SAN FRANCISCO – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the winners of the Smaato Mobile Advertising Awards 2009 (http://www.smaato.com/award-winners).

• Overall iPhone category winner: Waze
• Overall Mobile web category winner: Flirtomatic
• Overall Apps category winner: Aloqa
• Microsoft Phone category winner: SPB TV
• Motorola Android category winner: Aloqa

Winners of the different categories were announced at the awards ceremony, which took place on October 15 in San Francisco, to recognize excellence in the world of mobile apps and the mobile web. The awards ceremony in San Francisco attracted more than 200 of the world’s leading mobile developers, entrepreneurs, venture capital professionals and investors.

Smaato awarded the overall winners free travel and accommodation in Barcelona and booth space at the Mobile World Congress 2010 as well as various opportunities for publicity. In addition, the winners of the Microsoft Phone Category and Motorola Android Category will receive prizes by sponsors Microsoft and Motorola.

Ragnar Kruse, CEO & Co-Founder of Smaato said: “We’re proud that our awards provide developers the recognition they deserve for their work and highlight some of the coolest content on the planet. We’ve received entries from around the world and we are seeing really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world.”

Jury member Tomi Ahonen said: “I was very impressed by the very high level of quality of the entrants to the Smaato awards and in particular how many of the services have achieved considerable commercial success, wide adoption and use. I was also very impressed by how many different countries had sent entries, not only the usual suspects of mobile innovation and leadership, but even entries coming from Brazil, Africa etc, and being worthy finalists to the awards.”

Rich Wong, VC partner at Accel stated: “The Smaato Awards have brought together some of the most talented developers from all platforms in one place. The diversity of people, content and countries represented, goes to show how vibrant the world of mobile truly is.”

Introductions for the winners will be made to these leading Venture Capital partners from U.S. and Europe:

• Frédéric Veyssière – Innovacom
• Jörg Sievert – SAP Ventures
• Mark Kvamme – Sequoia Capital
• Matt Murphy – Kleiner Perkins Caufield & Byers
• Niall Davis – aeris CAPITAL
• Rich Wong – Accel
• Tim Chang – Norwest Venture Partners
• Tim Draper – Draper Fisher Jurvetson

NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers of all sizes manage mobile ad campaigns, completely under their own brand. Mobile publishers looking to tap into the mobile advertising market projected to hit $15 billion by 2011 can now use Mojiva’s Publisher White Label Solution, which provides all the tools required to take maximum advantage of mobile ad revenue opportunities.

“Demand for mobile web content and apps is already soaring, and it’s still just the early days. It’s clear that the primary revenue for all of this great mobile content will come in the form of advertising,” says Dave Gwozdz, Mojiva’s CEO, and one of the founding members of DoubleClick. “Today, selling advertising on the mobile Web is extremely difficult, but this solution gives publishers the interface they need to organize and sell their inventory with precision and targeting, and to provide advanced reporting for their advertisers. It even makes the yield management of multiple ad sales parties, like ad networks, more effective.”

Built on Mojiva’s industry-leading mobile advertising platform, serving more than 800 publishers, the Mojiva Publisher White Label Solution lets publishers book and traffic advertising sold by their internal sales team, all with the simplicity that Mojiva is known for. Publishers have total control over custom ad formats, keyword targeting, whitelisting/blacklisting, performance tracking, yield management, and real-time reporting.

“Mojiva has really raised the bar here by unbundling the same powerful ad platform that has driven our ad network success,” Gwozdz says. “We have heard the cries of mobile publishers who saw how powerful the technology is that drives our ad network, and wanted their own similar tools. Now they can have those same tools for their dedicated ad sales teams. I think it bodes well for the entire industry, and will help advertisers find more publishers prepared to handle their campaign needs.”

For more information on Mojiva’s White Label Solution, please contact JPreis@Mojiva.com.

ABOUT MOJIVA

Mojiva is the simple yet sophisticated mobile advertising platform for advertisers and publishers who want to tap the smartphone user market. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertisement platform that makes it easy for advertisers to reach buyers, and publishers to reach advertisers. Founded in May 2008, Mojiva has grown faster than any other advertising platform, having served over 1 billion ads in its first eight months. The company can be found on the Web at www.Mojiva.com.

Press & bloggers: Review accounts available.

PRESS RESOURCES

Press contact: Jessica Hirsch, Jessica@GregoryFCA.com

Mojiva Web site: http://www.mojiva.com

Mojiva Blog: http://blog.mojiva.com/

WALTHAM, Mass. – The Onion, “America’s Finest News Source,” has selected Quattro Wireless, mobile’s trusted ad network, for an exclusive mobile advertising and publishing partnership.

As an exclusive publisher in the Quattro Mobile Ad Network, The Onion will leverage Quattro’s full-service Ad Sales and Operations, as well as their technology platform in order to publish daily news and entertainment to a mobile audience. By adding The Onion’s dedicated 6 million readers with Quattro’s dynamic targeting technology, the partnership creates compelling opportunities for marketers and agencies.

“The Onion is a news and entertainment leader and a perfect fit within the trusted and premier Quattro network. We are thrilled to have The Onion as an exclusive partner,” said Lars Albright, Vice President of Business Development at Quattro Wireless. “And, with the power of Quattro’s technology and network association, The Onion can extend their reach beyond web and print and realize the power of the mobile web.”

Through Quattro’s platform, The Onion’s web content has been dynamically configured with the layout and navigation specifically adapted for all types of mobile handsets. Additionally, the mobile site has been designed to support audio feeds for The Onion Radio News network.

Said Steve Hannah, CEO of The Onion, the leading satirical publishing company in the U.S.: “Our partnership with Quattro should move us ever closer to our sole goal in business: Total domination of the nation’s—and, for that matter, the world’s—digital media channels. Teaming up with Quattro pretty much finishes the job.”

About Quattro Wireless

Quattro Wireless, mobile’s trusted ad network, leverages sophisticated technology and exclusive premier partnerships to create unrivaled reach, consumer engagement and efficiency for today’s marketers and advertisers. Quattro is dedicated to delivering service excellence and turnkey solutions to optimize digital performance across all channels (mobile web, SMS, applications, video) and platforms (iPhone, Blackberry and Android). Fortune 500 brands and direct marketing leaders seek Quattro’s global reach, dynamic targeting, advertising innovation and transparent practice. Category-leading publishers leverage Quattro’s proprietary platform to realize the economic power of the mobile web. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.

“As we build on our leadership position as the premier provider of interactive digital advertising, it is essential that we continue to expand the display devices we serve,” said John Vincent, CEO of EyeWonder, Inc. “Integration with Ringleader Digital provides us with a powerful gateway to the untapped mobile rich media advertising market.”

“iPhones and other leading-edge smart phones are enabling users to enjoy the full benefits of rich media, which is creating new avenues to reach mobile consumers,” said Bob Walczak, CEO of Ringleader Digital. “We are excited to partner with EyeWonder, one of the leaders in the space, to offer dynamic and engaging rich media ad solutions for advertisers and publishers. Our third-party On-Demand Network enables rapid integration with technologies from EyeWonder and other industry leaders while also providing the true access to any publisher across any mobile ad environment.”

Ringleader Digital’s third-party ad serving network enables rapid integration with leading-edge technologies and new applications that will continue to enhance mobile advertising which in turn enables brands and agencies to extend their advertisements to mobile while also maintaining a dashboard view of both mobile and online advertising campaigns.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About EyeWonder, Inc.

EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

*“Mobile Media Advertising Opportunities: The Market for Advertising on TV, Video, and Games,” Screen Digest, April 2008

**“Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” The Nielsen Company, January 2009

BARCELONA, Spain – Sybase 365™, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services announced it will preview its new mobile advertising service at the GSMA Mobile World Congress currently underway in Barcelona.

This revolutionary mobile advertising service provides added value for content publishers, advertisers, operators and end-users with dynamic, targeted, ad-funded content across SMS communication channels with MMS to follow later this year. Enterprises can also use the service to self advertise. For example, a bank can insert an SMS ad into its regular account alerts to customers highlighting new products or services.

Sybase 365 SMS Ad Exchange is an innovative new service in the company’s AvantGo Mobile Advertising Services product offering. SMS Ad Exchange offers an easy web-based user interface that connects to the Sybase 365 global messaging operator-grade network. This new service allows advertisers to contact and target end-users with appropriate and relevant advertisements on mobile devices. In addition, SMS Ad Exchange offers easy integration, providing a single source for ads and messages to be combined with other mobile web and WAP solutions.

“This new service allows advertisers to reach an untapped audience in a very targeted way, resulting in higher response rates, and track-able campaign results,” said Michael Kurtzman, Managing Director of AvantGo Mobile Advertising Services for Sybase 365. “Sybase 365 is at the forefront in offering a new level of innovation in mobile advertising. SMS Ad Exchange brings together the entire value chain – publisher, advertiser and operator – and ultimately gives subscribers a great experience.”

To learn more about Sybase 365 SMS Ad Exchange, visit Sybase 365 at

GSMA Mobile World Congress, Barcelona, Spain

February 16 – 19, Hall 2, Booth 2A15

“We believe the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the Internet,” said Marco Boerries, executive vice president, Yahoo! Inc. “Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them.”

With a rich design and interactivity that leverages the capabilities of today’s mobile devices, Yahoo! Mobile will offer an open environment within which consumers can bring together their favorite content and services from across the Internet. Consumers will be able to:

* Discover: via results from Yahoo!’s award-winning mobile search, editor-selected content, and new maps tools.
* Stay Connected: through access to their email and social network accounts from the most popular Web providers, as well as instant messaging, address book and calendar tools.
* Stay Informed: by bringing together favorite content – websites, sports teams, news sources, RSS feeds, weather, stocks, horoscopes and more – into a single location.

“Yahoo! Mobile represents significant and continued innovation by Yahoo! around creating a compelling and engaging user experience with mobile data services, and especially the mobile Internet,” notes Scott Ellison, VP Mobile and Wireless, IDC. “Rich and well-integrated offerings like Yahoo! Mobile, offered across a broad range of devices, will play central roles in the rapidly evolving mobile Internet space,” he added.

KEY FEATURES OF YAHOO! MOBILE

The mobile Web and iPhone™ versions of Yahoo! Mobile are planned to include the following features:

Discover

* Yahoo! oneSearch™ – Yahoo!’s award-winning mobile search service providing the most current, relevant answers you need.
* Today – The most interesting stories buzzing on the Internet right now, selected by Yahoo!’s editorial team.

Connect

* Yahoo! oneConnect™ – Yahoo!’s service designed to provide consumers everything they need to stay in touch with the people about whom they care:
o Email – Access to Yahoo! Mail and other popular email service providers, including Gmail®, Windows Live™ Hotmail and AOL® Mail.
o Pulse – Access to their social networks, including Bebo®, Dopplr™, Facebook®, Flickr®, Friendster®, Last.fm®, MySpace®, Twitter™ and YouTube™.
o Yahoo! Messenger – An upgraded version of Yahoo!’s popular mobile instant messaging service.
o Yahoo! Address Book – Keeps consumers’ contacts always handy and in sync.
o Yahoo! Calendar – View, add and edit appointments when users are away from their PCs.

Stay Informed

* Yahoo! News – Breaking headlines across popular topics.
* Yahoo! onePlace™ – Access and manage your favorite content, all from one location. Its “Add Anything” functionality is a simple-to-use search and browse process that helps users find and add what they want. Consumers can add their favorite interests from a growing selection of popular categories including news topics and sources, RSS feeds, weather conditions, sports scores, stock quotes, websites/blogs, horoscopes and movie theaters.

