DENVER – Useful Networks, a provider of location-targeted content and advertising solutions for mobile application developers, together with MoVoxx, a leading mobile advertising network, will launch geo-targeted ad campaigns across the MoVoxx network of mobile in-application and SMS inventory delivering over 700 million monthly impressions.
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Company Divests Its Messaging Aggregation Business to Exclusively Concentrate on the Burgeoning Mobile Advertising Market

BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and SMS advertising services, announced that mobile and media industry veteran Gowri Shankar has been appointed president and CEO to lead the company as it greatly expands its focus on mobile advertising.
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Ground-breaking Technology Companies of 2010 Recognized for their Contributions to Marketing, Branding, Advertising, and Publishing

Winners to be Honored at OnMedia Conference February 1-3 in NYC
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Entrepreneur, Investor Marc Theermann to Join AdMeld Executive Team

NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed mobile industry veteran Marc Theermann as Vice President of Mobile. The announcement, made by AdMeld CEO Michael Barrett, comes a little more than a month after the company introduced the industry’s first optimization solution for both web display and mobile ad inventory. As a member of AdMeld’s executive team, Theermann will oversee all aspects of the company’s mobile operations. He will be based in the company’s New York headquarters.
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REDWOOD SHORES, Calif. – Petra Vorsteher, Co-Founder and Executive Vice President of Smaato (http://www.smaato.com), the leading mobile ad optimizer and mobile advertising company, has been named in Mobile Marketer’s inaugural list of Mobile Women to Watch in 2010. The list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in the coming year.
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MISSION VIEJO, Calif. – Hothand Wireless announced expansion of their university merchant network at UCLA. Mobile marketing is hot and now at UCLA, and soon across the nation, students can access Hot Deals on any web-enabled phone or wireless device anytime, anywhere! It is easy, free, and green.
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Corresponding To 11.7 Percent of the Total Digital Advertising Market

DUBLIN – Research and Markets has announced the addition of Berg Insight AB’s new report “Mobile Advertising and Marketing – 3rd Edition” to their offering.

How to transform the mobile handset into an advertising platform? As the global number of mobile subscribers approaches 5 billion, there is no question regarding the potential reach of the mobile media. Yet advertisers, agencies and telecom industry players are still searching for the winning formula that will unlock the market. Learn more in the third edition of this 150 page report in Berg Insight’s VAS Research Series.
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Campaign Enables Viewers to Vote Via Mobile Device and Opt In to Receive Additional Information

KIRKLAND, Wash. – Mobile marketing leader HipCricket has teamed with Twentieth Television’s new program, “Wedlock or Deadlock” to connect with viewers through their mobile devices. The campaign includes interactive polls via mobile messaging on whether the featured couples on “Wedlock or Deadlock” should marry or separate.
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