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Kurt Worrell, SVP, Set to Speak on How Higher Ed Can Adopt a Mobile Strategy CHESAPEAKE, Va. – Harris Connect, the leader in providing innovative affinity marketing solutions for alumni and membership organizations for more than four decades, will preview its newest solution at this year’s CASE Summit in San Francisco, CA. Designed to help [...]
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Concerns Raised Over Hidden Charges BOSTON – The Strategy Analytics Wireless Media Lab report, “US Consumers Willing to Accept Mobile Advertising Despite Concerns Over Hidden Charges,” looks at willingness to accept mobile advertising, and questions what consumers want in return, identifying preferred modes of delivery. Strategy Analytics found that the majority of mobile users would [...]
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NEW YORK – Reportlinker.com announces that a new market research report related to the Wireless industry is available in its catalogue. Mobile Media Advertising Opportunities: The Market For Advertising Personal, always on, ubiquitous and connected, mobile has the potential to become a potent advertising medium. However, some factors are slowing down the development of the [...]
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SINGAPORE – The shift in the choice of new media makes the mobile an appealing advertising platform and arguably, the most direct channel to reach consumers. For mobile advertising to take-off however, it needs to overcome the annoyance factor and the perception of unsolicited content, where SMS-marketing has previously failed. Even as advertisers recognize the [...]
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MOUNTAIN VIEW, Calif. – The ubiquity of mobile services and increasing uptake of various mobile data services and applications have provided mobile operators with new channels of communication and always-on connectivity to their target audience. With a mobile penetration rate of nearly 85 percent, the U.S. mobile operators have a customer base of almost 250 [...]
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