Mobile World Congress 2009

BARCELONA, Spain – AdMob, the world’s largest mobile advertising marketplace, announced it has experienced strong growth over the past year and added a number of new publisher partners and advertisers to its network. In January 2009, worldwide requests in AdMob’s network increased 8 percent to 6.8 billion, led by double digit growth in Western Europe and Asia. Over the past year, traffic from Western Europe more than doubled to total 550 million requests in January 2009, with strong growth in France, Germany, Italy, and Spain.

“The combination of explosive growth in consumer usage of mobile Web sites and applications and AdMob’s recent product advancements – from new French, Spanish, and German language interfaces, to iPhone download tracking and ad units for Android applications – has played a significant role in the enormous growth we’re seeing in our network worldwide,” said Thomas Schulz, Vice President and Managing Director, AdMob. “Both the size and quality of our mobile ad network continue to gain momentum as we add more publishers that offer engaging services for consumers and more advertisers run successful mobile advertising campaigns.”

AdMob has extended its relationships with a number of mobile publishers and added new publisher partners to its network including Flirtomatic, MADS, peperonity.com, Taptu, and WYAN. These partners, combined with AdMob’s more than 6,000 mobile Web sites and 700 iPhone and Android applications, reinforce AdMob’s position as the largest mobile advertising network in the world.

The number of brand and performance advertisers running campaigns on AdMob’s network also continues to grow worldwide. In December 2008, more than 60 brand advertisers ran campaigns on AdMob’s global network including Adidas, Kodak, MTV, Nokia, O2, and Paramount, more than doubling the number that ran in the same period one year prior.

As revealed in AdMob’s January 2009 Mobile Metrics Report released last week, the iPhone is now the number one device by usage in Western Europe with 21 percent share of total requests. This strong share reflects dramatically higher mobile Web and application usage by consumers and AdMob’s strength on this device. Nokia and Sony Ericsson are the number two and three manufacturers in Western Europe, with 22 percent and 17 percent share, respectively. Nokia continues to dominate the smartphone category with 11 of the top 15 devices.

SAN FRANCISCO – Smaato Inc., a pioneering provider for mobile advertising solutions announced that Tim Draper of DFJ will join the distinguished jury of the Smaato Mobile Advertising Award. Together with Silicon Valley based Vator.tv and INmobile.org Smaato also announced the names of the four venture capital partners, who will be introduced to the winning company:

* Tim Draper, Draper Fisher Jurvetson (Menlo Park)
* Howard Hartenbaum, August Capital (Menlo Park)
* Frédéric Veyssiere, Innovacom Venture Capital (France / San Francisco)
* Niall Davis, aeris CAPITAL (Switzerland / San Francisco)

Ragnar Kruse, CEO & Co-Founder of Smaato stated: “We are proud that, together with vator.tv, we created an outstanding opportunity for the award winner to be introduced to the VC community. The winning company has the chance to gain recognition from first class venture capital partners. This is a fantastic opportunity for a young mobile company.”

About the Smaato Mobile Advertising Award:

The award will honor mobile publishers or developers with an outstanding mobile ad-enabled solution either in-app or mobile web app/widget. Developers shall provide a video pitch of about 1 min 30 sec. and upload it to the award section at vator.tv (http://www.vator.tv/competition/show/smaato-inmobile-and-vatortv). In addition they may provide up to 3 PDF pages of screenshots and supporting materials. Deadline: November 21, 2008.

Besides meeting with the above named venture capital partners, Smaato will invite the winner to participate at the Mobile World Congress, taking place in Barcelona, Spain in February 2009. An additional prize will be a free booth at the M-Days in Munich, Germany in January 2009.

The jury members are: Adam Zawel (INmobile.org), Bambi Francisco (vator.tv), Bena Roberts (GoMoNews), Caroline Lewko (WIP), Giselle Abramovich (Mobile Marketer), Jim Cook (MobiAdNews), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday, Germany & BVDW), Michael J. O’Farrell (dotMobi MAG), Ragnar Kruse (Smaato Inc.) and Tim Draper (Draper Fisher Jurvetson).