The smartphone version of Yahoo! Mobile will include the above functionality, plus:

* Yahoo! oneSearch with Voice™ – Allowing users to launch searches by simply speaking.
* Maps – Powerful improved tools that let consumers locate, learn about and get directions to points of interest.
* Opera Mini™ 4.2 – An integrated version of the world’s most popular mobile web browser, with easy return to the Yahoo! Mobile app, that launches when web site access is needed.
* Widgets – Enhanced mobile-optimized experiences for services from Yahoo! and other brands. Users can browse, add and remove these at anytime according to their tastes.

AVAILABILITY OF YAHOO! MOBILE

A managed beta program for Yahoo! Mobile has started today. Consumers interested in participating should enter http://mobile.yahoo.com into their phone’s browser.

Details on the upcoming general public release for Yahoo! Mobile are as follows:

For the mobile Web:

* Launch timing: expected late March 2009
* Devices: those running WebKit-based browsers (e.g. iPhone and iPod touch, many Nokia Series 60 and Android devices), Opera Mini 4.x, Windows Mobile devices with Internet Explorer Mobile, and the BlackBerry® Bold™ and BlackBerry Storm™ browsers

For iPhone:

* Launch timing: expected late March 2009

For smartphones:

* Launch timing: expected late May 2009
* Devices: hundreds of select models from RIM, Windows Mobile, Nokia S60 and 40, Samsung, Sony Ericsson and Motorola.

At launch, each version of Yahoo! Mobile is planned to be available for the US, Canada, UK, France, Germany, India, Indonesia and the Philippines. Versions for other countries will roll out over the remainder of 2009.

Yahoo! Mobile will feature Yahoo!’s industry-leading display advertising from major global advertisers.

Visit the Yahoo! booth at Mobile World Congress to see Yahoo!’s latest mobile products – 7B26, Hall 7. For more information and screenshots of the Yahoo! Mobile product suite, please visit http://mobile.yahoo.com/newsroom.

BARCELONA, Spain & NEW YORK – Mojiva has added “single-click” purchasing power to advertisements on its powerful mobile ad network, thanks to a new partnership with Billing Revolution, a mobile payments and billing solutions company. Now consumers and merchants can instantly buy what they see in a mobile ad, and advertisers are just one click away from closing the sale.

“This is about moving beyond the application store model, and making every mobile ad a purchasing opportunity for consumers and advertisers. Not just for applications, but for any product, anytime, anywhere,” says Dave Gwozdz, CEO of Mojiva and previously one of the founding team members of DoubleClick. “And by working with Billing Revolution to help advertisers take advantage of impulse buys and eliminate unnecessary steps in the check out process, we’re making it simpler, easier, and more profitable for marketers to leverage the growing mobile Web. This partnership proves that the infrastructure is in place to make mobile commerce a reality. We just needed to bring together market leading technologies to deliver it to advertisers and their customers.”

Mojiva’s secure, single-click, mCommerce-enabled advertisements makes it possible for advertisers’ mobile device customers to make purchases quickly and easily, even if the advertiser doesn’t have its own mobile commerce site. Through Mojiva’s self-service dashboard, advertisers already have the ability to create a simple mobile landing page dedicated to their product or service. Now, under this partnership, Billing Revolution will also give them the opportunity to create a custom, secure check out page that can be linked to any mobile advertisement. And to make purchases simple and easy for consumers, Billing Revolution only requires buyers to input their billing information once. This lets customers instantly make secure, single-click credit card transactions from any Web-enabled mobile phone, without a user name or pin code requirement.

For publishers, Mojiva’s new partnership with Billing Revolution also presents multiple revenue opportunities, including the ability to opt-in and receive compensation for each commerce-enabled ad that runs on the publisher’s mobile Web site. Publishers and advertisers can also gain access to Mojiva and Billing Revolution’s unique conversion reporting capabilities in order to measure the effectiveness of their mobile campaigns.

“Our partnership with Mojiva showcases each company’s focus on bringing exceptional value to the mobile advertising industry, and represents a truly innovative offering,” said Andy Kleitsch, CEO of Billing Revolution. “Mojiva’s focus on delivering enhanced ROI and measurability to advertisers, publishers, and end users is a positive step towards the maturation of the mobile medium.”

Both Mojiva and Billing Revolution are attending Mobile World Congress this week, and will be available to discuss their partnership. To speak with representatives from Mojiva, visit them at Booth #7A70, or contact Kate Berg at 914-399-5016. To speak with Billing Revolution on site at the show, please contact Michael Dulong, senior vice president of business development, at 207-671-6692, or e-mail at mike@billingrevolution.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s trusted ad network, announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers and Advertisers into its network.

Spurred by market growth and increased demand for broader consumer reach, Quattro’s industry-leading performance ad network for Fortune 500 brands and global-minded direct marketers has been extended to new continents. Under this worldwide expansion, Quattro’s unrivaled premier network, from exclusive brand publishers to top application providers, can monetize their global mobile footprint in any channel (web, SMS, video, applications) and on any platform (iPhone, Blackberry, Android, Symbian). By leveraging Quattro’s turnkey ad sales and operations, sophisticated platform and full-service experience, global and territory-centric leading publishers can realize superior monetization and increased interactivity. In tandem, advertisers will now be able to take advantage of Quattro’s exclusive and diverse publisher inventory to launch country-specific campaigns that leverage Quattro’s proprietary targeting and audience segmentation technology.

The global announcement precedes Quattro Wireless’ participation in Mobile World Congress 2009, scheduled in Barcelona, Spain, on February 16-19.

“Mobile has a global audience and Quattro has extended its industry-defining premier network to reach it,” said Andrew Miller, chief executive officer of Quattro Wireless. “It is a natural evolution to provide our experience, innovation, service and reach to brands and direct marketers on the global stage. Given the current economic climate, it is an especially opportune time for Quattro to demonstrate to marketers around the world, how mobile, and Quattro, can deliver unprecedented reach, targeting and positive ROI.”

About Quattro Wireless

Quattro Wireless, mobile’s trusted ad network, leverages sophisticated technology and exclusive premier partnerships to create unrivaled reach, consumer engagement and efficiency for today’s marketers and advertisers. Quattro is dedicated to delivering service excellence and turnkey solutions to optimize digital performance across all channels (mobile web, SMS, applications, video) and platforms (iPhone, Blackberry and Android). Fortune 500 brands and direct marketing leaders seek Quattro’s global reach, dynamic targeting, advertising innovation and transparent practice. Category-leading publishers leverage Quattro’s proprietary platform to realize the economic power of the mobile web. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of business and product management success to Ringleader Digital, which includes focused expertise in wireless and digital advertising. She has held a series of senior management positions for companies including Operative Media, Inc. and Lucent Technologies, Inc., where she directed innovation and managed growth while holding varied roles in product marketing, business development and global operations.

At Ringleader Digital, Walkden will be responsible for setting product strategy, defining major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Rachel’s appointment brings us a skill set that allows us to scale our business for a growth rate at the next order of magnitude,” said Bob Walczak, CEO of Ringleader Digital. “She is the perfect addition to capitalize on the growing demand for our next-generation mobile advertising network and cutting-edge targeting technologies that help to increase campaign ROI.”

Ringleader Digital provides third-party ad-serving, agency integration with Dart and Atlas, and Media Stamp technology – the industry’s first server-side technology that provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to enhance the mobile experience. Ringleader Digital is leading the industry in mobile media technologies, which is a key reason why Rachel Walkden has joined the company to head up product management.

“I’m excited to join a dynamic, fast-growing company that has separated itself from traditional mobile advertising companies,” said Rachel Walkden, Senior Vice President of Product Management and Operations, Ringleader Digital. “Ringleader Digital is on the cutting-edge of mobile advertising strategies and technologies, and I look forward to supporting the company’s next phase of growth.”

Prior to joining Ringleader Digital, Walkden was the Vice President of Global Operations at Operative Media, Inc., where she ran the company’s managed services and ad-serving businesses. Walkden’s team completed several tens of thousands of transactions monthly, leading to the serving of several billion impressions for over 200 media clients. She was also responsible for managing the largest client account, created key performance indicators to produce the actionable data that led to positive results, and conducted business and process reviews for large multi-media clients producing recommendations that were adopted to a high degree.

Prior to Operative Media, Inc. Walkden was responsible for all service provider business development and operations at ReefEdge Inc. Walkden has also held executive positions at Lucent Technologies, Inc. where she was responsible for business development, marketing, strategy, sales support and product management within the wireless, new ventures and sales divisions.

Walkden received an MBA at INSEAD University in France. She also received her BSc. 1st Class Honors Degree from Brunel University, and was awarded the university prize.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising marketplace, announced that it has launched its first advertising unit for Android applications, enabling developers to monetize their applications on this new device platform. The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy.

AdMob’s new Android ad unit will also allow brand and performance advertisers to reach the rapidly growing base of consumers engaging with applications on their Android devices. Advertisers will be able to use these ad units to drive customer actions such as going to the Android Market to download an application.

“Android’s open platform enables developers to build rich mobile applications that provide a great experience for users,” said Ali Diab, Vice President of Product Management for AdMob. “We are already seeing strong interest in developing applications for Android-based devices, similar to what we saw with the iPhone last summer, and are very excited to take the lead in helping developers monetize their applications on this fast-growing device platform.”

AdMob already serves ads on mobile Web sites on the Android platform and received more than 27 million requests in December 2008. Building on the initial success of the G1 device, Google’s new mobile platform looks to become a major force in the mobile industry with several new devices expected to come to market in 2009.

“We’ve partnered with AdMob to monetize our mobile services for several years now and continue to get great results working with them on our mobile Web site and in our iPhone application,” said David Mitchell, Director, Wireless Services, AccuWeather. “We are excited to extend this successful relationship with AdMob and start monetizing our new Android application.”

More than 6,000 mobile sites and 450 iPhone applications are a part of AdMob’s publisher network worldwide, giving the company unparalleled reach.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s premier mobile ad network, announced a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign.

Quattro’s sophisticated ad targeting platform and premier publisher inventory will have the ability to accept traffic from Microsoft Advertising’s Atlas Media Console buy-side ad serving technology, which will offer advertisers and agencies an efficient option in setting up, tracking, billing and measuring an integrated mobile campaign.

With this strategic collaboration, mobile campaigns are set-up through Microsoft Advertising’s Atlas Media Console and, together with Quattro’s ad-targeting platform, can be seamlessly served across any publisher within the Quattro Ad Network. The Quattro partner integration simplifies the complexity of mobile media planning and buying by refining the targeting method and dynamically serving ads based on the consumer’s mobile device and relative screen size. Additionally, media planners and buyers will be able to work directly with Quattro’s premier publisher network to extend their reach and placement options.

“We view our relationship with Microsoft as a watershed moment for the mobile advertising industry,” said Steven Rosenblatt, Vice President of Advertising Sales for Quattro Wireless. “We are seeing unprecedented demand for buying mobile advertising inventory and this critical solution will simplify the process for the advertisers and agencies and revolutionize how they buy, manage and measure their media campaigns.”

“Advertisers are eager to track and measure their digital advertising campaigns holistically, across the PC, mobile devices and other emerging technologies,” said Ryan Mackle, director of Display Sales Product Management for Microsoft Advertising. “We are excited to enable our customers with the tools and services they need to measure media across the digital channels.”

