- Mobile Advertising & Marketing was Fastest Growing Sector in 2011, Expanding 53.7%, Led by Advertising Segment’s 60.9% Growth

- Online Social Media Was Smallest Industry Sector at $2.83 billion, with Social Networks the Largest and Fastest Growing Segment

STAMFORD, Conn. – Total U.S. mobile & social media revenue – including consumer and business access, content, advertising and marketing – increased 30.2% to $45.38 billion in 2011, according to new data released by PQ Media (www.pqmedia.com), the leading provider of media econometrics. Mobile & social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011, and is expected to grow at an accelerating 30.8% annual rate in 2012, according to the PQ Media U.S. Mobile & Social Media Forecast 2012-16.

PQ Media released the new U.S. Mobile & Social Media Forecast 2012-16 last week at MediaPost’s Mobile Insider Summit in Key Largo, FL, where CEO Patrick Quinn provided attendees with an exclusive State of the Industry presentation. A free executive summary and table of contents, as well as the full report for purchase, are available here. PQ Media’s new Forecast goes well beyond other mobile & social media research reports, most of which track only advertising spending. PQ Media for the first time collected, analyzed, defined, segmented and forecast the entire mobile & social media landscape, providing the most comprehensive and detailed perspective on the fastest-growing communications industry segment.

PQ Media identified 3 broad sectors of mobile & social media – mobile advertising & marketing, mobile content & access, and online social media. Within the three sectors, there are seven segments – mobile advertising, mobile marketing, consumer mobile content & access, business mobile content & access, social networks, blogs, and podcasts. Further, PQ Media identified 44 distinct revenue streams, such as mobile search advertising, mobile coupon marketing, paid mobile video downloads, business data access fees, social network advertising, blog marketing, and podcast business content, among many others.

Mobile content & access was by far the largest industry sector in 2011 with revenue of $39.17 billion, up 27.8%, as the business segment accounted for 58% of the total and the consumer segment, 42%. Mobile advertising & marketing was fastest growing sector in 2011, expanding 53.7% to $3.39 billion, as the advertising segment soared 60.9% and marketing surged 46.2%. Among the fastest growing mobile ad revenue streams were in-game, search and video. The marketing segment will grow faster than advertising from 2012-16, fueled by the location-based, coupons and marketing apps revenue streams, according to the PQ Media U.S. Mobile & Social Media Forecast 2012-16.

“The mobile media sector alone reached the $1 billion revenue mark faster than any communications industry in history in 2008, taking only five years compared with 16 for the internet,” said PQ Media’s Quinn. “Mobile will also reach the $100 billion mark in 2015 faster than any other communications industry, driven by several key growth drivers, including strong growth in overall mobile device penetration, the transition to smartphones and tablets, the torrent of new mobile content launches and the continued growth of consumer and business time spent with mobile media.”

Meanwhile, online social media was the smallest sector of mobile & social media in 2011, with $2.83 billion in revenues, but grew at a very strong 42.1%. Social networks was the largest and fastest growing segment by far, increasing 45.9% to $2.28 billion in 2011, according to PQ Media.

Together, mobile & social media accounted for 4.1% of overall communications industry revenue in 2011, up from only 1.3% in 2006. Eleven of the 44 mobile & social media revenue streams exceeded $1 billion in 2011, and 23 will do so by the end of 2016, according to the PQ Media U.S. Mobile & Social Media Forecast 2012-16.

About PQ Media

PQ Media (www.pqmedia.com) is the leading provider of global media econometrics and pioneer of emerging media research. PQ Media’s proprietary econometric research methodology and custom consulting services deliver actionable strategic intelligence to help its clients grow their media, entertainment and communications businesses. PQ Media partners with private equity firm Veronis Suhler Stevenson on the VSS Communications Industry Forecast, the U.S. industry’s benchmark for spending, consumption and growth data for 25 years. For more information, contact Gabriella Kallay at gkallay@pqmedia.com, Tabor Ames at tames@pqmedia.com, or call 921-0368.

BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced a new solution for advertisers to drive usage and engagement within their branded apps. The new “App Engagement Program” will allow brands to re-engage users who have previously downloaded their app, and use mobile display ads to drive them back to specific destinations inside the app. Advertisers who use the new solution will also gain unique conversion metrics, and the ability to retarget consumers with relevant messaging.

With the App Engagement Program, advertisers can anonymously identify consumers who have already downloaded their app, and use mobile display creative to deep-link these users back into the app. The deep-linking process will drive usage, and brands can leverage the initial interest that led to the app download to re-engage users and drive further interaction. As users are driven to different locations inside the app, advertisers will also gain unique intelligence on consumer behavior and will be able to track in-app transactions.

“Consumers now expect brand name companies to have a mobile app, yet it still takes a concerted effort from the brands to drive adoption,” said Jamie Fellows, SVP of Product at Millennial Media. “Brands need to make sure the experience is good, they need to make sure users are finding the app, and perhaps most importantly, they need to take steps to drive sustained consumer usage.”

For brands looking to drive initial adoption of their app, Millennial Media also offers the ability to run App Discovery campaigns and drive downloads via paid media. The Millennial Media platform reaches over 200M monthly unique users globally, providing advertisers an opportunity to efficiently drive downloads in a crowded market.

“Millennial Media has once again demonstrated its ability to both identify a major unmet need for mobile marketers and create a sound client-ready solution,” said Paul Gelb, VP, Mobile Practice Lead, Razorfish. “Improvements to retention and usage exponentially increase the value of an application and each new user. Advancement in this area opens up new opportunities for brands to generate unprecedented ROI from their investment in applications.”

For more information on the App Engagement Program and Millennial Media’s suite of advertiser solutions, visit http://www.millennialmedia.com/advertise/targeting/.

About Millennial Media

Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit www.millennialmedia.com for more information.

CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in mobile audience targeting.

Hammond is a well-known digital media technology leader and brings more than 24 years of experience in the advertising, technology and media industries. He comes to Jumptap from Vibrant Media, a NY-based online ad network. There, Hammond served as SVP of Technology and oversaw more than 50 engineers and led all aspects of technology for the more than $100M ad network.

“Bob has been a trail blazer in the ad network and technology areas for years, and has witnessed the development of supply/demand management, Real Time Bidding and algorithmic buying in display and video ad networks alike,” said George Bell, CEO, Jumptap. “His experience guiding ad networks at all stages – start-up, hyper-growth, and scaling for stability – will provide great insight for Jumptap. Bob is a born leader with enthusiasm to burn, and we’re delighted to have him join the team.”

Prior to Vibrant Media, Hammond served as VP of Engineering at Yahoo! following the company’s acquisition of Maven, a video ad network where Hammond was SVP of Engineering for three years. In his role at Yahoo!, Hammond managed and oversaw engineering for the company’s Video Platform and Syndication Group, including management of core development teams, product QA, product UI design, and technical documentation for the Maven product line. Before Maven, Hammond spent more than six years at Mirror Image, serving as Chief Technology Officer for the final three.

“It’s clear that mobile is the frontier of advertising innovation,” said Bob Hammond, CTO, Jumptap. “Jumptap is a leader with superior targeting that creates the relevancy needed to make mobile advertising successful. I’m thrilled to be joining such a high growth and technology driven environment.”

About Jumptap

Jumptap is the leader in targeted mobile advertising. Reaching 95 million mobile users in the U.S. and 142 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT reports. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery http://www.jumptap.com/gallery.

LONDON, UK – Qriously, a London-based mobile start-up, today announced two innovative and pioneering mobile advertising products in conjunction with its expansion to the U.S marketplace.

To meet the growing demand for mobile and app usage measurement tools, Qriously today added two new products, Censio and Tactus, to its suite of services for commercial and editorial partners, as well as app publishers. Censio allows app publishers to better understand usage of their apps by asking users questions in real-time; Tactus enables mobile advertisers to perform copy tests by serving questions to measure users’ awareness to previously served advertisements.

In addition, Qriously announced that it is expanding its operations and new business development efforts to the U.S, in response to the rapidly expanding mobile advertising market. Studies show that the international mobile advertising market is now worth $3.5 billion (USD) and is expected to rise to $24 billion by 2015.

“We’re seeing more and more companies focusing on mobile product and service development who nevertheless remain hampered and ill-equipped by a shocking dearth of hard data and analytics to support them,” said Christopher Kahler, co-founder and CEO of Qriously. “This applies to the exponentially growing area of mobile advertising as well, which is expanding much faster than supporting technologies which improve relevance and value to users. Using our range of products, companies can quickly and easily gain invaluable real-time insight into the opinions of mobile users worldwide.”

Joe Zahtila, the former CRO and COO of Dynamic Logic, joins Qriously as General Manager for its North America operations. Julian Kenny, who has more than 18 years’ experience in the creditor insurance sector and orchestrated the £240m (GBP) acquisition of Basilica to BT, has been named Executive Vice President of Finance and Operations.

With a global device reach of more than 35 million, Qriously measures in real-time the location-based perceptions of mobile users by replacing or supplementing advertisements in smartphone and tablet apps with customized questions. The service can take the immediate pulse of worldwide public opinion on any brand, topic or product by providing engaging and relevant questions where ads normally appear.

Qriously, which in 2010 successfully raised $1.6 million (USD) in funding from venture capital leaders Accel Partners and Amalfi Capital, offers a software development kit (SDK) to enable app publishers to aggregate immensely valuable and actionable feedback from consumers interacting with their apps.

In March 2011, the mobile innovator launched its signature Pulse product, which gauges location-based consumer sentiment in real-time. To meet the growing demand for mobile and app usage measurement tools, Qriously today adds two new products to its suite of services for commercial and editorial partners, as well as app publishers.

About Qriously
London-based mobile start-up Qriously measures real-time, location-based public sentiment by replacing ads in smartphone and tablet apps with short, targeted questions. Qriously Insights is a series of sentiment studies compiled from the opinions of thousands of engaged and active mobile smartphone users on an hourly basis.
Please visit www.qriously.com.

NRF 101st Annual Convention & Expo
AUSTIN, Texas & NEW YORK – Digby, the leaders in multi-channel mobile engagement and commerce, announced today the launch of Digby Localpoint, a revolutionary new mobile platform that enables location-based marketing, analytics and commerce for top brands. Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.

How it works – Digby Localpoint enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into the brand’s app. Digby then leverages its patent pending technology to measure app engagement and events such as geo-fence entries/exits, store visits, UPC/QR Code scans and other key shopping-oriented events triggered through the app as the consumer visits the store and uses their smartphone to find and research products to enhance their in-store shopping experience. The brand can then deliver rich, targeted messages in real-time for these various events directly to the branded app through a robust marketing campaign creation and management system. Consumers can then buy through the commerce functionality of the app or in the store, enabling brands to take a significant leap forward in understanding and influencing the consumer’s multi-channel buying experience.

Localpoint can be added to a current branded app through a Software Developer Kit (SDK) or in a rich application developed by Digby. Digby will showcase Localpoint at the National Retail Federation (NRF) Big Show in New York City, booth #653.

“Multichannel retailers in particular should recognize that they need a twofold objective with their smartphone presences: enabling sales, but also serving store shoppers,”¹ stated report author Sucharita Mulpuru, VP and Principal Analyst, Forrester Research, Inc. “Because the primary use cases of mobile devices are to support multi-channel experiences (e.g., finding more product information in stores, identifying store locations), it is imperative to include multichannel sales influence in any mobile ROI estimates.”²

Key components of the Digby Localpoint Platform include:

• Analytics – Localpoint Analytics deepens the understanding of mobile consumer behavior around and within specific locations. It provides web-style analytics on brand and consumer engagement within the store so brands can, for the first time, gain valuable insight into these in-store behaviors to serve their customers better in the future.

• Outreach – Localpoint Outreach enables brands to directly communicate through their app to drive loyal customers to specific locations with regional or local promotions. Brands can send unique “Deal of the Day” offers that are time and location sensitive where it is most logical for consumers to receive them – close to where they work, live and play.

• Venue – Localpoint Venue influences consumers with triggered promotional offers and messages on entry, exit, and during their visit. Brand campaigns can be sent upon using the app when locating a store, checking in, scanning a UPC/QR code, searching for a product, rating a product, and even watching a product video.

• Storefront – Localpoint Storefront is based on Digby’s long and successful history of providing the best-in-class mobile shopping experience for more than 50 top brands so consumers can easily search browse and buy when at home, mobile, and in the store.

“The ability for marketers to connect with customers locally is rapidly becoming an indispensable part of effective, contextually relevant, consumer engagement,” said Michael Becker, Mobile Marketing Association Managing Director, North America. “Innovation that improves the flexibility and effectiveness of mobile commerce and helps educate marketers on how to better engage consumers responsibly and sustainably, delivers value to the entire marketplace.”

Digby Localpoint helps brands:

- Effectively engage with consumers through their own branded app, based on their preferences and buying habits

- Understand when their most loyal customers visit their locations

- Uncover conversion rates for products purchased in retail stores

- Drive traffic to their places of business with location-sensitive marketing programs

- Influence buying decisions

- Enable consumers to search, browse and buy products from their smartphones whether they are at home, on the go or in the store.

“Digby Localpoint provides brands with the ultimate opportunity – the power to know where their consumers are and the ability to personally engage with them based on their individual preferences and desires,” said Dave Sikora, President and CEO of Digby. “We are extremely excited about the positive feedback we have received from our current retail customers and new prospects about Digby Localpoint and look forward to helping brands implement it as a part of their overall multi-channel strategy.”