About Smaato Inc.

Smaato Inc. (www.smaato.com) is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for publishers, developers, ad sales networks and operators. The SOMA ad-exchange platform enables the delivery of targeted advertising to mobile phones within applications and on mobile web sites. SOMA’s unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. Silicon Valley based Smaato has its headquarters in Redwood Shores. The European office is in Hamburg, Germany.

Zedge has over 11 million users of its leading mobile internet content destination site. Its user base is growing by approximately 10,000 users each day. After successfully integrating Smaato’s Open Mobile Advertising platform (SOMA), Zedge now maximizes its mobile ad revenue and ROI globally.

“We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform,” stated Mark Rosner, EVP Strategy & Finance of Zedge Inc. “In times like these, we all need to maximize our mobile Ad ARPU. With Smaato, Zedge has found the right technical platform partner to help us reach our goal.”

“We have come a long way since we introduced our SOMA open mobile advertising platform. If publishers today have more than 10 million page impressions per month – they need to look for the best possible solution to maximize their inventory,” added Ragnar Kruse, CEO & Co-Founder of Smaato Inc. “Zedge is a great partner for us and is taking our SOMA market place to new heights”.

Zedge.net has become a force to be reckoned with in the market for mobile content. It is strategically positioned to fully harness the $12 billion mobile advertising market foreseen by top market analysts for 2011. In addition, it is expected to reap its share of online advertising, which is forecast to reach $147 billion globally by 2012.

With the SOMA platform, Smaato has built the largest advertising exchange for mobile publishers and developers. As the first aggregator of mobile ad sales networks globally, it optimizes page impressions for publishers of mobile web content and in-application offerings.

Smaato is now partnering with close to 20 mobile ad sales networks worldwide for yield optimization and ad ARPU maximization. Mobile content publishers with more than 10 million page impressions per month can significantly improve their mobile advertising revenue by using Smaato and its SOMA platform.

About Smaato Inc.

Smaato Inc. (www.smaato.com) is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA ad-exchange platform enables the delivery of targeted advertising to mobile phones within applications and on mobile web sites. SOMA’s unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. Silicon Valley based Smaato has its headquarters in Redwood Shores. The European office is in Hamburg, Germany.

About Zedge

Zedge (www.zedge.net) is a leading global destination site for free user generated mobile content. In addition to an extensive library of free user generated ringtones, videos, wallpapers, themes and games, Zedge offers a continually expanding range of free tools, applications and widgets for users to download, create and upload their own content. In addition Zedge offers third party content owners tools to mobilize their content. Zedge is a subsidiary of IDT Corporation (NYSE: IDT, IDT.C).

NEW YORK – Ringleader Digital, a leading mobile third-party ad serving platform technology provider, today announced that go2 Media has selected Ringleader Digital as a mobile ad server for its Mobile Content Network™. go2 Media’s selection of Ringleader Digital illustrates that leading mobile sites understand that the deployment of an open third-party ad serving model is pivotal to a company’s mobile advertising success. Ringleader Digital’s mobile campaign management platform simplifies mobile advertising by automating and accelerating advertising campaign distribution to virtually any mobile publisher, and offering real-time campaign management visibility, and centralized reporting across sites, networks, and new media.

go2 Media is one of the largest mobile local search and content information publisher networks in the United States, providing brands and advertisers with a large content portfolio through which they can target and reach the mobile consumer. Ringleader Digital’s ad serving platform provides the technical features and functionality that will allow go2 Media to effectively manage and monetize all the mobile web sites in the go2 Media content network, including go2 Movies®, go2 Dining, go2 Sporting News, and go2 Travel.

