NEW YORK – On-the-go use of the Internet and apps is approaching mainstream status, according to new research from Knowledge Networks. The study shows that 38% of U.S. homes – roughly 45 million – now have at least one Internet- or app-capable mobile device, such as a smartphone, tablet, or iPod® Touch. The proportion grew 5 percentage points in one year, which equals an increase of over 5 million homes.

This technology puts the world of media – video, audio, gaming, and text-based – in consumers’ pockets, almost everywhere they go; its adoption is therefore providing a host of new opportunities for brand interactions.

During the same 2010 to 2011 timeframe, smartphone ownership grew by about 50% at the household level, jumping from 25% to 38%; and tablets can now be found in 6% of U.S. homes, compared to essentially none (< 1%) a year ago.

Most notable to marketers and media stakeholders, these mobile devices are now prevalent in the homes of key media audience groups, such as:

- household member age 18 to 49 (54%)
- children under 18 (53%), and
- household income of $50,000 or more (52%)

The new findings come from the just-released 2011 Ownership and Trend Report, part of Knowledge Networks’ The Home Technology Monitor™ research series – the gold standard in media technology measurement. Now in its 31st year, KN’s report tracks ownership of hundreds of media-related devices and services, from wireless Internet access to DVRs to videogame consoles.

“As smartphones become the standard and tablets continue to grow, understanding distributed media becomes more and more important to media sellers and buyers alike,” says David Tice, Vice President and Group Account Director, Knowledge Networks. “Traditional media like TV, Internet, radio, and print will need to take many forms to deliver content in the format best suited for the consumer at the time he or she wants to consume it.”

Knowledge Networks is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.

KN delivers affordable, statistically valid online research through KnowledgePanel and leverages a variety of other assets, such as world class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of business and product management success to Ringleader Digital, which includes focused expertise in wireless and digital advertising. She has held a series of senior management positions for companies including Operative Media, Inc. and Lucent Technologies, Inc., where she directed innovation and managed growth while holding varied roles in product marketing, business development and global operations.

At Ringleader Digital, Walkden will be responsible for setting product strategy, defining major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Rachel’s appointment brings us a skill set that allows us to scale our business for a growth rate at the next order of magnitude,” said Bob Walczak, CEO of Ringleader Digital. “She is the perfect addition to capitalize on the growing demand for our next-generation mobile advertising network and cutting-edge targeting technologies that help to increase campaign ROI.”

Ringleader Digital provides third-party ad-serving, agency integration with Dart and Atlas, and Media Stamp technology – the industry’s first server-side technology that provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to enhance the mobile experience. Ringleader Digital is leading the industry in mobile media technologies, which is a key reason why Rachel Walkden has joined the company to head up product management.

“I’m excited to join a dynamic, fast-growing company that has separated itself from traditional mobile advertising companies,” said Rachel Walkden, Senior Vice President of Product Management and Operations, Ringleader Digital. “Ringleader Digital is on the cutting-edge of mobile advertising strategies and technologies, and I look forward to supporting the company’s next phase of growth.”

Prior to joining Ringleader Digital, Walkden was the Vice President of Global Operations at Operative Media, Inc., where she ran the company’s managed services and ad-serving businesses. Walkden’s team completed several tens of thousands of transactions monthly, leading to the serving of several billion impressions for over 200 media clients. She was also responsible for managing the largest client account, created key performance indicators to produce the actionable data that led to positive results, and conducted business and process reviews for large multi-media clients producing recommendations that were adopted to a high degree.

Prior to Operative Media, Inc. Walkden was responsible for all service provider business development and operations at ReefEdge Inc. Walkden has also held executive positions at Lucent Technologies, Inc. where she was responsible for business development, marketing, strategy, sales support and product management within the wireless, new ventures and sales divisions.

Walkden received an MBA at INSEAD University in France. She also received her BSc. 1st Class Honors Degree from Brunel University, and was awarded the university prize.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s premier mobile ad network, announced a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign.

Quattro’s sophisticated ad targeting platform and premier publisher inventory will have the ability to accept traffic from Microsoft Advertising’s Atlas Media Console buy-side ad serving technology, which will offer advertisers and agencies an efficient option in setting up, tracking, billing and measuring an integrated mobile campaign.

