“The P-I has a rich 146-year history of service to the people of the Northwest, which makes the decision to stop publishing the newspaper an extraordinarily difficult one,” Bennack said. “We extend our profound gratitude and admiration to our P-I colleagues who have done such an exemplary job under extremely difficult circumstances over the past several years. Our goal now is to turn seattlepi.com into the leading news and information portal in the region.”

“Seattlepi.com isn’t a newspaper online—it’s an effort to craft a new type of digital business with a robust, community news and information Web site at its core,” said Swartz. “It will feature the breaking news reporting of Chris Grygiel and others covering City Hall; Levi Pulkkinen reporting on the court system; popular staff blogs like Seattle 911 with Casey McNerthney and the Big Blog by Monica Guzman; columnists like Joel Connelly, Art Thiel and Jim Moore; and of course, the cartooning and commentary of two-time Pulitzer Prize winner David Horsey. The Web is first and foremost a community platform, so we’ll be featuring new columns from prominent Seattle residents; more than 150 reader blogs, community data bases and photo galleries. We’ll also be linking to the great work of other Web sites and blogs in the community.”

“On the business side, we are assembling a staff to form a local digital agency that will sell local businesses advertising on seattlepi.com as well as the digital advertising products of our partners: Yahoo! for display advertising, Kaango for general marketplaces and Google, Yahoo!, MSN and Ask.com for search engine marketing,” Swartz said. “The site will also feature a digital yellow pages directory powered by Hearst’s yellow pages unit, White Directory Publishers.”

On January 9, Hearst announced that it was offering for sale the P-I and its interest in the Joint Operating Agreement (JOA) under which the P-I and The Seattle Times are published. No buyers emerged, resulting in the decision to move to an all-digital news model. Additionally, the JOA is being terminated. The P-I was founded in 1863 as the Seattle Gazette.

Seattlepi.com will be led editorially by Michelle Nicolosi, executive producer, who has headed the site since 2005. Nicolosi was previously an investigative reporter at the Seattle P-I. She was also previously the editor of Online Journalism Review (www.ojr.org) and taught journalism at the University of Southern California. Prior to that, Nicolosi was a reporter at the Orange County Register, where she was a lead reporter on the Pulitzer Prize-winning Fertility Fraud series.

In January, Nielsen ranked seattlepi.com among the top 30 newspaper Web sites with 1.8 million unique users. The site has an average of 4 million unique monthly visitors, according to internal Hearst tracking.

Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media companies. Its major interests include ownership of 15 daily and 49 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle and Albany Times Union; as well as interests in an additional 43 daily and 72 non-daily newspapers owned by MediaNews Group, which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television (NYSE:HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.

ATLANTA – U.S. search marketing spend showed strong growth in the third quarter of 2008, up almost 27% compared with Q3 2007. The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search management and auction campaign optimization technology managing more than $350 million in paid search annually.

Spend from existing search marketing advertisers (“Same Advertiser Spend”) is up year-over-year (“YoY”) in Q3 across all engines by 26.9% in the U.S., a slight increase from the YoY growth seen in Q3 2007 over Q3 2006. Quarter-over-quarter spend growth was also strong and consistent with Q2 vs. Q3 2007.

The report revealed other notable findings on the current state of the search landscape:

* Volatile Quarter for Retail Spend: Retailers increased their search spend over Q3 2007, up 1.5% year-over-year, but intra-quarter figures show that retail search spend is declining. Q3 also saw a slight uptick in conversion rates, although average order value (“AOV”) is on the decline.
* Search Engine Market Share: Google continued to increase its dominance in the search market rising to over 72% of search ad dollars. Yahoo! lost slight market share in Q3, but is up several points from Q3 2007.

“Paid search spend continued to hold strong in Q3, despite the economic climate,” said Roger Barnette, President of SearchIgnite. “The strength of this ad market in today’s economy suggests that paid search continues to be a highly profitable and efficient digital marketing channel for brands.”