To learn more about Digby Localpoint, visit www.digby.com

1)”The State Of Retailing Online 2011: Marketing, Social, And Mobile,” Forrester Research, June 3, 2011

2)”Mobile Commerce Forecast: 2011 To 2016,” Forrester Research, June 17, 2011

About Digby

Digby helps brands achieve their strategic multi-channel goals – to drive store traffic, engage with consumers in the store, enable mobile commerce and provide web-style analytics to the physical retail store – all through their own branded mobile experience. Powered by the Digby Localpoint Mobile Platform, Digby delivers mobile websites, applications and SDKs designed for smartphones that empower brands to optimize their mobile strategy across all channels. Solely focused on enabling top brands since 2006 and with more than 50 top retailers already enabled including Bed Bath and Beyond, Cabela’s, Toys “R” Us, The Home Depot, Wet Seal, Brooks Brothers, Golfsmith, Orvis and many more, Digby is the leading provider of multi-channel mobile engagement and commerce for brands. Learn more about us at www.digby.com.

NEW YORK – Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV™ will play a major role in several television advertising campaigns running during the Super Bowl, an event known as much for its cutting-edge advertising as it is for the game itself. This year, Super Bowl sponsors are taking advantage of live second-screen audience engagement by incorporating Shazam into their TV commercials. Several brand sponsors will amplify their spots with unique mobile content and valuable offers delivered to TV audiences in real-time.

Andrew Fisher, Shazam’s Chief Executive Officer, said, “For more than a decade, advertisers have captured the imaginations of Super Bowl fans with their most creative and daring campaigns. This year, Shazam is proud to be a part of that tradition of innovation by partnering with some of the world’s leading brands to offer an unprecedented viewing experience. Over the last year, consumers have used Shazam to unlock special offers and content from the companies they love and know, they will be able to have that same level of interactivity during this year’s biggest television event, Super Bowl XLVI.”

Viewers who have Shazam installed on their smartphones will be able to use the app during The Big Game to enter sweepstakes for major prizes, get additional information about a brand or product, view additional special content, download free music and more.

Since launching Shazam for TV with a Dockers campaign in 2010, Shazam has continued to expand its offering, working with global brands such as Proctor and Gamble, Unilever, Pillsbury, Bud Light and Sony Pictures. To date, Shazam has delivered multiple custom interactive campaigns for partners ranging from global A-List brands to TV shows and one-off events like the Disney Christmas Day Parade on ABC.

“No one else has come close to delivering as many unique campaigns, nor do they have our scale, with more than 175 million people who use Shazam,” said Fisher. “Shazam is the leader in second-screen interactive TV, and brands and producers are actively extending their engagement with our proven technology at scale, driving real impact.”

Advertisers integrate Shazam for TV to extend their commercials to the second screen, creating a custom follow-on experience to achieve their goals and engage viewers. For example, when people use Shazam to tag a 30-second spot, they can unlock additional content or shop from their couch. And, since it is saved in their “my tags” list for later, it is automatically “bookmarked” to view anytime and anywhere.

About Shazam

Shazam is the world’s leading mobile discovery company, enabling people to experience and share content across mobile devices and the Internet. With more than 175 million people using the service in 200 countries, Shazam has created a new way to learn about music, TV and brands and share finds with friends.

For people who don’t yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.

For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews or follow them on Facebook.

NEW YORK – The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping initiatives pushed their search budgets up 26% year-over-year. Mobile search advertising among retailers was up a huge 269% YoY and accounted for 14% of total retail search budgets – peaking at 24% on Black Friday.

These figures are released quarterly by IgnitionOne, a leading digital marketing firm, managing more than $1 billion in online advertising.

Key findings in the report:

•    Mobile search is growing at an enormous rate – YoY mobile search ad impressions are up 317% and spend is up 269%. Among retailers, mobile search ad spend accounted for 14.2% of total paid search budgets, compared to 5.2% last year. This spiked on Black Friday with 24% of retail search ad spend going towards mobile queries.

•    Search advertising has its best quarter ever – It was a strong holiday season for search with advertising spend up 22% YoY in Q4. Search advertising spend among retailers was up even higher at 26% YoY. There were also large YoY increases in impressions (42%), clicks (42%) and transactions (67%).

•    Search costs (CPCs) declining – In total, Q4 CPCs are down -8.6% YoY and -2.3% compared to last quarter. This trend benefits both marketers and Google as clicks cost less while monetizing at the same rate and expanding impression base and higher clickthrough rates point to revenue growth for Google. The trend is driven by Google, as Yahoo!/Bing saw a YoY 6.4% increase in CPCs.

•    Google retains market share lead – In mid-Q4, Yahoo!/Bing held only a 16.6% share of the search market, but as expected, given its retail consumer focus, it rebounded with a stronger holiday shopping season.  However, by the end of Q4, search market share remained largely unchanged from the previous quarter, with Google commanding 81.8% compared to Yahoo!/Bing at 18.2%.

•    Europe search advertising also on the rise – Q4 shows gains for European search advertising as spend increased 14%, clicks increased 22% and Clickthrough Rate (CTR) increased 19%.

•    Google continues to grow in display – Spending on display was up 9.3% and impressions were up 31.5%. The growth for Q4 came from Google’s DoubleClick Ad Exchange, which saw a 105.5% increase in spend.

“Adoption of smart phones and tablets is exploding and mobile search is becoming a major part of the shopping experience for many consumers,” said Roger Barnette, President of IgnitionOne. “Advertisers are responding to this trend, which is clearly shown in the enormous growth of mobile search advertising spending.”

This report is the latest in a series of reports from IgnitionOne reviewing trends across the online advertising landscape. Previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch

About IgnitionOne
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management and optimization (search, display and Facebook), cross-channel attribution and website optimization. The company was formed in 2011 by combining online ad management platform, SearchIgnite, with audience profiling and on-site optimization from Netmining.

Ignition One currently powers more than $20 billion in revenue each year for some of the world’s leading online marketers, including General Motors, Chico’s, Ann Taylor, Fiat and advertising agencies such as MRM Worldwide, CyberAgent and more.

For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.

BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced that Paul Palmieri, President and CEO, Millennial Media, has been named to the IAB Board of Directors. As a member of the board, Palmieri will be an executive voice for the challenges and opportunities in the mobile app economy for the IAB.

The IAB Board currently consists of approximately 40 senior executives from the largest media companies in the world, including Amazon, CBS Interactive, Disney Interactive, Electronic Arts, Facebook, Hearst, Meredith, MTV, and Univision. As the Founder and CEO of the leading independent mobile advertising and data company, the addition of Palmieri underscores the IAB’s recognition that the mobile ad industry requires a voice at the most senior levels of the media and advertising industries.

“Mobile has taken a prominent place in the digital media business, and it is essential that we align our focus with other digital media companies to drive the growth of this evolving space,” said Paul Palmieri, President and CEO, Millennial Media. “Millennial Media is known as a leader throughout the mobile advertising ecosystem, and as a member of the IAB Board, I look forward to helping mobile grow as a key focus area within the organization.”

The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of digital advertising in the United States.

“Paul’s expertise and insights will prove invaluable to the IAB Board of Directors as we take digital advertising and marketing to the next level,” said Randall Rothenberg, President and CEO, IAB. “With smartphones and tablets having become an integral part of the landscape, his experience and deep knowledge of the mobile marketplace is a great benefit to our mission and members.”

Millennial Media currently serves as executive members of the Steering Committee for the Mobile Center of Excellence at the IAB in the U.S. and the Mobile Steering Committee at the IAB in the U.K. Millennial Media also serves on numerous key committees within the IAB, including Mobile Advertising, Networks and Exchanges, Research, etc.

About Millennial Media

Millennial Media is the leading independent mobile advertising and data platform. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all application and media developers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Visit http://www.millennialmedia.com for more information; join our Facebook community, follow us on Twitter at @millennialmedia or subscribe to our YouTube page at http://www.youtube.com/user/millennialmediavideo for exclusive videos. Mobile developers can visit http://developer.millennialmedia.com/ to learn more about monetizing their apps.

In Time for the Holidays: ‘Mobile Shoppers’ Study Shows How Ubiquitous Data Spawns Savvier Consumers

NEW YORK – Understanding the crucial role of mobile in marketers’ holiday strategies, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “Mobile Shoppers,” a new report that looks at how consumers’ access to mobile data will inevitably influence both what they buy and where they buy it. In addition, the study unveils the first-ever ranking of the most mobile shopping savvy cities in the U.S.

When it comes to being adept, able and prone to shop on mobile devices, “Space City” consumers nabbed Houston the highest spot on the list, followed by New York and Atlanta. Perhaps surprising to those who think of San Francisco as the hub of technology on-the-go, the Bay Area did not break into the top 10, landing instead at 11th place in the rankings.

The complete “2011 IAB U.S. Mobile Shopping Savvy Cities Index” is as follows:

1) Houston
2) New York
3) Atlanta
4) Los Angeles
5) Dallas/Ft. Worth
6) Tampa/St. Petersburg
7) Chicago
Philadelphia
9) Washington, D.C.
10) Seattle/Tacoma
11) San Francisco/Bay Area
12) Boston
13) Detroit
14) Minneapolis/St. Paul
15) Phoenix

The rankings were determined by looking at the mobile shopping audience today along with the distribution of mobile-savvy shoppers across major U.S. cities. The research used to determine the list refers to “mobile shopping” to mean both completing purchases via a phone or tablet and using a phone or tablet to research or shop for products that are later purchased in physical retail locations or online.

“Early data this holiday season already indicated the growing importance of mobile as a shopping tool,” said Joe Laszlo, Deputy Director, IAB Mobile Marketing Center of Excellence. “Identifying mobile shoppers and delivering relevant messages to consumers as they are in shopping mode represents a key opportunity for marketers. That’s why we took this study one step further – pinpointing cities where advertisers would need to quickly embrace mobile strategies as a part of their overall plans to attract shoppers, both during the holiday season and throughout the year.”

Some of the other findings explored in this report include:

- Mobile shoppers are younger and have higher incomes than the average mobile user

- Ten percent of U.S. mobile users use their mobiles for comparing prices

- Almost 20 percent of U.S. mobile users use their phones to text or call family or friends about a product while in a store

To download the entire “Mobile Shoppers” study please visit www.iab.net/mobileshoppers

Methodology

In creating the “2011 IAB U.S. Mobile Shopping Savvy Cities Index,” IAB Mobile Marketing Center of Excellence leveraged BIGinsight’s Simultaneous Media Survey (SIMM), a biannual survey of over 20,000 consumers, conducted in June 2011, a large enough sample to yield data on mobile usage for each of the top 15 U.S. DMAs. The IAB examined four key data points: ownership of a mobile device (primarily smartphones or tablets), propensity to be influenced by mobile coupons, ownership of a mobile retail app on a handset or tablet, and ownership of a mobile social media app. For each of these data points, the IAB constructed an index for each DMA relative to the U.S. national average. The IAB then combined them into a single metric, weighting device ownership most heavily, followed by coupon influence and retail app ownership. Social media apps, as conduits for sharing shopping and other information, received a relatively lower weighting.

About the IAB Mobile Marketing Center of Excellence

The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace.

The Mobile Center devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing. Our agenda will focus on building profitable revenue growth for companies engaged in mobile marketing, communications and advertising, and helping publishers, marketers and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer. For more information or to find out how to join, please visit www.iab.net/mmcoe.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – Two leading mobile advertising organizations, Crisp Media and Smart Device Media today announced that they have combined to create a full-service mobile advertising powerhouse. The combined company will continue doing business under the name – Crisp Media. Jason Young, Smart Device Media co-founder and former Ziff Davis CEO, will assume the role of CEO of Crisp Media.

This combination brings together Crisp’s market leading, rich media advertising platform with Smart Device Media’s unparalleled media marketplace of targeted, brand safe, premium inventory. As a combined business, Crisp Media will offer brands, agencies, and publishers a unique set of product solutions to enable high quality brand advertising to successfully extend to mobile and other emerging device platforms.

With the mobile ad market in the US expected to grow to over $4 Billion by 2013 according to Forrester Research, the activity level of larger brand marketers is ramping quickly. “We are seeing the inflection point of major brand marketers starting to embrace mobile platforms as an important part of their marketing mix,” said Tim Bajarin, President of Creative Strategies, a leading technology and mobile research firm.

Crisp Media expects to offer significant and unrivaled benefits to publishers and advertisers, including:

- Crisp’s industry leading HTML5 based rich media platform and Crisp Engage, the self service mobile ad management framework, which together enable the building, serving, and measurement of high impact rich media advertising on mobile and other emerging device types using open, industry ad formats (ORMMA, MRAID).

- The combined scale of the Smart Device Media and Crisp Select media marketplaces, matching premium brand advertisers with premium mobile inventory.

- An experienced services organization capable of executing award winning creative campaigns globally.

“As our clients look to extend their advertising activities into mobile environments we need partners that can offer turnkey solutions delivering best of breed capabilities in ad formats, ad targeting, and ad measurement,” said Michael Collins, CEO of Joule, a mobile marketing agency that is part of the WPP Group. Crisp Media will be uniquely positioned to offer open, scalable, and efficient solutions to meet these needs.

