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Robust Retailer Investment in Search Drives Strong Q4
IgnitionOne releases positive Q4 Digital Media Report as Mobile marketing becomes an emphasis in marketer media mix NEW YORK – The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping [...]
IAB Reveals First-Ever List of Top Mobile Shopping Savvy US Cities
Houston, New York & Atlanta Take the Lead, San Francisco/Bay Area Misses the Top 10 Cut In Time for the Holidays: ‘Mobile Shoppers’ Study Shows How Ubiquitous Data Spawns Savvier Consumers NEW YORK – Understanding the crucial role of mobile in marketers’ holiday strategies, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of [...]
Email Marketing and Social Media Are Top Areas of Investment in 2012 According to StrongMail Survey
92% of businesses plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge REDWOOD CITY, Calif. – StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, which provides unique insight into how businesses [...]
Encore Media Partners to Speak on Mobile Marketing at IAEE’s Expo! Expo!
IAEE Annual Meeting & Exhibition 2011 LOS ANGELES – Encore Media Partners’ managing partner, Cristopher Levy, will present a session entitled “Leveraging Mobile Marketing to Drive Attendance, Engagement and Value” at the International Association of Exhibitions and Events (IAEE) Annual Meeting & Exhibition, Dec. 6 – 8, 2011, in Las Vegas.
IAB Mobile Marketing Center of Excellence Announces Aggressive 2011 Agenda and Six New Supporting Member Companies
IAB New MMCOE Center to Drive Growth of Entire Mobile Advertising Marketplace and Members’ Share of All Mobile Marketing Spend NEW YORK – As mobile acceptance and adoption continues to skyrocket, the IAB Mobile Marketing Center of Excellence (MMCOE) announced a set of major initiatives it intends to accomplish in 2011 and six new member [...]
Tremor Media Acquires Transpera Mobile Video Advertising Platform and Network
Deal Enables Brand Advertisers to Reach Viewers at Scale across Multiple Platforms NEW YORK – Tremor Media announced its acquisition of San Francisco-based Transpera, the leading mobile video advertising company. Tremor Media’s acquisition of Transpera, the mobile video advertising platform with the broadest penetration, will accelerate Tremor Media’s ability to scale its own mobile video [...]
OrangeSoda Launches CitrusBlast for Local Internet Marketing
New Solution First to Address Changes in Google Algorithms for Local Search Features AMERICAN FORK, Utah – OrangeSoda, a leader in localized online marketing (search, mobile, social), announced the official launch of CitrusBlast, a solution designed to help Internet users find small and multi-location businesses. CitrusBlast optimizes recent changes to Google Places, the feature set [...]
Growing Mobile Marketing and Advertising Revenue Will Approach $1.5 Billion in 2016, According to ABI Research
NEW YORK – The audience for mobile marketing and advertising is growing steadily, and spending on the new medium is growing in parallel. One six-month period in 2010 saw spending expand in the US by almost 2.5%, and a new ABI Research study indicates that in 2016, revenue from mobile display ads will be getting [...]
Research and Markets: U.S. Mobile Advertising and Search Market Report – Penetration Levels are at the 90% Mark
DUBLIN – Research and Markets has announced the addition of Frost & Sullivan’s new report “U.S. Mobile Advertising and Search Market” to their offering. The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer [...]
e-Dialog Launches Centre for Digital Marketing Excellence
Centre releases new reports on mobile e-mail and integrating e-mail and social media BURLINGTON, Mass. – e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, announced the launch of the Centre for Digital Marketing Excellence at www.DigitalMarketingExcellence.com. The Centre will serve as a [...]
DataArt to Develop Mobile Banner Ad Apps for TexTango
Software development firm creates new mobile application for mobile marketing ad network NEW YORK – DataArt, a high-end software development company with headquarters in New York and R&D centers in Eastern Europe, was selected by TexTango™, a mobile marketing startup based in San Diego, to build a series of mobile ad applications to revolutionize marketing [...]
ExactTarget, Acceleration Launch Global Partnership to Optimize Clients’ Interactive Marketing Campaigns
Partnership Provides Access to Local Experts Across Europe, Asia, Middle East, Americas INDIANAPOLIS – ExactTarget, a global provider of email marketing and interactive marketing solutions, announced a new partnership with Acceleration, the leading provider of consulting, systems integration and technology services, to deliver and optimize the interactive marketing campaigns of ExactTarget clients across Europe, the [...]
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