This report, the latest in a series of quarterly SearchIgnite white papers reviewing trends across the search Google, Yahoo!, and MSN from January 1, 2006 through September 30, 2008 across more than 500 marketers, all of whom are clients of SearchIgnite directly or via its sister company 360i.

Previous SearchIgnite reports can be found at: http://www.searchignite.com/about_research.aspx.

About SearchIgnite

SearchIgnite is a powerful search management and auction campaign optimization technology that simplifies large cross-engine search campaigns, providing marketers and advertising agencies with one central platform for managing, optimizing and tracking complex keyword portfolios in real time. Marketers who use SearchIgnite have full transparency and control over their campaigns with flexible bid management capabilities including manual bidding, rules-based bidding and portfolio optimization. Leading marketers and agencies depend on SearchIgnite to simplify and maximize the performance of their paid search campaigns. SearchIgnite is part of Innovation Interactive, a digital marketing services company. For more information, please visit http://www.searchignite.com/.

AdBuyer.com provides all the tools a direct response marketer or agency needs to run a successful online marketing campaign. AdBuyer’s search and content solution – fully integrated with Google, Yahoo and MSN – allows advertisers and agencies to easily edit campaigns, create and launch new campaigns, optimize keyword bids, and generate new keyword suggestions.

AdBuyer.com also provides free tools that make it easier than ever to buy display inventory. Marketers using the AdBuyer.com platform have direct access to inventory available in the Right Media exchange, the largest ad exchange with billions of daily impressions. With only a few clicks, an advertiser can create and launch a highly targeted display campaign using their own creative or can customize pre-built templates.

The free dashboard allows marketers to see all of their campaigns in one place and AdBuyer.com’s premium offering provides actionable recommendations on improving ROI.

“Our platform eliminates grunt work, saves time and improves ROI,” stated Tim Ogilvie, Co-Founder & CEO of AdBuyer.com. “AdBuyer.com is ideal for advertisers and agencies focused on reaching and exceeding their direct-response objectives.”

More information about AdBuyer.com is available at Booth 320 at SMX East in New York City on October 6th and 7th and at www.AdBuyer.com.

About AdBuyer.com:

AdBuyer.com’s one-of-a-kind platform helps advertisers easily create, manage and optimize search, content and display campaigns. An integrated dashboard allows advertisers to quickly view performance across search, content and display. Robust tools help advertisers to manage and optimize search and content campaigns across Google, Yahoo and MSN from one interface. AdBuyer.com’s display solution allows easy access to the Right Media ad exchange.

AdBuyer.com, formerly Soothware, was founded in 2007 and is based in New York City.

NEW YORK – Forbes.com (www.forbes.com), home page for the world’s business leaders, is the first business or financial Web site to complete the auditing process and receive ad measurement accreditation by the Media Rating Council (MRC), it was announced today.

This accreditation certifies that Forbes.com has adhered to the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB), in counting online advertising impressions and traffic measurements. The accreditation also certifies that Forbes.com provides full and complete information to the MRC regarding all details of its operation, conducts its processing and reporting substantially in accordance with representations to its clients and the MRC, and submits to annual audits of its procedures by CPA firms engaged by the MRC.

To date, more than ten companies have been accredited by MRC, among them Yahoo (U.S. sites), AOL, MSN, Disney Interactive, CNET Networks and Doubleclick.

“We are excited and proud that the MRC accreditation has verified the validity of our ad serving delivery and reporting process, as we experience continued traffic growth,” said Jim Spanfeller, President and CEO, Forbes.com. “We are in strong support of the interactive industry utilizing one universal measurement system, and this accreditation is a giant step in that direction.”

George Ivie, Executive Director of the Media Rating Council, said “I congratulate Forbes.com on this significant achievement and thank them for their commitment to the MRC process. MRC accreditation provides the Industry with assurance that Forbes.com is measuring and reporting online ad impressions in accordance with MRC Standards and IAB guidelines.”