Crisp Media will provide publishers with a comprehensive solution set to help them create compelling advertising experiences that will provide high levels of reader engagement and maximum yield for their inventory. “As our audiences interact more frequently with our content brands via mobile based platforms, we are focused on creating the very best advertising solutions for our marketing partners,” said Cameron Clayton, EVP Digital, The Weather Channel.

“The mobile ad market is at the critical stage where premium brands are starting to play significantly,” said newly appointed Crisp Media CEO Young. “Yet because barriers to buy still exist, the premium market demands an integrated set of solutions optimized for its unique needs. Crisp Media will be a catalyst for the industry, by bringing together an unrivaled combination of platform, products, services, and team expertise.”

Boris Fridman, the outgoing CEO of Crisp Media, will continue to serve as a board member. “The combination of these two perfectly complementary businesses fulfills the vision Crisp Media has been working toward. The new Crisp Media will be an even stronger partner for the brands, publishers, and agencies we serve today,” added Fridman.

About Crisp Media

Crisp Media is a pioneer of mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. Crisp Engage, an interactive ad platform designed to deliver the slickest ads to multiple screens, enables agencies to easily build, manage and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of the Open Rich Media for Mobile Advertising (ORMMA) standard API, an Open Source project for letting agencies deliver HTML ads to native applications. Leading brands — including GM, Ford, Toyota, VW, IBM, Intel, HP, Procter and Gamble, Unilever, Coca-Cola, HBO and Paramount Pictures — have run Crisp ads. For more information visit www.crispmedia.com

About Smart Device Media

Smart Device Media is a leading provider of mobile, premium display, special interest advertising channels. Smart Device Media offers brand marketers the ability to reach premium, targeted audiences at scale within high-quality editorial environments, and publishers an unparalleled ability to monetize their premium ad inventory with transparency.

Company web site: www.smartdevicemedia.com

BALTIMORE & LONDON & SINGAPORE – Millennial Media, the independent leader in mobile advertising, announced mmStudio, a suite of mobile advertising tools intended to enable advertisers and agencies to easily deliver compelling mobile ads on Millennial Media’s global mobile platform. Millennial Media is integrated with over 10 rich media vendors, and inside mmStudio, advertisers have access to wireframes that will allow them to design traditional ad creative like expandable banners and interactive video, as well as Millennial Media’s proven mobile experiences that allow advertisers to engage consumers.

“With mmStudio, we’re making innovation easy, and giving advertisers tools that will allow them to collaborate with us to create next generation mobile ads,” said Jamie Fellows, SVP, Product, Millennial Media. “Both consumers and advertisers have raised their expectations around mobile advertising, and brands need a platform partner that will allow them to deliver on these expectations, and drive true engagement whether it be with the ads we create, the advertiser creates or via our rich media partners.”

The mmStudio experiences are capable of being served like creative or used as immersive destinations that allow brands to forge a connection with consumers. A few of the initial creative solutions included in mmStudio are:

Mobile Circular: Advertises up to 20 products within a single creative. In market for more than a year, Millennial Media’s Mobile Circular allows brands to replicate a traditional free standing insert.

360° View: Enables consumers to interact with an object and rotate it 360° in any direction, highlighting a product’s features in a rotating, customizable format.

“Smash It”: Interactive game unit that prompts users to tap certain objects on the screen to gain points, while avoiding other images that will cause them to lose the game. Players can easily post scores to social media sites, driving viral interest in the ad.

The Cube: Supports up to six images—one on each “side” of the cube. The cube is navigated by four arrows that rotate the cube in the guided direction to give the appearance of a 3D view.

Media Gallery: Enables advertisers to display a series of different images that progress from left to right. Image progression can be user initiated through swipes or taps from the consumer, or the images can load automatically.

“Millennial Media’s release of mmStudio is a great initiative to further facilitate richer experiences within mobile advertising. Features like 360° View promote more in-depth & dynamic consumer interaction and are therefore potentially more likely to influence decisions further down the purchase funnel,” said Milton Elias, Head of Mobile, Starcom MediaVest Group.

Inside mmStudio, advertisers have access to wireframes that will allow them to design their ad creative and simplify the process of creating mobile ad units. The wireframes will give advertisers an easy to use solution to design everything from the new creative units like the “Smash It,” to traditional mobile advertising formats like expandable banners. The Millennial Media platform is also integrated with over 10 rich media vendors, such as Celtra, Crisp, and others, giving advertisers the flexibility to work with Millennial Media to develop their creative, use wireframes to design their own units, or use their current creative partner.

Wireframes are also available for other Millennial Media creative products, such as Interactive Video, where advertisers can overlay interactive features on top of their video content. Interactive Video is a high impact HD video ad layered with interactive features that deliver a uniquely mobile, actionable experience to customers. The interactive elements encourage customers to engage with the ad, and can be tailored by advertisers to deliver against their specific goals. Advertisers can select from over 15 different feature options including “Buy,” “Download,” “Locate,” or “Share,” and choose the option that best fits their individual campaign.

Before the wide-release of mmStudio, Millennial Media had previously made the new ad formats available on a limited basis to select advertisers. Examples can be seen here: http://www.millennialmedia.com/research/campaign-summaries/.

About Millennial Media

Millennial Media is the leading independent mobile advertising and data platform. As an independent company, Millennial Media commands an impressive share of the mobile display advertising market. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all application and media developers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Millennial Media was named one of the top 75 fastest growing private companies in America by the Inc 500.

Visit http://www.millennialmedia.com for more information; and join our Facebook community, follow us on Twitter at @millennialmedia or subscribe to our YouTube page at http://www.youtube.com/user/millennialmediavideo for exclusive videos. Mobile developers can visit http://developer.millennialmedia.com/ to learn more about monetizing their apps.

NEW YORK – The IAB Mobile Marketing Center of Excellence today released the final version of “Mobile Rich Media Ad Interface Definitions,” or MRAID. This initiative defines a common API (Application Programming Interface) for mobile rich media advertisements, establishing a framework of principles and guidelines to help the mobile marketplace reach new levels of consistency, efficiency and effectiveness.

Mobile’s range of benefits has secured incredible interest from agencies, publishers, vendors and ad designers, driving rapid growth. However, the accelerated speed of adoption also led to inefficiencies, including a marketplace cluttered with multiple, incompatible APIs from a variety of rich media vendors working with publishers to enable in-app advertising. This fragmentation placed undue burden on marketers and agencies, requiring that their advertisement’s underlying code be rewritten several times in order to run across different apps. With MRAID in place, the API “Tower of Babel” will be eliminated, allowing agencies to be able to quickly and easily run creative across applications from different publishers.

“With apps becoming more and more central to the consumer mobile experience and brand marketers’ plans, the industry needs to have set guidelines and principles when it comes to communication between ads and apps,” said Joe Laszlo, Deputy Director of the IAB Mobile Marketing Center of Excellence. “MRAID is the next crucial step in bringing mobile to scale.”

“Greater emphasis is being placed on mobile by advertisers, which is a fantastic tribute to mobile’s benefits for brands. However, the industry’s rapid growth also gave birth to a number of inefficiencies that need to be addressed if we’re to move ahead,” said Scott Jensen, Vice President of Digital Products & Applications at The Weather Channel Companies, a participating member company of the IAB’s Mobile Marketing Center Board of Directors. “Simplifying and streamlining the process for designers of ad creative through MRAID today will only further the chance of stronger mobile media buys in the future.”

For a copy of MRAID 1.0 and more information about MRAID, the working group and its members, please visit: http://www.iab.net/mraid.

About the IAB Mobile Marketing Center of Excellence

The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. The Mobile Center devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing. Our agenda will focus on building profitable revenue growth for companies engaged in mobile marketing, communications and advertising, and helping publishers, marketers and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer. For more information or to find out how to join, please visit www.iab.net/mmcoe.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – Mobile display advertising broadly outperforms online display advertising, according to a new study revealed by Millward Brown’s Dynamic Logic at Advertising Week’s Mobile Media Summit on Wednesday. The study, which offers important “do’s and don’ts” for effective mobile advertising, warned against the repurposing of online creative for mobile and stressed the importance of creative quality, an attribute that has become more necessary as mobile advertising’s novelty erodes.

“Similar to other new advertising mediums, consumers were overwhelmingly receptive to mobile display advertising in its nascency but now that its novelty is wearing out, creative quality matters more than ever,” said Ali Rana, senior vice president and head of Dynamic Logic’s Emerging Media Lab. “Today, poor creative can even have a negative impact on a brand, compared to the past three years when creative quality did not matter as much within mobile display advertising.”

Dynamic Logic revealed three important factors that drive a successful mobile campaign:

1.          The location of a brand name or logo within a mobile ad matters: Left-side brand placement is generally most effective and has a strong impact on advertising recall
2.         Clear and persistent branding is important for brand awareness
3.         A strong call-to-action encourages interactivity and engagement to help drive purchase intent

The three biggest mistakes mobile advertisers make are:

1.          Repurposing online creative by cropping it for a mobile environment
2.         Showing one’s brand only through a product shot
3.         Cluttering ads with too much text or too many logos

These best practices mirror those which Dynamic Logic has established for online creative.

“With only a brief window to capture a consumer’s attention, both mobile and online campaigns need to be well-branded and clear to build awareness,” says Rana.

Why is Mobile Advertising so Effective?

The average mobile campaign has a positive impact on the five traditional brand metrics, especially ad awareness, and significantly outpaces online brand metrics.

While mobile advertising effectiveness is still driven by novelty, it also benefits from the larger proportion of the mobile screen devoted to the advertisement compared to online. In addition, the copy and content are typically more focused due to size and technology constraints. Finally, as consumers become more acceptant of mobile ads, the medium offers better targeting than most media.

Mobile works well at communicating messages for high-involvement categories like financial services; however, some of the best campaigns are found in low-involvement categories like CPG, where ads are more effective in moving persuasion metrics such as favorability and purchase intent.

Picking the Right Mobile Creative

Based on their growing body of evidence that supports the power of strong mobile creative, Dynamic Logic is developing a new copy testing system optimized for the mobile display advertising landscape. In beta now and coming to market later this year, this groundbreaking solution allows agencies and advertisers to optimize their mobile creative and get the most out of their mobile media spend.

Follow Dynamic Logic’s Emerging Media Lab on Twitter @emergist. For more information on mobile measurement solutions, please contact sales@dynamiclogic.com.

About Dynamic Logic

Millward Brown’s Dynamic Logic (www.dynamiclogic.com) is the world leader in digital insights. Founded in 1999 as a pioneer of the digital revolution, Dynamic Logic helped establish the Internet’s true marketing value to businesses by developing solutions that measure beyond click-through to quantify the full brand impact of online advertising. Now, as Millward Brown’s Digital Practice, Dynamic Logic continues to lead the industry — developing innovations to optimize and track digital ad impact, specializing in emerging media platforms, and integrating insights across all digital and non-digital media. For marketers, agencies, and publishers alike, Dynamic Logic offers the most cutting-edge and adaptable solutions to make the most of every digital marketing dollar.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 43.7 percent market share.

In light of Apple’s new iPhone announcement, comScore has also released a report highlighting the implications of this new device to the mobile operator marketplace. A complimentary copy of the report can be downloaded at the following link: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/iPhone_5_Implications_for_the_Operator_Industry

OEM Market Share

For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.5 percentage points from the prior three-month period), followed by LG with 21.0 percent share and Motorola with 14.0 percent share. Apple strengthened its position at #4 with 9.8 percent share of mobile subscribers (up 1.1 percentage points), while RIM rounded out the top five with 7.1 percent share.

Smartphone Platform Market Share

84.5 million people in the U.S. owned smartphones during the three months ending in August, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 43.7 percent market share, up 5.6 percentage points from the prior three-month period. Apple strengthened its #2 position, growing 0.7 percentage points to 27.3 percent of the smartphone market. RIM ranked third with 19.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.8 percent).

Mobile Content Usage

In August, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 42.1 percent of subscribers (up 2.3 percentage points), while downloaded applications were used by 41.6 percent (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.3 percentage points to 30.9 percent of mobile subscribers. Game-playing was done by 28.5 percent of the mobile audience (up 1.6 percentage points), while 20.7 percent listened to music on their phones (up 2.1 percentage points).

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Overall worldwide fill rates continue to decline
Top 40 ad networks in the world showed a significant performance spread, with fill rates ranging from 3% to 58%. Worldwide, the average ad network fill rate was 18% in Q2 2011, a 2% decline from the previous quarter and a 3% decline year on year.

Specialization yields greater returns, despite 11% drop in fill rates
In Q2 2011, nine mobile ad networks out of the top 40 performed above the average Smaato Index – with fill rates ranging widely from 23% to 58%. The ad network with the highest volume of ad requests aggregated in the Smaato network provided an average of 21% fill rate in Q2 2011. In comparison, the highest performing ad network with a fill rate of 58%, dropped 11% from the previous quarter, still performing at a much lower volume with a rank of 27 out of the top 40 ad networks.

US fill rates drop 8% from previous quarter
In Q2 2011, six out of the top 20 US ad networks performed at a fill rate of 28% to 62% above average.

Windows continues to lead, RIM overtakes Apple in Worldwide Performance Index
RIM (91) made significant inroads in Q2 overtaking Apple (86) in the Smaato mobile advertising performance Worldwide Performance Index, while Google Android (78) increased its performance by almost 50%.

Apple threatens to overtake Windows in US Performance Index
For the U.S., Smaato’s Q2 2011 Metrics reveal Windows Phone (108) continues to lead operating system performance, closely followed by the popular Apple iOS (107) and losing ground to other popular operating systems such as Google’s Android (89).

