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DoubleVerify Solidifies Executive Team with Veteran Additions from Yahoo!, NBC Universal and Google
Company Adds Sr. VP of Sales Operations, VP of Marketing and Sr. Director of Account Management; Moves into Midtown Manhattan Office New York – DoubleVerify, the pioneer and worldwide leader in online media verification, announced an expansion of its executive team with three key hires of sales and marketing veterans from Yahoo!, NBC Universal and [...]
SinglePoint Reports Explosive SMS Advertising Growth in North America since the Beginning of 2009
SingleBrand Ad Marketplace SMS advertising traffic doubled every month since January, 2009 SAN DIEGO – SinglePoint, the leading provider of mobile interactivity and advertising solutions, announced that the recently introduced SingleBrand Ad Marketplace, the first web-based mobile advertising marketplace for SMS campaigns, is gaining significant momentum.
SinglePoint to Provide Mobile Messaging Advertising Services for MTV Networks and NBC Universal
Programmers to use SingleBrand Ad Marketplace in monetizing their messaging inventory LAS VEGAS – SinglePoint, the leading provider of mobile interactivity and advertising, announced two separate deals with MTV Networks and NBC Universal. SinglePoint will be an ad solution provider for MTV Networks and NBC Universal, representing each company’s mobile messaging advertising inventory for multiple [...]
Online Publishers Association Members Announce New Display Advertising Units
Inspiring a Renaissance of Creative Advertising on the Web NEW YORK, NY – The Online Publishers Association (OPA) announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the [...]
TNS Media Provides Full Analysis of Super Bowl Advertising Campaigns
NEW YORK – TNS Media released its annual post-game analysis of Super Bowl advertising, combining findings on this year’s brand face-offs, including top advertisers, commercial ratings, as well as the online buzz and traction generated by this year’s winners and losers. “The Super Bowl is certainly a unique event because of its ability to command [...]
MSNBC.com Selects Nexidia to Enhance Online Video Content
Leader in online news selects Nexidia’s breakthrough applications and patented technologies to improve video features ATLANTA – Nexidia, a leading provider of rich media search and speech analytics solutions, announced that MSNBC.com, the number one news site*, selected Nexidia’s rich media applications to enhance video across MSNBC.com and other affiliated sites. As the leader in [...]
Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.
Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact NEW YORK – Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in [...]
Hallmark Channel and Google to Form Strategic TV Advertising Agreement
Agreement Gives Advertisers Access to Hallmark Channel Family-Friendly Programming NEW YORK & MOUNTAIN VIEW, Calif. – Hallmark Channel and Google (NASDAQ:GOOG) announced a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008
U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on [...]
AdRevenue ’08 Explores Online Ad Strategies for New Economic Reality
PubMatic-Sponsored Summit Assembles Media and Advertising Thought Leaders to Address How to Maximize Ad Revenue PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, will host AdRevenue ’08 this Friday, November 14th, at The Golden Gate Club in San Francisco. What: AdRevenue ’08 (www.adrevenue08.com) is a one-day [...]
SinglePoint Introduces SingleBrand Ad Marketplace, the First Real-Time Mobile Advertising Marketplace for Messaging Campaigns
BELLEVUE, Wash. – SingleBrand Ad Marketplace, introduced today by SinglePoint, the leading provider of mobile interactivity and advertising, is the first real-time mobile advertising marketplace for SMS and MMS ad campaigns generated by popular interactive TV shows on major networks, such as CBS Corp., NBC Universal, Viacom, and others. Now advertisers and brands can easily [...]
AdRevenue ’08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies
Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. [...]
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