but not to the extent seen in the Super Bowl. The results seen here – from the ability of broadcast advertising to drive traffic to sites, initiate online conversations and have that emotional equity come full circle at retail – should serve as a catalyst to encourage deeper integration across all media platforms year round.”

A complete log of all commercials, their pod positions and actual creatives are available at: www.tns-mi.com/resources/creativeSuperBowl2009.htm.

TNS Media Intelligence Analysis: Advertising clutter, top advertisers and categories

Record-setting Level of Ad Time

Super Bowl XLIII featured a record-tying amount of network commercial time. Between the opening kickoff and the final whistle, NBC aired 45 minutes, 10 seconds of advertising messages. This includes paying sponsors, messages from the NFL and promotional plugs from NBC for its own programming. The past four games now occupy the top four spots in terms of Super Bowl ad clutter.

Top Advertisers

A total of 32 different companies aired in-game spots for a total of 84 commercials. The top four advertisers (excluding program promotions aired by NBC) in terms of total ad time were Pepsico, Anheuser Busch InBev, General Electric and Viacom. This elite group accounted for 40 percent of the total paid ad time.

The softening ad market for 2009 Super Bowl spots led to speculation that General Electric divisions might be required to step in and buy unsold inventory to help out sister-company NBC. The movie studio and theme park divisions of GE have regularly advertised in previous Super Bowls on other networks, so it’s far-fetched to construe their presence in the 2009 game as the outcome of an inventory fire-sale.

What’s a ‘normal’ level of in-house ad activity for the Super Bowl broadcaster? The past four years have seen four different networks air the game. During this cycle, the advertising presence of the network’s owner has ranged from 30 seconds to 4 ½ minutes. GE’s 2009 footprint of 2:30 is larger than either News Corp in 2008 or National Amusements in 2007. However, it lags the 4:30 of air time that Disney-owned entities had in the 2006 telecast on ABC.

Top Categories

Motion pictures continued to be the dominant Super Bowl ad category as Hollywood studios attempted to build awareness for upcoming releases. Nine different movies had in-game ads, a level on par with recent years. However, this year the studios opted for longer-length units as compared to 2008.

Non-alcoholic beverages also had a significant presence in the game but the competitive battlefront was a bit narrower than 2008. Pepsi and Coke again went head-to-head with their soda brands. But unlike a year ago, Coke abstained from promoting its non-soda brand lines and conceded that stage to Pepsi which ran spots for Gatorade and Sobe Life.

Reflecting the current tenor of the auto market, car manufacturers had a reduced presence with Audi, Hyundai and Toyota combining for just 3 minutes of air time. Supplementing this was another 2:30 of ads from auto-related advertisers Bridgestone (tires), Cars.com and Castrol (motor oil) to keep the total category even with last year.

TNS Cymfony Analysis: Movie studios’ TV investment pays off with online buzz

Not only did the movie studios dominate TV ad time, they also dominated the discussion in the first 36 hours following the game: five of the ten most-discussed advertisers were movies. Almost half of the discussion of Super Bowl ads took place on social media sites focused on movies, video games, and entertainment news.

*Volume index represents the amount of discussion for each advertiser, relative to the median amount of discussion for all Super Bowl advertisers. E.g. Transformers received over seven times the amount of discussion of the average advertiser.

While Doritos may have won the Super Bowl ad voting on USAToday, Anheuser-Busch bested all non-movie advertisers in the amount of discussion generated by their ads. Four of their ads generated strong positive discussion: Bud Light “Swedish,” Bud Light “Meeting,” Clydesdale “Stick” and Clydesdale “Circus.”

The advertisers that didn’t make the most-discussed list are also interesting: E-Trade “Talking Baby” and Audi “Chase” among them.

“This year, viewers engaged with ads about entertainment and affordable indulgences,” noted Jim Nail, Chief Marketing Officer of TNS Cymfony. “Financial services and automobiles are not on consumers minds so their ads, which have been popular in past years, didn’t resonate this year.”

TNS Cymfony’s analysis of traditional and social media showed that the volume of pre-game online discussion nearly doubled while media coverage increased 37%. “The spike in pre-game coverage and discussions emphasizes that marketers need to blend social media, traditional media, and buzz around the water cooler to maximize the ROI of expensive Super Bowl ads,” said Nail.

TNS Media Research Analysis: Second-by-second ratings

TNS Media Research analyzed audience viewing behavior during the game and the commercial breaks. The following highlights are based on unique second-by-second clickstream data collected from over 300,000 Households (HH) in the Charter Communications Los Angeles digital cable system:

• On average, 29.8% of HH’s tuned into the game itself. The pre-game show averaged a 22% rating while over 23.4% of homes viewed at least one second of the post-game award presentation.
• 5.3% of HH’s viewed the game on NBC-HD, representing close to 11% of the total audience.
• As expected during the Super Bowl, few viewers tuned away from the commercial breaks during the game with the spot-to-program retention index averaging 100 (CVI). The highest commercial retention score went to the promotional ad marketing various USA network programs, which posted a 121 in the spot just after the game ended. During the post-game as viewing dropped from a rating of 32.l% to 23.4%, the commercial retention remained constant. The last pod, airing prior to The Office, averaged a CVI retention score of 95.
• A second-by-second look at commercial avoidance reveals that about 1% of commercial seconds were avoided by channel changing.
• Interestingly, the NBC-HD audience was even less likely to tune away, with only 0.8% percent of those seconds being lost, perhaps reflecting the fact that almost all of the Super Bowl advertising was presented in high definition.

TNS Compete Analysis: Super Bowl advertisers’ online presence

*Represents the change in daily reach to the Web site from the average during the week preceding the Super Bowl. E.g. Dennys.com reach on the day of the Super Bowl was nearly 17 times higher than during the week leading up to the game.