Average response time of mobile ad networks is 328 msec worldwide
In Q2 2011, the response times ranged from 39 to 328 msec for the top ten worldwide ad networks.

The ad networks are not named in the Smaato Metrics report, but are revealed in the dashboard of registered Smaato publishers’ reporting and analytics tools available here.

Otilia Otlacan: First of all, congratulations for a very successful series C! Can you share with us what will be your main focus area for the coming quarters?
Dave Gwozdz: Thanks, we’re really pleased with the series C and what it will do for the company.  Our main focus is for Mojiva Inc. to continue being the premiere mobile display advertising technology company operating the most premium ad network in the industry and the ad serving platform which powers the mobile advertising of some of the largest publishers. So, first and foremost, we want to provide the best service to our clients and publishers and continue developing our platforms based on their needs, whether it’s executing large rich media campaigns or utilizing the unique targeting methods on mobile devices.

Otilia Otlacan: Industry experts keep talking of a resurgence of display advertising. How does mobile advertising fall into this trend?
Dave Gwozdz: With all of the advanced rich media available to create impressive and functional ad units and the technology that marketers now have to measure their ad spend, it makes sense to make it a large part of the media mix. Combine that with the personal nature of the mobile device, and that equated to an undeniably attractive outlet for marketers to lean on.

Otilia Otlacan: Mojiva Inc. has a very impressive client roster. In your experience, what hurdles are most challenging to overcome when convincing an advertiser to shift budgets from traditional display advertising to mobile?
Dave Gwozdz: Most marketers understand that most or all of their actions should be considered through the prism of ROI. This industry is still in its early stages, so one of the major hurdles is justifying their ad spend, going from an online ad market that is extremely measurable (relatively speaking, although there has been much debate about impressions and such), to a mobile ad market that does not have a truly standardized way of understanding how effective campaigns are. But, we as an industry are slowly moving toward that; as a premiere member of the Mobile Marketing Association, Mojiva Inc. is a company that is dedicated to standardizing the measurement methods in mobile, helping advertisers understand their mobile efforts through better analytics and helping publishers/app developers more effectively monetize their mobile content.

Otilia Otlacan: Mobile ad serving has been a darling of the tech geeks for quite some time, with many companies developing mobile-oriented ad servers, or adding a mobile component to traditional ones. How does Mojiva Inc.’s mobile ad serving solution position itself on the market?
Dave Gwozdz: It’s a fact that basic ad serving is not too difficult and there are many companies that offer the ability to serve an ad. However, it’s the much more complex functionalities that our Mocean Mobile platform incorporates that really allows a publisher to not just serve ads, but take control of their entire mobile content landscape and organize it as a business. The problem with retrofitting any online solution for mobile is that there will be issues with implementation. We see some of the advertising conglomerate players offering a mobile component to their ad server, but, on the ground, we’ve heard the complaints from publishers about how they don’t feel as if they have all the tools at their disposal. Because we built Mocean Mobile from the ground up for mobile devices (smartphones, tablets and netbooks), we have provided the necessary tools that our clients expect, from supporting the latest in rich media creative to campaign reporting and forecasting. And, because our staff works so closely with our partners, that high-touch relationship allows them to provide input into future developments of the platform. That’s flexibility you can’t find with other offerings.

Otilia Otlacan: Last but not least, do you think that mobile display advertising can finally be regarded as mainstream, and not the ever-awkward channel that nobody dares to throw very large budgets at?
Dave Gwozdz: Considering that more than 230 million Americans used a mobile device in June 2011 (according to comScore) and a day doesn’t go by without the introduction of a newer, better, less expensive and more functional smartphone or tablet, we may be there already. Heck, Amazon alone has been forecast to sell three to five million tablets just in Q4 2011!  Clearly the install base for the mobile industry has certainly gone mainstream. This is just massive. Why? Because these devices are now a critical, can’t-be-without appendage of our everyday lives, and that true on a global basis. No big brands will miss this anymore, its just to big.  As the technology begins to further streamline the process (i.e. HTML5 development, etc.), we will see more and more marketers understanding how effective and ROI-friendly mobile actually is. It’s unstoppable!

About Dave Gwozdz – Chief Executive Officer, Mojiva
Dave Gwozdz has spent much of his career in the emerging media space and since 2008, has been leading the team at Mojiva Inc to develop some of the most cutting-edge mobile advertising solutions in the industry.

Earlier in his career, Gwozdz served as a member of the founding team of DoubleClick, the internet advertising company acquired by Google for $3 billion in March2008. Throughout his time as VP of Sales, he was tasked with developing and implementing their media sales product and sales strategies. In 1995, Dave also founded one of the first online ad networks, Hot Link Media.

Dave previously held various management positions at McGraw-Hill, Ziff Davis and CMP.

Dave regularly shares his experiences in new media at various events and conferences, some of which include: ad:tech, MMA Global’s CEO Summit, Intel Elements and AlwaysOn.

About Mojiva Inc
Mojiva Inc. is the parent company of the mobile ad network, Mojiva, and the mobile ad serving platform, Mocean Mobile. Mojiva Inc. has a total of $35 million venture funding from Shamrock Capital Advisors, Pelion Venture Partners and Bertelsmann Digital Media Investments. Founded in May 2008 and based in New York City, Mojiva Inc. is lead by a team of advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob, with more than 100 years of collective experience in mobile marketing and technology.

“We are excited to become public so that we can increase awareness of Blue Calypso and the value proposition it offers advertisers,” said Andrew Levi, founder, Chairman and CEO of Blue Calypso. “We believe the Company is well positioned to capture a significant share of the growing mobile advertising market.”

Led by experienced industry executives, Blue Calypso enables intimate friend-to-friend advertising distribution that utilizes personal social media profiles and SMS. Blue Calypso’s unique program is powered by their proprietary ad-rendering and delivery engine known as the Blue Calypso Network (BCN). The BCN gives advertisers the ability to serve multiple creative display ads within the same campaign, while targeting specific conditions such as geo-location, day-of-week, time-of-day, and even weather conditions to offer the most relevant marketing message to the end user.

According to ThinkMobile with Google, 85% of mobile devices will be web enabled by 2012, representing a large market opportunity where smart phones will become the standard device consumers use to connect to friends, the internet and the world at large. J.P. Morgan predicts that 2011 mobile ad spending will increase to $1.2 billion, approximately double the 2010 mobile ad spending total, so carriers and brands are trying a variety of approaches to figure out what works best in the space. Blue Calypso’s powerful analytics and business intelligence capabilities provide advertisers the ability to see how campaigns are delivered, where they are getting the most traction, and which calls to action are seeing the most activity. Since the platform is also a great way to quickly test creative message responses, advertisers can launch multiple campaigns with the same calls to action, use real-time analytics to see which content gets a more viral response maximizing the effectiveness of the social media campaigns.

Additional information on the company can be found on its web site at www.bluecalypso.com and in its Super 8-k filed with the Securities and Exchange Commission.

About Blue Calypso

Blue Calypso Inc. delivers a patented mobile social marketing and advertising platform which enables brands to leverage customer relationships to encourage brand loyalty and increase spending. The Company collaborates with its customers to develop the framework for making their brand contagious through use of word-of-mouth, social media communities, mobile technologies and customer loyalty rewards.

The Blue Calypso platform includes Calyp® (pronounced “klip”) and the Blue Calypso® Network (BCN). Calyp® is an engagement and loyalty program which empowers consumers to become “Endorsers” of the brands they are passionate about. Calyp is available online and for the Apple iPhone and Google Android smartphones. Endorsers are encouraged to personalize and share display campaigns and brand content, friend-to-friend, via personal texts and social media posts which make them eligible to receive exclusive brand loyalty rewards and cash earnings. Calyp® is powered by the Blue Calypso® network, a campaign dashboard, distribution, ad rendering and reporting engine. The Blue Calypso® network delivers the creative impact of print through full-screen display ads, while allowing brands to leverage the interactive strengths of mobile and social media. In addition, Blue Calypso Inc. offers services including social media and mobile marketing strategy, content management, community listening and response.

London, United Kingdom – Global mobile advertising marketplace Adfonic, announces it has raised an additional $7.5 million in funding. The investment, made by Adfonic’s existing investors, will support the company’s continued growth in North America, Europe and Asia-Pacific, increasing headcount from 40 today to over 100 in 12 months’ time. Gordon Shields, the leading telecoms and environmental entrepreneur and investor, is one of the major backers in this round of funding.

This latest round of investment follows a period of considerable growth and success for Adfonic which has seen the company grow its revenues ten-fold over the last 12 months, increase its network of publisher sites and apps to more than 8,000 and drive monthly ad requests across the network to over 15 billion. Thousands of campaigns are run across the network each month by leading brands including Samsung, Warner Bros. eBay, McDonalds, Groupon, Google, MSN and many more, giving them access to an estimated audience of 100 million mobile unique users.

Adfonic is investing heavily in North America with the opening of a new San Francisco office to complement its existing New York base alongside making a series of senior US appointments. Samantha Hoffnagle becomes Head of Sales, US East Coast, having previously been Director of International Sales at Publicitas North America. In addition, Silicon Valley veteran Wesley Nelson is appointed to Head of Sales, US West Coast, having previously held senior positions at GetJar, Tribal Fusion and Radium One. John Londoner, former Director or Publisher Development at TRAFFIQ.com, has also been appointed to the role of Publisher Acquisition Manager USA.

James MacDonald, General Manager USA commented: “We’re building enormous momentum in the US. Our business has grown ten-fold over the past year as a result of the quality of our inventory and our unique service offering. Now is the time to expand on both the East and West Coast and I’m thrilled to welcome such a wealth of industry talent to the team. In addition to the strength of our global network, we bring US advertisers, publishers and app developers a ‘one stop shop’ to access an extensive source of European mobile inventory and leading brands.”

The company will be making a series of further hires across its advertising operations, product development, engineering and marketing functions – with headcount set to rise by 150 percent within the next 12 months. Continued investment in product development will ensure the availability of additional tools and functionality to maximize advertiser and publisher performance.

Victor Malachard, CEO, Adfonic said: “This market is growing at a terrific pace and I’m delighted with the progress we’ve made over the last two years. This further round of investment will be used to consolidate our dominant position in the European market and to accelerate the tremendous growth we are seeing across the globe. We have a clear strategy for growth underpinned by further international expansion, recruitment across core functions and enhancements to our leading-edge platform.”

Gordon Shields commented: “I have been an investor in Adfonic from day one and the expertise of the management team, the quality of the Adfonic offer and the growth potential of the market means the company is ideally placed to lead in this industry. The impressive track record achieved so far and the robust plans for the future give me great confidence that the company will remain at the forefront of the rapidly growing mobile advertising industry.”

Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc. In addition, worldwide revenue will reach $20.6 billion by 2015.

Table 1*
Mobile Advertising Revenue by Region, Worldwide, 2008-2015 (Millions of Dollars)

Source: Gartner (June 2011)
*Gartner Press Release, June 16, 2011.

About Adfonic

Global mobile advertising marketplace, Adfonic, enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximize the earning potential of their mobile traffic. Adfonic runs an average of 3000 campaigns a month for clients including Samsung, Warner Bros. eBay, McDonalds, Groupon and Google and reaches an estimated 100 million mobile unique users monthly. Over 15 billion monthly ad requests are generated through Adfonic’s network. The company is headquartered in London with further operations in New York, Paris and Seville. To learn more, visit http://adfonic.com or http://blog.adfonic.com

About Gordon Shields

Gordon Shields founded leading telecoms re-use and recycling business, Shields Environmental, in 1979 and quickly adopted the challenge of making environmental excellence a part of everyday business. With regard to his entrepreneurial activities Gordon grew his last venture Regenersis with his team from zero turnover in 2000 to £100m and £6m profits before retiring as Chairman in 2008.

Gordon was invited by the UK’s Environment Minister to serve on a steering group that assisted the UK Government in meeting its environmental targets and more recently, he served on a UK Government Business Task Force on Sustainability. Gordon has also contributed to the efforts of the United Nations Environmental Programme and was made a Fellow of the Royal Society of Arts (RSA) for his contribution to the environment.

SAN FRANCISCO & NEW YORK – Glam Media, Inc. (www.GlamMedia.com), the number one vertical social content platform company with the largest online global reach for women, announced the launch of GlamMobile, a full-scale mobile advertising, content and social platform that allows brand advertisers to engage with passionate audiences across popular lifestyle verticals on mobile devices. Additionally, the company is announcing the availability of GlamEnable, a new platform that provides publishers with the ability to develop robust sites for the mobile Web and create native applications for iOS and Android mobile operating systems (OS).

The Growth of Mobile Advertising

Brand marketers from companies such as Lexus are seeking more effective solutions for mobile as consumers spend more time accessing content on smartphones and tablets. According to recent reports from eMarketer, consumers spent 30 percent more time on mobile devices in 2010 compared to the previous year, and advertisers increased their spending on mobile campaigns by 60 percent during the same time period.

“The Glam audience is seeking information to fuel their interests and enhance their lifestyle,” states Dave Nordstrom, vice president of marketing for Lexus. “Reaching women is important to us and participating in the launch of GlamMobile will allow us to interact with them in a more meaningful way.”

