Hundreds of Developers Enter from 19 Countries

SAN FRANCISCO – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the winners of the Smaato Mobile Advertising Awards 2009 (http://www.smaato.com/award-winners).

• Overall iPhone category winner: Waze
• Overall Mobile web category winner: Flirtomatic
• Overall Apps category winner: Aloqa
• Microsoft Phone category winner: SPB TV
• Motorola Android category winner: Aloqa
Read the full story

- BOLT Mobile Browser Surges Past 150,000 Users in First Week of Public Beta
Mobile World Congress 2009
Two weeks after its public debut at Mobile World Congress in Barcelona, Bitstream Inc. (NASDAQ: BITS) today announced that BOLTTM, the company’s web browser for mobile phones of all types, surpassed 150,000 active users. Early feedback has been overwhelmingly positive, with beta users contributing valuable insights which have led to important updates.

Platform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad Network Relationships

NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers of all sizes manage mobile ad campaigns, completely under their own brand. Mobile publishers looking to tap into the mobile advertising market projected to hit $15 billion by 2011 can now use Mojiva’s Publisher White Label Solution, which provides all the tools required to take maximum advantage of mobile ad revenue opportunities.
Read the full story

Exclusive Ad Network Deal; Leverages Quattro Wireless’ Technology Platform for Mobilization

WALTHAM, Mass. – The Onion, “America’s Finest News Source,” has selected Quattro Wireless, mobile’s trusted ad network, for an exclusive mobile advertising and publishing partnership.

As an exclusive publisher in the Quattro Mobile Ad Network, The Onion will leverage Quattro’s full-service Ad Sales and Operations, as well as their technology platform in order to publish daily news and entertainment to a mobile audience. By adding The Onion’s dedicated 6 million readers with Quattro’s dynamic targeting technology, the partnership creates compelling opportunities for marketers and agencies.
Read the full story

Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.
Read the full story

Next Generation SMS Ad Exchange Enables Hyper-targeting, Streamlining and Monetizing SMS-Based Advertising Campaigns
Mobile World Congress 2009
February 16 – 19, Hall 2, Booth 2A15

BARCELONA, Spain – Sybase 365™, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services announced it will preview its new mobile advertising service at the GSMA Mobile World Congress currently underway in Barcelona.

This revolutionary mobile advertising service provides added value for content publishers, advertisers, operators and end-users with dynamic, targeted, ad-funded content across SMS communication channels with MMS to follow later this year. Enterprises can also use the service to self advertise. For example, a bank can insert an SMS ad into its regular account alerts to customers highlighting new products or services.
Read the full story

BARCELONA, Spain – Yahoo! (NASDAQ:YHOO) announced the upcoming launch of its new Yahoo! Mobile service – a highly-personalized mobile starting point to the Internet. Yahoo! Mobile will be available on the mobile Web, as an app developed for the Apple® iPhone™, and as an app developed for smartphones from Nokia®, RIM®, Samsung®, Sony Ericsson® and Motorola® as well as those powered by Windows Mobile®. Yahoo! Mobile initially will be available through a managed beta program, with general availability expected in Q2 2009.

“We believe the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the Internet,” said Marco Boerries, executive vice president, Yahoo! Inc. “Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them.”
Read the full story

Consumer Check Out Now Available with a Single Click on Mobile Phones
Mobile World Congress 2009
Booth # 7A70

BARCELONA, Spain & NEW YORK – Mojiva has added “single-click” purchasing power to advertisements on its powerful mobile ad network, thanks to a new partnership with Billing Revolution, a mobile payments and billing solutions company. Now consumers and merchants can instantly buy what they see in a mobile ad, and advertisers are just one click away from closing the sale.

“This is about moving beyond the application store model, and making every mobile ad a purchasing opportunity for consumers and advertisers. Not just for applications, but for any product, anytime, anywhere,” says Dave Gwozdz, CEO of Mojiva and previously one of the founding team members of DoubleClick. “And by working with Billing Revolution to help advertisers take advantage of impulse buys and eliminate unnecessary steps in the check out process, we’re making it simpler, easier, and more profitable for marketers to leverage the growing mobile Web. This partnership proves that the infrastructure is in place to make mobile commerce a reality. We just needed to bring together market leading technologies to deliver it to advertisers and their customers.”
Read the full story