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Mobile Advertising Turns the Corner with Tier-1 Mobile Operators Adopting the Service

Otilia Otlacan | September 17, 2008 | 0 Comments

MOUNTAIN VIEW, Calif. – The ubiquity of mobile services and increasing uptake of various mobile data services and applications have provided mobile operators with new channels of communication and always-on connectivity to their target audience. With a mobile penetration rate of nearly 85 percent, the U.S. mobile operators have a customer base of almost 250 [...]

AdMob’s iPhone Advertising Unit Hits 249 Million Mobile Web Page Impressions In Past Year

Otilia Otlacan | July 10, 2008 | 0 Comments

Traffic growth averaging 30% per month, demonstrating the phenomenal growth of the device and its browsing prowess San Mateo – July 10, 2008 – AdMob, the world’s largest mobile advertising marketplace, today released metrics on their iPhone ad unit. The company has seen an explosive increase in traffic over the past few months, faster then [...]

3 UK Signs YAHOO! As Portal Advertising Partner

Otilia Otlacan | July 2, 2008 | 0 Comments

LONDON, July 2, 2008 – Mobile operator 3 UK and Yahoo! have announced a deal which will see Yahoo! exclusively sell 3 UK banners and sponsored links inventory. Yahoo! will sell the inventory for the 3 UK portal – recently rated the second most popular mobile domain in the UK next to Facebook. Adverts sold [...]

Audience Measurement Meets the Mobile Internet as AdLaunches Comprehensive Free Mobile Analytics Suite

Otilia Otlacan | April 30, 2008 | 0 Comments

Private beta signups begin today at http://analytics.admob.com (San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. [...]