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Yahoo! Services to Be Pre-loaded on Tens of Millions of Devices Worldwide SUNNYVALE, Calif. & SEOUL, South Korea – Yahoo! (NASDAQ: YHOO) announced a strategic global partnership with Samsung to distribute Yahoo!’s industry-leading services on millions of Samsung mobile devices – including those running Samsung bada and Android platforms. Through this partnership Samsung will distribute [...]
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Number of people accessing news and information on their mobile device more than doubles in a year. Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 [...]
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DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “US Internet Users” to their offering. There is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million [...]
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BARCELONA, Spain – Yahoo! (NASDAQ:YHOO) announced the upcoming launch of its new Yahoo! Mobile service – a highly-personalized mobile starting point to the Internet. Yahoo! Mobile will be available on the mobile Web, as an app developed for the Apple® iPhone™, and as an app developed for smartphones from Nokia®, RIM®, Samsung®, Sony Ericsson® and [...]
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Centralized Mobile Advertising Platform Generates New Ad Revenues by Using Multiple Media Formats and Channels Mobile World Congress 2009 WAKEFIELD, Mass. – SingTel (SES:Z74.SI), Singapore’s largest mobile operator, has selected Comverse HUB Mobile Advertising to provide an advertising service that analyzes subscriber information and location and then delivers ads using multiple media formats and channels. [...]
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Enables Advertisers to Efficiently Reach Mobile Consumers and Measure Performance SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and performance advertising company, announced that it has extended its advertisers’ reach to mobile consumers through its Business Profile Pages that are now fully optimized for mobile devices. Marchex’s Business Profile Pages deliver click- and call-based [...]
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Yahoo! keynote headlines one-day event that features real mobile marketing case studies and presentations from Microsoft, JumpTap, AOL, Google and others SAN FRANCISCO – Mobile devices will become the primary Internet access platform for more than 100 million U.S. consumers in the next few years, according to the Pew Foundation*. But the majority of companies [...]
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ATLANTA – LSN, Inc., Local Solutions Network, with the nation’s largest local mobile advertising network, announced the availability of their LSN Local Content Widgets in Yahoo! Go (http://go.yahoo.com), leveraging Yahoo! Blueprint, Yahoo!’s mobile development platform. Starting today, Yahoo! Go users will be able to access local news, weather, sports, school closings and much more from [...]
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NEW YORK – For the fourth consecutive year, ABI Research puts a different twist on the traditional December activity of surveying the year just past and speculating about what the new one will bring, with a white paper titled “What’s Isn’t Going to Happen in 2009.” The paper is available for free download from the [...]
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25 Percent of the Total U.K. population accesses the Internet via a Mobile Device LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across [...]
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WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such [...]
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SINGAPORE – The shift in the choice of new media makes the mobile an appealing advertising platform and arguably, the most direct channel to reach consumers. For mobile advertising to take-off however, it needs to overcome the annoyance factor and the perception of unsolicited content, where SMS-marketing has previously failed. Even as advertisers recognize the [...]
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