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	<title>Ad Operations Online &#187; network technology</title>
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		<title>Social Media Enabler Wyndstorm Corporation and Marketing Strategy Leader AIMS Worldwide Partner To Offer Rapid, Measurable, One-Stop Social Media Solutions</title>
		<link>http://www.adoperationsonline.com/2008/11/11/social-media-enabler-wyndstorm-corporation-and-marketing-strategy-leader-aims-worldwide-partner-to-offer-rapid-measurable-one-stop-social-media-solutions/</link>
		<comments>http://www.adoperationsonline.com/2008/11/11/social-media-enabler-wyndstorm-corporation-and-marketing-strategy-leader-aims-worldwide-partner-to-offer-rapid-measurable-one-stop-social-media-solutions/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 08:15:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<category><![CDATA[Social Media Enabler Wyndstorm Corporation;]]></category>
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		<category><![CDATA[Wyndstorm Corporation;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1666</guid>
		<description><![CDATA[ad:tech New York Booth #1125 NEW YORK &#8211; Wyndstorm Corporation (www.wyndstorm.com) (OTCBB:WYND), the ideas-to-revenues social media company, announced today at adTech: New York (Booth#1125) a strategic alliance with AIMS Worldwide, Inc. (www.aimsworldwide.com) (OTC:BB/AMWW), an integrated marketing communications firm. The alliance teams two corporate leaders in creative marketing, social media, and analytics technology for the benefit [...]]]></description>
			<content:encoded><![CDATA[<p>ad:tech New York<br />
Booth #1125</p>
<p>NEW YORK &#8211; <strong>Wyndstorm Corporation</strong> (<a rel="nofollow" href="http://www.wyndstorm.com" target="_blank">www.wyndstorm.com</a>) (OTCBB:WYND), the ideas-to-revenues social media company, announced today at a<strong>dTech: New York</strong> (Booth#1125) a strategic alliance with AIMS Worldwide, Inc. (www.aimsworldwide.com) (OTC:BB/AMWW), an integrated marketing communications firm. The alliance teams two corporate leaders in creative marketing, social media, and analytics technology for the benefit of Fortune 1000 clients needing quick solutions that drive business revenue.</p>
<p>“The economic climate is pressuring clients to deliver marketing initiatives that are measurable and that maximize return-on-investment. Interactive social media meets these needs,&#8221; said Wyndstorm CEO Marian Sabety. &#8220;The Wyndstorm / AIMS alliance is a dynamic collaboration to deliver rapid, tangible cost-effective and scalable social media solutions. Clients will enjoy the convenience of a one-stop source for proven, growth-oriented marketing strategy, development and measurement of social media solutions, including analytics infused with sophisticated consumer analysis and adoption forecasting tools.&#8221;<br />
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<p>“Clients gain the best of both worlds as we marry the interactive techniques and engagement programming with the applicable tools to increase the strategic direction accuracy of client marketing programs,” said Gerald Garcia Jr., president and CEO of AIMS. “Through our alliance, Wyndstorm and AIMS can maximize the overall effectiveness of client advertising, public relations and marketing communication campaigns.”</p>
<p>The Wyndstorm / AIMS alliance also provides advertisers access to an extended audience reach. The Wyndstorm/AIMS alliance allows the two companies to consolidate online news, entertainment and information channels into one content distribution and delivery system that can in turn target end users, providing a more cost-effective alternative to traditional mass-market advertising.</p>
<p>About Wyndstorm Corporation</p>
<p>Wyndstorm Corporation is the ideas-to-revenues company, providing end-to-end social network technology and online marketing services. Wyndstorm designs, builds and hosts social media, multi-user gaming, online entertainment, and ecommerce Web properties. Utilizing pre-built and custom applications, the company provides Web 2.0 technologies for online destinations with 2.5D virtual platforms, advergaming, interactive entertainment and social network-based viral marketing opportunities. Socialframes™, a destination 2.5D interactive widget that uses interactive entertainment and profile-based in-scene media push, is an example of the strong value applications Wyndstorm offers. Wyndstorm Corporation trades on OTC Bulletin Board under the symbol WYND. For more information, go to www.wyndstorm.com.</p>
<p>About AIMS Worldwide</p>
<p>AIMS Worldwide is a vertically integrated marketing communications consultancy providing organizations with focused marketing solutions at the lowest possible cost. AIMS increases the accuracy of the strategic direction of its client&#8217;s marketing program, improves results and reduces the cost, by refocusing &#8220;mass marketing&#8221; to a more strategic &#8220;One-2-One&#8221; relationship with the ideal customer. To further differentiate from the rest of the market, AIMS places intense focus on the Return on Marketing Investment, or ROMISM. The Company&#8217;s goal is to provide clients with a measurable return by first conducting an analysis of the client&#8217;s existing marketing strategy in order to deliver an increased return on its investment. For more information, visit www.aimsworldwide.com.</p>