Next Generation Digital Brand Advertising

In 2003, Glam Media was created to deliver primetime digital brand advertising for personal computers. Since its launch in 2005, the company has focused on innovating the next generation of digital brand advertising across all media, including mobile phones and connected devices such as tablets.

“Mobile is a powerful medium and the future of digital brand advertising is the ability to run deeply integrated and social campaigns across desktop and mobile,” said Samir Arora, Glam Media Chairman and CEO. “With the introduction of GlamMobile, marketers can more effectively deliver super premium ads that are highly engaging to the right audience at the right time.”

With the launch of GlamMobile, brands will have exclusive access to new audiences and the ability to serve billions of monthly impressions to highly engaged consumers, making GlamMobile the most comprehensive mobile solution focused 100 percent on brand advertising. The GlamMobile platform works across all major mobile operating systems, including Apple’s iOS, Google Android, WindowsMobile, HP WebOS, and more.

The new service follows Glam Media’s successful desktop model that organizes quality curated content by popular lifestyle verticals such as style, entertainment, food, moms, and health and wellness, so that brands can deliver highly relevant advertising based on what consumers are already interested in and love to read. GlamMobile also utilizes additional targeting capabilities such as geo-location, device type, mobile OS, and a suite of high-impact, rich media, video and social ad units.

GlamMobile is supported by GlamAdapt, the company’s premium ad-serving platform that enables brand engagement for rich media campaigns across Glam’s vertical communities. GlamAdapt powers more than 2,500 publishers and 4,000 digital content creators worldwide, allowing brand marketers to deliver customizable, super-premium ads at unprecedented scale to the most desirable online audiences locally and globally. Glam Media is the industry leader in helping brands deliver deeply engaging campaigns to consumers across digital mediums, with more than 80 percent of all ads served through GlamAdapt being rich media ads.

GlamEnable for Publishers

To improve the experience for consumers, and therefore create better advertising and engagement opportunities for publishers, Glam Media has launched GlamEnable, a new automated platform that allows content publishers to create optimized versions of their websites for any HTML 5 compatible Web browser (iOS, Android, WebOS, WinMo, and others) as well as native applications for iOS and Android mobile operating systems.

Glam Media sites (Glam.com, Bliss.com and Brash.com), as well as 75 of the company’s leading publishing partners including Bag Snob, SheFinds, and The Young Black and Fabulous, have used GlamEnable to create optimized websites for mobile, resulting in higher levels of consumer engagement and new revenue opportunities. Additionally, GlamEnable is creating a mobile-friendly market of engaged consumers for digital brand advertisers who want to target ads to the specific audiences that Glam caters to: women, moms, fashion, beauty, health & wellness, and lifestyle readers.

“Many people today are using smartphones and iPads, and our readers have been asking us to make our content more readily available for mobile devices and applications,” said Michelle Madhok, Founder and CEO of SHEfinds.com. “With Glam Media’s help, we’re now able to deliver the content that our readers love in more-user friendly ways, whether they are at home or on the go.”

For more information about the GlamMobile and GlamEnable platforms, visit www.glammedia.com.

About Glam Media

Glam Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial Blog Network in 2005 to harness the power of Social Media for brands. Since then, it has grown to a reach of 94 million unique monthly visitors in the U.S. and more than 200 million globally, and is #1 for Women and #8 in Top 100 US Web Properties. Glam Media has more than 2,500 publishers organized across multiple vertical categories online including: Glam.com for Women, Glam Entertainment for Adults, Brash.com for Men and Bliss.com for health and wellness seekers

Glam Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, London, Munich, Hamburg, Berlin, Düsseldorf, Tokyo, Pune, Mumbai and Paris.

REDWOOD SHORES, Calif. & Singapore & HAMBURG, Germany – Smaato, the leading global mobile ad optimizer and mobile advertising company, announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners in the Mobile category. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. Smaato was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Smaato and the AlwaysOn Global 250 companies were honored at AlwaysOn’s ninth annual Innovation Summit at Santa Clara University on July 28th, 2011, at the Louis B. Mayer Theatre at Santa Clara University in Santa Clara, CA.

The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2011 list.

Smaato’s award-winning mobile advertising optimization platform connects leading global mobile ad networks with the best-in-class mobile apps and mobile web inventories. The unique ad optimizer technology allows Smaato to maximize the revenue and fill rate for developers and publishers. Smaato also offers support for multiple platforms such as iOS, Android, Windows Phone 7 and more, making it ideally equipped to provide seamless ad delivery across multiple device platforms, segments and operator networks.

A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2011-AlwaysOn-Global-250

About Smaato

Smaato (www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers and app developers. More than 35,000 publishers have signed up with Smaato to monetize their content in 230+ countries and Smaato is managing 70+ billion ad requests per month.

SOMA’s unique feature is the aggregation of 60+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and a wide range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

LONDON – Celtra Inc, the U.S. provider of the industry’s first self-service platform for rich media advertising and analytics across mobile devices, announced it is open for business in Europe with offices in the UK and Slovenia. Through partnerships with media agencies, publishers and ad networks, Celtra has crossed the Atlantic, bringing its popular mobile rich media AdCreator platform to advertisers.

“There is a tremendous growth opportunity for rich media mobile advertising in the European market, as evidenced by a surging demand from advertisers and publishers,” said David George, Chief Operating Officer of Celtra. “Rich media mobile advertising is a powerful vehicle that is increasingly being used by advertisers around the world in order to extend their brand and engage today’s savvy consumer. It is a natural progression to extend our industry leading, self-service AdCreator platform to the European market.”

European media buying agencies now have access to Celtra’s unique rich media ad units and will be supported by Celtra through the sales, creative and trafficking process. Creative agencies also get free access to Celtra’s AdCreator platform, enabling them to create, optimize, traffic, and track their campaigns on a self-service basis.

By extending to Europe, Celtra is also deepening its commitment to support its ad network and publisher partnerships. The company is working with B!Digital and other leading European ad networks to integrate their solutions within mobile ad buys initiated within the ad network. This cross-platform integration provides advertisers with an easier solution for advanced rich media ad formats and features.

“Celtra’s rich media mobile ad formats, combined with their analytics, will offer great possibilities for advertisers in our network,” said Daniel Bertrand, Head of B!Digital. “By combining our premium publisher network and B!mobile, our Performance AdNetwork, with Celtra’s rich media technology and services, we have created a best-in-class solution for the European market.”

Celtra’s expansion into Europe will be led by Jonathan Milne, a 15-year veteran of digital media and SaaS platform technology companies. Milne has previously managed successful operations in Europe for the online video technology company Ooyala and for video platform Maven Networks until its acquisition by Yahoo!

“Celtra is in an excellent position to lead the global rich media mobile ad market,” said Jonathan Milne, Celtra’s European General Manager. “The company’s AdCreator platform offers unmatched ad formats and analytics, a critical component that will help advertisers grow the size and value of their audience.”

Major agencies, publishers and ad networks are working with Celtra. Sample campaigns can be viewed at www.celtra.com/gallery

About Celtra

Celtra Inc provides the first self-service platform that empowers agencies, ad networks and publishers to quickly create, distribute and measure rich media mobile display advertising. The company’s AdCreator platform offers unmatched flexibility for creative campaign execution, best-in-class ad formats and extensive metrics to track, manage and optimise campaigns. Celtra ads are certified to run across many of the top mobile ad networks, ad servers, mediation platforms, and premium publishers. Leading brands including Volvo, NBA, Marriott, Jones New York, Starwood Hotels and Resorts, Evian and Kmart have utilized Celtra’s ads. For more information, follow us at www.celtra.com or on Twitter @CeltraMobile

About B!Digital

Part of the Buongiorno Group, B!Digital (previously Buongiorno Marketing Services) is the leading independent full service mobile marketing and advertising agency joint venture in Europe between the Buongiorno Group, the global leader in mobile entertainment, and Mitsui, a leading Japanese trading house with global investments.

Revenues from B!Digital (part of the listed Buongiorno Group) amounted to EUR18.9 million in 2010. The growth in revenues was due to a number of important sales successes with prestigious customers, including Orange Wednesday in the UK, Citibank and Coca-Cola in Spain, and Mondadori, Gruppo Espresso, L’Oreal, and Renault in Italy.

B!Digital is the largest mobile-centric digital agency in Europe with extensive global coverage and local offices in seven countries – UK, Italy, Spain, France, Germany, Russia and Netherlands.

Through acquisitions such as Flytxt, Mobi-Village and HotSMS, B!Digital has built its expertise and technological capabilities across mobile marketing, mobile internet development and mobile advertising. The vision of B! Digital is to work with blue-chip brands across geographies as a strategic mobile partner and delivery engine for end-to-end digital solutions.

NEW YORK – Travel Ad Network (TAN), the leading vertical media company in travel, announced that its affiliate Let’s Go brand will launch iPhone apps for New York, Paris, London, Amsterdam and Rome. This is the first time the 51-year old company, which publishes budget travel guides written entirely by students and updated every year, has built mobile apps.

A launch sponsor, to be determined, will provide free downloads of the apps for one month after which, each app will be sold in the iTunes store for $2.99. Among the features of the new apps will be recommendations of sights, activities, food, accommodation, shops and more; the ability to share their your whereabouts with Facebook friends as you travel; recommended itineraries;  GPS mapping and a quick bookmark function for pre-trip and on-the-go-planning.

“While nothing will replace having one of Let’s Go’s 49 comprehensive print guides in your pocket or backpack, the new Let’s Go mobile apps will feature top line information on affordable dining, accommodations, sights and attractions, to make it easy for iPhone users to get details and prices while traveling,” says Jen Gold, Director of Product Development at Travel Ad Network.

Let’s Go (www.letsgo.com) publishes the world’s favorite student travel guides written entirely by college undergraduates. With pen and notebook in hand, and a few changes of underwear stuffed in their backpacks, Let’s Go student researchers go across continents, through time zones, and above expectations to seek out the best travel experiences. Let’s Go has been on the road for 50 years and counting; and on a mission to provide readers with sharp, fresh coverage and socially responsible opportunities to go beyond tourism. Its website connects readers to their researchers—and each other—with blogs, photos, and the latest travel deals.

Travel Ad Network (www.traveladnetwork.com) is the leading vertical media company in travel reaching almost 35 million worldwide unique users through their exclusive publisher network of over 300 websites including top tier publishers like Rand McNally, Let’s Go, Not For Tourists, Vayama, Viator, and HomeAway UK. Travel Ad Network uses both audience and contextual relevancy on a single platform to give marketers unrivaled access to the largest travel planning audience online across all stages of the travel lifecycle. Founded in 2003, Travel Ad Network is headquartered in New York City with branch offices in the West, Midwest and Southeast, as well as in the UK.

ZestADZ, based in Chennai, India, was founded in 2007 and is led by Asif Ali, a technology entrepreneur. ZestADZ helps advertisers and agencies deliver targeted mobile advertising campaigns to drive brand awareness, generate traffic and leads, and increase purchase intent amongst other options. ZestADZ currently delivers 5 billion mobile ad impressions globally each month. The company also has an office in the United States. The mobile division of Komli Media, which includes ZestADZ, is run by Amit Bhartiya, Vice President, together with Ali who will head mobile products.

Komli Media acquired ZestADZ for its strong team and sophisticated mobile advertising and analytics platform across feature phones and smartphone platforms such as iPhone, Android, and Windows Mobile.

Prashant Mehta, CEO, Komli Media, said, “We’re thrilled to have the ZestADZ team as part of the Komli family and see a strong cultural fit between our two companies. Under Asif’s leadership, they have built a strong technology platform that complement’s Komli’s own real-time ad serving technology to make this a mutually rewarding partnership.”

According to eMarketer estimates, Asia Pacific mobile internet users will nearly double from 623 million in 2011 to more than 1.22 billion in 2015. At the end of 2015, it is estimated that one out of every two mobile users worldwide will reside in Asia Pacific. Within India, the mobile internet penetration is today estimated at 40 million users and is expected to grow to over 200 million users by 2016.

Asif Ali, CEO, ZestADZ, added, “We are looking to leverage Komli’s leadership position in the Asia Pacific region to accelerate the adoption of mobile advertising by leading agencies, advertisers, and publishers. We will continue to bring innovative products to the market. This combined with Komli’s brand, market penetration and experience will help us to advance our leadership position in the space.”

According to a recent forecast from Gartner, worldwide mobile advertising revenue is set to double in 2011, growing to US$3.3bn from $1.6bn generated in 2010. This growth is coming from increased 3G/4G access, smartphone platforms such as Android, and the increasing accessibility of low-cost handset platforms.

About Komli Media
Komli Media is Asia Pacific’s leading digital media network. Its digital advertising technologies enable marketers to reach, acquire and foster audiences and publishers to maximize their revenues. Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, social media, and video advertising. ViziSense, India’s leading online audience and ad measurement platform is powered by Komli Media technology. PostClick, Australia’s leading site representation firm, and Indoor Media, the UK’s leading ethnic ad network, are both subsidiaries of Komli Media. Headquartered in Mumbai, Komli Media now has offices in Bangalore, Chennai and New Delhi (India), Hong Kong, Manila and Singapore (SEA), London, Melbourne and Sydney (Australia), and New York, Redwood City, Toronto and Des Moines (North America). Find out more at http://www.komli.com.

