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ABI Research Surveys Find Security Concerns Remain Biggest Barrier to Mobile Transactions in 2009
NEW YORK – According to two surveys of US mobile phone users that were conducted by ABI Research, most consumers’ preferences and choices when using their mobile phones for shopping have remained largely unchanged between late 2007 and late 2008, indicating the barriers to mobile money services remain strong. However on a more positive note [...]
French Online Video Audience Grows 16 Percent in the Past Year to 27 Million Viewers in January
YouTube Accounted for 31 Percent of the 2.5 Billion Videos Viewed Online in January PARIS, France, March 12, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 27.1 million French Internet users viewed a video online in January 2009, up [...]
Mobile Internet Search Engine Use Jumped 14% Between 2007 and 2008, Says ABI Research
NEW YORK – According to surveys conducted by ABI Research in 2007 and 2008, 70% of respondents used their mobile phones to access information through Internet search engines last year. That represents a substantial 14% increase over 2007. The consumption of mobile data services, including search, has steadily increased year over year as indicated by [...]
Rediff.com Launches LocalAds on Mobile and Web
New Service to Post and View Local Ads on Mobile and Personal Computer MUMBAI, India – Rediff.com India Limited (NASDAQ:REDF), India’s leading online portal, has launched an advertising service for small and local advertisers. The system has more than half a million ads available for users searching for products and services. Advertisers can post their [...]
Mojiva and Billing Revolution Partner to Support “Single Click” Purchasing from Mobile Advertisements
Consumer Check Out Now Available with a Single Click on Mobile Phones Mobile World Congress 2009 Booth # 7A70 BARCELONA, Spain & NEW YORK – Mojiva has added “single-click” purchasing power to advertisements on its powerful mobile ad network, thanks to a new partnership with Billing Revolution, a mobile payments and billing solutions company. Now [...]
Ad Ops Daily Briefs: February 23 2009
- Google Executive David DiNucci Joins Infuse Creative to Focus on Entertainment Infuse Creative is pleased to announce that former Google Executive David DiNucci is the new Senior Vice President of Infuse Creative’s entertainment division business development. DiNucci’s extensive Google search and marketing experience for Google entertainment customers gives him a unique perspective on entertainment [...]
India’s Social Networking Market Sees Global Brands Gain Prominence in 2008
Orkut Ranks as the Most Visited Social Networking Site in India, Followed by Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more [...]
Social Networking Has Banner Year in France, Growing 45 Percent
French Language Interface Introduction Helps Facebook Surge into Top Position LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The [...]
Research and Markets: Australian Mobile Advertising Market Assessment, 2008: The Promise of True Mobile Advertising Has Only Begun to Materialise in the Past Year
DUBLIN, Ireland – Research and Markets has announced the addition of the “Australian Mobile Advertising Market Assessment, 2008” report to their offering. While commercial promotions through the use of mobile phones have existed for more than half a decade, the promise of true mobile advertising has only begun to materialise in the past year. It [...]
New Media Research Expert Mimi Ito to Keynote Technology Luncheon at NAB Show
WASHINGTON – Renowned digital media research scientist Mimi Ito will keynote the NAB Show Technology Luncheon, exploring how people use new digital media and mobile technologies in their everyday lives. The Luncheon will be held Wednesday, April 22 in Las Vegas. As a research scientist and cultural anthropologist, Ito primarily focuses on how children and [...]
Ping Mobile and impreMedia Partner to Provide Hispanic Mobile Marketing Solutions for Advertisers
ImpreRewards Aims to Be the Leading U.S. Mobile Coupon Site in Spanish ENGLEWOOD CLIFFS, N.J. – Ping Mobile (http://www.pingmobile.com), a full-service mobile agency, today announced a partnership with impreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, to offer unique mobile marketing and advertising options to its media [...]
Mobile Posse Pledges Double-Digit Response to Your Mobile Ads, or Your Money Back
New Sales Promotion Lets Agencies and Brands Trial Idle Screen Mobile Advertising Risk-Free MCLEAN, Va. – Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, today announced the launch of an innovative sales promotion for agencies and brands looking to extend their advertising campaigns to mobile. Mobile Posse’s “Double-Digits Pledge” [...]
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