State of Paid Search: Click Traffic Increased 27% in the Past Year; U.S Search Impressions Up 21%
The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, released its State of Paid Search Report. The report found that across all search engines, click traffic increased by 27 percent year over year, and U.S. impressions have increased by 21 percent. The quarterly report analyzes aggregated client data on paid search marketing trends across search engines, devices, and industries on a year over year (YoY—Q3, 2011 to Q3 2012) and quarter over quarter (QoQ—Q2 2012 to Q3 2012) basis.