The ad impression measurement guidelines were developed by the IAB in conjunction with its members and representatives from the major online publishers and ad serving organizations around the world. Published in November 2004, the guidelines address long-standing marketer and agency concerns about the need for a standardized method of measuring interactive advertising impressions. More information on the guidelines is available at http://www.iab.net/standards/measurement.asp.

About Forbes.com

Forbes.com (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 4,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes.com and affiliated properties – ForbesAutos.com, ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, Clipmarks.com and the Forbes.com Business and Finance Blog Network – together reach nearly 40 million business decision makers each month.

About MRC

The Media Rating Council (MRC) is a nonprofit industry association whose members represent television and radio broadcasters, cablecasters, print organizations, advertisers, Internet organizations, advertising agencies and industry trade associations. The MRC charter is to maintain audience research confidence and credibility with the goal of securing for the industry audience measurement that is valid, reliable and effective. The MRC was formed in 1964 at the urging of the United States Congress. Audience measurement services seeking MRC Accreditation are required to disclose to the MRC membership (and all customers) all methodological aspects of their service; meet MRC Minimum Standards For Media Rating Research; and submit to MRC designed audits to authenticate and illuminate procedures. The membership evaluates the audits conducted by independent CPA’s on MRC’s behalf and the MRC Board grants Accreditation if deemed warranted. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of Research in the marketplace. Further information about MRC’s accreditation and auditing procedures can be obtained from: www.mediaratingcouncil.org or Executive Director, Media Rating Council, Inc., 370 Lexington Avenue, Suite 902, New York, NY 10017.

About IAB

Founded in 1996, the Interactive Advertising Bureau (IAB) represents leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB boasts over 250 members that are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.

SAN FRANCISCO – From CTIA Wireless I.T. & Entertainment 2008, Medio Systems, the leader in mobile search, today announced a partnership with AdMob, the world’s largest mobile advertising marketplace. As part of this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service.

This partnership brings Medio’s strength as the leading mobile search provider and relationships with major mobile operators together with AdMob’s unmatched, diverse ad traffic to deliver highly targeted and relevant ads to consumers on the mobile phone. Medio is partnering with AdMob to ensure consumers see high quality ads and make it easier for advertisers to reach consumers on their mobile phones.

“We’re proud to partner with AdMob, the largest mobile advertising network in the world,” said Brian Lent, CEO of Medio. “Our partnership is a critical step in the new world of mobile search advertising. AdMob’s unmatched quality advertising traffic means we can present the industry’s most targeted and relevant ads to both our operator partners and publisher network, while enabling AdMob’s advertisers to reach consumers in that ‘last mile’ with analytics-driven, targeted search ads.”

“We’re excited to partner with Medio, the leader in analytics driven mobile search. Their decision to work with AdMob validates our clear leadership position in mobile advertising and the strength of our technology platform,” said Omar Hamoui, founder and CEO of AdMob. “We serve billions of targeted ads on the mobile Web every month and this new relationship with Medio will make it even easier for our advertisers to reach their target audience.”

With this alliance, Medio consolidates its advertising business as a search advertising provider, delivering ads on-deck with its operator partners as well as off-deck with mobile publishers like CBS, ABC and more.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, Ford, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3000 mobile web sites including AccuWeather, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit www.admob.com.

About Medio Systems

Medio Systems delivers best-in-class mobile search and advertising solutions, helping mobile operators and publishers to offer the best customer experience and advertisers to reach their target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalization technologies. Medio’s search platform has been adopted by leading operators and publishers worldwide.

Using the precise targeting capabilities of the mobile search platform, the Medio MobileNow Search Advertising Network enables advertisers to identify and reach audiences that are interested in what they are selling—at just the right time—to achieve the best results for their campaign. Through Medio’s unique partnerships with mobile carriers and publishers, ads are integrated into the consumer mobile search experience where increased relevance drives maximum response.

Medio was selected as a Technology Pioneer 2008 by the World Economic Forum, named one of IDC’s 10 Wireless Entertainment Players to Watch in 2008 and was a recipient of Frost & Sullivan’s 2008 North American Mobility Award. For more information, visit http://www.medio.com.