The relationship illustrates Quattro’s leadership in media buying and planning solutions and their vision for advancing mobile as a key marketing platform. All agencies using Microsoft Advertising’s Atlas Media Console will be able to take advantage of the built-in advertising tools for increased accessibility to Quattro’s network and simplified processes for the inclusion of mobile advertising.

Other product or service names mentioned herein are the trademarks of their respective owners.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.

SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising marketplace, launched Download Tracking for iPhone applications. For the first time, advertisers can accurately monitor App Store conversion rates – clicks on an ad that lead to a completed download of the advertised application – enabling them to precisely measure their return from advertising on AdMob’s network. AdMob has an unparalleled reach of more than 8.4 million unique iPhones and iPod Touch devices worldwide, as of December 2008.

“Advertisers have been clamoring to get more detailed information from the iPhone App Store and want to use it to maximize the value of their mobile ad campaigns,” said Jason Spero, Vice President and General Manager of North America for AdMob. “AdMob’s new iPhone Download Tracking gives advertisers the information they need to accurately assess marketing effectiveness, including the return from advertising spent.”

Advertisers can use Download Tracking to view and track multiple applications and drill down to look at conversion rates by specific ad and for specific dates. AdMob’s advertisers are already using this new information to write better ads, calculate their return on ad spend, tune their App Info pages, and develop better pricing strategies.

A limited group of iPhone applications began testing AdMob’s Download Tracking in December, and the aggregate data already highlights some interesting trends:

* Free applications have an average conversion rate of 10 percent, significantly higher than the average 1 percent conversion rate for paid applications.
* Games generally have higher conversion rates than other categories of applications, up to a 100 percent improvement over non-game applications at similar price points.
* The App Store is an effective distribution platform for free applications. The average acquisition cost for free applications is under $1.00, significantly less than average application download costs on the PC Web.

“AdMob’s conversion tracking has solved a major problem for TapJoy. Previously we were playing guess-and-check with our TapDefense ad purchases; some ads did better than others and it was hard to know which was which,” said Lee Linden, Co-Founder of TapJoy. “With conversion tracking we now know exactly which ads to show, when to show them, and how much we can afford to bid.”

“We’ve had great success with our Urbanspoon application on the iPhone, but it has been challenging to precisely track the success of our mobile marketing efforts,” said Ethan Lowry, Co-Founder of Urbanspoon. “AdMob’s new conversion tracking allows us to truly analyze our marketing spend and increase the return on our investment for every mobile ad campaign.”

AdMob served its first ad unit on an iPhone in September 2007 and launched its new global iPhone ad marketplace, with ads specifically designed for the device, in July 2008. AdMob has seen explosive growth in advertiser interest over the past several months and in December 2008 ran campaigns for companies including JC Penney, Marriott Courtyard, and Sony’s Seven Pounds. AdMob’s iPhone advertising network has more than 700 sites and applications, including Flixster, Shazam, and Jirbo.

For more information on iPhone conversion tracking visit AdMob’s Developer Wiki at http://developer.admob.com/wiki/AppStoreDownloads.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. and LONDON, January 8, 2009 — AdMob, the world’s largest mobile advertising marketplace, today highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.

iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. The iPod Touch is now the #2 device in the AdMob Network with 4.7 percent share.While 70 percent of iPod Touch requests in December came from the US, it experienced strong growth across other major markets including Canada, United Kingdom, Mexico, Germany, and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests.

Other highlights from the December 2008 report:
-Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.
-Symbian is the #1 smartphone OS worldwide with 41 percent share.In Asia and Africa it has more than 90 percent share, however the iPhone is challenging its dominance in Latin America and Europe.
-The iPhone OS had 32 percent worldwide share in December, up from 6 percent in May.(1)
-Worldwide RIM has 10 percent and Windows Mobile has 9 percent OS share.Both are strongest in North America and Latin America.
-Palm has 4 percent of smartphone OS share worldwide with more than 95 percent of its requests generated in North America. In the US, Palm had 9 percent share in December, declining from 20 percent in July.
-Android already leads Symbian in North America with 2 percent of OS share.

Visit AdMob?s Metrics Report site (http://www.admob.com/metrics) to access the full December 2008 report, view past reports or to sign-up to get email notification when future reports become available.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

(1) Although it runs the iPhone OS, the iPod Touch is not included in this number because it is not a smartphone.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, highlighted growing WiFi usage in the US and the UK in its November 2008 Mobile Metrics Report. Worldwide iPhone requests grew 52 percent month over month to 359 million in November, giving the iPhone 6.3 percent of total requests. In the US the iPhone is now the #1 device with 9.9 percent of requests.

The iPhone has by far the most WiFi usage, with 42 percent of US requests coming in over WiFi instead of a mobile operator network. The inclusion of WiFi on popular new smartphones such as the G1 and BlackBerry Bold indicates WiFi usage will continue to grow in the coming months. WiFi only devices such as the iPod Touch and Sony PlayStation Portable also generated significant traffic.

Other highlights from the November 2008 report:

* In the US, 8 percent of total requests in November were on WiFi networks, up from 3 percent in August. 42 percent of iPhone requests are made from WiFi, notably higher than most other WiFi capable phones which average between 10-20 percent. iPhone WiFi usage is generally higher on iPhone specific sites and applications than on normal mobile sites.
* In the UK, 8 percent of requests in November were on WiFi networks, up from 4 percent in August. After the iPhone and iPod Touch, the Nokia N95 and other N series phones are the leading WiFi devices.
* Worldwide requests were flat in November at 5.8 billion. Requests from North America, Western Europe, Latin America, and Eastern Europe each increased more than 10 percent month over month. These increases were offset by a decline in Indonesian inventory.
* The G1 (HTC Dream) generated 15 million requests in November and already represents 7 percent of all T-Mobile traffic. Android had a 2 percent share of smartphone operating system traffic in the US.

The full November 2008 report with additional data and all previous reports are available for free download at: http://www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.0 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN FRANCISCO – Greystripe, the leading rich media advertising platform for mobile, has come out with their third brand lift study in one year, detailing some excellent results for Jeep as an advertiser in their network. The GS.Engagement campaign, which ran from March to April of 2008, saw a 10.8% increase in unaided brand awareness and 14.6% increase in online ad awareness, two figures both comparatively larger than the current InsightNorms mobile averages of 6.6% and 13.8%, respectively.

Jeep partnered with Greystripe to increase awareness and purchase consideration for the Jeep brand, and Greystripe tapped InsightExpress as the research provider. The goal of the study was to test the effectiveness of the Jeep mobile campaign at increasing awareness and persuasion metrics and provide the industry with even more concrete results of success in mobile game advertising. While multiple brand metrics increased at a statistically significant level, the analysis also looked at various specific audience segments exposed to the campaign, including gender, age and vehicle type purchase consideration.

The Jeep campaign resonated best among males, respondents between the ages of 25 and 34, and respondents already interested in purchasing an SUV. With males, mobile ad awareness increased by 18.1%, with purchase consideration rising 10.8%. Respondents between the ages of 25 and 34 saw an 18.5% increase in mobile ad awareness, with a 12.3% increase in purchase consideration. Finally, respondents who were most likely to consider purchasing an SUV saw a 19.6% increase in mobile ad awareness, with a 13.9% increase in purchase consideration.

“The Mobile AdInsights results demonstrate the effectiveness of Greystripe’s rich media mobile advertising for brands,” said Joy Liuzzo, Director of Marketing and Mobile Research at InsightExpress. “This campaign took advantage of the unique ability of mobile applications to engage deeply with the user through a fun question-and-answer ad format unique to Greystripe.”

“We continue to provide the most meaningful metrics about the performance of rich media mobile advertising to the industry,” said Jenny Burrington, Director of Sales. “The results that we achieved for Jeep demonstrate that entertaining mobile engagement is one of the most effective ways for brands to achieve their messaging goals.”

About Greystripe

Greystripe is the rich media advertising platform for mobile. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, publishers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free. Greystripe’s in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 900 game titles from 100 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 120 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at wap.gamejump.com, and through the iPhone Appstore. Greystripe was named an AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

To put your brand into mobile contact Greystripe at sales@greystripe.com and visit us at http://www.greystripe.com

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US.

The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its unique ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob’s iPhone Network. In October 2008, AdMob reached more than 4.5 million iPhones, 1 out of every 3 on the market.*

Other highlights from the October 2008 report:

* 17 percent of iPhone requests came from Western Europe and 8 percent from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.
* In the US the iPhone is the #2 device behind the Motorola RAZR and in the UK it is the #3 device, behind the Nokia N95 and Sony Ericsson K800i.
* Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.
* Motorola, Nokia, and Sony Ericsson all have more than 20 percent market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.
* Worldwide requests grew 13.8 percent month over month to 5.8 billion. US requests grew 7.9 percent to 2.2 billion and UK requests grew 16.0 percent.
* Sony Ericsson passed Motorola to become the #2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the #5 handset manufacturer worldwide.
* The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.

The full October 2008 report with additional details and all previous reports are available for free download at: http://www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 5.0 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

*AdMob can determine an individual iPhone by a unique identifier that is composed of various hardware properties such as the device serial number. This identifier is guaranteed to be unique for every device.

NEW YORK – Ringleader Digital, the only mobile third-party ad serving network, introduced Media Stamp, the industry’s first persistent device identification technology. The server-side Media Stamp technology provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to enhance the mobile experience.

By “stamping” a mobile device, Ringleader Digital enables agencies and brands to identify unique visitors and track their clicks, impressions, and acquisitions across all browsing sessions, mobile sites, and wireless carriers. Media Stamp is the first technology to standardize these ad serving and analytic capabilities in mobile, which were previously only available for online advertising.

Media Stamp’s anonymous device identification technology does not track users. Rather, it builds profiles of each device by tracking mobile online usage patterns across nearly 100 discriminators that include device type, geography, and mobile carrier information. Importantly, Ringleader Digital’s solution does not collect personally identifiable information – and, for example, would not track mobile phone numbers or other personal data.

Thumbplay, the leading U.S. mobile entertainment destination, is among the first customers to employ the new Ringleader Digital technology. Effective immediately, Thumbplay.com will feature the service and begin providing focused ads to site visitors.

“We now have the ability to provide a greater degree of targeted ads across our growing portfolio of products,” said Toby McKenna, VP of Advertising Sales at Thumbplay, Inc. “Ringleader Digital’s Media Stamp has the potential to provide ‘game changing’ visibility into mobile user reach. For the first time, we can provide frequency capping, sequential ad delivery and detailed reporting on uniques. This will translate directly into greater campaign ROI for advertisers.”

Ringleader Digital’s open architecture is designed to integrate seamlessly with advertising technologies such as analytics tools and agency ad serving platforms. By employing a standard tracking methodology across the mobile environment, Media Stamp will help position mobile advertising as an increasingly critical and measurable component of the digital media mix.

“The potential of mobile advertising has been constrained because agencies and publishers have not had the real-time visibility or analytics required to validate the return on investment for mobile ad campaigns” said Bob Walczak, CEO of Ringleader Digital. “Media Stamp is reinventing mobile advertising by quickly gaining a strong understanding of user preferences and enabling mobile advertisers to provide targeted, relevant advertisements to growing and active mobile audiences.”

With the unique identification of devices, advertisers can employ frequency and session capping controls to increase ad rotation and reduce oversaturation of individual ads. Media Stamp also allows advertisers to deliver sequential messaging to a single user. As profiles of mobile devices grow, the “self-training” Media Stamp system gains additional information on user preferences, which in turn enables the delivery of a new level of targeted, relevant mobile advertisements.

