Platform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad Network Relationships NEW YORK – Publishers now have a faster,…
Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network,…
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its…
Online performance marketing leader announces the promotion of Charles Nowaczek as Chief Operating Officer and Young Kim as SVP of Finance NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New…
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of…
Takes On Two of Interactive Industry’s Biggest Issues ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two…
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement…
Recognizes Outstanding Performance and Achievements in Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service Excellence Awards during its Annual…
Top Talent from Creative, Digital and Media Agencies Signs On ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency Advisory Board comprised of 12…
VideoNuze Brings Together Top Executives from Comcast, Disney/ABC, Move Networks, MTV Networks and VivaKi to Discuss Future of Broadband Video and Monetization Models Event to Take Place at Hudson Theatre…