SAN MATEO, Calif. & NEW YORK & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. AdMob also announced that it will give $1 million in advertising to developers to promote their iPhone applications, sites and services.

AdMob is launching the developer program to fuel the growth of a new wave of mobile publishers. AdMob has fielded strong demand from advertisers for iPhone ads. As part of the program, AdMob will give $1 million to developers to promote their applications and services. The program is available worldwide. Beginning today, developers can apply to be included in the program at http://admob.com/iphone.

“AdMob has seen enormous growth in both our iPhone traffic and advertiser interest. This new class of device, led by the iPhone, is pivotal to the future of mobile browsing and of mobile media business models,” said Omar Hamoui, CEO and Founder of AdMob. “We are excited to leverage our platform to take advantage of the uniquely mobile connected experiences that the iPhone makes possible.”

AdMob’s new iPhone ads are available immediately to advertisers on www.admob.com and through AdMob’s sales organization. The ads blend graphical display with one of eight iPhone-specific actions. These actions take advantage of the integration of applications on the iPhone to provide one-click access to:

* iTunes: open the iTunes store and purchase music or video content from iTunes
* App Store: visit the App Store and download applications
* Audio: listen to recorded or streaming audio content
* Video: view video and share video with friends
* Call: initiate a voice call
* Maps: launch maps and display relevant locations near that user’s location
* Web: visit iPhone websites
* Custom: interactive user experiences

For video examples of the ads, visit http://www.admob.com/iphone/video.html.

Launch Advertisers and Publishers who are currently working with the new ad formats include:

Brand Advertisers: Ford, Electronic Arts, Land Rover, Jaguar and Universal Pictures “The Mummy”

Performance Advertisers: vsnax, Stitcher, Loopt and Shozu

Publishers: AccuWeather.com, MovieTickets.com, Mippin, Flirtomatic and Loopt

“The iPhone audience represents the most influential and affluent demographic of mobile phone users,” said Brian Bos, Senior Vice President, Convergence Director for Mindshare, ad agency for the Ford, Lincoln and Mercury brands. “AdMob has leveraged its mobile expertise to deliver these users rich, interactive and engaging ads that Ford is excited to utilize to reach these consumers.”

These partners join thousands of existing advertisers and publishers across the AdMob network that have leveraged AdMob’s initial iPhone advertising solution over the last 11 months.

“The iPhone allows us to provide users of MovieTickets.com a new level of mobile experience,” said Joel Cohen, Executive Vice President and General Manager of MovieTickets.com. “AdMob worked with publishers to build ad formats that fit well with our site, iphone.movietickets.com, fit well with our business model. They have been a great partner as we build out our mobile services.”

AdMob is no stranger to iPhone advertising, having pioneered its first iPhone-specific ad unit in September 2007. AdMob served 51.8 million iPhone ads in June 2008 alone, a 30% month-over-month increase versus May, and has served 249 million ads to iPhone users since launch. More than 1,000 of AdMob’s 5,500 publishers served iPhone ads in June. AdMob’s new iPhone network will be available across this existing traffic base.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample Q2 AdMob customers include MTV, Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN, Paramount Pictures, Warner Home Video and many more.

To learn more about AdMob, visit www.admob.com.

San Mateo – July 10, 2008 – AdMob, the world’s largest mobile advertising marketplace, today released metrics on their iPhone ad unit. The company has seen an explosive increase in traffic over the past few months, faster then the rate of mobile browsing worldwide.
- Since the announcement of the iPhone ad network back in July 2007, AdMob as served over 249 million advertisements worldwide.
- AdMob’s iPhone network served 51.8 million ads in June Worldwide, a 32 percent increase from the 39.1 million ads served in May.
- AdMob served 34 million ads in the US in June, up by 31 percent from the 25.9 million ads in May.
- The most traffic on the iPhone has come from the following countries in order of magnitude – United States, Philippines, United Kingdom and France (see chart below).
- Major advertisers that have run iPhone ads exclusively with AdMob include Land Rover, Jaguar and Fox (see video links below).

