More Than Two-Thirds of Media-Savvy Mobile Users Have Placed Online Food Orders Via Their Smartphone or Tablet, With Half Downloading Restaurant-Specific Apps; Pizza Dominates Mobile Internet Food Ordering NEW YORK, NY…
As mobile increasingly becomes a keystone in the holiday campaigns of brand marketers, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, released its second annual “Mobile Shoppers” study.
As the mobile advertising marketplace evolves and expands in line with consumer demand, the primary mobile industry trade groups – the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, and the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC) – today issued updated “Mobile Web Advertising Measurement Guidelines” for public comment.
The Interactive Advertising Bureau’s (IAB) and its Mobile Marketing Center of Excellence announced the final release of the “Mobile Rich-Media Ad Interface Definitions” or MRAID 2.0, following the requisite comment period. This new version will enable greater consistency when it comes to the delivery of a range of rich media ad formats, including the new IAB Mobile Rising Stars units, allowing agencies to be able to quickly and easily run creative across applications from different publishers, rather than needing to re-write the programming behind their ad creative several times for a single campaign.
