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AOL’s Patch Launches 100th Site; Plans Expansion to More Than 500 Communities This Year

AOL’s Patch Launches 100th Site; Plans Expansion to More Than 500 Communities This Year

AOL’s Community-Specific News and Information Platform Plans to Hire More than 500 Professional Journalists in More Than 20 States by the End of 2010; New Editors Hired to Foster Rapid Growth NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to [...]

August 27th, 2010 | Posted in Ad & Media Strategies,Digital Marketing,Internet Marketing Services,Internet Strategy,Marketing Strategy,Online Communities,Online Marketing | Read More »

Magazines Still Stoking Consumers’ Fires as AdweekMedia Announces 29th Annual Magazine Hot List

The Economist Retains No. 1 Spot Above Elle and People NEW YORK – Demonstrating the resilience of the printed word and the glossy photograph, AdweekMedia’s highly-anticipated “Hot List”—released today—salutes the publications and creative talents that keep consumers coming back to the newsstands. For the second year in a row, The Economist takes the top spot, [...]

March 30th, 2009 | Posted in Marketing Strategy | Read More »

Mojiva Launches Premium Mobile Marketing Network

NBC local, Star Tribune, iSports, HotStop and other top mobile sites partner with Mojiva to create new mobile network that pairs premium brands with premium publishers NEW YORK – Mojiva unveiled the Mojiva Premium Network, which now makes it easy for mobile marketers to deliver targeted ads that reach audiences on some of the mobile [...]

March 19th, 2009 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Marketing Strategy,Mobile Advertising | Read More »

VideoEgg Expands Operations to Keep Pace with Tremendous Company Growth

Opens New Office and Hires Experienced Advertising Sales Talent SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North [...]

March 19th, 2009 | Posted in Ad & Media Strategies,Ad Groups & Agencies,Ad Operations,Ad Serving,Ads by Creative,DoubleClick DFP,Internet Marketing Services,Rich Media Ads,VideoEgg | Read More »

AdMeld Releases FireMeld, The First Web Browser Extension for Ad Operations Professionals

New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of FireMeld, the first web browser extension built exclusively for ad operations professionals. FireMeld integrates seamlessly with AdMeld’s [...]

March 11th, 2009 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ad Products,Ad Trafficking,AdMonsters,Advertising and Marketing Events | Read More »

Mojiva Launches White Label Solution for Publishers

Platform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad Network Relationships NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers [...]

March 11th, 2009 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Products,Marketing Strategy,Mobile Advertising | Read More »

24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]

March 11th, 2009 | Posted in 24/7 Real Media,Ad & Media Strategies,Ad Metrics,Ad Operations,Ad Products,Ad Serving,AdFront Fivia,Internet Marketing Services,Internet Strategy,Marketing Strategy,Media Buying,Media Sales Management,Online Advertising Challenges,Reporting,User Privacy | Read More »

Zoom Media & Marketing Attracts $30 Million Investment to Expand Digital Networks and Make Acquisitions

Innovator in Fitness, Nightlife, and Family Venues Cements Leadership Position with Backing of ABS Capital Partners NEW YORK – Zoom Media & Marketing (Zoom), a leading provider of targeted & digital out-of-home media and promotional programs for brand advertisers in the United States announced that it has raised $30 million through the sale of a [...]

March 10th, 2009 | Posted in Internet Marketing Services,Internet Strategy,Marketing Strategy | Read More »

Platform-A Expands Strategic Partnership with Scottrade

Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A  announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]

March 10th, 2009 | Posted in ADTECH,Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ad Serving,Internet Marketing Services,Internet Strategy,Platform-A,Tacoda | Read More »

Vdopia launches VDO Labs for Video Advertising Research

NEW DELHI – Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe announced launching of VDO Labs. The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content. VDO Labs is building revolutionary ad formats such as Skin [...]

March 10th, 2009 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ad Products,Ad Targeting,Ads by Creative,Ads by Display,Overlay Ads,Rich Media Ads,Video Ads | Read More »

Ringleader Digital Announces Partnership with EyeWonder

Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder [...]

March 9th, 2009 | Posted in Ad & Media Strategies,Ad Networks and Platforms,Ad Operations,Ad Products,Ad Serving,Ads by Creative,EyeWonder,Mobile Advertising,Rich Media Ads,Ringleader Digital | Read More »

Visa Introduces First Global Advertising Campaign, Entitled “More People Go with Visa”

Single Global Campaign Creates Operational Efficiencies – Focuses on Migrating Spending to Electronic Payments SAN FRANCISCO – Visa Inc. (NYSE: V) unveiled its first global advertising campaign, entitled “More people go with Visa,” reflecting the company’s evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single [...]

March 9th, 2009 | Posted in Ad Creatives Showcase,Ad Groups & Agencies,Marketing Strategy | Read More »

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