Super Bowl advertisers ranged from those with strong, established online presences to “up and comers” to digital neophytes.

• Anheuser-Busch – One of the Super Bowl’s top advertisers and most talked about brands came in third in growth in daily reach on Super Bowl Sunday. Budweiser.com, a site which has historically ranked among the top 30,000 US Web sites, saw its reach nearly double on Super Bowl Sunday.
• Hulu – Despite the prominence of entertainment in ad time, this online video service (co-owned by NBC Universal, News Corp. and Providence Equity Partners) ranked near the bottom. The “Alec in Huluwood” ad, which did not present a clear call to action, can be found on Hulu.com.
• Dennys – Denny’s free Grand Slam Giveaway scored with Super Bowl viewers. Visitors to Dennys.com were rewarded with a reminder of the “Enjoy a Free Grand Slam” on the home page along with a convenient Restaurant Locator.

“It is not surprising that we see some of the most talked about advertisers at the top of the pack in terms of site traffic on Super Bowl Sunday,” according to Matthew Pace, Director of Retail, TNS Compete. “It’s more evidence that a strong call to action alone is not enough to engage consumers, you need to have messaging that resonates with the consumers you are trying to target, like a free breakfast.”

About TNS Media

Established in more than 30 countries, TNS Media explores all media – print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers around the world. For further information, please visit www.tnsmediagroup.com.

About Kantar Group and TNS

The Kantar Group is one of the world’s largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit www.kantargrouptns.com.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of business and product management success to Ringleader Digital, which includes focused expertise in wireless and digital advertising. She has held a series of senior management positions for companies including Operative Media, Inc. and Lucent Technologies, Inc., where she directed innovation and managed growth while holding varied roles in product marketing, business development and global operations.

At Ringleader Digital, Walkden will be responsible for setting product strategy, defining major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Rachel’s appointment brings us a skill set that allows us to scale our business for a growth rate at the next order of magnitude,” said Bob Walczak, CEO of Ringleader Digital. “She is the perfect addition to capitalize on the growing demand for our next-generation mobile advertising network and cutting-edge targeting technologies that help to increase campaign ROI.”

Ringleader Digital provides third-party ad-serving, agency integration with Dart and Atlas, and Media Stamp technology – the industry’s first server-side technology that provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to enhance the mobile experience. Ringleader Digital is leading the industry in mobile media technologies, which is a key reason why Rachel Walkden has joined the company to head up product management.

“I’m excited to join a dynamic, fast-growing company that has separated itself from traditional mobile advertising companies,” said Rachel Walkden, Senior Vice President of Product Management and Operations, Ringleader Digital. “Ringleader Digital is on the cutting-edge of mobile advertising strategies and technologies, and I look forward to supporting the company’s next phase of growth.”

Prior to joining Ringleader Digital, Walkden was the Vice President of Global Operations at Operative Media, Inc., where she ran the company’s managed services and ad-serving businesses. Walkden’s team completed several tens of thousands of transactions monthly, leading to the serving of several billion impressions for over 200 media clients. She was also responsible for managing the largest client account, created key performance indicators to produce the actionable data that led to positive results, and conducted business and process reviews for large multi-media clients producing recommendations that were adopted to a high degree.

Prior to Operative Media, Inc. Walkden was responsible for all service provider business development and operations at ReefEdge Inc. Walkden has also held executive positions at Lucent Technologies, Inc. where she was responsible for business development, marketing, strategy, sales support and product management within the wireless, new ventures and sales divisions.

Walkden received an MBA at INSEAD University in France. She also received her BSc. 1st Class Honors Degree from Brunel University, and was awarded the university prize.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

The interviews, available online now, cover a wide range of topics from discussion of key LegalTech sessions and use of social media by lawyers and law firms, to electronic data discovery and the impact of the current economic downturn on technology spending. Interviewees will also include winners of the 2009 Law Technology News Awards.

LegalTech attendees and exhibitors can also experience Incisive Media’s extensive network of legal blogs at the company’s onsite blogging station, located at the entrance to the show. Visitors can use computers at the station to navigate throughout the Incisive blog network, based on interest area or hot topics, read posts and add comments of their own, live from the booth.

In addition, current issues of Incisive Media publications, including Law Technology News, The American Lawyer, Corporate Counsel and The National Law Journal will be available at multiple locations throughout the event space.

Last year, LegalTech New York attracted 13,000 attendees and featured almost 300 exhibiting companies. The 2009 conference will offer more than 40 educational sessions for attendees, on topics ranging from electronic discovery and knowledge management, to emerging technologies. For a conference agenda, exhibitor list and other details, visit www.legaltechshow.com. Show information is also available through LinkedIn and Twitter.

LegalTech is presented by Incisive Media Conferences and Trade Shows, a leading producer of educational and networking events for business leaders and professionals.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

The American Lawyer, Law Technology News, Corporate Counsel, LegalTech, The National Law Journal, Post, Risk, Search Engine Strategies and Real Estate Forum are registered trademarks of ALM Properties, Inc. or affiliated entities.

NEW YORK – AOL announced Budweiser “Fetch” is the top-ranked Super Bowl XLIII ad in the 7th Annual AOL Super Sunday Ad Poll. The poll lets viewers watch and vote on their favorite ads at FanHouse.com, http://www.fanhouse.com, AOL’s premier sports site. The poll began shortly after Super Bowl XLIII kick-off, and rankings are based on the first 24 hours the ads were streamed.

The top five Annual Super Sunday Commercials are:

1. Budweiser: “Fetch”
2. Heroes: “Football”
3. Budweiser: “Horse Love”
4. Budweiser: “Clydesdale”
5. Coca-Cola: “Picnic”

(Note: AOL poll results are not scientific and reflect the opinions of only those users who choose to participate.)