With this strategic collaboration, mobile campaigns are set-up through Microsoft Advertising’s Atlas Media Console and, together with Quattro’s ad-targeting platform, can be seamlessly served across any publisher within the Quattro Ad Network. The Quattro partner integration simplifies the complexity of mobile media planning and buying by refining the targeting method and dynamically serving ads based on the consumer’s mobile device and relative screen size. Additionally, media planners and buyers will be able to work directly with Quattro’s premier publisher network to extend their reach and placement options.

“We view our relationship with Microsoft as a watershed moment for the mobile advertising industry,” said Steven Rosenblatt, Vice President of Advertising Sales for Quattro Wireless. “We are seeing unprecedented demand for buying mobile advertising inventory and this critical solution will simplify the process for the advertisers and agencies and revolutionize how they buy, manage and measure their media campaigns.”

“Advertisers are eager to track and measure their digital advertising campaigns holistically, across the PC, mobile devices and other emerging technologies,” said Ryan Mackle, director of Display Sales Product Management for Microsoft Advertising. “We are excited to enable our customers with the tools and services they need to measure media across the digital channels.”

The relationship illustrates Quattro’s leadership in media buying and planning solutions and their vision for advancing mobile as a key marketing platform. All agencies using Microsoft Advertising’s Atlas Media Console will be able to take advantage of the built-in advertising tools for increased accessibility to Quattro’s network and simplified processes for the inclusion of mobile advertising.

Other product or service names mentioned herein are the trademarks of their respective owners.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.

Yahoo! Go is Yahoo!’s award winning all-in-one mobile application, available on more than 280 devices across 19 countries.  Yahoo! Go lets users enjoy the best of the Internet on their phone.  Users can send email, upload photos, download a map, search for answers, check stock quotes, or get breaking news—all from one application on their mobile device.

“By providing all developers and publishers access to Yahoo! Blueprint and giving them the necessary tools to create exciting new mobile content and services, we are furthering our goal of enabling an open mobile ecosystem,” said Michael Shim, Senior Director of Mobile Advertisers & Publishers, Yahoo! Connected Life Americas. “Yahoo! Blueprint enables innovative new experiences that we believe will drive further adoption of mobile services by millions of users around the world.”

“For mobile subscribers, LSN’s new Mobile Widgets are the best gateway to get where they want to go on the mobile Internet,” said Lee Durham, Founder and CEO of LSN. “We are extremely pleased to partner with Yahoo! to extend the capability and value subscribers can obtain from their mobile phones.”

To date, mobile users have downloaded applications written in Yahoo! Blueprint across thousands of mobile devices from manufacturers including Research in Motion®, Nokia®, Motorola®, and others, getting a user experience specially optimized for their device. Developers can now turn to Yahoo! to alleviate the cumbersome process of porting and rendering their application across a wide variety of devices, while also taking advantage of Yahoo!’s extensive mobile distribution network and monetization capabilities.

About LSN, Inc.

Local Solutions Network, Inc. (LSN), headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN has the nation’s largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to over 200 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.

To learn more, please visit www.lsnmobile.com.

New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers.

Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside other channels.

The solution adds simplicity, accountability and reliability to mobile advertising, and removes barriers to adoption for agencies by providing them with tools widely used already in online channels. With the new solution, MediaCom is able to serve ads to multiple mobile publishers while receiving third-party delivery data, unified cross channel reports and real-time optimization.

“The lack of integrated analytics and ad serving for agencies has been a looming concern for scaling mobile advertising,” said Stefan Bardega, Director of Digital at MediaCom. “Third-party ad serving was really what drove the growth of web advertising, and the emergence of Eyeblaster ACM and Channel Connect for Mobile represents a similar milestone in mobile advertising.”

“Mobile technology is the optimal medium to keep up with today’s digital consumers and, for the industry to move on to the next level, agencies have to embrace more efficient ways of buying mobile media,” said Tom Henriksson, head of Nokia Interactive Advertising. “We’re excited that the Nokia Media Network is the first network to be part of this ground breaking project.”

According to Sam Taylor Head of Advertising and Sponsorship at T-Mobile, “As a mobile brand it is only natural that we harness mobile advertising for our marketing needs. It’s great to see MediaCom using the highest level of technology available in the sector to make it happen for us.”