Video: Jaguar ad and Landing Page: http://www.vimeo.com/828648
Land Rover iPhone Landing Page: http://awwdev.com/LandRover
- Popular consumer features of the iPhone advertisements include the store locator with integration of Google maps, and click to call and click to play video.

“The usage patterns on next generation devices are terrifically exciting – we served nearly a quarter-billion ads on the iPhone in its first year in the market. We expect that the iPhone and devices like it will be an enormous catalyst for the mobile media business.” said AdMob CEO Omar Hamoui.
The iPhone ads leverage AdMob’s targeting capabilities, enabling advertisers to reach users based on their behavior and demographics. Initial data show users hitting typical mobile sites, including weather, news, entertainment and sports.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and
publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample Q2 AdMob customers include MTV, Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN, Paramount Pictures, Warner Home Video and many more.
AdMob’s global mobile metrics report has become a standard by which the mobile Internet is being measured. A free copy of the report can be accessed by visiting www.admob.com/metrics.
To learn more about AdMob, visit www.admob.com.

Through AdHoc, ITN has already been effectively monetizing its premium news content on the blinkx.com network for over six months. During this time, ITN achieved a significantly better return, greater search volume, and higher monetization through blinkx than through other syndication partners.

AdHoc uses blinkx’s patented speech-to-text transcription and visual analysis technology to understand video content more thoroughly and effectively than any other service today, and can therefore dynamically place the most pertinent advertising against it. The AdHoc platform offers media companies and advertisers a unique value proposition — video advertising which combines the emotive power of TV promotion, with the relevance and utility of contextual search advertising.

The confluence of ITN’s premium TV content, blinkx’s extensive syndication network, and AdHoc’s uniquely powerful targeting capabilities was a formula for success. By extending its partnership with blinkx, ITN aims to achieve similar returns by leveraging the AdHoc platform to deliver contextually relevant video advertising on its own website and across its distribution partner sites.

“We’re thrilled to be broadening our relationship with ITN,” said Suranga Chandratillake, founder and CEO of blinkx. “News content is one of the most popular categories of online video and there’s clearly a tremendous opportunity for monetization. The success of our partnership with ITN is evidence that the blinkx AdHoc platform is a uniquely powerful solution for online video advertising today.”

“We’ve been delighted with the results of our partnership with blinkx and are looking forward to implementing the AdHoc technology on our site,” said Nicholas Wheeler, managing director, ITN On. “blinkx AdHoc has proven that it can achieve significant monetization of our content, effective marketing for advertisers and, most importantly, a useful, non-disruptive experience for our audience.”

As a pioneer in video search technology, blinkx has built a reputation as the most effective way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 26 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About ITN On

ITN On is part of ITN, one of the world’s leading news and multimedia content companies. ITN On is the UK’s leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms. ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On’s key business partners include, Vodafone, 3, Orange and T-Mobile as well as established online operators including Yahoo!, MSN, Telegraph Group, Bebo, YouTube and Virgin Media. ITN On’s radio division IRN supplies news to over 250 commercial radio stations throughout the UK with a combined daily audience of 24 million. www.itn.co.uk

Press Contacts:

Pamela Ames
Sparkpr
+1 (415) 321 1893
pames@sparkpr.com

Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com

John Nolan
ITN
+44 (0)20 7430 4216
John.Nolan@itn.co.uk

“Google’s move to open up its network to PointRoll is a win for everyone involved,” said Jason Tafler, CEO, PointRoll. “PointRoll advertisers now have the option to run creative, engaging and effective rich media campaigns on the world’s largest ad network. Using PointRoll’s precise targeting technology and measurement capabilities, advertisers are able to reach their desired audience with the most relevant and salient messages, and definitively analyze campaign effectiveness. Additionally, this signals Google’s commitment to creating a truly agnostic environment that, in the end, creates the best experience for users and advertisers.”