“The ability to provide enhanced targeting and analytics also creates an increased requirement to fine-tune privacy guidelines,” said Sonjoy Ganguly, VP of Product Management at Ringleader Digital. “Ringleader Digital is committed to supporting privacy best practices and is taking an active role shaping future mobile privacy policies with industry organizations.”

Conversion tracking capabilities from Media Stamp analyze how impressions/click results are connected to actions. Media Stamp can also associate the user’s behavior to each page that included a specific served ad – enabling publishers to identify all pages that contributed to a visitor’s conversion. Ringleader Digital is also expanding Media Stamp capabilities to enable real-time delivery of targeted ads by correlating behavioral and engagement patterns to deliver targeted and actionable advertisements.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, a leading mobile third-party ad serving platform technology provider, today announced that go2 Media has selected Ringleader Digital as a mobile ad server for its Mobile Content Network™. go2 Media’s selection of Ringleader Digital illustrates that leading mobile sites understand that the deployment of an open third-party ad serving model is pivotal to a company’s mobile advertising success. Ringleader Digital’s mobile campaign management platform simplifies mobile advertising by automating and accelerating advertising campaign distribution to virtually any mobile publisher, and offering real-time campaign management visibility, and centralized reporting across sites, networks, and new media.

go2 Media is one of the largest mobile local search and content information publisher networks in the United States, providing brands and advertisers with a large content portfolio through which they can target and reach the mobile consumer. Ringleader Digital’s ad serving platform provides the technical features and functionality that will allow go2 Media to effectively manage and monetize all the mobile web sites in the go2 Media content network, including go2 Movies®, go2 Dining, go2 Sporting News, and go2 Travel.

“Ringleader Digital offers us more advertising and business collaboration flexibility with technology features such as enhanced targeting abilities and centralized reporting,” said Tim Solt, SVP of Sales and Business Development of go2 Media. “Ringleader Digital makes it possible for us to easily expand the go2 mobile content network by integrating with multiple mobile advertising networks.”

Drawing from the successful online advertising model of open standards, Ringleader Digital delivers advertising to nearly all mobile sites and networks. Ringleader Digital’s third-party advertising model continues to gain attention from major industry players including advertisers, agencies, and publishers. The company’s unique ability to integrate advanced campaign features including sequential creatives and animated GIF support, as well as the ability to provide common reporting that integrates with DoubleClick and Atlas ad management systems are only a few of the reasons why companies have integrated with Ringleader Digital’s ad server.

“We are very excited to work with such a well known and leading company in the mobile content arena,” said Bob Walczak, CEO of Ringleader Digital. “As a company that has been a major player in mobile for the past decade, go2 Media’s selection of Ringleader Digital’s ad and mobile campaign management platforms demonstrate the value of an open third-party ad network and the need for the mobile advertising industry to adopt a model that differentiates itself from the closed loop model.”

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its exclusive WAP ad partner, Island Def Jam now can provide advertisers with unique opportunities to reach fans of today’s most popular artists – including Mariah Carey, Rihanna, Kanye West, The Killers, Fall Out Boy and Bon Jovi – anytime, anywhere.

IDJMobile.com provides exclusive news, photos, videos, blogs, and other content about Island Def Jam artists. Using Quattro Wireless’ ad platform, IDJ can extend its brand and broaden its audience while remaining focused on delivering an exceptional consumer experience. In addition, Quattro enables IDJ to pursue new and advanced opportunities for advertising partners on the new mobile website, including special banner placements and channel sponsorships.

“Island Def Jam artists are household names, particularly among younger demographics – a group that spends much of their day on the go,” said Christian Jorg, Senior VP of New Media and Commerce, Island Def Jam Music Group. “That lifestyle makes IDJMobile.com critical for reaching those fans when they’re away from their TVs, PCs or radios. With Quattro’s dynamic ad platform, advertisers now have powerful new options for reaching those fans and create interactive experiences for them.”

“The collaborative nature of the Quattro-IDJ relationship has enabled IDJ to provide advertisers the opportunity to reach a specific demographic while providing consumers with relevant information they seek,” said Andy Miller, CEO of Quattro Wireless. “We’re pleased to be working with IDJ to provide a targeted advertisement reach through the mobile phone.”

“IDJ artists constantly create media content 24-hours a day with news, blog postings, new photos, videos and more,” said Mark Lehmann, VP Web and Mobile Marketing, Island Def Jam Music Group. “Now fans know that IDJMobile.com is the mobile destination for this unique content and advertisers now know how to reach them.”

Mobile marketing is a trend that is continuing to grow globally, and is projected to become a major initiative for brands to reach targeted audiences. Quattro is working with multiple companies in the urban sector including Boost Mobile, Bossip and now IDJmobile.com. As the use of mobile marketing increases across all demographics, Quattro will continue to align itself with industry leaders.

About IDJmobile

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, The-Dream, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Sum 41, Rick Ross , Young Jeezy and Ne-Yo.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:

36% of respondents indicated that they do not access the companion wired web site of the publishers they visit on the mobile web
46% of the respondents are daily visitors to Quattro Network premier mobile web sites
Furthermore, Quattro’s own Network efficiency study revealed that brand marketers realized an average 2% CTR on targeted campaigns with visitors to advertiser micro-sites averaging 3 page views per visit. The combined results clearly demonstrate that the Quattro Network mobile audience is unique and engaged and that brand marketers are driving ROI through targeted mobile campaigns.

“The survey showcases the viability of the mobile Internet as a strong platform for premium content and premier brands to reach a highly interactive, unique audience – anytime, anywhere,” said Andrew Miller, CEO of Quattro Wireless. “Mobile is measurable media. The Quattro Network is a quality network full of category-leading Publishers with a proven track record of driving ROI for advertisers. The combination of the two gives marketers a strong, cost-effective platform to turn to in these challenging economic times.”

“Consumers are becoming increasingly reliant on their mobile devices for news and information,” said Mark Donovan, senior analyst of comScore Mobile. “This M:Audit study with Quattro confirms the industry’s notion that relative to online, the composition of the mobile web audience is unique and in some cases unduplicated. In all cases, this audience is highly engaged with the medium.”

Quattro Wireless and comScore conducted this survey during seven consecutive weeks in August and September 2008.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ‘most preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest and fastest growing mobile advertising marketplace, today announced it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led by Sequoia Capital’s Growth Fund with existing investor Accel Partners participating, to expand its global leadership position. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008.

Fueled by this funding, AdMob will make significant strategic investments to increase the company’s clear lead in mobile advertising, including:

- Accelerating the growth of worldwide operations by hiring local staff in key markets and adding new language interfaces, with an emphasis in Western Europe, India, South Africa and Japan
- Deepening the investment in the company’s mobile technology platform, including its targeting, optimization and ad serving algorithm
- Expanding the breadth of offerings for both publishers and advertisers
- Increasing leadership position in the U.S. by growing AdMob’s sales and business development teams

“Today AdMob reaches more consumers on their mobile phones through our publisher network than any of the major Internet portals or search services, and this is just the beginning,” said Omar Hamoui, Founder and CEO, AdMob. “We chose to raise this new round of funding to continue to grow both the mobile advertising market and AdMob’s clear advantage in it by investing in the technology, operations and team that have set the bar for the mobile industry.”

AdMob also announced its publisher network now includes more than 6,000 partners worldwide, giving it an unmatched scale. New publishers in 2008 include MySpace and MovieTickets.com.

“AdMob has surpassed the largest names in digital advertising to become the world’s biggest mobile ad network in just two short years,” said Jim Goetz, Partner, Sequoia Capital. “AdMob has tapped into the exploding market of publishers creating great mobile content for consumers and the advertisers eager to interact with those engaged users. AdMob is well capitalized and has achieved cash flow positive results, giving them a unique opportunity in this difficult economic climate to aggressively capture market share. They have some of the same qualities that we saw in Google, Yahoo!, YouTube and Apple, including their exceptional team and powerful technology platform.”

AdMob also continues to see a steep increase in the number of brand and performance advertisers running campaigns on its network, with especially strong demand for iPhone inventory. In September 2008, AdMob ran more than 25 campaigns for brand advertisers including CoverGirl, Toshiba, and Comedy Central.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.5 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

About Sequoia Capital

Sequoia Capital provides startup venture capital for very smart people who want to turn ideas into companies. As the “Entrepreneurs Behind the Entrepreneurs,” Sequoia Capital’s Partners have worked with innovators such as Steve Jobs of Apple Computer, Larry Ellison of Oracle, Bob Swanson of Linear Technology, Sandy Lerner and Len Bozack of Cisco Systems, Dan Warmenhoven of Network Appliance, Jerry Yang and David Filo of Yahoo!, Jen-Hsun Huang of NVIDIA, Michael Marks of Flextronics, Larry Page and Sergey Brin of Google, Chad Hurley and Steve Chen of YouTube, Steve Goldman and Sujal Patel of Isilon Systems and Dominic Orr and Keerti Melkote of Aruba Networks. To learn more about Sequoia Capital visit www.sequoiacap.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, today highlighted the rapid and global growth of mobile Web and application usage over the past year in their September 2008 AdMob Mobile Metrics Report. The growth is widely distributed with 34 countries sending more than 10 million ad requests to AdMob’s network in September 2008, compared to only 16 countries in September 2007.

This month marks the one year anniversary of the report and in that time the number of monthly ad requests in the AdMob network tripled from 1.6 billion in September 2007 to 5.1 billion in September 2008. According to the report, the increase is attributable to a combination of organic growth from AdMob’s legacy publishers and addition of thousands of new mobile sites and applications to the company’s publisher network. The number of mobile sites and applications in AdMob’s network increased to more than 6,000, with 4,308 publishers requesting ads in September 2008.

Other highlights from the September 2008 report:

* Worldwide, the Apple iPhone is now the number 4 handset after the Motorola RAZR, Nokia N70, and Motorola KRZR. There were 103 million ad requests from iPhones worldwide in September 2008.
* In the US, 16 of the current Top 20 devices are new from September 2007. These new devices, such as the Samsung Instinct and Apple iPhone, deliver an improved mobile Web browsing experience including larger screen sizes, faster network connections, and other enhanced capabilities. However, the Motorola RAZR and KRZR are still the top two handsets in the US today.
* In the UK, the Nokia N95 gained share steadily throughout the year and is now the leading handset with 9.7 percent share of requests. The SonyEricsson K800i and W810i, the number 1 and number 5 handsets respectively in September 2007, both remain in the Top 5 a year later.

Worldwide ad requests fell 0.8 percent month over month to 5.1 billion, while ads served increased 26 percent to 4.5 billion. U.S. requests grew 8.8 percent to 2.0 billion in September 2008. As part of AdMob’s ongoing quality initiatives, the company implemented certain minimum thresholds and stopped serving ads in low performing inventory, leading to the decline in worldwide requests.

The full September 2008 report with additional details and all previous reports are available for free download at: www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.5 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro continues to add quality inventory across a number of verticals with this addition of 10 Gawker Media sites, including five made exclusively for the iPhone, like Gizmodo and Lifehacker.

“We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with creative solutions and outstanding service,” said Christopher Batty, Vice President of Sales for Gawker Media.

Known primarily as the most visible and successful blog oriented media sites on the Internet, Gawker enthusiasts can now access these most popular destinations via the mobile web. Through Quattro’s sophisticated platform, Gawker Media’s wired site content can be rapidly and dynamically configured for mobile with the layout and intuitive navigation specifically adapted for all types of mobile handsets thereby creating sophisticated new opportunities for advertisers to reach this engaged and targeted audience.