Channel Connect for Mobile, currently in beta testing, joins Channel Connect for Search and Channel Connect for In-stream in Eyeblaster’s growing arsenal of agency focused tools to integrate digital channels.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

About MediaCom

MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$17 billion and 111 offices in 86 countries around the globe. Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: Beyond Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, one of the world’s largest marketing communications companies, and is a part of Group M, WPP’s media agency group which is the largest worldwide. For further information, visit www.mediacom.com

Mobile Media Advertising Opportunities: The Market For Advertising

Personal, always on, ubiquitous and connected, mobile has the potential to become a potent advertising medium. However, some factors are slowing down the development of the market. The report provides basic metrics relevant to the take-up of mobile advertising and gives an overview of the players involved in its value chain. The report then provides a recap of recent consolidation and funding in the industry, before providing analysis and forecasts for advertising tied to four mobile content types: TV, VoD, user-generated content and games. It also examines advertising within search and communication services, and provides insight on operators’ strategies.

The report features results of the survey conducted within GroupM’s 25 international agencies on mobile advertising perception from the advertiser’s perspective. Finally, the report studies key players (including Nokia, Microsoft and Google) and the vertical integration strategies of those companies.

Key findings:

* Global mobile media advertising expected to reach €1.77bn in 2012
* With €1.5bn globally in 2012, mobile TV will capture bulk of audiovisual advertising on mobile devices
* Mobile VoD advertising expected to be worth €213m globally; China, Europe and North America provide the biggest opportunities
* Mobile games and music will be used primarily for marketing and promotional campaigns
* Survey of GroupM agencies shows creatives experimenting with multimedia capabilities of phones
* Nokia, Microsoft and Google are investing heavily in what is seen as the next big advertising medium

In this report

* Overview of the mobile advertising value chain
* Recap of recent industry consolidation and funding in mobile advertising
* Analysis and forecasts for mobile TV, VoD, video user-generated content, games and music
* Overview of mobile search and convenience services advertising
* Advertising industry perspective and the results of the survey conducted among 25 of GroupM’s international agencies
* Analysis of the acquisitions and value chains of key players, including Nokia, Google and Microsoft

Introduction

Objectives

Data sources

Territories covered

Forecast methodology

Definitions

Overview of the mobile market and mobile content

Total mobile subscription

Mobile market penetration

Proportion of non-voice service revenues

Contract/prepay split

High speed data services (3G)

Mobile advertising today

Mobile advertising value chain

Content side

Advertising side

Operator

The handset

Audience measurement

Content and advertising: clarifying the opportunities

Trade bodies

Mobile marketing association (MMA)

Internet advertising bureau (IAB)

Mobile entertainment forum (MEF)

Open mobile alliance (OMA)

Industry consolidation

Mergers and acquisitions

Funding

Advertising and mobile content

Text content and display advertisin

Mobile TV

Broadcast TV

Unicast TV

Mobile TV advertising formats

Mobile TV advertising Forecast

Mobile video on demand

Mobile video on demand advertising forecast

Video user-generated content

UGC as a profiling tool

UGC as a marketing tool

UGC advertising forecast

Mobile gaming

Ad-funded games

Games advertising forecast

Further developments

Music

Advertising ties to mobile music

Search and other services

Search services

Branded search

‘White-labelled’ search

Location-based services

Ad-supported voice and messaging services

Idle screen advertising

The advertiser’s perspective

GroupM’s Survey Results

Study results

Usage

Perception

Towards online-mobile integration

Content types

Service types

Key players in mobile advertising

Nokia Legacy expertise: handset manufacturing

OVI

Operating system: Symbian

Google

Legacy expertise: online search and advertising

Operating system: Android

Microsoft

Legacy expertise: PC operating system and productivity software

Operating system: Windows mobile

Yahoo

AOL

List of tables and charts

Overview of the mobile market and mobile content

Mobile subscriptions (000s)

2007 mobile market penetration

2006 monthly ARPUs in key territories (€)

2007 contract/prepaid subscription split in key territories (per cent of total subscriptions)

2007 Proportion of 3G subscribers among mobile users (per cent of total subscriptions)

Mobile advertising value chain representation

Mobile advertising today

Industry consolidation

2007 mergers and acquisitions deals in mobile advertising

2007 funding deals in mobile advertising

Advertising and mobile content

Table of broadcast mobile TV services

Mobile TV market (million users)

Mobile TV market (€m)