The Google content network encompasses hundreds of thousands of websites, including premium publishers and long-tail niche sites. Google and PointRoll worked together to ensure that the ads served to the Google content network meet Google’s policies and specifications. After completing Google’s certification process, PointRoll’s sophisticated targeting technologies can now optimize the breadth of Google’s sites and categories, matching advertisers’ messages to the users who find them most relevant.

“We are thrilled that Google has decided to open up the network to PointRoll rich media,” said Darren Herman, Head of Digital Media at The Media Kitchen. “PointRoll’s ability to develop and implement new and innovative technology has allowed us to consistently deliver engaging campaigns to our clients. Measurement and analytics are consistently evolving and interaction and engagement are hot topics that we’re addressing at The Media Kitchen. PointRoll has allowed us to go beyond the click [CTR], and now we can continue to drive our clients’ messages to the Web’s largest audience.”

The Google content network joins the more than 3,000 online publishers-including elite sites such as AOL, MSN, Yahoo! and The New York Times-that leverage PointRoll rich media to provide powerful, engaging brand experiences to users. PointRoll’s unparalleled service ensures that its ads seamlessly integrate on the many sites with which the company works.

Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and McDonald’s turn to PointRoll not only because it proactively offers best-in-class solutions that enable more engaging, effective online advertising, but also because it consistently outmatches the competition with its full-service approach and ability to solve complex problems.

About PointRoll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini web site to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant e-mail, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improves ad effectiveness-without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.

(San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

“AdMob has invested heavily in user, device and carrier detection to fuel our statistical modeling and optimization efforts. We’ve been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.” said Omar Hamoui, Founder and CEO of AdMob.

AdMob Mobile Analytics will help mobile site owners understand their audience, optimize their content and improve usability. The AdMob Analytics suite allows mobile site owners to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. This information will help mobile site owners tune their sites to the specific consumers visiting their mobile Web presence. Mobile Websites can use the insights they gain from AdMob Mobile Analytics to offer more of what consumers want and make it easier to find and interact with content.

“The mobile Web has grown significantly in the past year thanks to device, network and billing catalysts,” said Linda Barrabee, Program Manager Wireless at Yankee Group. “Analytics tools are critical for Web publishers and the availability of these solutions will assist in driving a better user experience on the mobile Web.”

AdMob Mobile Analytics will also provide visibility into a site’s sources of traffic including search engines, direct traffic and advertising. Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this enables measurement of campaign performance. With AdMob Mobile Analytics, advertisers can track the success of campaigns run on any mobile ad network.

AdMob has leveraged its existing user identification technology and global infrastructure in building its analytics offering. AdMob Analytics is a free service that works for any size business and is not limited by visitors or page views.
AdMob Analytics is accepting limited private beta sign ups starting today at the following link: http://analytics.admob.com.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 4000 mobile web sites including CBS, Weather Underground, Maxim and Peperonity.
To learn more about AdMob, visit www.admob.com

AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March 25, while a visitor was browsing Cricinfo’s mobile web site on a Nokia N70.

“This is an exciting milestone, but we’re most encouraged by the progress we’ve made on the underlying platform and technology that powers our marketplace. Our relevance and optimization efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetize our publisher’s sites. I’m very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile.” said Omar Hamoui, AdMob’s founder and CEO.

AdMob has grown its ecosystem on the back of technology built to optimize relevance and targeting for the mobile environment. Hundreds of advertisers create and run ads through the marketplace on www.admob.com every day and AdMob serves ads to mobile web users in over 160 countries daily. AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.

“Mobile is a key part of Cricinfo’s multi-platform offering. AdMob has worked with us to deliver highly relevant and valuable ads on Cricinfo’s mobile site wap.cricinfo.com across geographies and their platform has helped us track and manage our ad inventory effectively. We wish AdMob success in achieving their next milestone,” said Anil Nair, Head of Wireless Media, CricInfo.

AdMob has seen a dramatic increase in both the number and size of brand-focused campaigns in the last 9 months.