“The Super Bowl is a wonderful distraction in these economic times and a great way for companies to showcase their products in front of a national audience,” said Marty Moe, Senior Vice President, AOL Money & Finance, FanHouse, News, KOL and Weblogs. “FanHouse.com provides an opportunity for consumers to watch the commercials again, share them with friends and extend the reach beyond the 30 seconds during the game. We congratulate Budweiser on winning the 7th Annual AOL Super Sunday Ad Poll.”

The ads will be available online at FanHouse, http://fanhouse.com, and at http://aol.com/superbowlads for a week following the game. Users can visit the site, watch the ads and still rank their top 10 favorite commercials.

In 2008, Budweiser’s “Rocky” was the AOL Super Sunday Ad Poll winner. A-B InBev, the former Anheuser-Busch, has won five of the previous six polls.

FanHouse.com launched in January, following 12 months of remarkable growth and expansion at AOL Sports, and responds to the changing Web habits of sports fans dominated by the important male 18-54 demographic. Since December 2007, monthly unique visitors to AOL Sports grew 21% (from 9.1 million to 11 million), page views climbed 142% (from 142 million to 345 million) and total time-spent increased by 65%. It is now one of the top-five most-visited sports sites, according to December 2008 comScore Media Metrix data.

FanHouse.com is also the home of the Fantasy Football game Fleaflicker.com, http://fleaflicker.com, and Fantasy Football blog Fantasy Football FanHouse, http://fantasy.fanhouse.com. FanHouse.com is a part of MediaGlow, AOL’s newly created global publishing unit.

About MediaGlow

MediaGlow, AOL’s publishing business unit formed in early 2009, centralizes all of AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and now attracts more than 70 million unique visitors each month after two years of steady growth, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL’s advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads live, without the need for complex change procedures.

With Smart Versioning, any aspect of new or existing ads can be easily modified, including images, text, video assets, sounds, fonts and languages. Advertisers and agencies can positively impact ROI of direct response campaigns by creating ad versions that improve performance with better optimization.

“We are always looking for ways to boost the relevancy of our campaigns, and Smart Versioning makes that possible,” said Chris Kerrigan, vice president of marketing at ReelzChannel. “The ability to quickly produce multiple creative versions and make changes on the fly drives better results and saves us time and money, improving our ROI.”

Smart Versioning is an effective solution for any campaign that benefits from multiple variations, including global, pan-regional and seasonal campaigns, as well as behavioral, contextual and geo-targeted campaigns.

“Now more then ever, advertisers are focused on squeezing every ounce of performance out of their ad spends,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Smart Versioning offers the means to maximize budgets and obtain the absolute best performance through improved relevancy, without incurring costs or delays.”

Currently in beta, Smart Versioning joins Eyeblaster’s set of advertising tools designed to increase effectiveness and provide seamless campaign management across digital channels.

For more information, visit www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

Web Analytics Wednesday (WAW), the world’s largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors. “Having the web analytics industry’s professional association and the industry’s most popular conference join as sponsors of Web Analytics Wednesday is great for the event series,” says Eric T. Peterson, co-founder of Web Analytics Wednesday and CEO of the web analytics consulting group Web Analytics Demystified. “Our hope is to make the thousands of web analytics professionals that attend WAW events every year more aware of the WAA and eMetrics Summit.”

“Becoming a Community Sponsor of WAW will ensure that every eMetrics Marketing Optimization Summit around the world can have a Web Analytics Wednesday gathering,” says Jim Sterne, founder of the growing conferences. “This is exciting because now we have an open, grass-roots networking opportunity for everyone coupled with the conference which will help increase participation for both events.”

Community Sponsorship status allows the Web Analytics Association and eMetrics to help support Web Analytics Wednesday hosts, events, and participants around the world. Now, WAA volunteers wanting to host a Web Analytics Wednesday event can do so knowing they are supporting the Association’s community building goals.

“The Web Analytics Association is excited to become a WAW Community Sponsor since it provides a terrific networking opportunity for our membership,” says Seth Romanow, President of the Web Analytics Association. “It’s wonderful that Web Analytics Wednesday happens all over the world since the Association is a global organization working to serve the needs of all web analytics professionals.”

All web analytics professionals are welcome to host or attend Web Analytics Wednesday events. Find out more at http://www.webanalyticsdemystified.com/wednesday/

About Web Analytics Wednesday

Web Analytics Wednesday was founded in 2005 by Eric T. Peterson and June Dershewitz to provide local networking opportunities for web analytics professionals around the world. Events are regularly held in San Francisco, Boston, New York, Chicago, Paris, London, Sao Paulo, Stockholm, Beijing, Sydney, Seattle, Copenhagen, Dallas, Toronto, and Bangalore, India. More information about Web Analytics Wednesday can be found at http://www.webanalyticsdemystified.com/wednesday/

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by former JupiterResearch analyst Eric T. Peterson and author of O’Reilly & Associates Web Site Measurement Hacks, provides objective guidance to companies working to maximize the return on investment from web analytics. Web Analytics Demystified provides highly customized web analytics consulting to companies of all sizes working with technology like Omniture, WebTrends, Coremetrics, Unica, Nedstat, and Google Analytics. Consulting engagements focus on technology selection, analytics process, staffing and resource allocation, and the use of key performance indicators.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit http://www.webanalyticsdemystified.com or call (503) 282-2601.

About the Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, and developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,800 members worldwide, representing forty countries and a broad spectrum of expertise. In addition to serving as a forum for members to discuss a wide range of issues related to the Web analytics profession, the Web Analytics Association works to build and elevate the profession through advocacy and education, and serves as the industry’s unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

About the Emetrics Marketing Optimization Summit

Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. The Web Analytics Association was founded by eMetrics audience members and speakers.