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		<title>ValueClick Launches Premium Health &amp; Wellness Network</title>
		<link>http://www.adoperationsonline.com/2008/09/18/valueclick-launches-premium-health-wellness-network/</link>
		<comments>http://www.adoperationsonline.com/2008/09/18/valueclick-launches-premium-health-wellness-network/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 08:00:52 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[advertising network]]></category>
		<category><![CDATA[Britannica Health]]></category>
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		<category><![CDATA[Denise Zaraya]]></category>
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		<category><![CDATA[James Kiernan]]></category>
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		<category><![CDATA[Merriam-Webster Medical Dictionary]]></category>
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		<category><![CDATA[OrganizedWisdom.com]]></category>
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		<category><![CDATA[WESTLAKE VILLAGE]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1029</guid>
		<description><![CDATA[Targeting and potential reach of 20MM+ give edge to AdRx Media clients WESTLAKE VILLAGE, Calif. &#8211; ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix. AdRx Media is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-372" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/valueclicklogo.jpg" alt="" width="119" height="59" /></a>Targeting and potential reach of 20MM+ give edge to AdRx Media clients</p>
<p>WESTLAKE VILLAGE, Calif. &#8211; ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix.</p>
<p>AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.<br />
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<p>AdRx Media gives advertisers a way to reach consumers while they are engaged in seeking health information on more targeted sites beyond the largest health properties. For instance, according to comScore Plan Metrix June 2008 data, WebMD Health reaches only one in seven people who have searched for health information related to an ailment online and Everyday Health reaches only one in eleven.</p>
<p>“AdRx Media is filling an important gap by giving advertisers an efficient way to reach a more engaged audience as they seek information on focused health sites other than general health properties,” said James Kiernan, vice president, group director at MediaVest. “Having a reliable partner to aggregate inventory on content related to all major health conditions is a service I expect media buyers in the health category will be very receptive to.”</p>
<p>AdRx Media offers advertisers a convenient way to reach consumers as they go online to learn more about any health related issue, with complete transparency into the sites where their ads will appear. The extensive reach of AdRx Media provides several ways to reach any health-conscious audience via contextual placements alongside condition-specific content and other demographic, psychographic and technographic targeting capabilities.</p>
<p>“The response to AdRx Media among marketers and agencies during our initial charter period has been overwhelmingly positive,” said Denise Zaraya, director, AdRx Media. “They recognize the value of targeting niche content with a partner that can guarantee quality, transparency, expertise and scale.”</p>
<p>The network is managed within the ValueClick Media division in the U.S. and utilizes its advanced network technology and expertise. A dedicated account management and media development team works with a unique set of AdRx Media publishers and advertisers under the direction of Ms. Zaraya.</p>
<p>AdRx Media is exhibiting and Ms. Zaraya will speak on a panel entitled “DTC Advertising and New Media” at the PharmaMed conference in New Brunswick, New Jersey September 15-16. On September 18-19, AdRx Media will exhibit at the OMMA Global conference in New York, where Ms. Zaraya will lead a workshop on “Strategies for Maximizing Performance with Vertical Networks.”</p>
<p>About AdRx Media</p>
<p>AdRx Media is an online advertising network specialized in providing custom solutions to health and wellness advertisers. AdRx Media aggregates condition-specific inventory across the Internet’s top health and wellness publishers, which collectively reach more than 20 million consumers per month, giving advertisers the ability to reach all of their health targets in one single, transparent buy. AdRx Media is a product of ValueClick, Inc., and is operated by its ValueClick Media division in the U.S.</p>
<p>About ValueClick, Inc.</p>
<p>ValueClick, Inc. (Nasdaq:VCLK) is one of the world&#8217;s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick&#8217;s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.</p>
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