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Mojiva Launches White Label Solution for Publishers
Platform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad Network Relationships NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers [...]
Ringleader Digital Announces Partnership with EyeWonder
Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder [...]
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. These guidelines provide clear, consistent definitions of key metrics and create a single standard [...]
Epic Advertising Announces Key Executive Appointments
Online performance marketing leader announces the promotion of Charles Nowaczek as Chief Operating Officer and Young Kim as SVP of Finance NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive [...]
IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies(4A’s) announced agreement on actions that will reduce the costs and complexity of buying and selling interactive advertising. The announcement was made at the [...]
IAB Launches Task Forces to Tackle Data Ownership and Contracts for Interactive Advertising Sales
Takes On Two of Interactive Industry’s Biggest Issues ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a [...]
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]
IAB Announces Annual Sales and Service Excellence Award Winners
Recognizes Outstanding Performance and Achievements in Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service Excellence Awards during its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. [...]
IAB Takes on Creativity in Interactive Marketing Communications, Forms Advertising Agency Advisory Board
Top Talent from Creative, Digital and Media Agencies Signs On ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency Advisory Board comprised of 12 senior executives from the nation’s leading creative, digital and media agencies. The new board’s objective is to spark dialogue among agencies, publishers and marketers, and [...]
AOL’s MediaGlow Sites Start 2009 with Record Traffic
AOL.com Up 12% in Unique Visitors; More Than 25 MediaGlow Sites Rank in Top Five 25 Sites Rank in Technorati Top 100 NEW YORK – AOL’s MediaGlow publishing division announced its sites saw record growth1 in January, with page views climbing 47% year-over-year to reach 7 billion and total minutes increasing 39% to 4.9 million. [...]
The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 – Be There!
Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency [...]
2009 Broadband Video Leadership Evening: Building the Road to Profitability
VideoNuze Brings Together Top Executives from Comcast, Disney/ABC, Move Networks, MTV Networks and VivaKi to Discuss Future of Broadband Video and Monetization Models Event to Take Place at Hudson Theatre in NYC on March 17 from 6:00pm-9:00pm NEWTON, Ma. & NEW YORK – VideoNuze, the leading online publication for the broadband video industry, announced that [...]
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