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Facebook’s Mobile Ad Strategy Is a Risk for Facebook and Its Advertisers (analysis)

Otilia Otlacan | March 16, 2012

Facebook has a strategy to turn brand content into ads that show up in your mobile news feed, thus tapping into a previously unused ad revenue stream. Facebook’s strategy is similar to Twitter, which announced yesterday that it would be inserting promoted tweets into the timeline on its iPhone and Android apps.

PubMatic Announces Strategic Expansion of Mobile Capabilities

Otilia Otlacan | March 13, 2012

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced that it has expanded its mobile platform by acquiring MobiPrimo, becoming the first strategic selling platform to provide native, cross-device support for premium publishers.

Brand.net Adds Mobile Advertising to Offering

Otilia Otlacan | March 7, 2012

Brand.net, the digital media brand buying solution for the largest global brands, announced it is adding mobile media to its lineup of media solutions for brand advertisers.

IAB Reveals Winners of First-Ever ‘Mobile Rising Stars’ Competition

Otilia Otlacan | March 5, 2012

Driving richer brand marketing across smartphones, tablets, and other mobile devices, the Interactive Advertising Bureau (IAB) today unveiled the five winning Mobile Rising Stars ad concepts of its first-ever “Mobile Rising Stars” competition, at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space” at the Fontainebleau Hotel in Miami Beach. These formats are intended to work across all major mobile platforms and allow mobile ad buys at the same scale and scope as typical online display buys. The contest amassed a pool of over 60 innovative submissions, coming from more than three dozen companies.

comScore Releases the “2012 Mobile Future in Focus” Report

Otilia Otlacan | February 28, 2012

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada.

Jumptap Builds on Retail Ad Success with New Hyper-Local Capabilities

Otilia Otlacan | February 23, 2012

Jumptap, the leader in targeted mobile advertising, today announced that its superior targeting abilities have attracted an influx of major retail advertisers in the past six months, making retail one of the most successful advertising verticals on the Jumptap network. To further enhance its retail offerings, Jumptap has appointed a Director of Retail and launched hyper-local capabilities with PlaceIQ, a new partner.

HopStop Selects Mocean Mobile to Drive Geo-Targeted Advertising

Otilia Otlacan | February 22, 2012

Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced the latest addition to their client roster, HopStop. The leading provider of pedestrian navigation and mobile transit services will now be able to drive greater relevance for mobile ads through hyper-local targeting on all major devices, including iPhone, iPad, Android, Windows and BlackBerry.

Hipcricket Adds Features and Functionality to AD LIFE™ Mobile Marketing and Advertising Platform

Otilia Otlacan | February 22, 2012

Updates Enhance Ease-of-Use With Faster Campaign Creation, New Mobile Coupon Features, Improved Self-Service Capabilities and Tighter Integration Between Mobile Channels

Velti’s Private Exchange Allows Premium Publishers to Have More Control, Generate More Revenue, and Maintain Higher Quality Ads

Otilia Otlacan | February 22, 2012

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the availability of custom private exchanges for premium publishers. By allowing publishers to cherry pick their demand partners with valuable inventory from the Velti mGage™ exchange, this latest addition puts Velti at the forefront of the mobile marketing and advertising space as a leader in optimizing ad impressions and reach to improve campaign ROI.

New “Spectrum for Mobile” Advertising Offering by Twelvefold Media Brings the Relevance of Online Targeting Capabilities to Mobile Ads

Otilia Otlacan | February 21, 2012

Twelvefold Media (formerly BuzzLogic), an emotive-based media company that helps brands target, reach and persuade engaged audiences, has announced “Spectrum for Mobile,” a new mobile advertising product that brings the relevance of the company’s online targeting capabilities to the mobile environment.

New “Spectrum for Mobile” Advertising Offering by Twelvefold Media Brings the Relevance of Online Targeting Capabilities to Mobile Ads

Otilia Otlacan | February 16, 2012

New PQ Media Forecast: U.S. Mobile & Social Media Revenue Surged 30% to $45.4 Billion in 2011

Otilia Otlacan | February 7, 2012

- Mobile Content & Access Was Largest Mobile & Social Media Sector in 2011 at $39.2 Billion, with Revenues from Business Segment Accounting for 58% of Total