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Ringleader Digital Appoints Rachel Walkden as Senior Vice President of Product Management and Operations

Otilia Otlacan | February 13, 2009 | 7 Comments

20-Year Industry Veteran Brings Proven Expertise in Wireless and Digital Advertising Markets to Drive Continued Ringleader Digital Growth NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of [...]

Budweiser’s “Fetch” Commercial Captures Top Spot in 7th Annual AOL Super Sunday Ad Poll on FanHouse.com

Otilia Otlacan | February 12, 2009 | 0 Comments

Heroes “Football” and Budweiser “Horse Love” Rank Second and Third NEW YORK – AOL announced Budweiser “Fetch” is the top-ranked Super Bowl XLIII ad in the 7th Annual AOL Super Sunday Ad Poll. The poll lets viewers watch and vote on their favorite ads at FanHouse.com, http://www.fanhouse.com, AOL’s premier sports site. The poll began shortly [...]

AOL’s MediaGlow Announces Valentine’s Day Coverage

Otilia Otlacan | February 10, 2009 | 0 Comments

Coverage Across the AOL Network Includes Original Content, Buying Guides, Quizzes, Photo Galleries and More NEW YORK – MediaGlow announced its extensive coverage plans across its various properties leading up to Valentine’s Day, including interactive content, polls, photo galleries, blog posts and more, to help consumers make the most of the holiday. “We are using [...]

IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment

Otilia Otlacan | February 10, 2009 | 8 Comments

“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common [...]

Lotame Hosts First Summit on Digital Advertising and Social Web Participation for Pharmaceutical Brands

Otilia Otlacan | February 9, 2009 | 0 Comments

Joseph Jaffe, author of “Join the Conversation” and “Life After the 30 Second Spot” keynotes to leaders in digital advertising and marketing pharmaceuticals NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social data, announced that it will host the first summit on social web participation for pharmaceutical brands, on Wednesday, [...]

The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 – Be There!

Otilia Otlacan | February 3, 2009 | 2 Comments

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency [...]

LucidMedia Named AlwaysOn OnMedia 100 Winner

Otilia Otlacan | February 3, 2009 | 0 Comments

Company Cited as Leading Technology Enabler at AlwaysOn OnMedia NYC 2009 RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, [...]

TRAFFIQ Marketplace Generates Unprecedented Ad Rates

Otilia Otlacan | January 30, 2009 | 2 Comments

Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks. New data shows that the average rate for display ad inventory [...]

AlwaysOn Announces OnMedia 100 Award Winners

Otilia Otlacan | January 27, 2009 | 2 Comments

Most Innovative Technology Companies of 2009 Recognized for Their Contributions to Marketing, Branding, Advertising, and Public Relations Winners to Be Honored at OnMedia NYC Conference February 2-4 in NYC AlwaysOn OnMedia NYC 2009 NEW YORK – AlwaysOn, the leading open-media blog and event community, announced the winners of the 2009 OnMedia 100 Award. This award [...]

AOL Announces Expansion of Publishing Unit with the Creation of MediaGlow

Otilia Otlacan | January 20, 2009 | 3 Comments

Plans Include the Development of Over 30 New Sites in 2009 State-of-the-Art MediaGlow Studios Launches in NYC and LA Bill Wilson to Lead New Global Publishing Push NEW YORK – After a year of strong growth for its programming efforts, AOL announced a series of significant developments that will dramatically expand, reposition and monetize its [...]

Mark Your Calendars: Search Engine Strategies (SES) Returns to New York City

Otilia Otlacan | January 16, 2009 | 1 Comment

Attendees to learn strategies for growing online businesses SES New York 2009 NEW YORK – If bringing more relevant traffic and qualified visitors to your company’s web site is on your plate for 2009, listen up: Popular search marketing conference Search Engine Strategies New York is the place you want to be. The event is [...]

Now Playing: Integrated Ad Campaign for THE READER

Otilia Otlacan | January 16, 2009 | 2 Comments

Time Warner Cable Media Sales, The Weinstein Company, and Palisades Media Join to Promote the Golden Globe Nominated Film THE READER NEW YORK – Time Warner Cable Media Sales, The Weinstein Company and Palisades Media announced the launch of an integrated advertising campaign for The Weinstein Company’s Golden Globe nominated motion picture THE READER, staring [...]