For more information about the eMetrics Marketing Optimization Summit please visit their web site at http://www.emetrics.org.

NEW YORK – AOL named Greg Coleman President of Platform-A as part of the company’s effort to expand display sales across its advertising and programming networks. Coleman, who has more than 25 years of sales and media experience, will lead Platform-A, the industry’s largest online advertising platform.

“Greg Coleman is perfectly suited to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow programming network,” said Randy Falco, AOL Chairman and CEO. “Greg’s a seasoned sales pro who understands that online brand building is the next frontier in digital advertising, and that whoever can deliver marketers measurably improved branding online will be positioned for long-term success. I’m confident Greg will help us create branding solutions that leverage the strong success of MediaGlow and the upcoming launches at People Networks.”

“I thought long and hard about jumping back into the media and sales world. The only way I would do it is with a company that has everything it needs to deliver what advertisers need most, particularly in difficult economic times – productive, efficient and measurable ways to reach increasingly fragmented audiences with their brand messages. AOL is that company,” said Coleman. “Platform-A’s reach, combined with the incredible growth of AOL’s MediaGlow and the potential of its social media business, gives us a strong platform for advertisers to build brands that really perform online.”

Coleman replaces Lynda Clarizio, formerly the President of Advertising.com who was tapped to lead the integration of Platform-A. Under Lynda Clarizio’s leadership, AOL successfully consolidated and integrated the seven companies comprising Platform-A; created a unified organization around areas including sales, technology, publisher services and R&D and expanded overseas into nine countries within the past year.

“Lynda helped us realize the vision for Platform-A as the world’s largest, unified display advertising platform with the most comprehensive suite of marketing solutions,” said Falco. “We are enormously grateful for her work and success.”

Prior to joining Platform-A, Coleman served as President and CEO of NetSeer, a start-up company focused on next generation search and ad targeting. Before that, he was EVP of Global Sales at Yahoo!, where he helped establish Yahoo!’s leadership in the online advertising marketplace. At Yahoo!, Coleman was responsible for all advertising revenues worldwide, which grew from $600 million to more than $6 billion during his tenure. Coleman also served as Senior Vice President of Reader’s Digest Association and President of U.S. Magazine Publishing, where he was responsible for the company’s magazine properties including Reader’s Digest. Coleman was the founding publisher of Memories magazine at Diamandis Communications and worked at CBS, Inc., where he spent 10 years leading advertising efforts for Women’s Day as Vice President and National Sales Manager.

As head of Platform-A, Coleman will report to AOL President and Chief Operating Officer Ron Grant.

AOL is now focused on growing three mutually dependent online businesses to take advantage of the shifting media landscape: advertising through Platform-A, publishing through MediaGlow and social media through People Networks.

Platform-A is uniquely positioned to leverage branding opportunity across the more than 70 high-quality publishing assets that make up MediaGlow, AOL’s newly launched and rapidly growing business unit. In 2008, MediaGlow launched more than 20 new sites and saw page views climb 64% year over year, engagement climb 39% year over year, and unduplicated users top 70 million, according to December comScore Media Metrix numbers. MediaGlow’s current assets include the AOL.com homepage and AOL branded sites such as AOL Money & Finance, AOL Living and AOL News, along with dozens of niche sites such as WalletPop, Bloggingstocks, Engadget, Autoblog, and AOL’s commerce sites, including AOL Travel, AOL Real Estate and AOL Autos. The MediaGlow unit is expected to create more than 30 editorially curated sites in 2009. AOL’s social media business unit, People Networks, is also poised to launch a number of new products in 2009 in connection with its next version of Bebo as well as efforts at socializing third-party websites.

About Platform-A

Platform-A, AOL’s advertising business, reaching 90% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A comprises AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system and Amplify’s computational linguistic technology, Lotame can provide third party data on the success of advertising campaigns based on impact on the audience’s intentions and how they talk about the brand following the campaign.

“Our customers have come to expect the rich campaign reporting we do, and analysis provided by both Amplify and Vizu add another layer of insight that complements our own insight into unique social data,” said Scott Hoffman, CMO for Lotame. “When looking into third party measurement providers, we were intent on finding innovators, who could add unique value to our advertising clients. These partners help us demonstrate value in ways that can’t be determined by a click on the ad.”

Amplify’s patented computational linguistic technology mimics the process of human understanding to automatically extract the meaning of text in digital content. By automatically scanning for the significant topics, attitudes and pending decisions within any text, Amplify enables Lotame to assess the tone of conversations about brands before, during and following campaigns. Lotame also uses Amplify to determine user interests and provide brand safety to enhance its targeting of ads to receptive audiences.

“In an environment where advertisers are looking to maximize the value of every banner view and social media publishers are looking for ways to improve the value of their ad inventory, this partnership is helping to define what is possible in social media-powered advertising,” said Mark Redgrave, CEO of Amplify. ”By focusing on the social media user, his or her demonstrated interest and what they go on to say about the brand, Lotame has connected advertising value to the real engine of social media – the people.”

Vizu’s Ad CatalystSM is designed to increase brand marketers’ confidence in online advertising. Ad Catalyst provides a service that measures ad campaign effectiveness, allowing brands and advertisers to easily improve the return-on-investment for their online branding campaigns. Ad Catalyst goes beyond counting click-through rates to measure how online ads impact viewer perceptions of key brand attributes. Brand lift, as measured by the Ad Catalyst service, offers a more relevant metric than CTR for brand building campaigns.