“Our ad sales team continues to lead the industry in attracting quality branded CPM campaigns for our premier publisher partners,” said Steven Rosenblatt, vice president of Ad Sales for Quattro Wireless. “With the various verticals that Gawker sites provide, we are able to target a broad audience of users ranging from the tech savvy with Gizmodo to those interested in personal tips from with Lifehacker.”

“Gawker has established premier brands with highly engaged and sophisticated audiences and Quattro is thrilled to power their mobile destinations with interactivity and strong functionality,” said Lars Albright, vice president of business development with Quattro Wireless. “With Quattro’s dynamic platform, we can create targeted and rich campaigns perfectly fit for the specific Gawker audience.”

Quattro Wireless will soon launch three additional Gawker Media mobile sites including Gawker, Kotaku and Deadspin.

Quattro is North America’s largest premier mobile publisher with hundreds of brand-preserved WAP and iPhone destinations and best performing mobile ad network with unmatched advertising opportunities and technology, like video and location-based services.

About Gawker Media

Gawker Media is the publisher of 12 of some of the web’s best loved publications including the eponymous Gawker — as well as Defamer, Jezebel, Gizmodo, Lifehacker, Jalopnik, & Kotaku. With a readership in excess of 20 million monthly uniques, Gawker Media marries a traditional publishing model and an all-star editorial masthead with the audience engagement borne out of the candor, frequency and hyper-linking of the blog format. advertising.gawker.com

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

NEW YORK — Ringleader Digital, the only mobile third-party ad serving network, today announced it has appointed Mark Herman as Chief Financial Officer. Mr. Herman brings more than 25 years of financial and accounting experience to Ringleader Digital. He has an extensive background directing growth at emerging technology companies, specifically global financial management, strategic planning, managing venture capital funding, initial public offering (IPO), and merger and acquisition (M&A) activities. In his role as Ringleader Digital CFO, Mr. Herman will work with the management team to manage the company’s growth and capitalize on new opportunities in the dynamic mobile advertising industry.

“We are experiencing a banner year and will look to Mark’s experienced leadership to guide the next phase of our growth,” said Bob Walczak, CEO of Ringleader Digital. “Mark’s familiarity with emerging company operations makes us well positioned to rapidly expand our footprint while continuing to drive mobile advertising innovation.”

Prior to joining Ringleader Digital, Mr. Herman was CFO at mFormation Technologies, Inc., a privately held global leader in mobile device management software, where he was responsible for all financial activities including raising $40 million in two rounds of financing. Mr. Herman also held CFO responsibilities at Business Layers, Inc., a privately-held VC-backed company which he led through revenue growth over 250 percent and subsequent acquisition by Netegrity. As SVP of Finance at CPA2Biz, Mr. Herman worked with the CEO to raise in excess of $65 million in venture and strategic financing while managing M&A activities including acquisition and integration of two companies. Additionally, as CFO at Caminus Corporation, a provider of software solutions and strategic services to the energy markets in North America and Europe, Mr. Herman managed all areas of domestic and international financial operations and successfully led its IPO. He also held senior positions at IPP of America, Inc., Atari Inc., and The Grand Union Company.

Mr. Herman holds a B.S. in Business Administration from Boston University and is a Certified Public Accountant.

“Ringleader Digital is experiencing rapid growth and continues to impress publishers and advertisers alike with its game-changing mobile advertising technology,” said Mark Herman, Chief Financial Officer of Ringleader Digital. “The company’s ability to sign these advertising and publishing deals and continued innovation in the mobile ad space makes this a compelling and exciting opportunity.”

Ringleader Digital recently announced availability of its On-Demand Network, which allows agencies and brands to place advertisements where they will be most effective, while eliminating the complexities associated with multiple publisher and network mobile advertising campaigns. Because advertisers can optimize their ads immediately based on performance, it allows for stronger campaigns with better results.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK CITY – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”

Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks – thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve iPhone owners through an industry-first location-based advertising service. The deal extends Quattro’s In-App Network by leveraging uLocate’s WHERE™ application to deliver location-based overlays for Quattro’s innovative iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options within WHERE.

WHERE, one of the most popular location-based applications in Apple’s iPhone App Store, will utilize Quattro’s dynamic ad serving platform to enable highly targeted in-application ads to be served to iPhone users based on contextual, demographic, behavioral and location information. WHERE’s location-based service will be added to Quattro’s industry leading Video, Call, In-Application, iTunes and Popover iPhone ad units. Under the deal, ad inventory for the WHERE application on the iPhone is available exclusively through the Quattro In-App Network and for Quattro’s flagship advertisers such as Toyota, Herbal Essences, Sony, Comcast and LionsGate.

WHERE helps users connect with the people, places and things around them by delivering geographically relevant retail, business and event information, as well as entertainment content. By contextualizing advertising with location through a consumer’s proximity and active search, Quattro and uLocate will create a premium and unprecedented advertising opportunity for brand marketers to elevate the mobile ad market. By example, Quattro and WHERE will enable rich advertising opportunity with:

Search-To-Map Keyword Advertising whereby search results can be paired with contextual advertisements–i.e. Walgreen’s could purchase the keywords “headache” and “Advil” to drive consumers to the closest store.

Widget Sponsorship allows multi-product or multi-channel brands such as Wal-Mart or Staples to highlight their store locations on the widget map home page and provide product specials.

WHERE™ Widget Banners inside BuddyBeacon and Local Search will be targeted to user behavior and widget type as well as provide full “Click To” functionality–ie. Click-To-Maps or Click-To-Video–to extend the interactive advertising experience.

“Our iPhone-exclusive partnership with uLocate is the latest example of Quattro’s leadership in providing advertisers and publishers with unsurpassed access to iPhone users and unprecedented premium advertising opportunities,” said Andrew Miller, CEO of Quattro Wireless. “Quattro has the largest network of adapted Publisher web sites for the iPhone–ranging from NFL to CollegeHumor.com to CBS News–and the addition of WHERE adds a sought after location element and cements our reputation as the go-to partner for brands that want to target the coveted iPhone market.”

“The popularity of WHERE among iPhone users makes it an ideal platform for brands seeking innovative ways to reach a highly relevant and receptive audience,” said Walt Doyle, CEO, uLocate Communications. “Together with Quattro Wireless, we are offering an unprecedented level of context to advertisers as we leverage the power of location to deliver the right message at precisely the right time.”

“Coupling Quattro with location-based service WHERE creates a compelling advertising opportunity on the iPhone. Being able to place one of my client’s ads in front of a consumer headed to a Wal-Mart or a Walgreens is a premium opportunity for Brand in Hand and its clients,” said John Hadl, CEO of Brand In Hand whose clients include Procter & Gamble, American Express and Essurance. “By adding proximity of a consumer’s location to a brand’s media placement, we can invest in media much closer to a moment of truth, a sale.”

A tutorial for the advertising units available through Quattro and WHERE is available at www.QuattroWireless.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

About WHERETM

WHERE, a service of uLocate Communications, connects consumers with people, places and things through the power of location. Whether finding friends in a crowded city, locating the lowest gas prices, satisfying a craving for a latte or scoring tickets to a local show, it’s all about navigating your world. WHERE lets consumers personalize their mobile experience while exploring and sharing interests with friends. Whatever your pursuits, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.

Available on most major carriers including Alltel, AT&T, Boost, Helio, metroPCS and Sprint, the WHERE platform channels the power of location to the latest mobile devices including Nokia, BlackBerry and the iPhone. For more information, please visit www.where.com.

SAN FRANCISCO – From CTIA Wireless I.T. & Entertainment 2008, Medio Systems, the leader in mobile search, today announced a partnership with AdMob, the world’s largest mobile advertising marketplace. As part of this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service.

This partnership brings Medio’s strength as the leading mobile search provider and relationships with major mobile operators together with AdMob’s unmatched, diverse ad traffic to deliver highly targeted and relevant ads to consumers on the mobile phone. Medio is partnering with AdMob to ensure consumers see high quality ads and make it easier for advertisers to reach consumers on their mobile phones.

“We’re proud to partner with AdMob, the largest mobile advertising network in the world,” said Brian Lent, CEO of Medio. “Our partnership is a critical step in the new world of mobile search advertising. AdMob’s unmatched quality advertising traffic means we can present the industry’s most targeted and relevant ads to both our operator partners and publisher network, while enabling AdMob’s advertisers to reach consumers in that ‘last mile’ with analytics-driven, targeted search ads.”

“We’re excited to partner with Medio, the leader in analytics driven mobile search. Their decision to work with AdMob validates our clear leadership position in mobile advertising and the strength of our technology platform,” said Omar Hamoui, founder and CEO of AdMob. “We serve billions of targeted ads on the mobile Web every month and this new relationship with Medio will make it even easier for our advertisers to reach their target audience.”

With this alliance, Medio consolidates its advertising business as a search advertising provider, delivering ads on-deck with its operator partners as well as off-deck with mobile publishers like CBS, ABC and more.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, Ford, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3000 mobile web sites including AccuWeather, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit www.admob.com.

About Medio Systems

Medio Systems delivers best-in-class mobile search and advertising solutions, helping mobile operators and publishers to offer the best customer experience and advertisers to reach their target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalization technologies. Medio’s search platform has been adopted by leading operators and publishers worldwide.

Using the precise targeting capabilities of the mobile search platform, the Medio MobileNow Search Advertising Network enables advertisers to identify and reach audiences that are interested in what they are selling—at just the right time—to achieve the best results for their campaign. Through Medio’s unique partnerships with mobile carriers and publishers, ads are integrated into the consumer mobile search experience where increased relevance drives maximum response.

Medio was selected as a Technology Pioneer 2008 by the World Economic Forum, named one of IDC’s 10 Wireless Entertainment Players to Watch in 2008 and was a recipient of Frost & Sullivan’s 2008 North American Mobility Award. For more information, visit http://www.medio.com.

NEW YORK CITY, Sep 15, 2008 – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”
Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks — thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital
As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

The advanced device market has seen enormous growth in the past year, with multiple reports projecting 2008 sales to increase more than 50% over last year. Consumers have loudly declared a broad acceptance of these once-thought business-only devices, and the advertising industry has taken notice.

These devices, which include iPhone, BlackBerry® and Windows Mobile® handsets, represent the fastest-growing segment of the over three billion monthly impressions that comprise Millennial Media’s mobile advertising networks (August 2008). Millennial Media’s advanced-device network, which includes a subset of over 120 million monthly iPhone impressions, provides advertisers with access to the largest possible audience of iPhone and advanced device consumers. Millennial Media’s networks in total reach over 50% of the U.S. mobile Web audience.

“Mobile users from ‘tweens to busy moms to tech-savvy men have discovered the value of staying connected to the Web while mobile, and advanced devices such as the BlackBerry, iPhone and Windows Mobile handsets are delivering this growth,” said Paul Palmieri, president and CEO of Millennial Media. “As a result, smart publishers are leveraging smart phones to win new audiences, and are using mobile advertising to create new revenue streams. Advanced devices have become mainstream.”

In continuing its trend of defining the industry, Millennial Media is addressing the strong consumer adoption and commensurate attention from advertisers and brands with the launch of a suite of custom advanced device solutions. As advertisers seek to extend their campaign reach beyond the wired Web, Millennial Media today introduces new ad units which leverage advanced devices and high-speed networks. Newly launched ad units include JavaScript™ creatives on iPhone, vector-graphic creatives on BlackBerry and Flash®-based creatives on Windows Mobile devices, as well as additions to the company’s suite of engaging post-click solutions.

iPhone

New ad units from Millennial Media seamlessly connect the dots to all the great functionality that Apple has built into the iPhone. From interactive expanding and carousel banners to performance-oriented search creatives that link to driving directions, an iPhone campaign with Millennial Media is the easiest way for brand advertisers to reach this highly-desirable mobile audience across the largest iPhone ad network. And, whether it is a mobile website or iPhone application, Millennial Media has a revenue solution for publishers.