About ZestADZ
ZestADZ is a leading global mobile advertising marketplace with offices in Los Angeles, Des Moines, and Chennai. ZestADZ services leading brands, agencies and mobile app companies globally through its self service offering. ZestADZ delivers 5 billion mobile ad impressions each month with active operations in over 20 key markets. ZestADZ delivers value through mobile analytics, highly targeted advertising and local advertising in key markets. For more information, please visit http://zestadz.com or its blog http://zestadz.wordpress.com

Study Finds Nearly Three-Quarters of Top Marketing Executives Look to Increase Their Mobile Spend Over Next Two Years

New York, NY — Though mobile interactive advertising platforms are still considered a complex landscape of constant innovation by many brands and agencies, they are nonetheless being adopted at increasing speed, according to results from a new survey by the Interactive Advertising Bureau (IAB). “Marketer Perspectives on Mobile Advertising” found that 63 percent of respondents stated that their companies’ mobile advertising spend over the past two years has increased to some degree, with 29 percent reporting an increase of over 50 percent. The outlook for an uptick in the next two years is even more striking, with most of these key ad spend decision-makers (72%) saying that they are looking to increase their mobile advertising budget; 35 percent of respondents expect to increase spend by over 50 percent.

The study of 300 top-level brand marketing executives currently using mobile in their media mix was commissioned by the IAB Mobile Marketing Center of Excellence and conducted by Ovum, and unveiled during the IAB “Mobile in the Mainstream…and as the New Main Screen” in New York City.

“Given the current economic climate, these overwhelmingly positive ad spend numbers are telling. They truly underscore what those of us working in the mobile space have always recognized – that the remarkable evolution and progression of mobile interactive advertising has only begun to deliver on its extraordinary promise,” said Anna Bager, Vice President and General Manager of the IAB Mobile Marketing Center of Excellence

Additional results revealed that half (51%) of the brand marketers surveyed already treat mobile platforms as an integral element of their overall advertising strategy. The other half of the survey’s respondents are also intrigued by mobile advertising’s benefits, but are currently exploring how best to leverage mobile platforms within their marketing plans: more than a third (35%) stated they are “experimenting” with mobile, while another 14 percent are tapping into mobile on an ad hoc basis.

Several of mobile advertising’s benefits received strong endorsements from respondents:
Immediacy (considered of high importance by 57% of respondents)
- Cost-effectiveness (54%)
- Increased engagement (52%)

The research study also asked marketers about which types of mobile devices they are presently reaching with their mobile ad campaigns. Ranked in order of highest priority, they are:
- Smartphones (a high priority for 60% of respondents)
- Tablets (31%)
- Feature phones (22%)
- Ebooks (10%)
- Connected games consoles (3%)

Beyond being asked about interest and engagement in the mobile space, respondents were also queried about challenges. They cited several key hurdles in deciding whether to make larger mobile ad buys:
- Device fragmentation (cited by 72% of respondents as a challenge of medium or high importance)
- Privacy issues (70%)
- Lack of standardized metrics (69%)

A significant number (60%) also ranked a limited opportunity for creative as a mobile challenge, which could in part be a reflection that most of those surveyed (62%) do not use creative agencies for mobile advertising. However, a majority (85%) of those marketers who are working with a creative agency on their mobile advertising objectives said that these partnerships produced good results.

“Mobile advertising is advancing rapidly and many of the issues that slowed progress in earlier years have been overcome, for example constraints imposed by networks and mobile phone limitations have radically improved through developments in, respectively, mobile broadband and smartphones,” said Eden Zoller, Principal Analyst with Ovum and author of the report. “I am confident that the industry and the IAB will successfully address the newer challenges marketers identified.”

UK-based Ovum Consulting (www.ovumkc.com) conducted the survey (April-June 2011) on behalf of IAB, consulting U.S. organizations currently engaged in mobile advertising, from seven distinct verticals (travel, financial services, FMCG, retail, media and entertainment, hospitality & restaurants and automotive) across four size-of-business bands (revenue less than $100m annual revenues, $100m-$500m annual revenues, $500m-$2 billion, and over $2 billion annual revenues) with local, regional and national advertising focus. Interviews were conducted with key marketer decision makers and budget holders (Executive Vice Presidents, Senior Vice Presidents and Vice Presidents in Marketing).

To review the entire “Marketer Perspectives on Mobile Advertising” study, visit: www.iab.net/CMO_Mobile

NEW YORK, NY – Mojiva (www.mojiva.com), a mobile ad network that specializes in making “big idea,” cross-platform mobile strategies come to life at scale, today released the Travel Edition of the Mobile Audience Guide (MAG) with valuable insight for mobile advertisers into the travel behavior of mobile users. The two-month (May-June 2011) study was conducted by InsightExpress, a leading digital marketing research firm, and polled more than 180 random users on the Mojiva network who completed the survey. The full Mobile Audience Guide is available here: http://bit.ly/ndYUjE.

The study found that the summer season is the most popular one for mobile users to travel, with more than 79 percent of respondents saying that they travel during that period. Spring (36 percent), fall (32 percent) and winter (27 percent) followed behind. For advertisers looking to capitalize on the summer plans of consumers, the study showed that 73 percent of mobile consumers tend to book their travel plans one month or less in advance of a trip. In fact, 30 percent book travel at the spur of the moment, within a week of taking off. The research also proves that mobile users are not only comfortable with spending significant dollars within the mobile ecosystem, but also rely on their devices more and more for ecommerce as it relates to other segments in the lucrative travel category.

“Our Travel MAG shows that mobile advertisers are never too late in getting in front of consumers ready to make a travel-related purchase. This data reinforces the notion that users are fully-engaged on their mobile devices, and it benefits marketers who are agile in their campaigns,” said Tony Nethercutt, general manager of Mojiva. “Travel-related interests on mobile devices present marketers with the opportunity to utilize the creative capabilities of mobile devices to immerse their ideal audience with their brand, wherever they may be in the world. If you want to show a luxury resort, or a car rental, a simple text ad on a smartphone may not be enough to drive consumer interest.”

Additional findings from InsightExpress in the Mojiva MAG:

- Forty-three percent of consumers would feel comfortable spending $200 or less when booking travel on a mobile device
- Sixty-one percent of respondents would consider booking specific types of travel components using their wireless device
- Among them, mobile purchase consideration is highest for hotels (42 percent), followed by flights (31 percent), vacation packages (28 percent) and transportation/car rentals (27 percent).
- More than four in 10 of those surveyed are the decision-makers in their household when it comes to traveling

The Mojiva MAG has emerged as a vital resource for advertisers and agencies looking to build or expand a mobile presence. With user statistics from InsightExpress, the MAG offers a look into what resonates with users through mobile devices like smartphones and tablets.

“InsightExpress continues to provide important research that gives insight into how mobile consumers are increasingly adopting new devices every month. This topical report from Mojiva and its network users reveals the relative behavior of consumers on mobile devices when it comes to travel, which advertisers can use to effectively structure their mobile ad spend,” said Joy Liuzzo, Senior Director from InsightExpress.

About Mojiva’s Mobile Audience Guide (MAG) with InsightExpress

The MAG is an index comprised of data from the Mojiva network audience. The data encompasses users in the United States. Data in the report is compiled by InsightExpress, unless otherwise specified, to ensure the cleanest possible information is provided to readers.

About Mojiva
Mojiva (www.mojiva.com) is a mobile ad network, which reaches more than 100 million users in the US and represents 3,000 mobile publishers and apps. Through deep and open integration with all major rich media providers and ad servers, Mojiva provides ad agencies with every imaginable mobile media execution across mobile web sites, apps and devices. Founded in May 2008 and based in New York City, Mojiva is led by a team of advertising and media veterans from Google, Doubleclick, Yahoo!, and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva is an independent mobile ad network operating under parent company Mojiva Inc., which has a total of $35 million venture funding from Pelion Venture Partners, Bertelsmann Digital Media Investments and Shamrock Capital.

The online survey of 1,000 Chinese consumers was conducted in March-April 2011. (Note that given the online nature of the survey, the sample cohort is entirely drawn from the technology-enabled part of the Chinese population.)

According to practice director Neil Strother, “Respondents were asked to indicate what actions they had taken as a result of clicking on an ad displayed on their mobile phones over the previous three months. Nearly half (49%) had received a coupon, while 46% had investigated the product or service and 45% had signed up to receive text alerts. These were the most common responses.”

As result of these responses, at least a quarter of respondents had also visited a local business (44%), downloaded or purchased some content (44%), signed up for an email newsletter (39%), or made a purchase (25%).

Says Strother, “These survey results highlight that commercialization of the mobile Internet through advertising is fairly strong in China. There may be a different kind of openness to advertising at work here. It’s possible that newly-affluent Chinese consumers are more receptive to advertising than some of their — often jaded — western counterparts whose cultures have been saturated with ads for many generations.”

This survey is part of ABI Research’s new series of Technology BarometerTM Research Services. “Technology BarometerTM: Mobile — 1Q 2011 China Survey Results” (http://www.abiresearch.com/research/1007784) is a primary research-based tracking study that provides dynamic insight into the constantly changing Chinese consumer mobility market. In addition to the interest discussed above, it includes results for many other topics related to users’ preferences, product ownership, usage, attitudes and expectations to mobile devices and services.

For similar surveys conducted other countries, see Technology BarometerTM: Mobile (http://www.abiresearch.com/products/service/Technology_Barometer_Mobile_Research_Service).

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 40+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

SES San Francisco 2011
SAN FRANCISCO – Incisive Media announced that they are partnering with the Mobile Marketing Association (MMA) to offer an all-day workshop at ClickZ Connected Marketing Week on Tuesday, August 16, 2011. Connected Marketing Week will take place at Moscone West in downtown San Francisco, August 15-19, and attract over 6,000 marketers and agency professionals.

The MMA Workshop, “Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement” is being taught by John Arnold, Director of Education for MMA. It is designed for marketers who want to bridge the gap between digital and traditional media and executives who want to prepare their teams on how best to engage the mobile consumer.

“Mobile marketing has become an essential component of the marketing mix and who better to educate our Connected Marketing Week attendees than MMA, the premier association in the mobile industry,” said Matt McGowan, Managing Director of Americas for Incisive Media. “What I really like about this workshop is that it is so entirely practical. Through real-world case studies, marketers will be able to immediately begin to apply strategies and tactics to engage customers through the mobile channel.”

Content of the MMA Workshop includes:

- An understanding of the mobile consumer and their universal behaviors and attitudes
- A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their potential
- Actionable steps on how to develop and execute a successful, industry compliant, mobile marketing strategy and program
- A roadmap to navigating the mobile marketing ecosystem and a clear understanding of how to engage the players in the industry
- A detailed review of the North American mobile marketing marketplace

The cost for the MMA Workshop is $1,295 or attendees can register for the “All Access Pass,” which includes the MMA Workshop. Click here for more information; register before July 22 to save up to $500.

About ClickZ

Incisive Media’s ClickZ is an interactive resource for digital marketing news, information, commentary, advice, opinion and research. Other Incisive Media’s properties include SES, a leading global conference and training series focused on search engine marketing and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

For more news and event updates visit the SES press room.

CAMBRIDGE, Mass. — When consumers want to learn more about a vehicle or car maker, they are reaching for their mobile devices at an astonishing rate. Data released today from a study from Jumptap, the leader in targeted mobile advertising, and based on data from comScore, found that traffic to mobile automotive sites is increasing at a much greater rate than their online counterparts. While visitors to online auto sites are growing at 30 percent year over year, visitors to mobile auto sites have grown 463 percent, more than 15 times the rate of growth for online visitation.

The research showed that those visiting mobile auto content sites were more likely to own a tablet than the overall mobile population, and also much more likely to own a smartphone.  A full 69 percent of visitors accessing mobile auto sites are using smartphones compared with the roughly 31 percent of mobile device users who have smartphones overall. These data points suggest that the rapid adoption of smartphones and tablets as a visual and portable research tool may prove to have a great effect, and introduce new modalities, related to how people research and shop for cars.

“At Ford, we moved aggressively to mobile marketing, prior to the shift in consumer behavior of using smartphones and tablets to do auto research. This recently published study from Jumptap and comScore further validates that this is where the market is headed, and our assumptions were correct,” said Brian McClary, Social & Emerging Media Specialist for Ford Motor Company.  “We’ve seen some great success so far running mobile campaigns on Jumptap’s network, and will continue to work with them to find ways to target this audience as it continues to evolve.”

According to the study, Edmunds.com is the most accessed auto site on mobile, with 17.1 percent of mobile consumers who access auto content visiting the site.

“Buying a car has always been a mobile process,” said Stephen Gandee, VP Mobile & Emerging Technology for Edmunds. “You have to ultimately go to a dealership to test drive the car and make sure it’s right for your lifestyle and budget, so having access to the information, pricing and available inventory in your area at your fingertips just makes smart consumer sense. We are seeing the traditional auto buying process being disrupted with the availability of this information on the mobile device.”

The study also took a look at the demographic make-up of mobile auto site visitors. Whereas consumers visiting online auto sites closely mirror the overall online population, visitors to mobile auto sites are more likely to be male than the typical mobile user. While men make up 48 percent of the overall mobile audience, they make up 66 percent of mobile auto content users.

“At Jumptap, we work closely with major auto manufacturers to find the best ways to reach the right mobile audience through data and targeting,” said Paran Johar, Chief Marketing Officer for Jumptap. “As brands realize the power and potential of mobile advertising, they are increasingly calling on us to help them understand mobile audience through in-house analysis and outside research. Our auto study, the first in a series of vertical-specific studies Jumptap will be conducting this year, paints a picture of a very fast-growing population of people using smartphones and tablets to research automotive information.”

