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Mobile Media Nearing the Mainstream: 38% of US Homes Now Have an Internet-/App-Capable Mobile Device
50% growth in smartphone ownership helped drive increase – new Knowledge Networks study NEW YORK – On-the-go use of the Internet and apps is approaching mainstream status, according to new research from Knowledge Networks. The study shows that 38% of U.S. homes – roughly 45 million – now have at least one Internet- or app-capable [...]
Ringleader Digital Appoints Rachel Walkden as Senior Vice President of Product Management and Operations
20-Year Industry Veteran Brings Proven Expertise in Wireless and Digital Advertising Markets to Drive Continued Ringleader Digital Growth NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of [...]
Quattro Wireless Simplifies Mobile Advertising Planning and Buying for Advertisers and Agencies
Quattro’s Mobile Ad Network to Collaborate with Microsoft Advertising to Promote Integrated and Simplified Mobile Advertising Planning WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s premier mobile ad network, announced a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign. Quattro’s [...]
LSN Introduces Local Content Widgets in Yahoo! Go for Millions of Mobile Users
ATLANTA – LSN, Inc., Local Solutions Network, with the nation’s largest local mobile advertising network, announced the availability of their LSN Local Content Widgets in Yahoo! Go (http://go.yahoo.com), leveraging Yahoo! Blueprint, Yahoo!’s mobile development platform. Starting today, Yahoo! Go users will be able to access local news, weather, sports, school closings and much more from [...]
MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign
Eyeblaster’s Ad Campaign Manager syncs online and mobile channels under one platform New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting [...]
Get a Deep Insight into the Mobile Media Advertising Opportunities: The Market For Advertising
NEW YORK – Reportlinker.com announces that a new market research report related to the Wireless industry is available in its catalogue. Mobile Media Advertising Opportunities: The Market For Advertising Personal, always on, ubiquitous and connected, mobile has the potential to become a potent advertising medium. However, some factors are slowing down the development of the [...]
More Than 100 Million Americans Viewed Mobile Ads in Q3 2008
Limbo’s Quarterly Study Reveals that Mobile Advertising Industry Passes Landmark Threshold, Largely Driven by Text-based Ads BURLINGAME, Calif. – Limbo, one of the largest mobile social networks in the US, and GfK Technology, a leading market research agency, released their latest joint Mobile Advertising Report (MAR). The third quarter report reveals that mobile advertising awareness [...]
LSN Announces GO WITH SMS! Turnkey and Interactive Text Mobile Marketing Program
Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the [...]
AdMob’s iPhone Advertising Unit Hits 249 Million Mobile Web Page Impressions In Past Year
Traffic growth averaging 30% per month, demonstrating the phenomenal growth of the device and its browsing prowess San Mateo – July 10, 2008 – AdMob, the world’s largest mobile advertising marketplace, today released metrics on their iPhone ad unit. The company has seen an explosive increase in traffic over the past few months, faster then [...]
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