BlackBerry

With BlackBerry dominating the advanced-device market, Millennial Media is continuing to expand its suite of rich, engaging mobile creatives, custom sites, landing pages and post-click solutions for the entire family of BlackBerry devices. These solutions include custom mobile sites, developed and hosted by Millennial Media, and leveraging vector-based graphics to achieve rich-media effects designed specifically to maximize brand impact. Additionally, in anticipation of Research In Motion’s v.4.6 launch, Millennial Media has refined its entire suite of post-click solutions to support this updated development environment and browser.

Windows Mobile

Millennial Media has developed and delivered new mobile Flash creatives and ad support capabilities through its partnership with Mobopia and its Xuinet service.

Android™

In anticipation of Android-based devices coming to market in Q4, Millennial Media has developed ad units based on CSS3 that match the compelling features of current iPhone creatives.

“Advanced mobile devices represent the new growth engine for the mobile Web,” said Palmieri. “As publishers tailor their content to this environment, we are positioning advertisers to do the same with ad units that leverage the most compelling capabilities across the broadest range of devices.”

About Millennial Media

Millennial Media, the industry’s largest mobile media networks company, offers the only true, end-to-end platform for mobile advertising – with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand network for targeted audiences across premium content and Decktrade™ for large-scale performance campaigns, Millennial Media’s suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, visit http://www.millennialmedia.com.

SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising marketplace, demonstrated the explosive growth in advertising on the iPhone by announcing the company served more than 35 million ads on this popular device in August. The company’s new rich media ad units designed for the iPhone have been live for just over a month and now have a reach of more than 100 million impressions worldwide each month. Ads on the iPhone deliver strong engagement for advertisers with triple, on average, the already high click-through-rates seen on mobile.

“The iPhone clearly demonstrates how mobile advertising is evolving to become a rich, interactive environment for advertisers to engage with consumers. Advertisers want to reach this valuable audience of consumers on the iPhone and are looking for a partner with the quality reach, scale and technology necessary to help them take advantage of the unique capabilities and context of this device,” said Omar Hamoui, founder and CEO, AdMob. “We are seeing a real impact across our larger mobile ad network as advertisers discover mobile through the iPhone, run successful campaigns and come back again with even more of their budget.”

Many brand and performance advertisers have run campaigns on AdMob’s iPhone network since launch, including:

• Brand: EA Mobile, Herbal Essences, Universal Studios’ The Mummy 3, Land Rover, It’s Always Sunny in Philadelphia, Fox Searchlight’s Choke, MGM’s College, Summit Films’ Sex Drive, Toshiba, CBS News, Luxor Hotel, and DirecTV

• Performance: vSNAX Videos, Stitcher, Loopt, Moblyng, SnapMyLife, Zkout, Whrrl, and HappyAppy’s Expando, ClockBlock, and Word Whirl

“Land Rover wanted to reach the valuable audience of consumers on the iPhone and AdMob’s new iPhone-specific ad units allowed us to create a uniquely engaging campaign,” said Joao Machado, Associate Media Director, MEC Global. “AdMob brings the quality reach and built-for-mobile technology that makes it easy for us to connect with our target audience on their iPhones.”

AdMob’s innovative new iPhone ad formats take advantage of the context and capabilities of the device to blend graphical display ads with one of eight iPhone-specific actions such as one-touch access to the app store, maps to view relevant locations, audio to listen to content, or the ability to view video. The ads are designed to function in either the browser environment or native applications built for the iPhone and come in both brand and performance formats. The two most used iPhone-specific ad actions in the first month were one-touch access to the Apple apps store and to play a video.

The explosive growth in both mobile Web usage on and application downloads for the iPhone has fueled the growth of this marketplace. More than 1,000 sites and applications, including AccuWeather, MovieTickets.com, TapTap Revenge, SportsTap, and BubbleWrap, have joined AdMob’s iPhone advertising network and run ads since it launched just over a month ago.

“AdMob was the clear choice for us to partner with to effectively monetize our new version of Tap Tap Revenge,” said Bart Decrem, CEO of Tapulous. “They made it easy for us to integrate ads into the Tap Tap Revenge application for the iPhone and we are excited about the revenue AdMob is already helping us generate.”

AdMob served its first ad unit on an iPhone in September 2007 and launched its new global iPhone ad marketplace with ads specifically designed for the device in July 2008. AdMob has served more than 38 billion ads in 160 countries and territories since the company was founded in 2006, including more than 3.6 billion ads in August 2008. More than 5,500 publishers are a part of AdMob’s network worldwide, giving the company unparalleled reach.

iPhone Developer Program

AdMob also announced the first members of the company’s $1 million developer program to fuel the growth of a new wave of mobile publishers. Loopt, Stitcher, Tapulous, Pandora, iRovr, Avantar, Trism, Wixi, AppCubby, and TinyPictures (Radar) have all been selected and will receive $5,000 in AdMob advertising credit to acquire traffic for their web site or application. Developers can continue apply to be included in the program at http://admob.com/iphone.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif., September 10, 2008 — AdMob, the world’s largest mobile advertising marketplace, today highlighted the rapid and global growth of smartphone usage in their August 2008 AdMob Mobile Metrics Report.The anticipated launch of new smartphones in the coming months, including the first of Google?s Android phones, the RIM Bold, and the Nokia N96, is a strong indication that this growth is likely to continue throughout the year.

According to the report, the Apple iPhone was the fastest growing device in the world last month and ended August with more than 2.9 million requests per day.Worldwide Smartphones accounted for 25.8 percent of traffic in August, up 3.4 percent since May 2008. The top five smartphones in the US- the BlackBerry Pearl, Palm Centro, BlackBerry Curve, Apple iPhone, and Samsung Instinct – generated 12.9 percent of all US traffic in August, a 2.4 percent increase over July.

Other highlights from the August 2008 report:
-Nokia has 62.4 percent of worldwide smartphone traffic in August, with more than 50 percent in every region except North America.In the US, Nokia does not have a top 20 ranked smartphone.
-RIM is in second place worldwide with 10.8 percent of smartphone traffic with the large majority of that coming from North America.RIM leads in the US with 31.2 percent of smartphone traffic and manufactures three of the top 10 devices.
-Motorola and SonyEriccson have a large share of overall mobile traffic, but neither has a smartphone ranked in the top 20 worldwide.
-Smartphones continue to increase marketshare in the US, accounting for 23.7 percent of traffic in August, up 3.5 percent since May 2008.

The full August 2008 report with additional details and all previous reports are available for free download at: www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. AdMob classifies a device as a smartphone when it has an identifiable operating system and continually updates the list as new phones with advanced functionality enter the market.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. & NEW YORK & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. AdMob also announced that it will give $1 million in advertising to developers to promote their iPhone applications, sites and services.

AdMob is launching the developer program to fuel the growth of a new wave of mobile publishers. AdMob has fielded strong demand from advertisers for iPhone ads. As part of the program, AdMob will give $1 million to developers to promote their applications and services. The program is available worldwide. Beginning today, developers can apply to be included in the program at http://admob.com/iphone.

“AdMob has seen enormous growth in both our iPhone traffic and advertiser interest. This new class of device, led by the iPhone, is pivotal to the future of mobile browsing and of mobile media business models,” said Omar Hamoui, CEO and Founder of AdMob. “We are excited to leverage our platform to take advantage of the uniquely mobile connected experiences that the iPhone makes possible.”

AdMob’s new iPhone ads are available immediately to advertisers on www.admob.com and through AdMob’s sales organization. The ads blend graphical display with one of eight iPhone-specific actions. These actions take advantage of the integration of applications on the iPhone to provide one-click access to:

* iTunes: open the iTunes store and purchase music or video content from iTunes
* App Store: visit the App Store and download applications
* Audio: listen to recorded or streaming audio content
* Video: view video and share video with friends
* Call: initiate a voice call
* Maps: launch maps and display relevant locations near that user’s location
* Web: visit iPhone websites
* Custom: interactive user experiences

For video examples of the ads, visit http://www.admob.com/iphone/video.html.

Launch Advertisers and Publishers who are currently working with the new ad formats include:

Brand Advertisers: Ford, Electronic Arts, Land Rover, Jaguar and Universal Pictures “The Mummy”

Performance Advertisers: vsnax, Stitcher, Loopt and Shozu

Publishers: AccuWeather.com, MovieTickets.com, Mippin, Flirtomatic and Loopt

“The iPhone audience represents the most influential and affluent demographic of mobile phone users,” said Brian Bos, Senior Vice President, Convergence Director for Mindshare, ad agency for the Ford, Lincoln and Mercury brands. “AdMob has leveraged its mobile expertise to deliver these users rich, interactive and engaging ads that Ford is excited to utilize to reach these consumers.”

These partners join thousands of existing advertisers and publishers across the AdMob network that have leveraged AdMob’s initial iPhone advertising solution over the last 11 months.

“The iPhone allows us to provide users of MovieTickets.com a new level of mobile experience,” said Joel Cohen, Executive Vice President and General Manager of MovieTickets.com. “AdMob worked with publishers to build ad formats that fit well with our site, iphone.movietickets.com, fit well with our business model. They have been a great partner as we build out our mobile services.”

AdMob is no stranger to iPhone advertising, having pioneered its first iPhone-specific ad unit in September 2007. AdMob served 51.8 million iPhone ads in June 2008 alone, a 30% month-over-month increase versus May, and has served 249 million ads to iPhone users since launch. More than 1,000 of AdMob’s 5,500 publishers served iPhone ads in June. AdMob’s new iPhone network will be available across this existing traffic base.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample Q2 AdMob customers include MTV, Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN, Paramount Pictures, Warner Home Video and many more.

To learn more about AdMob, visit www.admob.com.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced it has hired Sonjoy Ganguly as Vice President of Product Management. Ganguly brings 15 years of product management experience to Ringleader. His directives will include setting product strategy, defining the roadmap of major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Mobile is at the forefront of digital advertising – it is the only medium where relevant ads can be positioned in front of consumers wherever the consumer is. And, we’re now seeing significant media spend shift to the emerging mobile market,” said Mr. Ganguly. “Ringleader Digital is the industry’s most viable player due in large part to its groundbreaking technology approach to the mobile ad space. As we move the company forward, we will play a major role in shaping the industry’s future success.”

Ringleader Digital’s open, third-party advertising model continues to gain attention from major industry players including advertisers, agencies, and publishers. Recent announcements consist of deals with major brands like IAC Advertising Solutions and innovative mobile application companies like HopStop, with more deals in negotiations. The company’s unique abilities to target campaigns by device functionality as well as to provide common reporting that maps through DoubleClick and Atlas ad management systems are only two of many reasons for Ringleader’s strengthening popularity. Digital advertising benefits are vast, requiring the right sophisticated solution to roll out strong go-to-market product strategies.

“The timing is absolutely right to augment our team with Sonjoy,” said Bob Walczak, CEO of Ringleader Digital. “We’ve experienced considerable and steady growth since our re-launch earlier this year. It’s time to take advantage of that momentum; to define next steps that will continue realizing our digital advertising platform’s potential. Having Sonjoy’s expertise as part of the leadership staff is invaluable to meeting these objectives.”