Mobile TV advertising revenue forecast (€m)

Mobile TV advertising revenue (€m)

Mobile VoD forecast (€m)

Mobile VoD advertising forecast (€m)

Paid mobile video user generated content market forecast (€m)

Mobile video user generated content advertising market forecast (€m)

Mobile video user generated content advertising market forecast (€m)

Mobile games market (€m)

Mobile games advertising specialists

Mobile games advertising: dynamic and static markets (€m)

Mobile games advertising: dynamic and static markets (€m)

Mobile games advertising: regional breakdown (€m)

Mobile games advertising: regional breakdown (€m)

Search and other services

Mobile search specialists

The advertiser’s perspective

GroupM’s Survey results

Mobile advertising usage (in percent of respondents)

Mobile advertising types used in campaigns

Pricing schemes per advertising type

Mobile advertising perception

Mobile advertising advantages

Mobile advertising drawbacks

Mobile advertising content uses

Key players in mobile advertising

Nokia’s recent acquisitions

Nokia Value chain

Google’s recent acquisitions

Google value chain

Microsoft’s recent acquisitions

Microsoft value chain

To order this report: click here.

BURLINGAME, Calif. – Limbo, one of the largest mobile social networks in the US, and GfK Technology, a leading market research agency, released their latest joint Mobile Advertising Report (MAR). The third quarter report reveals that mobile advertising awareness grew 33 percent in nine months against a backdrop of six percent growth in cell phone usage. This suggests an increased allocation of advertising dollars to mobile formats through the first nine months of the year.

“In economic slowdowns, advertisers typically divert budgets from branding media to direct marketing channels and it appears that mobile media is benefiting from this in 2008,” says Limbo CEO Jonathon Linner. “Mobile offers advertisers a way to reach their core audience in an interactive and cost-effective medium. We anticipate these numbers will continue to grow as more and more advertisers experience firsthand the benefits of mobile advertising.”

Nearly four out of ten Americans with a cell phone (104 million) recall seeing advertising on the device between July and September 2008. This is the first time the number of Americans aware of mobile advertising has exceeded 100 million in a 3-month period. The most commonly viewed ads were in text messages – 60 million consumers recalled seeing text message-based ads – an increase of 42 percent in nine months. Mobile Web advertising also grew strongly, but with 31 million people recalling this format, it has about half the reach of text messaging ads.

The profile of people recalling mobile advertising offers few surprises:

* 57 percent male, 43 percent female
* 52 percent are between 35-64 years of age, 28 percent are aged 50 and above and just 43 percent are under 34
* Their ethnic profile is also similar to the US population – 68 percent Caucasian, 20 percent African American and 12 percent Hispanic

“The US is the world’s dominant advertising market but has traditionally been behind Asian and European markets in terms of consumer use of mobile devices. The latest Mobile Advertising Report shows that US consumers are accelerating their use of the mobile device and advertisers are hot on their tails, using the new medium to reach consumers in pioneering ways,” says Colin Strong, head of Mobile Communications Research at GfK Technology.

About the Mobile Advertising Report

The Limbo-GfK Technology Mobile Advertising Report is a tool used to help marketers and their agencies understand the fast-changing mobile advertising medium. The report is produced quarterly and is distributed free to marketers. The Q3 2008 report is based on a survey of 1,000 representative American adults and 1,000 UK adults interviewed by telephone.

To receive a copy of the full report, as well as future editions, send your request to mar@limbo.com.

About Limbo

Limbo (www.limbo.com), founded in 2005, is the largest, fasted growing mobile community, with three million passionate members and a monthly reach of over five million people. Limbo makes life more social by giving us more from our mobile phones: more friends, more fun, more connections. Limbo is free for everyone to use and is paid for by innovative mobile advertising formats. The award-winning, privately held company, headquartered in Burlingame, Calif., is backed by three of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).

About GfK Technology

With a global team of over 200 research professionals in 40 countries, GfK Technology is a leading provider of tailored consumer and business related research services to the Technology, Telecommunications, Media and Entertainment industries. As these sectors continue to converge and evolve, the opportunities for the industry players are huge. But they face many challenges – increasingly complex markets; new types of competition; and the need to carefully manage growth and diversification. At the same time, consumers and businesses are becoming more demanding, sophisticated and influential in the way that they choose, buy and use technology, data and content – increasingly on the move.

