WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such as NFL.com, CollegeHumor.com, CBS News, Playboy, and Univision.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:
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SAN FRANCISCO – Millennial Media, Inc., the industry’s largest and fastest-growing mobile advertising networks company, today announced that advanced mobile devices are driving the take-up of the mobile Web, and now represent a major, media-rich, highly-effective ad channel driven by Millennial Media.

The advanced device market has seen enormous growth in the past year, with multiple reports projecting 2008 sales to increase more than 50% over last year. Consumers have loudly declared a broad acceptance of these once-thought business-only devices, and the advertising industry has taken notice.
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