Jumptap’s Chief Media and Revenue Officer, Todd Anderman, and Stephen Gandee, VP Mobile & Emerging Technology at Edmunds.com presented the full research study at the Mobile: IAB Marketplace in New York City on Monday, July 18th.

For more information on the event, visit http://www.iab.net/events_training/2011/mobile/overview.

For more information on the study, email Sharon Harris at sharon.harris@jumptap.com.

Reporting Methodology
Online data for this research study was sourced from comScore’s global panel of 2 million Internet users. Mobile data was sourced from comScore MobiLens, Plan Metrix Mobile study, and Mobile Metrix product.

About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.

CAMBRIDGE, MA – Jumptap, the leader in targeted mobile advertising, announced that it has been awarded its 14th patent issued by the United States Patent Office.  The patent, #7,970,389, is titled “Dynamic Bidding and Expected Value.”

Jumptap’s patent portfolio, which has grown by eight new patents in the past 12 months, covers targeted advertising on mobile devices – including phones and tablets – powered by data such as demographic, geographic, behavioral, contextual, and transactional information.  As such, Jumptap believes the portfolio is fundamental to the operations of any mobile advertising business that seeks to use data for targeting.   The complete list of the company’s patents is available on its web site at http://www.jumptap.com/intellectual-property.

The latest patent awarded to Jumptap is related to a computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of:

-        Receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user;

-        selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and

-        presenting the selected advertising content on a display of the mobile communication facility.

“As mobile advertising becomes more driven by technology and marketers seek more effective targeting, Jumptap is uniquely positioned to deliver the most effective methods of reaching key audiences,” said George Bell, CEO of Jumptap.  “Jumptap’s impressive roster of 14 patents demonstrates our commitment to technological leadership, and has been an integral aspect of our dynamic growth.  We look forward to continue driving innovation and engagement.”

The inventors of the patent are Jorey Ramer, Adam Soroca, and Dennis Doughty.   The company currently has 70 published patent applications and anticipates additional patent awards over the coming quarter.

About Jumptap
Jumptap is the leader in targeted mobile advertising.  With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms.  The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions.  For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.

SAN JOSE, CA – Vdopia Inc., the world’s largest mobile video advertising company, announced .VDO: a new file format that – for the first time ever – enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins.

This patent-pending format powers Vdopia’s Mobile Video Advertising solution, which allows leading brands to auto-play video on mobile web pages, adjacent to content, on virtually any smartphone – without disrupting the user’s web-browsing experience. Currently, .VDO Mobile Video Ads run across iPhone, iPad, Android and BlackBerry (OS5/OS6) devices.  Windows Phone 7 and Symbian are expected to be officially certified in Q32011.

“Our new .VDO technology makes mobile video ads scalable for the first time ever, using nothing but HTML5 and Javascript,” said Srikanth Kakani, founder of Vdopia. “With mobile usage and smartphone ownership rapidly climbing worldwide, Vdopia continues to push the boundaries in mobile videoadvertising to help advertisers, their agencies and publishers accomplish their business objectives.”

Prior to the .VDO format, brand marketing efforts across iOS, Android and Blackberry were complex and cost-prohibitive to enable.  Advertisers had to choose between a richer experience on a single platform (often limited to running inside apps) or static banner ads for broadest reach.

With the .VDO format, it is now possible to auto-play video inside mobile web browsers across all of these platforms with a single implementation, enabling marketers to leverage their existing TV and digital video assets to create a true, broad-reach integrated campaign.  During its beta period, Vdopia’s .VDO allowed partners such as Sony Pictures, Universal Studios, Microsoft, Samsung, Bausch & Lomb, Lufthansa, Nokia, Vodafone and Disney to do just that in key global markets.

For publishers, the .VDO format upgrades mobile advertising inventory to multimedia capability without any additional investment. Publishers simply install Vdopia’s HTML5 tags, saving time and money. Among those already using the format to power parts of their ad inventory are Meredith, Condé Nast, The Onion, Perez Hilton, Buzz Media and Kargo (the exclusive mobile publisher for Rolling Stone, Spin, Us Weekly and Shape, among others) in North America and NDTV, Converse and Newshunt in Asia.

“In 2002, Flash created a new paradigm, delivering video over the Internet and making possible the likes of YouTube, Hulu and any site with video content and ads. Yet, today, millions of smartphone users and the brands seeking to reach them are left out of this video experience. They are frustrated by missing content and unsupported plug-ins when they surf. The .VDO format provides a universal platform for delivering video content, beginning with advertising, across the mobile web,” said Kakani.

“Brands are going to love the mobile video banner,” said Harry Kargman, founder and CEO of Kargo. “This ad creative has never been done before and drives great response. It provides three powerful aspects: serving video ads within traditional banner real-estate; keeping users on the page without annoying distractions; and increasing video reach and measurability. We are very excited to work with Vdopia on releasing this exciting new inventory type.”

About Vdopia:
Vdopia Inc., the world’s largest mobile video advertising company, enables major brands to engage their desired audiences at scale. The company introduced video advertising to mobile devices, and today is the only provider of auto-play video ads running across both apps and the mobile web. It is headquartered in Silicon Valley, with offices across the U.S. and in India.

Vdopia’s proprietary technology enables the most scalable mobile platform for video and rich media, and powers the world’s largest mobile video ad network – delivering hundreds of millions of video and rich media ad impressions each month. In the Asia-Pacific market, Vdopia also provides clients with the largest network for online video ads as rated by comScore, as well as patented technology for large-scale, real-time integration of video ads in live content.

Learn more about .VDO and Mobile Video Ads at www.vdopia.com/vdo.  For a live demo on your smartphone, visit http://demo.vdopia.com/vdo

“ABI Research’s forecasts clearly indicate a major boom in mobile advertising is on the way,” says practice director Neil Strother. “The pieces are falling into place: the technology; the behavior; and the funding (advertisers’ spending) is following. Today it’s still just a drop in the bucket by online standards – often just 2% or 3% of an organization’s overall advertising budget – but spending on mobile ads is, in my view, ready to boom over the next few years.”

What has changed? Not so long ago, advertisers were saying “Yes, mobile is interesting, but really the pool of potential viewers and readers is still relatively small, especially for display ads, interactive ads, and ads using rich media.”

But today, two related developments have changed that. The first is the explosion in use of smartphones and other “smart” devices such as media tablets. The second is the proliferation of mobile applications that can include or drive mobile ads.

These applications can be related to a wide variety of activities including media content and games, but also services accessed through the mobile web browser. The result, says Strother, is that “The population of people who access content or media or services that are ad-supported is now big enough to create a critical mass.”

This story has concentrated on the higher end of mobile advertising; lower-tech forms such as text message-based advertising are still viable and useful, but publishing outlets can charge more for display, interactive or rich media ads, and they will provide the force to drive this market.

ABI Research’s “Mobile Advertising” study (http://www.abiresearch.com/research/1003429) measures the rapidly growing market for mobile ads, and offers help to would-be advertisers in formulating their strategies. It explains current best practices and analyzes the key trends of the next five years.

It forms part of two ABI Research Services: Mobile Services (http://www.abiresearch.com/products/service/The_Mobile_Consumer_Research_Service) and Mobile Marketing (http://www.abiresearch.com/products/service/Mobile_Marketing_Strategies_Research_Service).

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 40+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

New York, NY − The Online Publishers Association (OPA) released a new study, “A Portrait of Today’s Tablet User,” that was commissioned to learn about consumer usage of tablets, content consumption preferences, and implications for advertising on the device. The study found that tablet users view tablets as their preferred reading device over computers and printed media for many types of content, including weather, entertainment, news, sports and financial information. A copy of the study’s findings is available at www.online-publishers.org.

The OPA collaborated with Frank N. Magid Associates., Inc. to conduct this study. Magid fielded a nationally representative online survey of 2,482 people, ages 8 to 64 years old, to evaluate the attitudes and behaviors of tablet owners and users between April 15 and April 20, 2011. The study found that 12% of today’s US online population (ages 8 to 64) currently owns or uses a tablet device and an incremental 11% intend to purchase a tablet device in the next 12 months.

“79% of app downloaders paid for content in the last year, which provides a great opportunity for publishers to generate new revenue streams,” said Pam Horan, President of the OPA. “The study also revealed that consumers prefer content bundling and payment options to buy content through a variety of sources including direct from publishers rather than only through app retail stores.”

Key findings from “A Portrait of Today’s Tablet User” include:

- Today’s tablet users represent 12% of the US internet population ages 8 – 64; that number is projected to grow to 23% by early 2012—a group that represents an estimated 54 million people
- 87% of tablet users are accessing content and information, the dominant activity for this device
- 93% of tablet users have downloaded apps; the average tablet user has downloaded 20 apps
- 79% of app downloaders have paid for apps in the last 12 months; 26% of all apps downloaded are paid
-  On average, those who have downloaded apps on tablets have spent $53 on apps in the past 12 months
- In addition to iTunes, Amazon and Google, 29% of tablet users would prefer to buy apps from their cable company or internet provider and 25% would prefer to buy their apps directly from publishers

“The tablet also provides a rich platform for advertisers with 46% indicating that they found tablet advertising within newspaper and magazine apps to be relevant, unique and interesting,” continued Horan.

Additional insights regarding tablet users and usage preferences include:

-60% of tablet users are males; 48% are 18-34 years old
- 43% of tablet users have HH income in excess of $50,000
- 56% of tablet users who watch video watch full-length TV and 55% watch full-length movies

About the OPA
Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA’s membership has an unduplicated audience of 172.5 million unique visitors or 83% reach of the U.S. online population (comScore Media Metrix, January 2010). For more information, visit www.online-publishers.org.

About Frank N. Magid Associates
Frank N. Magid Associates is a leading research-based strategic consulting firm that helps clients solve business problems and take advantage of opportunities. Magid brings unique frameworks for solving problems and seizing opportunities to each engagement, all informed and driven by unparalleled consumer and stakeholder research, market knowledge, and experience-based perspectives. For fifty-three years we have carefully studied human behavior and how communication affects it. This understanding provides us with a unique consumer lens through which we approach each engagement. Magid is particularly well-known in the media, communications and entertainment industries, but is increasingly conducting engagements across many non-media consumer-facing and B2B industries.

DELHI, India – Vdopia Inc., the leader in mobile and online video advertising, announced it has entered into a marketing agreement with IAS Media–Digital, one of Middle East’s largest media marketing groups, which handles a vast spectrum of high-profile media titles across the region. The agreement will help significantly drive market penetration for Vdopia’s online and mobile video advertising solutions.

IAS Media enjoys a favorable status with media buying houses, advertisers and advertising agencies across the Middle East. IAS Media–Digital, the company’s digital arm, represents 80 international portals as well as major publishers and large networks. It will now offer the full array of Vdopia offerings, from pre-app, in-app and mobile web video ads on smartphones to Vdopia’s full portfolio of online video products.

“Vdopia’s industry-leading ad formats and ad serving technologies represent a significant extension of our business portfolio, which will help us make even more meaningful connections between some of this region’s biggest brands and their target audiences,” said Ali Asgar Mir, MD of IAS Media.

“We are excited to have IAS Media–Digital as a partner to further expand our video solutions footprint in the burgeoning Middle East market. Our reach as the No. 1 video ad network, coupled with IAS’s exceptional customer relationships, make the association a great fit for marketers seeking compelling video ad solutions,” said Debadutta Upadhyaya, Vice President-India, Vdopia Inc., and In-charge for Middle East expansion.

About Vdopia Inc.

Vdopia Inc. is a pioneer in mobile and online video advertising, enabling major brands to engage their desired audiences in premium content environments around the world. It is headquartered in Silicon Valley, with offices across the U.S. and in India.

The company, which introduced video advertising to mobile devices, is the only provider of auto-play video ads running across both apps and the mobile web. Its proprietary technology enables the most scalable mobile platform for video and rich media, and powers the world’s largest mobile video ad network – delivering hundreds of millions of video and rich media ad impressions each month.

In the Asia-Pacific market, Vdopia also provides clients with the largest network for online video ads as rated by comScore, as well as patented technology for large-scale, real-time integration of video ads in live content. Vdopia’s global client base includes Nokia, Scion, Microsoft, Sony Pictures, MillerCoors, Wrigley, Bausch & Lomb, Samsung, Lufthansa, Disney and Vodafone.

Learn more about Vdopia at www.vdopia.com.

Learn more about Vdopia’s mobile video advertising solutions at: http://mobile.vdopia.com.

About IAS Media

Established in 1991, IAS Media is one of the Middle East’s largest media concessionaires, handling a vast spectrum of media – from print to audiovisual, from India to Hong Kong, Russia to the USA.

In print, IAS handles some of the most respected newspapers and magazines like The Times of India, Conde Nast Traveller, Malayala Manorama, Vogue, Vanity Fair, GQ, Handelsblatt, Nikkei BP and Izveztia. It’s also tuned on to some of the biggest names on the small screen like Sony Entertainment Television, Manorama News, ARY Digital and Neo Cricket. IAS’s in-flight magazines include Cathay Pacific and Air India.

NEW YORK — Mojiva Inc. (www.mojivainc.com) today announced the closing of a $25 million Series C round of funding. The round was led by Shamrock Capital Advisors, a leading investment firm focused on the media, entertainment and communications sectors, with additional participation from Mojiva Inc.’s previous investors Pelion Venture Partners and Bertelsmann Digital Media Investments.

