SingleBrand Ad Marketplace SMS advertising traffic doubled every month since January, 2009
SAN DIEGO – SinglePoint, the leading provider of mobile interactivity and advertising solutions, announced that the recently introduced SingleBrand Ad Marketplace, the first web-based mobile advertising marketplace for SMS campaigns, is gaining significant momentum.
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Programmers to use SingleBrand Ad Marketplace in monetizing their messaging inventory
LAS VEGAS – SinglePoint, the leading provider of mobile interactivity and advertising, announced two separate deals with MTV Networks and NBC Universal. SinglePoint will be an ad solution provider for MTV Networks and NBC Universal, representing each company’s mobile messaging advertising inventory for multiple campaigns. Campaigns for NBC Universal’s properties include NBC, USA Network, SCI FI, Bravo, CNBC, MSNBC, Telemundo, NBC News, and NBC Sports, as well as Universal Studios and Universal Studios Theme Parks. MTV Networks’ campaigns include CMT, COMEDY CENTRAL, MTV, MTV Tr3s and VH1.
SinglePoint makes MTV Networks’ and NBC Universal mobile messaging inventory available through recently introduced SingleBrand Ad Marketplace – the first web based mobile advertising marketplace for text messaging campaigns. Advertisers and brands can easily browse available inventory, buy ads, submit creative and monitor campaign results, all via the Web.
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Inspiring a Renaissance of Creative Advertising on the Web
NEW YORK, NY – The Online Publishers Association (OPA) announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the announcement, a broad group of its members will implement new interactive, display advertising units across their sites. Starting in July, these new units will be available only through the publishers’ direct sales teams.
“Members of the OPA are offering a set of new principles and unique display advertising units to continue to foster innovation and leverage an environment that research has proven delivers better results for advertisers,” said Pam Horan, president of OPA. “Agencies are looking for new ways to integrate their clients’ brand experiences with more interactivity on the page, and these new units provide a way for them to accomplish this while capitalizing on the halo effect of the high-quality media brands.”
These new advertising units reflect the publishers’ desire to achieve four key objectives that will guide the evolution of online display advertising into its next phase:
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NEW YORK – TNS Media released its annual post-game analysis of Super Bowl advertising, combining findings on this year’s brand face-offs, including top advertisers, commercial ratings, as well as the online buzz and traction generated by this year’s winners and losers.
“The Super Bowl is certainly a unique event because of its ability to command nearly national attention at one time, but it also demonstrates the impact that truly integrated advertising initiatives can have,” says Dean DeBiase, CEO of TNS Media. “Marketers work to ensure synergies between their traditional, online and in-store promotional activities, but not to the extent seen in the Super Bowl. The results seen here – from the ability of broadcast advertising to drive traffic to sites, initiate online conversations and have that emotional equity come full circle at retail – should serve as a catalyst to encourage deeper integration across all media platforms year round.”
Leader in online news selects Nexidia’s breakthrough applications and patented technologies to improve video features
ATLANTA – Nexidia, a leading provider of rich media search and speech analytics solutions, announced that MSNBC.com, the number one news site*, selected Nexidia’s rich media applications to enhance video across MSNBC.com and other affiliated sites.
As the leader in online news, MSNBC.com provides innovative technology that enables its viewers to have a rich and rewarding news experience. In collaboration with Nexidia, MSNBC.com will give end users a larger and more relevant selection of news video to view online. Nexidia’s software integrates with MSNBC.com’s to expand the quantity and enhance the discoverability of video content at MSNBC.com.
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Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact
NEW YORK – Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in alphabetical order by brand:
Brand Advertised: Kenmore Pro
Parent Company: Sears
Research Commissioned by: NBC Universal/Bravo.com
Brand Advertised: Olay Regenerist
Parent Company: Procter & Gamble
Media Agency: MediaVest
Research Commissioned by: Wild Tangent
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Agreement Gives Advertisers Access to Hallmark Channel Family-Friendly Programming
NEW YORK & MOUNTAIN VIEW, Calif. – Hallmark Channel and Google (NASDAQ:GOOG) announced a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel.
In November, Hallmark Channel was seen in 86 million homes across the U.S. and over the past year has consistently ranked in the top ten prime time ratings. The network will air in 2009 more than 30 original movies – its largest-ever slate. Hallmark Movie Channel broadcasts a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, Hallmark Channel original movies and special events. Using the Google TV Ads platform, advertisers, starting in early 2009, will be able to access both networks’ national audiences and receive viewership data at an unprecedented scale. Google TV Ads advertisers – many of them new to the television medium – can then better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize return-on-investment.
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U.S. Presidential Race Drives Americans Online for Election News
Halloween and Early Holiday Browsing Boost Traffic to Retail Sites
RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month.
“The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of the campaign,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Prospective voters were able to get up-to-the minute information on candidates, important issues and the latest poll results as they prepared to check off the box in the voting booth on November 4.”
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