“Ringleader Digital offers us more advertising and business collaboration flexibility with technology features such as enhanced targeting abilities and centralized reporting,” said Tim Solt, SVP of Sales and Business Development of go2 Media. “Ringleader Digital makes it possible for us to easily expand the go2 mobile content network by integrating with multiple mobile advertising networks.”

Drawing from the successful online advertising model of open standards, Ringleader Digital delivers advertising to nearly all mobile sites and networks. Ringleader Digital’s third-party advertising model continues to gain attention from major industry players including advertisers, agencies, and publishers. The company’s unique ability to integrate advanced campaign features including sequential creatives and animated GIF support, as well as the ability to provide common reporting that integrates with DoubleClick and Atlas ad management systems are only a few of the reasons why companies have integrated with Ringleader Digital’s ad server.

“We are very excited to work with such a well known and leading company in the mobile content arena,” said Bob Walczak, CEO of Ringleader Digital. “As a company that has been a major player in mobile for the past decade, go2 Media’s selection of Ringleader Digital’s ad and mobile campaign management platforms demonstrate the value of an open third-party ad network and the need for the mobile advertising industry to adopt a model that differentiates itself from the closed loop model.”

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:

36% of respondents indicated that they do not access the companion wired web site of the publishers they visit on the mobile web
46% of the respondents are daily visitors to Quattro Network premier mobile web sites
Furthermore, Quattro’s own Network efficiency study revealed that brand marketers realized an average 2% CTR on targeted campaigns with visitors to advertiser micro-sites averaging 3 page views per visit. The combined results clearly demonstrate that the Quattro Network mobile audience is unique and engaged and that brand marketers are driving ROI through targeted mobile campaigns.

“The survey showcases the viability of the mobile Internet as a strong platform for premium content and premier brands to reach a highly interactive, unique audience – anytime, anywhere,” said Andrew Miller, CEO of Quattro Wireless. “Mobile is measurable media. The Quattro Network is a quality network full of category-leading Publishers with a proven track record of driving ROI for advertisers. The combination of the two gives marketers a strong, cost-effective platform to turn to in these challenging economic times.”

“Consumers are becoming increasingly reliant on their mobile devices for news and information,” said Mark Donovan, senior analyst of comScore Mobile. “This M:Audit study with Quattro confirms the industry’s notion that relative to online, the composition of the mobile web audience is unique and in some cases unduplicated. In all cases, this audience is highly engaged with the medium.”

Quattro Wireless and comScore conducted this survey during seven consecutive weeks in August and September 2008.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ‘most preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

SAN FRANCISCO – From CTIA Wireless I.T. & Entertainment 2008, Medio Systems, the leader in mobile search, today announced a partnership with AdMob, the world’s largest mobile advertising marketplace. As part of this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service.

This partnership brings Medio’s strength as the leading mobile search provider and relationships with major mobile operators together with AdMob’s unmatched, diverse ad traffic to deliver highly targeted and relevant ads to consumers on the mobile phone. Medio is partnering with AdMob to ensure consumers see high quality ads and make it easier for advertisers to reach consumers on their mobile phones.

“We’re proud to partner with AdMob, the largest mobile advertising network in the world,” said Brian Lent, CEO of Medio. “Our partnership is a critical step in the new world of mobile search advertising. AdMob’s unmatched quality advertising traffic means we can present the industry’s most targeted and relevant ads to both our operator partners and publisher network, while enabling AdMob’s advertisers to reach consumers in that ‘last mile’ with analytics-driven, targeted search ads.”

“We’re excited to partner with Medio, the leader in analytics driven mobile search. Their decision to work with AdMob validates our clear leadership position in mobile advertising and the strength of our technology platform,” said Omar Hamoui, founder and CEO of AdMob. “We serve billions of targeted ads on the mobile Web every month and this new relationship with Medio will make it even easier for our advertisers to reach their target audience.”

With this alliance, Medio consolidates its advertising business as a search advertising provider, delivering ads on-deck with its operator partners as well as off-deck with mobile publishers like CBS, ABC and more.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, Ford, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3000 mobile web sites including AccuWeather, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit www.admob.com.

