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Google to Bring New Advertising Clients to the BLOOMBERG TELEVISION® Network NEW YORK & MOUNTAIN VIEW, Calif. – Continuing efforts to make television advertising more relevant, accountable and measurable, Google (NASDAQ:GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By [...]
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New Ford Flex and Focus Features’ “Burn After Reading” Interactive Advertising Campaigns to be Shown in PointRoll’s “Demo Limo” SAN FRANCISCO – PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and USA TODAY premiered the first expandable, rich media ad units specifically created for the Apple [...]
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Google has made yet another move towards consolidating its position as advertising superpower and enter new markets: they’ve gotten NBCU Cable to implement the Google TV Ads advertising platform. The partnership also includes collaboration on custom research projects to help drive new insights into TV advertising, raising a few question marks: – will there be [...]
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August 26, 2008 – JumpTap, the leading mobile search and advertising company, today announced that it has closed a Series D round of funding in excess of $26 million. The investment was led by AllianceBernstein L.P. (NYSE: AB), one of the largest publicly traded global asset management firms in the world with approximately $694 billion [...]
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I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media. The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base [...]
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Fullscreen video ads are still seen as the last big thing in advertising agencies and they surface when you expect them less, usually in a not very fortunate size and behavior. Below is an example of an Eyeblaster fullscreen video ad developed for the movie “13th Street”, ad that ran in the Netherlands. http://creativezone.eyeblaster.com/#ItemName=13th%20Street It [...]
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Chicago – July 23, 2008 – It was the best of times, it was the worst of times. In today’s climate of growing economic uncertainty and diminishing consumer confidence, advertisers are looking for a better return on their investments. According to the Interactive Advertising Bureau, that either fails to reach its intended audience or reaches [...]
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IDG today announced the launch of the IDG TechNetwork in the UK. The IDG TechNetwork is a partnership between IDG and a range of small and medium sized IT and Tech related sites. This allows online advertisers to extend traditional advertising campaigns to give a wider and deeper reach to IT and tech buyers. Using [...]
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Chicago – July 9, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced its fourth annual show in Chicago, which focuses on mastering brand performance and effective marketing solutions. The event will take place from August 5-6, 2008 at Chicago Navy Pier. During the 2-day [...]
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NEW YORK CITY, June 2, 2008 –National Public Media, LLC (NPM), the premier sponsorship company for public broadcasting – representing NPR, PBS and all public radio and television stations around the country – has reached an agreement with Operative, Inc. to implement a sponsorship and underwriting workflow automation solution to support NPM’s broad array of [...]
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April 15-17 event features NBC Universal, Eastman Kodak Company, Microsoft, Google, Coca Cola and Nestlé, among others. San Francisco, CA (PRWEB) March 5, 2008 — ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters [...]
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Strategic partnership streamlines integrated ad management and process panagement for digital publishers New York, NY – March 3, 2008. Operative, a global technology and ad operations services provider, today announced a reseller partnership with ADTECH, provider of integrated ad management. This alliance will enable digital publishers to leverage best of breed integrated ad management technologies [...]
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