“Lotame is redefining the value proposition of online advertising, and particularly social media,” said Dan Beltramo, CEO of Vizu. “Part of the education process in getting brands to expect more from their online campaigns is showing the increase in real world metrics like purchase intent and brand attitudes. Our integration with Lotame represents an excellent use of our technology that is proving very satisfying to savvy advertisers.”

About Lotame

Lotame provides a platform for easily building and addressing customizable consumer audiences based on social media activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social activity, using participation and user generated content as a foundation for improved campaign performance. Lotame is a member of the Interactive Advertising Bureau (IAB). Please visit www.lotame.com for more information.

About Amplify

Amplify (www.openamplify.com) is a web service that brings human understanding to content. Using patented Natural Language Processing technology, Amplify identifies the significant topics, brands, people, perspectives, emotions, intentions, actions and timescales contained in text – delivering real-time XML data that enables advertisers, publishers, ad networks to take the guesswork out of brand safety and targeting decisions.

About Vizu

Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: www.vizu.com – Advertise With confidence.

New York (February 10, 2009) – TargetSpot, Inc. the nation’s largest internet radio advertising company, reported that its top-rated comScore Arbitron-rated network continues to experience phenomenal growth, with Arbitron reporting more than 15.3 million cume persons per month. This is the third consecutive month that TargetSpot has topped the comScore Arbitron list. The network grew 12% during fourth quarter 2008 alone.

“There were several reasons why a TargetSpot and Ronning Lipset Radio combination made sense,” said TargetSpot CEO and co-founder, Doug Perlson. “Now, not only does TargetSpot offer unique, market-leading technology, the combined networks have created an online radio powerhouse like nothing seen before. The release of the December comScore Arbitron numbers validates this – with more than 15 million monthly unique listeners, TargetSpot is double the size of its nearest competitor.”

TargetSpot represents thousands of internet radio stations, on more than 50 radio groups and web properties. The network partners include the top tier of internet radio, from large terrestrial broadcasters such as CBS Radio and Entercom, to the big internet pure play properties such as Yahoo, AOL and Live 365, to the best independent stations that have revolutionized internet radio such as Slacker, Big R Radio, 181.fm, Got Radio and 1club.fm.

TargetSpot’s unparalleled sales team is led by Eric Ronning and Andy Lipset, who both came to the company in October, when TargetSpot acquired Ronning Lipset Radio. The sales team is able to provide in-depth services to large national and regional agencies. TargetSpot’s patent pending technology allows businesses of all sizes to create, buy and place their own advertising messages on internet radio services.

The December comScore Arbitron data comes on the heels of a separate comScore report released last week that showed online radio was among the fastest growing site categories in 2008.

NEW YORK – MediaGlow announced its extensive coverage plans across its various properties leading up to Valentine’s Day, including interactive content, polls, photo galleries, blog posts and more, to help consumers make the most of the holiday.

“We are using the MediaGlow network to provide varied content that appeals to anyone,” said Bill Wilson, President, MediaGlow. “Celebrating the Valentine’s Day holiday is a way to honor people who mean the most to us, and much of the content we’ll be providing this year looks at cost-effective ways to focus on the holiday in today’s economy. We’ll be providing customized, informative, interactive and entertaining experiences across AOL to give consumers a comprehensive experience.”

Some of the features and stories included this year:

* AOL Personals, http://personals.aol.com: Valentine’s Day countdown and informational articles such as “10 Fun Valentine’s Day Facts” and “Valentine’s Day Dining Etiquette for Men”
* Switched, http://switched.com: Creative ways to use the tech you already own to make inexpensive gifts and technology gift guides for him and her
* AOL Radio, http://www.radio.aol.com: Offers a music genre within the radio player called “Valentine’s Day” focused on Love Songs, Love Stinks, Country Love and Romantic Jazz
* Holidays, http://holidays.aol.com: Featured stories include “Love Scopes: What Love Type are You?”, “The Worst Proposals Ever” and “What Your Flowers Mean”
* AOL Home, http://home.aol.com: “Amazing Bedroom Transformations” and “10 Feng Shui Tips to Improve Love & Romance”
* WalletPop, http://www.walletpop.com: “Valentine’s Day on a Budget”
* AOL Health, http://www.aolhealth.com: Quiz asking “Which Valentine’s Candy Has More Calories?”, plus featured stories “Sex Every Couple Needs” and “Libido Enhancers for Her and for Him”
* ParentDish, http://www.parentdish.com: Includes stories on kids and romance and Valentine’s in the classroom
* Lemondrop, http://www.lemondrop.com: “Most Annoying Couple Behaviors”, “What to Do if You’re Single” and “Worst V-Day Gifts”
* StyleList, http://www.stylelist.com: “21 Things That Make Every Woman Hot” and “Red Lips are HOT for V-day”
* Asylum, http://www.asylum.com: A guy’s gift guide
* Gadling, http://www.gadling.com: Valentine’s vacations, deals, and assorted travel tips
* Luxist, http://luxist.com: High-end chocolates and other gift ideas
* KOL, http://www.kol.com: Printable Valentine’s Day cards and quizzes for kids
* AOL Latino, http://latino.aol.com: “How to Celebrate If You Don’t Have a Partner”, “Recipes for a Romantic Dinner” and “Valentine’s Cool Gift Guide”
* BlackVoices, http://www.blackvoices.com: “The Inspiring Love Story of the Obamas” and “10 Inexpensive Ways to Woo Your Lover”
* Digital City, http://www.digitalcity.com: Information about everything from romantic restaurants and anti-Valentine’s Day spots to the hot spots for singles
* Moviefone, http://www.moviefone.com: Countdown of the top 25 romantic comedies of all time
* AOL Television, http://www.television.aol.com: Countdown of television’s most memorable love triangles of all time
* Spinner, http://www.spinner.com: Countdown of the meanest love songs of all time

About MediaGlow

MediaGlow, AOL’s publishing business unit formed in early 2009, centralizes all of AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites that have seen steady growth for the past two years and now attract more than 70 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL’s advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.