Prior to Ringleader, Mr. Ganguly was Director of Product Management for DoubleClick’s Rich Media product line, functioning as the general manager for the multi-million dollar global business unit. Before that, he was at TheLadders.com, an online job board for professionals, where he was hired to develop the product development department, implementing standards and procedures using software development lifecycle methodologies. Mr. Ganguly also held product director responsibilities at Donovan Data Systems, the leading global data service provider to the advertising industry, where he was responsible for numerous global product launches. He holds a BS in Management, Industrial & Labor Relations and International Business from New York University’s Stern School of Business.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

San Mateo – July 10, 2008 – AdMob, the world’s largest mobile advertising marketplace, today released metrics on their iPhone ad unit. The company has seen an explosive increase in traffic over the past few months, faster then the rate of mobile browsing worldwide.
- Since the announcement of the iPhone ad network back in July 2007, AdMob as served over 249 million advertisements worldwide.
- AdMob’s iPhone network served 51.8 million ads in June Worldwide, a 32 percent increase from the 39.1 million ads served in May.
- AdMob served 34 million ads in the US in June, up by 31 percent from the 25.9 million ads in May.
- The most traffic on the iPhone has come from the following countries in order of magnitude – United States, Philippines, United Kingdom and France (see chart below).
- Major advertisers that have run iPhone ads exclusively with AdMob include Land Rover, Jaguar and Fox (see video links below).

Video: Jaguar ad and Landing Page: http://www.vimeo.com/828648
Land Rover iPhone Landing Page: http://awwdev.com/LandRover
- Popular consumer features of the iPhone advertisements include the store locator with integration of Google maps, and click to call and click to play video.

“The usage patterns on next generation devices are terrifically exciting – we served nearly a quarter-billion ads on the iPhone in its first year in the market. We expect that the iPhone and devices like it will be an enormous catalyst for the mobile media business.” said AdMob CEO Omar Hamoui.
The iPhone ads leverage AdMob’s targeting capabilities, enabling advertisers to reach users based on their behavior and demographics. Initial data show users hitting typical mobile sites, including weather, news, entertainment and sports.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and
publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample Q2 AdMob customers include MTV, Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN, Paramount Pictures, Warner Home Video and many more.
AdMob’s global mobile metrics report has become a standard by which the mobile Internet is being measured. A free copy of the report can be accessed by visiting www.admob.com/metrics.
To learn more about AdMob, visit www.admob.com.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that it will provide the mobile advertising platform for IAC Ad Solutions (IAC/AS) and its broad range of consumer brands. For Ringleader Digital, the IAC/AS relationship significantly increases its direct publisher network to include some of the most visited Web sites in North America. The deal also creates greater reach and return on investment for mobile advertising campaigns, the fastest growing segment of the advertising world.

“We’re committed to offering our brands and external marketers powerful advertising tools that leverage digital technology,” said Rich Stalzer, President of IAC/AS. “As the mobile ad market grows, and our audience reach extends, we want to make sure our inventory is filled by the right brands, and delivered to the right people. We believe our partnership with Ringleader Digital will help make this happen.”

Ringleader Digital’s next generation mobile advertising network allows advertising agencies and direct brands to easily extend their digital advertising initiatives to mobile. The company offers the only third-party mobile advertising service that delivers ads by device functionality, not just device type, among many other targeting parameters. This means that advertisers purchasing inventory on mobile sites in the IAC/AS network can be sure their ads are sent to their entire target demographic on any available mobile network. Advertisers are no longer limited by incompatible ad formats or costs associated with designing and serving up multiple ad formats.

“Our partnership with IAC/AS is yet another example of a world-class publisher endorsing our third-party approach to mobile advertising, which allows advertisers and agencies to efficiently and effectively deliver their online ads to mobile,” said Bob Walczak, CEO of Ringleader Digital. “Ringleader is pleased to be working with an interactive leader that positively impacts the way we live and communicate every day with digital technology.”

Additional inventory will be made available to advertisers as IAC Ad Solutions continues to roll out its brands’ mobile sites throughout the year.

About IAC Advertising Solutions

A division of IAC Search & Media, a wholly-owned business of IAC (Nasdaq: IACI), IAC/AS offers innovative marketing opportunities across some of the world’s top interactive brands, including Citysearch, Match.com, Evite, Ticketmaster, Excite, Fun Web Products, IWON, and RealEstate.com. Display and interactive media, content and feature sponsorships, custom creative solutions, direct marketing, and mobile are just some of the ways IAC/AS helps marketers effectively engage their target audiences. Main office of IAC/AS is located in New York City. For more information please visit iacadvertising.com or phone 212-404-1000.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that HopStop has selected Ringleader to serve ads over its mobile Web site. Ringleader’s third-party ad serving platform enables HopStop advertisers to hyper-target advertisements via user location without the need for gathering GPS data from mobile carriers. As a result, the success potential for mobile advertising campaigns on HopStop increases by ensuring ads and correlating promotional campaigns are delivered to users when and where they are most likely to benefit from them.

HopStop.com offers consumers door-to-door directions via public transportation systems and other forms of urban navigation in several major metropolitan areas. The company serves 1.7 million visits, 10 million pageviews and 30 million ad impressions per month.

With a highly successful online presence, the company required a mobile advertising partner that enabled advertisers to take advantage of the unique location-oriented inventory quickly and effectively. Now, through Ringleader’s platform, mobile advertisements on HopStop can either relate to the physical address of the user based on voluntarily inputted information, or on the nature of the place (e.g., restaurants, shops, museums, etc.) the user searches for. And, the location-based advertising is possible without requiring HopStop to pull GPS data down from the wireless carriers–easing the complexity and increasing the speed of mobile ad serving.

“Ringleader Digital is the right partner for local advertising,” said Chinedu Echeruo, CEO of HopStop. “Ringleader’s advertising platform is able to first take the location data, then quickly identify and serve ads that can be for establishments along the user’s route or right next door to his destination. This creates a whole new level of relevancy for ad targeting, with a level of granularity the market hasn’t seen before.”

Ad campaigns utilizing this type of location-based targeting can include a variety of marketing possibilities. For example, advertisers can daypart offers (i.e., breakfast coupons for the nearest coffee shop), drive special promotions for area mobile users, or select categorical restrictions. Advertisers can even target users based on the city block they’re traversing. These and other targeting capabilities offered via Ringleader Digital create a hyper-local clarity that drives a greater return on investment.

“We expect that location-based services on the phone will bring a new dimension to digital marketing,” said Jeremy Lockhorn, Director of Emerging Media for Avenue A | Razorfish. “Physical location becomes a targeting variable that we can leverage much like other behavioral and contextual inputs. However, the industry as a whole must continue to respect privacy and exercise a level of restraint. The consumer comes first, period.”

The Ringleader Digital and HopStop relationship also helps brands increase their customer loyalty by not flooding the user’s mobile inbox, a practice that can increase a user’s mobile service bill. Ringleader Digital’s platform ensures that advertisements served are accurately displayed in a single SMS message to the user, eliminating the risk of ad data overflowing into a second message.

“Working with HopStop illustrates how Ringleader Digital can complement the power of online publisher sites in the mobile environment,” said Bob Walczak, CEO of Ringleader Digital. “Together, we’re creating a valuable option for advertisers looking for location-based targeting features. As the mobile advertising industry continues to grow, it’s becoming more valuable to be able to target based on consumer location and interests while still ensuring ad relevancy. Our model is able to do that.”

For more information on how to advertise on HopStop’s mobile site, please contact Lilia Kunin at Ringleader Digital at +1.212.947.9800 x2312 or lilia@ringleaderdigital.com.

About HopStop

HopStop.com (www.HopStop.com) operates in the navigational and local search industry and is defining a new sector: Urban Navigation. The Company’s technology provides door-to-door directions to city residents and tourists via public transportation systems. HopStop does for subway and bus riders, what Mapquest does for drivers. The Company’s services are currently available in New York City, Boston, Chicago, San Francisco and Washington D.C. metropolitan areas.

HopStop was named one of TIME magazine’s 50 Coolest Websites of 2006 and was also named Travel + Leisure’s Top 25 Travel Websites of 2007.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Next-generation mobile advertising company Ringleader Digital today announced the launch of Ringside, a blog focused on the latest news and trends in the mobile advertising industry. Blog posts written by Ringleader executives will offer insider perspectives on issues relating to mobile advertising, while also providing an opportunity for visitors to comment.

Ringside’s target audience includes the complete mobile industry, such as publishers, agencies, enthusiasts and brands. The Ringleader bloggers will examine a range of topics including mobile campaigns, technology advances and breaking news, and will address how these issues directly impact the mobile space. Blog readers are invited to engage in dialogue with the Ringleader executives who post, in an effort to keep the issues relevant and compelling.

“This is the time for mobile advertising,” said Bob Walczak, CEO of Ringleader Digital. “There is so much buzz in the marketplace as it advances. As experienced industry professionals with valuable insight, we feel compelled to help highlight the meaningful content and frame it within a discussion to engage other industry players. Through these discussions, we can all develop and share vital ideas that will drive the market to its intended success.”

Ringside is now live at www.ringleaderdigital.com/ringside.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

(San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

“AdMob has invested heavily in user, device and carrier detection to fuel our statistical modeling and optimization efforts. We’ve been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.” said Omar Hamoui, Founder and CEO of AdMob.

AdMob Mobile Analytics will help mobile site owners understand their audience, optimize their content and improve usability. The AdMob Analytics suite allows mobile site owners to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. This information will help mobile site owners tune their sites to the specific consumers visiting their mobile Web presence. Mobile Websites can use the insights they gain from AdMob Mobile Analytics to offer more of what consumers want and make it easier to find and interact with content.

“The mobile Web has grown significantly in the past year thanks to device, network and billing catalysts,” said Linda Barrabee, Program Manager Wireless at Yankee Group. “Analytics tools are critical for Web publishers and the availability of these solutions will assist in driving a better user experience on the mobile Web.”

AdMob Mobile Analytics will also provide visibility into a site’s sources of traffic including search engines, direct traffic and advertising. Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this enables measurement of campaign performance. With AdMob Mobile Analytics, advertisers can track the success of campaigns run on any mobile ad network.

AdMob has leveraged its existing user identification technology and global infrastructure in building its analytics offering. AdMob Analytics is a free service that works for any size business and is not limited by visitors or page views.
AdMob Analytics is accepting limited private beta sign ups starting today at the following link: http://analytics.admob.com.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 4000 mobile web sites including CBS, Weather Underground, Maxim and Peperonity.
To learn more about AdMob, visit www.admob.com

AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March 25, while a visitor was browsing Cricinfo’s mobile web site on a Nokia N70.

“This is an exciting milestone, but we’re most encouraged by the progress we’ve made on the underlying platform and technology that powers our marketplace. Our relevance and optimization efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetize our publisher’s sites. I’m very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile.” said Omar Hamoui, AdMob’s founder and CEO.

AdMob has grown its ecosystem on the back of technology built to optimize relevance and targeting for the mobile environment. Hundreds of advertisers create and run ads through the marketplace on www.admob.com every day and AdMob serves ads to mobile web users in over 160 countries daily. AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.

“Mobile is a key part of Cricinfo’s multi-platform offering. AdMob has worked with us to deliver highly relevant and valuable ads on Cricinfo’s mobile site wap.cricinfo.com across geographies and their platform has helped us track and manage our ad inventory effectively. We wish AdMob success in achieving their next milestone,” said Anil Nair, Head of Wireless Media, CricInfo.

