Kurt Worrell, SVP, Set to Speak on How Higher Ed Can Adopt a Mobile Strategy

CHESAPEAKE, Va. – Harris Connect, the leader in providing innovative affinity marketing solutions for alumni and membership organizations for more than four decades, will preview its newest solution at this year’s CASE Summit in San Francisco, CA. Designed to help organizations engage their alumni and members in a way they prefer, Kurt Worrell, Senior Vice President of Consumer Sales and Marketing, will also host a session focused specifically on how the higher ed marketplace can integrate mobile technologies into their existing communications strategy.
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Concerns Raised Over Hidden Charges

BOSTON – The Strategy Analytics Wireless Media Lab report, “US Consumers Willing to Accept Mobile Advertising Despite Concerns Over Hidden Charges,” looks at willingness to accept mobile advertising, and questions what consumers want in return, identifying preferred modes of delivery.

Strategy Analytics found that the majority of mobile users would accept some form of mobile advertising as long as:

* no hidden charges are associated with participation,
* they receive something in return, and
* the level of intrusion is limited.
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NEW YORK – Reportlinker.com announces that a new market research report related to the Wireless industry is available in its catalogue.

Mobile Media Advertising Opportunities: The Market For Advertising

Personal, always on, ubiquitous and connected, mobile has the potential to become a potent advertising medium. However, some factors are slowing down the development of the market. The report provides basic metrics relevant to the take-up of mobile advertising and gives an overview of the players involved in its value chain. The report then provides a recap of recent consolidation and funding in the industry, before providing analysis and forecasts for advertising tied to four mobile content types: TV, VoD, user-generated content and games. It also examines advertising within search and communication services, and provides insight on operators’ strategies.
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SINGAPORE – The shift in the choice of new media makes the mobile an appealing advertising platform and arguably, the most direct channel to reach consumers. For mobile advertising to take-off however, it needs to overcome the annoyance factor and the perception of unsolicited content, where SMS-marketing has previously failed.

Even as advertisers recognize the reach and effectiveness of the mobile in delivering interactive, customizable, flexible and cost-effective ad campaigns, measuring the effectiveness of such campaigns and finding the right fit for mobile amongst a mix of other media has been less than promising.

New analysis from Frost & Sullivan (http://www.wireless.frost.com), Sizing-up the Mobile Advertising Opportunity in Asia-Pacific, finds that mobile advertising across 13 Asia-Pac countries raked-in revenues of US$807.8 million in 2007 and expects this to reach a market size of over US$4.0 billion by end-2012, at a CAGR (compound annual growth rate) of 37.8 percent (2007-2012).
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MOUNTAIN VIEW, Calif. – The ubiquity of mobile services and increasing uptake of various mobile data services and applications have provided mobile operators with new channels of communication and always-on connectivity to their target audience. With a mobile penetration rate of nearly 85 percent, the U.S. mobile operators have a customer base of almost 250 million waiting to be tapped for mobile advertising revenues.

New analysis from Frost & Sullivan (http://www.wireless.frost.com), U.S. Mobile Advertising and Search Markets, finds that the market revenues are expected to reach $1,893.5 million in 2012.
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