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Research and Markets: U.S. Mobile Advertising and Search Market Report – Penetration Levels are at the 90% Mark

Otilia Otlacan | December 15, 2010 | 0 Comments

DUBLIN – Research and Markets has announced the addition of Frost & Sullivan’s new report “U.S. Mobile Advertising and Search Market” to their offering. The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer [...]

e-Dialog Launches Centre for Digital Marketing Excellence

Otilia Otlacan | September 7, 2010 | 0 Comments

Centre releases new reports on mobile e-mail and integrating e-mail and social media BURLINGTON, Mass. – e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, announced the launch of the Centre for Digital Marketing Excellence at www.DigitalMarketingExcellence.com. The Centre will serve as a [...]

DataArt to Develop Mobile Banner Ad Apps for TexTango

Otilia Otlacan | August 18, 2010 | 0 Comments

Software development firm creates new mobile application for mobile marketing ad network NEW YORK – DataArt, a high-end software development company with headquarters in New York and R&D centers in Eastern Europe, was selected by TexTango™, a mobile marketing startup based in San Diego, to build a series of mobile ad applications to revolutionize marketing [...]

ExactTarget, Acceleration Launch Global Partnership to Optimize Clients’ Interactive Marketing Campaigns

Otilia Otlacan | August 18, 2010 | 0 Comments

Partnership Provides Access to Local Experts Across Europe, Asia, Middle East, Americas INDIANAPOLIS – ExactTarget, a global provider of email marketing and interactive marketing solutions, announced a new partnership with Acceleration, the leading provider of consulting, systems integration and technology services, to deliver and optimize the interactive marketing campaigns of ExactTarget clients across Europe, the [...]

Marketers Should Wake Up to the Potential of Mobile, says ABI Research

Otilia Otlacan | July 26, 2010 | 0 Comments

NEW YORK – It’s not a tsunami. But the first waves of what could become a marketing “perfect storm” are already lapping at the feet of marketing departments in many parts of the world, and according to ABI Research practice director for mobile marketing strategies Neil Strother, it’s time for marketing professionals to take note.

Hipcricket Unveils HIP 6.0 — A Powerful New Cloud-Based Mobile Marketing and Advertising Platform

Otilia Otlacan | June 9, 2010 | 0 Comments

HIP 6.0 Empowers Brands and Media Properties to Extend Marketing Investments to Mobile Through Tighter Integration with Enterprise Marketing Systems, Superior Hyperlocal Targeting Capabilities and Enhanced Analytics KIRKLAND, Wash. – Hipcricket, the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers and drive sales and loyalty, unveiled HIP [...]

Infogroup Hosts Interactive Session on Mobile Marketing at CMO Leadership Forum

Otilia Otlacan | June 1, 2010 | 3 Comments

OMAHA, Neb. – Infogroup (NASDAQ:IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions announced it will host an interactive panel discussion at the 2010 Argyle CMO Leadership Forum on June 2, 2010 in San Francisco.

OfferMobi Launches First Mobile-Centric Performance Marketing Network in the US

Otilia Otlacan | April 30, 2010 | 2 Comments

Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth ad:tech San Francisco 2010 SAN FRANCISCO – OfferMobi, the first performance marketing network in the U.S. to focus entirely on the mobile market, launched at ad:tech San Francisco. Pay-per-call services offered through technology provider RingRevenue will allow advertisers to [...]

“Is Your Brand Ready to Engage Mobile Consumers?” Asks ABI Research

Otilia Otlacan | March 31, 2010 | 1 Comment

NEW YORK – Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found success. Others remain on the sidelines. Spending on mobile initiatives barely registers, if at all, in many corporate advertising budgets. But mounting evidence points to a broadening awareness that mobile will [...]

Motricity Announces the Release of Campaign Manager, Making Mobile Marketing Easier

Otilia Otlacan | March 30, 2010 | 1 Comment

A&E Uses Campaign Manager to Integrate Mobile Into Live Broadcast Television Events BELLEVUE, Wash. – Motricity, a leading provider of mobile Internet services, announced the release of Campaign Manager, a Web-based mobile marketing product. Campaign Manager will continue to expand Motricity’s presence in the media and enterprise space, providing marketers with a simple means to [...]

Useful Networks and MoVoxx Team Up to Offer Cross-Carrier Location-based Mobile Advertising Solutions

Otilia Otlacan | February 15, 2010 | 0 Comments

DENVER – Useful Networks, a provider of location-targeted content and advertising solutions for mobile application developers, together with MoVoxx, a leading mobile advertising network, will launch geo-targeted ad campaigns across the MoVoxx network of mobile in-application and SMS inventory delivering over 700 million monthly impressions.

SinglePoint Announces Appointment of Gowri Shankar as President and CEO to Lead Expansion of its SingleBrand Marketplace for Mobile Advertising

Otilia Otlacan | February 9, 2010 | 0 Comments

Company Divests Its Messaging Aggregation Business to Exclusively Concentrate on the Burgeoning Mobile Advertising Market BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and SMS advertising services, announced that mobile and media industry veteran Gowri Shankar has been appointed president and CEO to lead the company as it greatly expands its focus on [...]