AdMob has seen a dramatic increase in both the number and size of brand-focused campaigns in the last 9 months.

“The AdMob network has demonstrated consistent, significant reach, and has proven to be a valuable customer acquisition method for EA Mobile,” said Adam Sussman, VP of New Business Development. “We constantly test and evaluate innovative ways to connect with consumers. Banner and text ads served via AdMob have worked well for us in North America. We congratulate them on their significant milestone, and look forward to our continued collaboration.”

AdMob also serves agencies and brand advertisers through full serve sales efforts in San Mateo, California, New York, London, Los Angeles, and Chicago.

“Ford believes mobile marketing is an important and engaging way to reach consumers,” said Brian Bos, SVP, Convergence Director of Mindshare – Team Detroit. “AdMob has provided us with an efficient and highly targeted way to engage potential customers in the mobile environment. We congratulate them on their momentum and leadership in this medium.”

AdMob publishes network statistics on countries and devices on a monthly basis at www.admob.com/metrics.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3900 mobile web sites including ESPN, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit www.admob.com.

Users on LSN’s Local Wireless([R]) network can access news, streaming video, weather, finance, sports and more from more than 140 local affiliates by accessing www.localwireless.com through their mobile devices.

“With Ringleader Digital’s ability to integrate with existing online ad campaigns, rolling out multi-channel campaigns locally through mobile advertising is now a one-step process for advertisers,” said Bob Walczak, CEO of Ringleader. “And, through our relationship with LSN, our ad network now includes access to the most watched media in local markets nationwide. Our rapidly growing list of premium brands can finally leverage some of the most desirable ad inventory in local advertising.”

“We look forward to being a part of Ringleader Digital’s next generation advertising network and to benefiting from a third-party ad serving model that will help mobile advertising finally take off,” said Lee Durham, CEO of LSN. “During our thorough search for a mobile ad network, we looked at numerous vendors. Only Ringleader was able to provide a timely solution that made mobile ad serving simple and effective. Ringleader provides us with full end-to-end control and insight into all of our mobile advertising campaigns.”

Ringleader is witnessing a growing demand for larger and more expansive campaigns across multiple platforms as brand managers become more aware of the lucrative mobile Web experience. The company’s technical capability to break through common mobile ad barriers has already won the attention of major brands such as Best Western and Absolut.

“In 2005, the typical mobile purchase was only $5,000 to $10,000 per campaign,” said Mark Pearlstein, Vice President of Business Development at Ringleader. “However, as of last year, it increased from $50,000 to $100,000. Now in 2008, we are seeing mobile click-through rates at two to three percent, and advertisers are taking notice with campaign proposals in the seven figures.”

Ringleader’s next generation mobile advertising network works with publishers, carriers and advertising agencies to extend the online advertising experience to mobile. Ringleader has created a device-agnostic network that is the only third-party mobile advertising service to specifically deliver ads by device functionality. This means that Ringleader can seamlessly deliver ads on any available mobile network and distribute ads that work best with an end-user’s device.

About LSN

LSN works with leading television stations and broadcast groups to deliver local content to mobile users across all U.S. wireless carriers. LSN has the nation’s largest network of local media news content in both English and Spanish – currently offering news, weather, sports and more in over 140 local market affiliates across the country. For more information please visit http://www.lsnmobile.com/.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Next-generation mobile advertising company Ringleader Digital, today announced the mounting success of its creative, mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” By using the one feature every phone has, the ability to make and receive phone calls, Ringleader’s viral campaign has yielded a 16 percent response rate within its target demographic, meaning that thousands of people to date have clicked to hear “The Signal.”

Approached by Magnolia Pictures’ media agency, Media Storm, Ringleader seized the opportunity to use the hottest new marketing medium, mobile, to spread the word–or in this case, the sound. Seeking an innovative campaign that would grab the attention of movie goers, the agencies toyed with the idea of a click-to-video campaign. However, to maximize reach, Ringleader advised a click-to-call campaign–offering a creative solution that soon had mobile phone users interacting to create movie buzz.

“The mobile medium is undoubtedly one of the most useful and, simultaneously, underutilized channels available to marketers today,” said Craig Woerz, Managing Partner of Media Storm. “Much like TVs are in nearly every home, most people now carry a mobile device. With the right partner, like Ringleader, you can reach those people and engage them on the spot. The success and high response rate we’ve experienced through Ringleader’s campaign has encouraged us to recommend mobile advertising elements as part of future projects.”

The campaign initially relies upon a mobile banner that invites fans to click the ad, an action that sends them to the movie’s mobile Web site. Created by Ringleader, this site offers people a chance to hear the signal, send the sound to a friend or read a film synopsis. Moments after clicking on the “Listen to the Signal” option, a call comes through the user’s handset. When answered, the call plays the same noise responsible for chillingly transforming the movie’s characters into mass murderers.

Also through the ad site, users can read a film synopsis or send the mesmerizing signal noise to their friends. The independent film tells the story of innocent people transformed into sociopathic killers after listening to sounds and viewing images transmitted through their television sets.

“‘The Signal’ project exemplifies how innovative advertising campaigns can and should cross from one screen to the other,” said Bob Walczak, CEO of Ringleader. “And, the beauty of it is how easily that capability grows your opportunities to capture minds. The mobile element complemented other online components–it didn’t mirror them. The click-to-call program gave Media Storm the next medium through which to reach tech savvy people with a catchy, viral campaign.”

In addition to managing the click-to-call element, Ringleader Digital sourced ad inventory on mobile Web pages frequented by Media Storm’s target demographic as well as created the WAP site. The click-to-call program hit the third screen on February 19 just in time for the February 22 movie release.

About Media Storm LLC

Founded in 2001 by cable and entertainment media veterans Craig Woerz and Tim Williams, Media Storm LLC South Norwalk, Conn., is one of most well respected and fastest growing agencies in entertainment media sector. The independently owned strategic media agency is known for multi-media campaigns that achieve high levels of audience tune-in for several entertainment properties, including Magnolia Pictures, Food Network, HGTV, TruTV, The Weather Channel, FX Networks, SPEED, NFL Network, Fox Broadcasting, Fox Pay Per View, Video in Demand, WE tv, DIY Network and Fine Living TV Network. Media Storm recently announced the formation of the creative agency MAUDE. Media Storm’s knowledge and usage of emerging media like Video On Demand and Broadband Video partnerships has re-defined the digital media space. The agency was named 106 on Inc. 500 list of most successful companies in America with a three-year growth of 869.7%. Media Storm was ranked No. 13 on Entrepreneur Magazine’s Hot 500 Fastest-growing Businesses in America, and Advertising Age named Woerz one of its “Media Mavens – The Year’s Ad Industry Media Stars.”

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK, NY – March 11, 2008 – The Online Publishers Association (OPA) today announced that its 3rd annual global forum will feature CEOs and top marketing and media executives from advertising agencies, publishers, and global brands. Among the topics that will be addressed at OPA ’08 London: Forum for the Future include leveraging innovation to increase value, the mobile Web, online video advertising, marketing to the social Web, and more.

Among the confirmed speakers for the event, which will take place at the Landmark Hotel in London from May 14-16, 2008, are:

Chris Ahern – Reuters Media; President
Saul J. Berman – IBM; Global Strategy & Change Services Leader 
Dr. Scott Gallacher – BskyB; Director of Online & Partner Marketing
Alex Hungate – HSBC Holdings; Head of Personal Financial Services and Marketing 
Carol Kruse – Coca-Cola; VP of Global Interactive Marketing 
Andy Lark – Dell Inc., VP Global Communications & Marketing 
Caroline Little – CEO and Publisher, Washingtonpost.Newsweek Interactive 
Tero Ojanperä – Nokia; Executive VP, Entertainment and Communities 
Simon Pestridge – Nike, Marketing Director 
Mark Read – WPP; Director of Strategy 
Dr. Stefan Roppel – Holtzbrinck eLAB; CEO 
Doug Scott – Ogilvy Entertainment; Senior Partner and Executive Director 
Rishad Tobaccowala – Publicis Groupe; CEO, Denuo and Chief Innovation Officer
For a full list of speakers, visit www.online-publishers.org/globalforum
In two days of speeches, panel discussions and case studies, the event will address pressing topics in digital media, including:

The Business Model and Monetization of Media: Transforming the economics of a media business and leveraging innovation.
The Internationalization of Global Media Brands: How major media brands are extending their reach beyond local borders.
Marketing to the Social Web: How digital customer communities build businesses.
Managing a Global Brand: What marketers are doing to leverage online media to build global brands.
The Mobile Platform: What media companies, suppliers and marketers should do to scale their mobile business.
Getting Beyond Pre-roll: How marketers and publishers are building innovative video formats.
The Future of Media: Inspiration, irritation and illumination.
Additional details and registration information can be found at: www.online-publishers.org/globalforum.

What: OPA ’08 London: Forum for the Future
Who: Advertising and Media Executives From Around the Globe
When: May 14 to May 16, 2008
Where: The Landmark London Hotel, 222 Marylebone Road, London NW1 6JQ, United Kingdom

About the OPA

Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 131.7 million visitors, or 73% percent of the total U.S. Internet audience (Source: comScore Media Metrix, July 2007 combined home/work/university data). For more information, go to www.online-publishers.org.

NEW YORK – Ringleader Digital, formerly known as MoPhap, today announced a $6 million Series A Round of venture funding led by W2 Group, a next-generation marketing services company. Ringleader will use the infusion of capital to continue building out its premium mobile advertising network, bolster corporate development and increase global marketing efforts. For W2 Group, the investment is yet another indicator of the organization’s aptitude for identifying and advancing the next disruptor in the digital mobile space. The strategic value in this partnership for Ringleader is the relationships that can be leveraged in the W2 top-tier portfolio of technology and healthcare clients.

As of today, Ringleader falls under the W2 umbrella of next generation companies offering a range of advertising, communications and marketing services to a long list of technology and healthcare clients.

“Ringleader is the first mobile advertising network that finally fulfills the promise and potential of the Mobile Web,” said Larry Weber, CEO of W2 Group. “Right now, other mobile advertising networks are complicated, segmented and filled with guess work and administrative headaches. Ringleader takes online advertising and puts it on mobile devices. It doesn’t get less complicated than that.”

Common mobile advertising practices typically require the use of server-side software that inherently brings exclusivity to inventory access. Also, mobile ads are often limited by different device requirements. The result is a complex and costly mobile advertising experience that requires multiple relationships between publishers, ad servers, ad networks and sometimes carriers for one single campaign. With delivery of third-party ad serving, Ringleader eliminates all of these complications.

Ringleader’s next generation mobile advertising network works with publishers, carriers and advertising agencies to extend the online advertising experience to mobile. Ringleader has created a device-agnostic network that is the only third-party mobile advertising service to specifically deliver ads by device functionality. This means that Ringleader can seamlessly deliver ads on any available mobile network and distribute ads that work best with an end-user’s device. For example, Ringleader would only serve a video ad to a phone capable of playing it.

“Ringleader can increase the value of an advertiser’s inventory by providing a solution that generates higher fill rates,” said Bob Walczak, CEO of Ringleader. “But, perhaps our biggest value to our customers is the ability to integrate Ringleader into their current online campaign management systems. This gives our customers the same control and insight into their mobile advertising that they already experience with their Web campaigns.”

Ringleader has already delivered mobile campaigns for brands such as Best Western, Absolut and Blu-Ray.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About W2 Group, Inc.

W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing in both paid and unpaid media.