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Shorter Pre-Roll Plus Lower 1/3 Tops Among Best Ad Units for Short-Form Online Video, According to New MTV Networks Study
Project Inform’ Identifies Most Effective, Audience-Friendly Ad Products for Short-Form Online Video NEW YORK – A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to “Project Inform,” a new study unveiled by MTV Networks. [...]
blinkx Executive Federico Grosso to Present at Digital Hollywood’s Advertising 2.0
SAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 [...]
SinglePoint to Provide Mobile Messaging Advertising Services for MTV Networks and NBC Universal
Programmers to use SingleBrand Ad Marketplace in monetizing their messaging inventory LAS VEGAS – SinglePoint, the leading provider of mobile interactivity and advertising, announced two separate deals with MTV Networks and NBC Universal. SinglePoint will be an ad solution provider for MTV Networks and NBC Universal, representing each company’s mobile messaging advertising inventory for multiple [...]
Online Publishers Association Members Announce New Display Advertising Units
Inspiring a Renaissance of Creative Advertising on the Web NEW YORK, NY – The Online Publishers Association (OPA) announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the [...]
Media Advisory: Forrester’s Marketing Forum 2009, April 23-24, 2009, In Orlando, Fla.
CAMBRIDGE, Mass. – Forrester Research, Inc. (Nasdaq: FORR): WHAT: Forrester Research, Inc. (Nasdaq: FORR) Marketing Forum 2009: Using The Down Economy To Catalyze Marketing Change In this economic climate, Marketing & Strategy professionals are faced with lower customer spending and marketing budget cuts. As a result, many brands go into “survivalist mode” — slashing experimental [...]
2009 Broadband Video Leadership Evening: Building the Road to Profitability
VideoNuze Brings Together Top Executives from Comcast, Disney/ABC, Move Networks, MTV Networks and VivaKi to Discuss Future of Broadband Video and Monetization Models Event to Take Place at Hudson Theatre in NYC on March 17 from 6:00pm-9:00pm NEWTON, Ma. & NEW YORK – VideoNuze, the leading online publication for the broadband video industry, announced that [...]
blinkx Founder and CEO Named One of Digital Media Wire’s “25 Executives To Watch In Digital Entertainment”
Digital Media Wire Recognizes blinkx CEO Suranga Chandratillake as Executive to Watch in the Digital Media and Entertainment Industry SAN FRANCISCO, CALIF. – January 6, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that CEO and Founder Suranga Chandratillake has been selected as one of Digital Media Wire’s “25 [...]
Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.
Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact NEW YORK – Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in [...]
Research and Markets: Generation X: Coming of Age Online
DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “Generation X: Coming of Age Online” to their offering. Born between 1965 and 1981, Generation X is no longer the grungy, ripped-jeans kids Time magazine first described in 1990. Gen Xers are now in their peak years of product and service [...]
MySpace and Auditude Partner With MTV Networks to Enable New Advertising Opportunities for User Uploaded Video
Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) [...]
Burst Media’s AdConductor Platform to Power MTV Networks’ “Tribes”
Technology and Services Provide Backbone for MTVN’s Vertical Ad Network Initiative BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division [...]
Brightcove Transforms Economics of Internet Video with Support for Google AdSense for Video Beta
CAMBRIDGE, Mass., February 21, 2008 – Brightcove, the leading Internet TV platform, today announced support for the AdSense(tm) for video beta program, Google’s contextual advertising technology for online video. Brightcove’s support of the AdSense for video beta program unlocks a powerful economic proposition for the Web’s top media publishers. Brightcove customers, which include some of [...]
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