RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the comScore Media Metrix service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories demonstrated gains in July, including travel, retail, tickets and entertainment news.

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

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Mobile Advertising Leader Reveals Ads for Web and Application Environments and a Community of Advertisers and Publishers

SAN MATEO, Calif. & NEW YORK & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. AdMob also announced that it will give $1 million in advertising to developers to promote their iPhone applications, sites and services.

AdMob is launching the developer program to fuel the growth of a new wave of mobile publishers. AdMob has fielded strong demand from advertisers for iPhone ads. As part of the program, AdMob will give $1 million to developers to promote their applications and services. The program is available worldwide. Beginning today, developers can apply to be included in the program at http://admob.com/iphone.
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