Innovative Ad Network Experiences 132 Percent Growth in Western Europe Over the Past Year

Mobile World Congress 2009

BARCELONA, Spain – AdMob, the world’s largest mobile advertising marketplace, announced it has experienced strong growth over the past year and added a number of new publisher partners and advertisers to its network. In January 2009, worldwide requests in AdMob’s network increased 8 percent to 6.8 billion, led by double digit growth in Western Europe and Asia. Over the past year, traffic from Western Europe more than doubled to total 550 million requests in January 2009, with strong growth in France, Germany, Italy, and Spain.

“The combination of explosive growth in consumer usage of mobile Web sites and applications and AdMob’s recent product advancements – from new French, Spanish, and German language interfaces, to iPhone download tracking and ad units for Android applications – has played a significant role in the enormous growth we’re seeing in our network worldwide,” said Thomas Schulz, Vice President and Managing Director, AdMob. “Both the size and quality of our mobile ad network continue to gain momentum as we add more publishers that offer engaging services for consumers and more advertisers run successful mobile advertising campaigns.”
Read the full story

Tim Draper Will Join Award Jury
Mobile World Congress 2009

SAN FRANCISCO – Smaato Inc., a pioneering provider for mobile advertising solutions announced that Tim Draper of DFJ will join the distinguished jury of the Smaato Mobile Advertising Award. Together with Silicon Valley based Vator.tv and INmobile.org Smaato also announced the names of the four venture capital partners, who will be introduced to the winning company:

* Tim Draper, Draper Fisher Jurvetson (Menlo Park)
* Howard Hartenbaum, August Capital (Menlo Park)
* Frédéric Veyssiere, Innovacom Venture Capital (France / San Francisco)
* Niall Davis, aeris CAPITAL (Switzerland / San Francisco)
Read the full story

SAN FRANCISCO – Today at the Mobile 2.0 conference in San Francisco, Zedge, a leading mobile content and social community provider and Smaato, a pioneering provider for mobile advertising solutions, announced a new strategic partnership for mobile advertising.

Zedge has over 11 million users of its leading mobile internet content destination site. Its user base is growing by approximately 10,000 users each day. After successfully integrating Smaato’s Open Mobile Advertising platform (SOMA), Zedge now maximizes its mobile ad revenue and ROI globally.

“We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform,” stated Mark Rosner, EVP Strategy & Finance of Zedge Inc. “In times like these, we all need to maximize our mobile Ad ARPU. With Smaato, Zedge has found the right technical platform partner to help us reach our goal.”
Read the full story

Ringleader Digital’s Mobile Third-Party Ad Serving Platform Enables go2 Media to Expand its Mobile Site Business and Network Partnerships

NEW YORK – Ringleader Digital, a leading mobile third-party ad serving platform technology provider, today announced that go2 Media has selected Ringleader Digital as a mobile ad server for its Mobile Content Network™. go2 Media’s selection of Ringleader Digital illustrates that leading mobile sites understand that the deployment of an open third-party ad serving model is pivotal to a company’s mobile advertising success. Ringleader Digital’s mobile campaign management platform simplifies mobile advertising by automating and accelerating advertising campaign distribution to virtually any mobile publisher, and offering real-time campaign management visibility, and centralized reporting across sites, networks, and new media.
Read the full story

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such as NFL.com, CollegeHumor.com, CBS News, Playboy, and Univision.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:
Read the full story

Leaders in Mobile Analytics, Search and Advertising Unite to Monetize the Mobile Web

SAN FRANCISCO – From CTIA Wireless I.T. & Entertainment 2008, Medio Systems, the leader in mobile search, today announced a partnership with AdMob, the world’s largest mobile advertising marketplace. As part of this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service.

This partnership brings Medio’s strength as the leading mobile search provider and relationships with major mobile operators together with AdMob’s unmatched, diverse ad traffic to deliver highly targeted and relevant ads to consumers on the mobile phone. Medio is partnering with AdMob to ensure consumers see high quality ads and make it easier for advertisers to reach consumers on their mobile phones.
Read the full story

Initiative Aligns Members of Crisp Wireless Publisher Network with Blue-Chip Advertisers

NEW YORK – Crisp Wireless (www.crispwireless.com), the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, today announced that it has selected Nokia Interactive Advertising (www.adservice.nokia.com) and AdMob (www.admob.com) as members of its new mobile advertising initiative. By working with these best-of-breed mobile ad networks, Crisp now offers marketers the ability to access its substantial Publisher Network, consisting of the country’s top mobile content sites.
Read the full story

Private beta signups begin today at http://analytics.admob.com

(San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

“AdMob has invested heavily in user, device and carrier detection to fuel our statistical modeling and optimization efforts. We’ve been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.” said Omar Hamoui, Founder and CEO of AdMob.
Read the full story