About Medio Systems

Medio Systems delivers best-in-class mobile search and advertising solutions, helping mobile operators and publishers to offer the best customer experience and advertisers to reach their target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalization technologies. Medio’s search platform has been adopted by leading operators and publishers worldwide.

Using the precise targeting capabilities of the mobile search platform, the Medio MobileNow Search Advertising Network enables advertisers to identify and reach audiences that are interested in what they are selling—at just the right time—to achieve the best results for their campaign. Through Medio’s unique partnerships with mobile carriers and publishers, ads are integrated into the consumer mobile search experience where increased relevance drives maximum response.

Medio was selected as a Technology Pioneer 2008 by the World Economic Forum, named one of IDC’s 10 Wireless Entertainment Players to Watch in 2008 and was a recipient of Frost & Sullivan’s 2008 North American Mobility Award. For more information, visit http://www.medio.com.

NEW YORK – Crisp Wireless (www.crispwireless.com), the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, today announced that it has selected Nokia Interactive Advertising (www.adservice.nokia.com) and AdMob (www.admob.com) as members of its new mobile advertising initiative. By working with these best-of-breed mobile ad networks, Crisp now offers marketers the ability to access its substantial Publisher Network, consisting of the country’s top mobile content sites.

The new ad network alliances will enable Crisp Wireless’ Publisher sites to better monetize their content and mobile traffic, while helping advertisers mete out the top vertical and niche inventory that are found on Crisp’s Publisher Network. Crisp Wireless’ initiative provides marketers with a robust cross-platform advertising solution with premier mobile advertising opportunities including search, banner and text-ad capabilities. Additionally, Publishers can utilize the Crisp Wireless Ad Server to serve ads and manage campaigns sold by internal ad sales.

“Through our collaboration with the best-of-breed mobile ad networks, we are incorporating greater advertising opportunities across our Crisp Wireless Publisher Network, offering advertisers the option of a highly-targeted integrated buy on well-known branded platforms,” said Boris Fridman, chief executive officer, Crisp Wireless. “In the coming year, we anticipate rapid growth of mobile advertising. Crisp Wireless will be in a good position to capitalize on this opportunity by offering the best mobile content with quality audiences and essential campaign metrics to advertisers.”

Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers.

“We are pleased to include Crisp Wireless’ top publishers in the Nokia Media Network,” said Tom Henriksson, head of Nokia Interactive Advertising. “Nokia is working with some of the largest brand advertisers in the world, who are interested in reaching their target audience on the mobile device. We can ensure that their brand messages only appear on the highest quality sites of the most interest to consumers. We are proud to add Crisp Wireless’ stable of publishers to our network.”

“We are excited to partner with Crisp Wireless to make it easy for their hundreds of publishers including NBC Sports, Conde Nast and Paramount Pictures to effectively monetize their mobile content and traffic,” said Niren Hiro, Vice President of Business Development, AdMob. “AdMob’s highly relevant, quality ads, broad range of brand and performance advertisers and innovative technology platform have made us the world’s largest mobile advertising network.”

“Our alliances with leading mobile ad networks reinforce our market leadership position by providing significant advertising muscle across our expanding Publisher Network that includes 10 of the top 20 media brands in the world. It is a win-win situation for both our network publishers and advertisers,” concluded Fridman.

Crisp’s Publisher Network is comprised of more than two hundred mobile sites and includes such entertainment and media entities and brands as Time Mobile, NBC Sports, Paramount Pictures, Gannett, Hearst Digital Media and Fandango, among many others. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.

About Crisp Wireless

Crisp Wireless is the leader in mobile solutions and services which effectively monetize and power mobile business for top media and entertainment companies worldwide. Crisp Wireless powers and manages the largest, premier mobile publisher network across such vertical industries as news, local, sports, automotive, and women’s lifestyle.