The series of definitions in the VPAID Guidelines help the interactive industry:

* Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
* Provide specifications that can be implemented by any type of video player
* Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.

Until now, video ads could only be posted on publisher sites that supported the same technology as an agency did when creating the ads. With VPAID, publishers adhering to these standards will be able to render any type of video advertisement from any video ad serving technology that also adheres to the standards. Likewise, advertisers that adopt the standards can be assured that the ads they create are usable by any ad serving technology and publisher.

Over the past year, the IAB has taken a lead role in the industry-wide effort to create a common structure across distinct areas of digital video. In addition to VPAID, the IAB’s efforts have included the release of the following documents as part of this initiative:

* Digital Video Measurement Guidelines
* Digital Video In-Stream Ad Format Guidelines and Best Practices
* Digital Video Ad Serving Template (VAST)
* Digital Video In-Stream Ad Metrics Definitions

All of these documents can be reviewed at: http://www.iab.net/iab_products_and_industry_services/508676/508950

“Interactive advertising is a bright spot in the current advertising environment, and digital video is one of its most promising formats,” said Jeremy Fain, Vice President of Industry Services at IAB. “VPAID is the final piece of the current Digital Video Infrastructure Initiative. All five parts of the initiative help define the digital video ecosystem, reduce costs and increase efficiency for all parties and, most importantly, make it possible for advertisers to more easily reach larger online audiences.”

“Advertisers and agencies today require more interactive formats that go beyond linear TV ad spots, demand more control over how they experience ads, and want the ability to learn more about particular subjects of interest,” said David Ku, SVP of the Advertising Technology Group at Yahoo!, a member company of the IAB’s Digital Video Committee. “VPAID provides a common standard for how video ads will interact with players and serves as an important step forward to deliver on the promise of digital video ad formats.”

Members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments on the IAB site at: http://www.iab.net/vpaid. After the comment period closes on March 5, 2009 the feedback will be reviewed and the guidelines will be finalized and released.

About the IAB’s Digital Video Committee:

The Digital Video Committee of the IAB is comprised of over 180 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/digital_video_committee

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of broad-based campaigns across Platform-A’s networks, http://www.platform-a.com/, ensuring the ability to harness the full power of digital media advertising.

“Our new partnership with FreeCreditReport.com touches almost every advertising solution available at Platform-A. FreeCreditReport.com has given us a clear mandate – use all the tools at our disposal to help them reach a massive consumer base,” said Lynda Clarizio, President of Platform-A. “In the current economic climate, advertisers are looking for results and value. Platform-A can promise what no one else in the industry can deliver – a cost-effective way to ensure scale, targeting and measurement. We are thrilled to begin 2009 with the FreeCreditReport.com expansion and look forward to serving their needs in the coming year.”

“Following a successful 2008 with Platform-A, we are excited to expand our relationship with AOL in a way that allows us to leverage all of their advertising solutions,” said Mike Dean, Chief Marketing Officer of Experian’s Consumer Direct Business. “FreeCreditReport.com simplifies the confusing world of credit information to give consumers more control over their finances.”

As the industry’s largest digital advertising platform, reaching more than 91% of the Internet population, according to comScore Media Metrix, Platform-A’s assets provided in the deal will include the key sites on AOL’s newly formed MediaGlow programming network, Platform-A’s industry-leading display network, behavioral and contextual targeting tools, and the exclusive ability to build creative materials that best communicate to key audiences.

Platform A was established by integrating AOL’s advertising business, Advertising.com, TACODA, Quigo and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results. Platform-A now reaches more than 91% of the online audience in the U.S., and has expanded its reach to key countries in Europe. Platform-A, along with MediaGlow and People Networks, represent the three core businesses for AOL.

* Average monthly unique visitors for Q4 2008, according to comScore Media Metrix.

About Platform-A

Platform-A, AOL’s advertising business, reaching over 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A comprises AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com/.

About FreeCreditReport.com

FreeCreditReport.com provides consumers with quick, easy and cost-effective access to personal credit histories, ongoing monitoring of changes to credit reports, as well as access to educational materials. The leading provider of online consumer credit reports, credit scores, credit monitoring and other credit-related information, FreeCreditReport.com serves millions of active members and has delivered more than 98 million credit reports on the Web. For more information, please visit www.freecreditreport.com, a Web site owned by ConsumerInfo.com, Inc., an Experian company.

About Experian

Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

- Warner Bros. Home Entertainment Group Names Jim Wuthrich President, International Home Video and Digital Distribution
Thomas Gewecke, President, Warner Bros. Digital Distribution and Ron Sanders, President, Warner Home Video announced the promotion of Jim Wuthrich to President, International Home Video and Digital Distribution.
Warner Bros. created the Home Entertainment Group in 2005 to bring together the complementary home entertainment businesses under one unified strategy. This newly created position furthers those efforts by bringing closer alignment to the Studio’s packaged goods and digital businesses globally.
In this newly created post, Wuthrich will report to both Sanders and Gewecke, working closely with the international territories to identify strategic opportunities for the Home Entertainment Group abroad while implementing the Company’s current growth priorities. Marc Gareton, currently serving as Executive Vice President, International, Warner Bros. Digital Distribution, Yves Caillaud, Warner Home Video’s current Senior Vice President, International, and Chris Dyde, Senior Vice President, International Licensee will now report to Wuthrich in the consolidated structure with Caillaud overseeing EMEA, Gareton overseeing Asia and Pacific, and Dyde coordinating international licensees.