“The AdMob network has demonstrated consistent, significant reach, and has proven to be a valuable customer acquisition method for EA Mobile,” said Adam Sussman, VP of New Business Development. “We constantly test and evaluate innovative ways to connect with consumers. Banner and text ads served via AdMob have worked well for us in North America. We congratulate them on their significant milestone, and look forward to our continued collaboration.”

AdMob also serves agencies and brand advertisers through full serve sales efforts in San Mateo, California, New York, London, Los Angeles, and Chicago.

“Ford believes mobile marketing is an important and engaging way to reach consumers,” said Brian Bos, SVP, Convergence Director of Mindshare – Team Detroit. “AdMob has provided us with an efficient and highly targeted way to engage potential customers in the mobile environment. We congratulate them on their momentum and leadership in this medium.”

AdMob publishes network statistics on countries and devices on a monthly basis at www.admob.com/metrics.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3900 mobile web sites including ESPN, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit www.admob.com.

In recent months, three year-old Adconion, which has existing operations throughout Europe and Australia, has assembled its North American management team from a roster of industry veterans responsible for creating and managing some of the world’s most-recognized Internet advertising companies including DoubleClick, MSN, Yahoo, IAC and Avenue A (now Avenue A/Razorfish). Adconion CEO and Founder, Tyler Moebius was himself a Series A investor and early employee of Avenue A. An undisclosed minority percentage of the total capital raised during this $80M round will fund Adconion’s continued global expansion throughout North America and Asia. The strategic decision by Index Ventures, which counts Skype, MySQL, Last.fm, Netvibes, Joost and Spot Runner among its portfolio of successful technology companies, to invest in Adconion was informed by the company’s unique value proposition to marketers seeking not only domestic, but global ad distribution through a single, independent network that reaches nearly 200 million unique Internet users worldwide (ComScore January 2008).

“At the risk of sounding cliché, the modern business landscape is irrefutably global in scale and that is due primarily to the opportunities created by the Internet,” said Moebius. “Agencies choose to partner with Adconion because their clients are likely in a position where doing business internationally is either business as usual or a strategic opportunity for growth. This generous investment from Index and Wellington will position Adconion alongside the portals on marketer’s short-lists for global distribution partners.” “Adconion has the relationships, the industry expertise and the best-in-class technology becoming of a future market leader in technology’s hottest growth sector,” said Dom Vidal, Partner, Index Ventures. “Our experience as investors in the advertising space enables us to support Adconion in continuing its rapid expansion throughout North America and to further build its global presence.”

“Tyler and his team have done an outstanding job building a truly global online advertising network,” said Frank Boehnke, Wellington Partners. “We are very excited to continue to work with Tyler and Adconion on one of the most exciting growth stories in the global marketplace.”

About Adconion
Adconion Media Group is an international, independent Advertising Network. Since its founding in 2005 the company has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion’s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners campaign objectives. Adconion has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto and Santa Monica. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.

About Index Ventures
Index Ventures is a leading European venture capital firm active in technology venture investing since 1996. The firm is dedicated to helping top entrepreneurial teams in the Information Technology and Life Science sectors build their companies into market defining global leaders. The firm has offices in Geneva, London and Jersey and focuses on investments from seed through growth stage companies. Recent exits include Skype (the pioneering communications company acquired by eBay); MySQL (the world’s most popular open source database recently acquired by Sun), Last.fm (the world’s largest social music platform, recently acquired by CBS) and BioXell (BIOX, floated on the SWX in 2007). For more information, please visit www.indexventures.com.

About Wellington Partners
Wellington Partners ranks among the most successful pan-European venture capital firms. With € 800 million under management and offices in London, Munich and Zurich, the firm invests into opportunities throughout Europe that have the potential to become global leaders, mainly in the areas of Information Technology, Media Convergence and Life Science. Wellington Partners has invested in more than 100 companies in Europe and Israel, including now publicly traded Actelion, SAF and XING, successful privately held companies like Alando (acquired by eBay) and ImmobilienScout24 (acquired by Deutsche Telekom) as well as current portfolio companies like Adconion Astaro, Questico and Truphone. For more information, please visit www.wellingtonpartners.com.