The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands such as TIME Mobile, NBC Sports, Gannett, A&E Television Networks, El Tiempo, USA Today, Hearst Digital Media, Discovery Communications, and Paramount Pictures, among others. The company provides aggregated mobile analytics from across its Mobile Publisher Network through the Crisp Wireless Index™, published quarterly.

Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.

For more information, please contact info@crispwireless.com or visit www.crispwireless.com.

(San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

“AdMob has invested heavily in user, device and carrier detection to fuel our statistical modeling and optimization efforts. We’ve been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.” said Omar Hamoui, Founder and CEO of AdMob.

AdMob Mobile Analytics will help mobile site owners understand their audience, optimize their content and improve usability. The AdMob Analytics suite allows mobile site owners to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. This information will help mobile site owners tune their sites to the specific consumers visiting their mobile Web presence. Mobile Websites can use the insights they gain from AdMob Mobile Analytics to offer more of what consumers want and make it easier to find and interact with content.

“The mobile Web has grown significantly in the past year thanks to device, network and billing catalysts,” said Linda Barrabee, Program Manager Wireless at Yankee Group. “Analytics tools are critical for Web publishers and the availability of these solutions will assist in driving a better user experience on the mobile Web.”

AdMob Mobile Analytics will also provide visibility into a site’s sources of traffic including search engines, direct traffic and advertising. Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this enables measurement of campaign performance. With AdMob Mobile Analytics, advertisers can track the success of campaigns run on any mobile ad network.

AdMob has leveraged its existing user identification technology and global infrastructure in building its analytics offering. AdMob Analytics is a free service that works for any size business and is not limited by visitors or page views.
AdMob Analytics is accepting limited private beta sign ups starting today at the following link: http://analytics.admob.com.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 4000 mobile web sites including CBS, Weather Underground, Maxim and Peperonity.
To learn more about AdMob, visit www.admob.com

AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March 25, while a visitor was browsing Cricinfo’s mobile web site on a Nokia N70.

“This is an exciting milestone, but we’re most encouraged by the progress we’ve made on the underlying platform and technology that powers our marketplace. Our relevance and optimization efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetize our publisher’s sites. I’m very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile.” said Omar Hamoui, AdMob’s founder and CEO.

AdMob has grown its ecosystem on the back of technology built to optimize relevance and targeting for the mobile environment. Hundreds of advertisers create and run ads through the marketplace on www.admob.com every day and AdMob serves ads to mobile web users in over 160 countries daily. AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.

“Mobile is a key part of Cricinfo’s multi-platform offering. AdMob has worked with us to deliver highly relevant and valuable ads on Cricinfo’s mobile site wap.cricinfo.com across geographies and their platform has helped us track and manage our ad inventory effectively. We wish AdMob success in achieving their next milestone,” said Anil Nair, Head of Wireless Media, CricInfo.

AdMob has seen a dramatic increase in both the number and size of brand-focused campaigns in the last 9 months.

“The AdMob network has demonstrated consistent, significant reach, and has proven to be a valuable customer acquisition method for EA Mobile,” said Adam Sussman, VP of New Business Development. “We constantly test and evaluate innovative ways to connect with consumers. Banner and text ads served via AdMob have worked well for us in North America. We congratulate them on their significant milestone, and look forward to our continued collaboration.”

AdMob also serves agencies and brand advertisers through full serve sales efforts in San Mateo, California, New York, London, Los Angeles, and Chicago.

“Ford believes mobile marketing is an important and engaging way to reach consumers,” said Brian Bos, SVP, Convergence Director of Mindshare – Team Detroit. “AdMob has provided us with an efficient and highly targeted way to engage potential customers in the mobile environment. We congratulate them on their momentum and leadership in this medium.”

AdMob publishes network statistics on countries and devices on a monthly basis at www.admob.com/metrics.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3900 mobile web sites including ESPN, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit www.admob.com.