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social data, announced that it will host the first summit on social web participation for pharmaceutical brands, on Wednesday, February 11 in New York City. This unique industry event will gather together leading experts to discuss ways that pharmaceutical brands can take advantage of new online marketing techniques and involvement in social media to reach consumers while maintaining accountability. The summit will be lead by crayon president and chief interruptor, Joseph Jaffe.

Together, an accomplished group of experts in digital advertising, pharmaceutical marketing, law and online publishing will work to define how to best use the social and static Web to promote pharmaceutical brands.

“There are several open questions around the specific hurdles for pharmaceutical companies marketing and advertising online and operating within the social web today. There is no “side” of the equation that has the background and expertise to develop answers to these challenges on its own,” said Scott Hoffman, CMO for Lotame. “As a partner to brands, agencies and publishers, we had the opportunity to gather some of the smartest people in their respective fields to address these issues and are hopeful the outcome will benefit many in the market. This is an exciting time in digital advertising, and pharmaceutical companies should be able to participate with full confidence.”

The Summit is designed to answer three pressing issues facing those looking at digital advertising of pharmaceuticals:

* The burgeoning size of the marketing opportunity
* The obstacles to success for implementing a compelling, effective and responsible digital ad campaign
* Strategies for addressing the obstacles and removing the barriers to maximizing brand involvement in online marketing and social media

“The tools available to marketers are shifting – becoming more precise and more flexible on a near daily basis. In an industry with heavy regulation involved, there can be a tendency to wait for technology and strategies to mature before adding them to the mix,” said Jaffe. “This is a very good time to stop and evaluate the current opportunities and how they specifically apply to this challenge. I expect us all to learn and produce valuable insights for the industry at large.”

“Our clients in this industry understand the value of marketing through the increasingly social Web, but we need to account for very important concerns around privacy and safety,” said Eric Porres, COO of Underscore Marketing, and panelist. “Lotame is to be commended for proactively engaging the marketing community a priori of their go-to-market solution for this category. Too often in this space we see companies develop solutions first and ask marketers questions later.”

About Lotame

Lotame provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Lotame is a member of the Interactive Advertising Bureau (IAB). Please visit www.lotame.com for more information.

About Underscore Marketing LLC

Founded in 2002, Underscore Marketing is a specialized digital marketing firm that helps our clients get digital marketing right. Our core services provide consulting on media and technology, and help clients develop, focus and deploy online strategies that fit within their overall marketing efforts. For many clients, digital marketing is a puzzle, and we help them solve it. Underscore is located in New York City and has a satellite office in Krakow, Poland.

About crayon

Founded by author and thought leader, Joseph Jaffe, crayon (www.crayonville.com) is a strategic consultancy that helps brands deliver positive impact and change by joining the conversation. crayon focuses on helping its clients identify, evaluate, implement, activate and measure a bold mix of alternatives to traditional marketing, advertising and public relations using the power of community, dialogue and partnership.

NEW YORK – interCLICK, Inc. (OTCBB: ICLK), one of the largest advertising networks in the U.S., announced today that it will release its 2008 fourth quarter and year-end financial results for the period ended December 31, 2008 on Wednesday, February 11th after the market closes.

The Company will hold a conference call for the investment community at 4:30 p.m. eastern time that day, where it will discuss the financial results and will provide its business outlook for 2009 including the first quarter.

Interested parties should dial (888) 438-5525 or (719) 325-2493 (internationally) and use passcode 2945688. There will be a playback available for 30 days following completion of the call. To listen to the playback, please call (888) 203-1112 or (719) 457-0820 (internationally) and use the same passcode.

The conference call will also be available via a live audio webcast at http://www.investorcalendar.com/IC/CEPage.asp?ID=141024..

interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.

SAN MATEO, Calif. – Brand.net, the first online advertising network focused exclusively on Brand advertising, has launched the Brand.net Quality Certification Platform, the industry’s first comprehensive solution to address advertisers’ need to place their Brands in controlled, high-quality ad environments. Through extensive work with leading Brand advertisers and their agencies, Brand.net’s founders identified this as the number one issue holding Brands back from making Online a core component of their Brand advertising programs.

The Brand.net Quality Certification Platform combines an innovative fixed grading system with its proprietary Page-Level Content Filtering technology to give Brand advertisers unprecedented control over and confidence in the content environments where their ads are shown. IBM Proventia® Web Filter Technology from IBM Internet Security Systems was selected by Brand.net to enhance its technology and will be an integral component of Brand.net’s Page-Level Content Filtering solution. By analyzing both text and image content, the IBM Proventia® Web Filter is designed to block more unwanted Web content than any other filtering solution available, enhancing Brand.net’s ability to analyze web content quickly and accurately.

“Our Quality Certification Platform, which includes IBM Proventia® Web Filter, provides the most advanced content filtering solution available in online advertising. It is a key component of our evolving portfolio of technology that ensures that our Brand advertiser and agency customers have access to the highest quality inventory available in the market today,” said Brand.net Cofounder Andy Atherton. “As with all aspects of our business, the Brand.net Quality Certification Platform was developed in collaboration with our clients. Since our launch, we have worked with dozens of online Brand advertisers on over 50 campaigns. The platform being introduced today leverages this experience and is custom built based on the specific requirements of our clients.”

Brand.net follows a three step process to ensure the highest quality online content environment for advertisers. First, Brand.net buys online from top quality publishers and evaluates each site on over a dozen attributes. Second, each site is assigned a control grade, which objectively describes the type of content, and how it is organized and moderated. This fixed grading system establishes a standardized way to communicate with advertisers and agencies about the degrees of risk associated with some content environments. Finally, during the ad serving process, Brand.net’s unique Page-Level Content Filtering technology screens the content on the individual pages within each site where ads will be placed. This industry leading combination of proprietary process and technology enables Brand.net to provide dramatically higher quality inventory than other ad networks.