To find out how GfK Technology can help you meet these challenges and exploit new opportunities, visit our website at www.gfknop.com/technology.

ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the United States. The GO WITH SMS!® program provides all of the tools companies need to rollout an interactive mobile promotion, at a low cost, within a short timeframe.

Companies simply select a platform from eight promotion categories, using one or more of the LSN short codes, add an exclusive keyword and then write the SMS text message. LSN’s GO WITH SMS!® requires no long-term contracts or sign-up fees and offers three pricing options. Companies can launch a mobile campaign for as little as $199/month with an allocation of 1-1,500 text messages per month. Other plans include 1,501-10,000 text messages per month for only $759/month and 10,001-25,000 text messages per month for only $1599/month.

“We are extremely proud to introduce another innovative mobile marketing application that empowers companies to leverage interactive SMS text messaging to drive brand awareness through consumer adoption and participation,” said David Spear, EVP sales and marketing, LSN. “Since 94% of text messages are read by participants, text mobile marketing is becoming more essential to marketers every day. The GO WITH SMS!® program now gives any company the capability to create an interactive mobile campaign, either by selecting one of our ready-to-go promotion platforms, or by creating their own customized campaign, to reach mobile subscribers, in less than a week!”

GO WITH SMS! ® Highlights

The GO WITH SMS! ® turnkey campaigns are available for contests, voting, offers, news, buying/selling, auto, sports, and information alerts. Customized campaigns are also available.

Access the Go With SMS!® Web portal.
Select a promotion platform, including one of the LSN memorable short codes. Pick a keyword(s) and write your SMS message.
Launch the campaign within two to four business days over LSN’s reliable and scaled text platform.
Review your campaign performance – LSN provides password protected login access to view all data.
Send alerts – GO WITH SMS!® offers clients the capability to send out alerts to all opt-in users, fostering a true interactive exchange between marketer and end user.
Short Message Service (SMS) is a communications protocol allowing the interchange of short text messages between mobile devices. SMS text messaging is the most widely used data application today, with 2.4 billion active users, or 74% of all mobile phone subscribers, sending and receiving text messages on their phones.

LSN works with 17 of the top 20 wireless carriers, including AT&T, Verizon, Sprint, T-Mobile, and MetroPCS.

About LSN, Inc.

LSN (Local Solutions Network), Inc., headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN has the nation’s largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to over 200 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.

To learn more, please contact sales@lsnmobile.com or visit www.lsnmobile.com.

San Mateo – July 10, 2008 – AdMob, the world’s largest mobile advertising marketplace, today released metrics on their iPhone ad unit. The company has seen an explosive increase in traffic over the past few months, faster then the rate of mobile browsing worldwide.
- Since the announcement of the iPhone ad network back in July 2007, AdMob as served over 249 million advertisements worldwide.
- AdMob’s iPhone network served 51.8 million ads in June Worldwide, a 32 percent increase from the 39.1 million ads served in May.
- AdMob served 34 million ads in the US in June, up by 31 percent from the 25.9 million ads in May.
- The most traffic on the iPhone has come from the following countries in order of magnitude – United States, Philippines, United Kingdom and France (see chart below).
- Major advertisers that have run iPhone ads exclusively with AdMob include Land Rover, Jaguar and Fox (see video links below).

Video: Jaguar ad and Landing Page: http://www.vimeo.com/828648
Land Rover iPhone Landing Page: http://awwdev.com/LandRover
- Popular consumer features of the iPhone advertisements include the store locator with integration of Google maps, and click to call and click to play video.

“The usage patterns on next generation devices are terrifically exciting – we served nearly a quarter-billion ads on the iPhone in its first year in the market. We expect that the iPhone and devices like it will be an enormous catalyst for the mobile media business.” said AdMob CEO Omar Hamoui.
The iPhone ads leverage AdMob’s targeting capabilities, enabling advertisers to reach users based on their behavior and demographics. Initial data show users hitting typical mobile sites, including weather, news, entertainment and sports.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and
publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample Q2 AdMob customers include MTV, Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN, Paramount Pictures, Warner Home Video and many more.
AdMob’s global mobile metrics report has become a standard by which the mobile Internet is being measured. A free copy of the report can be accessed by visiting www.admob.com/metrics.
To learn more about AdMob, visit www.admob.com.