To learn more about Brand.net’s Quality Certification Platform, visit: www.brand.net/quality

About Brand.net

Brand.net is the first online advertising network focused exclusively on Brand advertising. The Brand.net team has a combined 50+ years of online Brand advertising experience with leading online publishers. Our deep online display advertising expertise, supported by our innovative technology, guarantee that Brand advertisers and agencies will reach the right target in the right context, efficiently and measurably. Brand.net was founded in 2007 and has offices in New York, Chicago, and Silicon Valley. For more information, please visit: www.Brand.net.

NEW YORK – Super Bowl XLIII is officially sports history, with the Pittsburgh Steelers taking home the coveted Lombardi trophy in one of the most exciting games yet. For advertisers, however, the excitement isn’t over, as some of the world’s biggest brands vie to turn their Super Bowl buzz into business results online. This year E-Trade, Kellogg’s Frosted Flakes, and Cash4Gold.com were the integrated marketing standouts in Reprise Media’s newly released 5th annual Search Marketing Scorecard (SMS).

Reprise Media’s Search Marketing Scorecard ranks Super Bowl advertisers based on the level of integration between their television commercials and presence in search and social media –measuring how prepared each brand was to capture the demand created by their Super Bowl advertising investment. The Search Marketing Scorecard is the longest-standing study of its kind.

With 30-second spots selling for an estimated $3 million, advertisers were pressed to make every dollar spent on television work harder by successfully linking their TV ads to their online presence. “The recession forces marketers to put much more scrutiny on every advertising dollar they spend,” said Peter Hershberg, Managing Partner of Reprise Media. “While some brands clearly got this message, we still see far too many throwing away millions of dollars by failing to connect their TV campaign with an integrated search and social media presence.”

Our three top brands cleverly tied their television campaigns to their online efforts in search and social media:

· E-Trade used “outtakes” of their Super Bowl ads in the weeks leading up to the game to drive interest which paid off on game night with social media, paid search, and their TV ad all using the same unified message. Their TV call to action was particularly well integrated with paid search, and they included keywords phrases like “talking babies” to maximize response.

· Cash4Gold used celebrity spokespeople in a humorous way and were smart enough to use searches on their names – Ed McMahon and MC Hammer – to drive traffic from paid search to a corporate Blogspot blog with YouTube videos embedded – upping the ante on social media.

· Like E-Trade, Kellogg’s Frosted Flakes did a superb job of building pre-game interest, in this case tying their ads online and offline to a charitable initiative called Plant a Seed, dedicated to rebuilding playing fields across the country for kids. Their TV ad had a strong call to action which led people to a landing page with social media prominently featured, including links to YouTube and the ability to nominate a site for their program.

We can’t all be winners though – each of these brands fumbled its opportunity to connect with viewers offline:

· Denny’s had a terrible night, with a free breakfast promo that failed to include a URL in their TV ad or an online call to action. Perhaps they were hoping to avoid overloading their website – which crashed right after the ad aired and was down for the rest of the game.

· Budweiser, one of the traditional Super Bowl sponsors, could have taken advantage of Google’s new openness to liquor ads this year but completely ignored any search or social media tie-in with their TV spots.

· Like almost all of the films advertised, Pixar’s Up dropped the ball when it came to online integration, despite including a call to action and a URL with previews, which none of the other films did. In spite of this, the actual site was not integrated at all with the Super Bowl ad and there were no paid search ads to help direct confused searchers to the “right” page.

“In the five years we’ve been doing this study, we’ve seen how advertisers who effectively integrate their offline and online promotions dramatically improve campaign ROI,” said Joshua Stylman, Managing Partner of Reprise Media. “Search and social media marketing can help these brands capture consumer interest stimulated by TV, measure the effectiveness of their overall campaign and gain insight into what drives customer behaviors, all having a significant impact on the bottom line.”

To download a copy of Reprise Media’s 5th Annual Search Marketing Scorecard on the Super Bowl, and register to receive the company’s forthcoming whitepaper on the study, visit http://www.reprisemedia.com/scorecard.aspx

About Reprise Media

Reprise Media is an award-winning search engine and social media marketing agency. The company helps leading brands – including Microsoft, ABC, Castrol and Martha Stewart – manage their online reputations, drive traffic to their websites, acquire new customers and generate revenue through the power of search. SearchViews (www.searchviews.com), the company’s blog, provides daily news and commentary on the search engine marketing industry and is considered a must-read by industry insiders.

A division of Mediabrands and subsidiary of the Interpublic Group (NYSE: IPG), Reprise Media is headquartered in New York and has offices in San Francisco and Boston.

Reprise Media is a registered trademark of Reprise Media Inc. All other product and brand names are the property of their respective owners.

Incisive Legal Intelligence (formerly ALM Research and Altman Weil Publications) will form the core of this new unit. ILI offers the legal industry’s most extensive online database of legal market intelligence, as well as syndicated survey reports, including the annual Law Firm Business Development Survey and Survey of Law Firm Billing Rates and Practices.

Over the coming year, the Division is expected to expand its research and database-driven offerings to include new business directories, benchmarking tools and competitive intelligence reports.

Iredell joined Incisive Media in 2006 as director of marketing for its national publications. Prior to joining Incisive Media, he spent almost 5 years at LexisNexis/Martindale-Hubbell in a variety of marketing and product development positions. Iredell received his bachelor’s degree in economics from Villanova University. He can continue to be reached at kevin.iredell@incisivemedia.com.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

The American Lawyer, Corporate Counsel, Incisive Legal Intelligence, Legal Week, Post, Risk, Search Engine Strategies and Real Estate Forum are trademarks or registered trademarks of Incisive Media, LLC or affiliated entities.