The company also announced that global financial veteran John Breeman joined as Chief Financial Officer, further adding to its talented executive team. Breeman brings more than 30 years of experience in mergers & acquisitions, financial management and developing and executing strategies at global conglomerates such as IDT, AT&T and Siemens. He will play an integral role in managing the company’s fast growth due to global demand for its Mojiva mobile ad network and industry leading Mocean Mobile ad serving platform.

“Shamrock Capital has been one of the most successful private equity firms in the media segment and are backing top companies across all forms of media,” said Dave Gwozdz, CEO of Mojiva Inc. “Having investors with such a deep knowledge of the media space will be a huge benefit to us as we expand the business to meet the needs of brands who are increasingly relying on mobile as a critical advertising medium.”

During the first half of 2011, Mojiva Inc has seen demand for its two business units, Mojiva and Mocean Mobile, rise dramatically. The Mojiva mobile advertising network now represents 3,000 mobile web publishers and apps. It reaches more than 100 million monthly unique users in the United States and 400 million monthly unique users globally, making it one of the largest mobile ad networks in the industry. The Mocean Mobile ad serving platform serves display ads to all mobile devices including smartphones, tablets and netbooks. Its industry leading platform currently powers more than a dozen mobile ad networks and dozens of top media partners’ mobile properties, including MSNBC, Intel and others.

“We have witnessed the impressive growth of Mojiva Inc over the past several months and are confident that it has all the pieces in place to push the boundaries of the industry,” said Mike LaSalle, Partner at Shamrock Capital Advisors, who will join the board of directors at Mojiva Inc. “In addition to the fact that their technology and execution are attracting top customers, its management team boasts an unrivaled amount of experience in the mobile display ad space.”

A recent research report by Gartner Research estimated worldwide spending on mobile advertising will reach $3.3 billion in 2011 and will top $20 billion by 2015. This is Mojiva Inc’s opportunity, as internationally, the company has had significant success moving the mobile advertising marketplace forward through advertisers and publishers in locations such as Canada, Germany and the United Kingdom. The additional funding enables Mojiva Inc to add more presence internationally and put a greater focus on the large and untapped mobile advertising markets in North America and Europe.

About Mojiva Inc
Mojiva Inc. is the parent company of the mobile ad network, Mojiva, and the mobile ad serving platform, Mocean Mobile. Mojiva Inc. has a total of $35 million venture funding from Shamrock Capital Advisors, Pelion Venture Partners and Bertelsmann Digital Media Investments. Founded in May 2008 and based in New York City, Mojiva Inc. is lead by a team of advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob, with more than 100 years of collective experience in mobile marketing and technology.

NEW YORK – Out There Media, a global leader in mobile advertising, announced it is expanding its global mobile advertising reach by officially entering the U.S. market. Through a strategic partnership with Deutsche Telekom previously announced in February 2011 at Mobile World Congress, T-Mobile USA becomes the first U.S. national wireless carrier to utilize Out There Media’s unique multi-channel mobile advertising offering.

The highlight of the relationship between Out There Media and T-Mobile USA is through T-Mobile More for Me™, a nationwide aggregation service that offers consumers the best in daily deals. Consumers can take advantage of the More for Me program by either using the Android™ application or by opting in to receive messages specifically targeted to their interests and demographic information. Advertisers can then send out relevant offers, discounts and deals tailored to the consumers’ specific interests.

By powering the T-Mobile More for Me program, Out There Media offers advertisers the opportunity to reach their target audience through one of the most innovative, direct and effective tools available today. Advertisers can target their message in order to reach those who opt-in to the program in a direct manner, while the consumers are on the go.

“Mobile Advertising is an extremely powerful medium for advertisers,” said Kerstin Trikalitis, CEO of Out There Media. “We are especially excited to be bringing our successful mobile advertising portfolio to the U.S. market, particularly as this is done in collaboration with T-Mobile. We look forward to working closely with T-Mobile to deliver innovative, award-winning mobile advertising campaigns”.

Mobile Advertising is proven across multiple markets throughout the world to increase customer loyalty, maximize ROI, deliver measurable results, boost sales, and produce impressive audience response rates for brands and agencies.

“T-Mobile is excited to partner with Out There Media to enhance the mobile advertising opportunities we can offer brands both big and small,” said Brad Duea, Senior Vice President, Value Added Services, T-Mobile USA. “By combining the T-Mobile More for Me program with our new display business, T-Mobile continues to innovate, offering new and profitable ways for advertisers to reach mobile consumers”.

Brands running successful Mobile Advertising campaigns in collaboration with Out There Media globally include Unilever, Microsoft, HSBC, Johnson & Johnson, BMW, Sony Pictures, Samsung, Nokia, Panasonic, Nestle, McDonald’s, Lufthansa, Colgate-Palmolive and many others.

In the US, launch partner brands already lined up to run campaigns on More for Me include GAP, Old Navy, e-bay, Totsy, StarClub, and a growing number of local retailers.

The T-Mobile USA – Out There Media partnership was unveiled to advertisers and agencies at a cocktail reception at Ink48 Hotel in New York on Wednesday, June 15.

About Out There Media

Out There Media is the global leader in Mobile Advertising. The company is headquartered in Vienna and has subsidiaries in Dusseldorf, Singapore, New York, Moscow, Kiev, Athens and Sofia. Today Out There Media has partnership agreements with 40 mobile carriers across Europe and Asia, reaching approximately 500 million subscribers via its multi-channel mobile advertising marketplace, Mobucks™. Mobucks is a cross-carrier, cross-advertiser marketplace that matches demand and supply for advertising over mobile telephones. Out There Media enables carriers to monetize their inventory, advertisers to engage with their audiences in a targeted and effective manner, and consumers to enhance and improve their everyday lives. The company’s website can be found at www.out-there-media.com.

SINGAPORE – Vdopia Inc., the pioneer in mobile and online video advertising technology, marked the second anniversary of its entry into mobile advertising and its 4 billionth mobile video ad served.

In 2009, Vdopia established the mobile video ad category with the launch of its pre-app and in-app ads for iPhone. The company now serves multiple smartphone and tablet platforms, across mobile web and apps. Among its “firsts” in that time:

• First company to launch mobile video ads, with pre-app / in-app video ads for iPhone and then Android
• Introduced video ads to the mobile Web, for iPhone and Android
• Introduced Talk2Me social media ad overlays for iPhone and Android
• Launched the first HTML5 ad authoring solution, Future5

“Delivering four billion video ads in two years is a significant achievement which speaks to our early entry and constant innovation in the mobile space,” said Vdopia co-founder and CEO Srikanth Kakani.

Vdopia’s customer base represents a who’s who of the world’s most recognized brands, including Bausch+Lomb, Disney, Ikea, McDonald’s, Microsoft, MillerCoors, Nokia, Samsung, Scion, Sony Pictures, Universal Studios, Vodafone, and Wrigley, among others.

In its commitment to future growth, Vdopia has also announced two strategic alliances — with the Interactive Advertising Bureau (IAB) and Horn Group — to further support its top position in mobile video advertising.

Vdopia joined the IAB’s Mobile Marketing Center of Excellence to take an active role in helping shape the ad industry’s adoption of mobile video and provide important perspective on industry issues such as standards, formats and measurement.

“The IAB is recognized as a critical assurance of digital advertising quality, reliability and accountability,” said Saurabh Bhatia, Vdopia co-founder and Chief Business Officer. “As the pioneer in mobile video advertising, we look forward to collaborating with the IAB and our fellow council members to grow industry adoption of mobile video as the next wave of brand media for smart marketers everywhere.”

Vdopia has also retained Horn Group as its digital communications agency of record for its mobile business. Horn Group has been recognized as a best mid-sized agency for five consecutive years in PRSourceCode’s annual Top Tech Communicators survey and was recently named the 2011 Technology Agency of the Year by The Holmes Report.

About Vdopia

Vdopia Inc., a pioneer in the mobile and online video advertising space, enables major brands to engage their desired audiences in premium content environments. Its mobile advertising solutions deliver hundreds of millions of mobile video and rich media ad impressions each month for clients including McDonald’s, Scion, Universal Studios, Microsoft, Sony Pictures, Wrigley and MillerCoors – making Vdopia the largest mobile video advertising network.

Vdopia is headquartered in Silicon Valley, with offices across the U.S. and in India.

Learn more about Vdopia at www.vdopia.com.

Learn more about Vdopia’s mobile video advertising solutions at http://mobile.vdopia.com.

Smaato reports that mobile advertising will generate 4% of total advertising revenues across Asia Pacific by the end of 2011, with regional market worth of $2.8 billion. Research also reveals that brands are investing more in mobile advertising campaigns, resulting in a country-by-country increase in spend between 32% and 122% over 2010.

The end of 2011 will see 672 billion mobile internet users across Asia with China accounting for approximately two-thirds of the overall growth. While Japan still represents the world’s largest mobile advertising market, worth $1.7 billion this year, China is catching up as mobileSQUARED projects that it will join Japan and the US as a billion dollar market within the next five years.

The fast changing landscape across Asia Pacific reflects an unparalleled opportunity for mobile advertising. Smaato’s whitepaper also highlights market differences including smartphone adoption, 3G network rollout and the growth of social networking that are critical for brands, mobile publishers and app developers to consider as they look to tap into the region’s sizeable market potential.

About Smaato Inc.

Smaato (www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers and app developers. More than 30,000 publishers have signed up with Smaato to monetize their content in 220+ countries and Smaato is managing more than 70 billion ad requests per month. SOMA’s unique feature is the aggregation of 60+ leading ad networks globally.

Smaato Inc. is headquartered in Redwood Shores, California, with offices in Hamburg, Germany and Singapore. Smaato is an active member of the Mobile Marketing Association and the German Digital Media Association BVDW.

“Users of mobile devices such as the iPad are among those with the highest level of disposable income, and are prime targets for advertising spend,” said Dennis Cookson, Immedium’s founder and CEO. “It’s an obvious mission to deliver display advertising that is animated, innovative and interactive to this audience rather than the fallback content of static images they typically see today.”

The upgrade makes it possible to create and manage animated banners that are truly cross-platform, with the ability to sense their environment and configure behavior accordingly. When accessed on a mobile device, Immedium ads can respond to user interactivity via touch. The same ads accessed on a desktop respond to mouse clicks.

Immedium acts as a content management tool for banner ads that is compatible with leading distribution and ad-serving technologies. Immedium ads remain editable after release, allowing advertisers to run real-time campaigns, optimize ad performance, or adjust content to exploit changing inventories and dynamic market conditions. Editable attributes include text in any language, font size and color, images, audio and video clips.

About Immedium Inc

Immedium Inc is a privately held company serving a global market via a network of distributors and resellers in North America, Asia, and Europe. For information on using Immedium, becoming a reseller, or becoming an approved developer, please contact us at info@immedium.net.

Examples of HTML5/JavaScript banners can be viewed at http://www.immedium.net/blog.

NEW YORK – On-the-go use of the Internet and apps is approaching mainstream status, according to new research from Knowledge Networks. The study shows that 38% of U.S. homes – roughly 45 million – now have at least one Internet- or app-capable mobile device, such as a smartphone, tablet, or iPod® Touch. The proportion grew 5 percentage points in one year, which equals an increase of over 5 million homes.

This technology puts the world of media – video, audio, gaming, and text-based – in consumers’ pockets, almost everywhere they go; its adoption is therefore providing a host of new opportunities for brand interactions.

During the same 2010 to 2011 timeframe, smartphone ownership grew by about 50% at the household level, jumping from 25% to 38%; and tablets can now be found in 6% of U.S. homes, compared to essentially none (< 1%) a year ago.

Most notable to marketers and media stakeholders, these mobile devices are now prevalent in the homes of key media audience groups, such as:

- household member age 18 to 49 (54%)
- children under 18 (53%), and
- household income of $50,000 or more (52%)

The new findings come from the just-released 2011 Ownership and Trend Report, part of Knowledge Networks’ The Home Technology Monitor™ research series – the gold standard in media technology measurement. Now in its 31st year, KN’s report tracks ownership of hundreds of media-related devices and services, from wireless Internet access to DVRs to videogame consoles.

“As smartphones become the standard and tablets continue to grow, understanding distributed media becomes more and more important to media sellers and buyers alike,” says David Tice, Vice President and Group Account Director, Knowledge Networks. “Traditional media like TV, Internet, radio, and print will need to take many forms to deliver content in the format best suited for the consumer at the time he or she wants to consume it.”

Knowledge Networks is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.

KN delivers affordable, statistically valid online research through KnowledgePanel and leverages a variety of other assets, such as world class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers.

mOne now offers a real-time view to accurately report on any mobile marketing campaigns, with the ability to directly compare the performance of different mobile ad networks and optimise these campaigns as they are unfolding. This capability has simply not been available in the mobile marketing industry before now.

“mOne is a global first”, said Matthew Gerard CEO of Motopia. “With the phenomenal growth we are currently experiencing in mobile marketing globally and the forecasted continued growth, the need for a client orientated platform in the mobile marketing marketplace is very apparent”.

“mOne will undoubtedly make a big difference to any organisations already engaged or looking to engage in mobile marketing activities. Also and perhaps more importantly mOne will save clients money through time saving efficiencies and provide more visibility and control of all campaigns,” he said.

Customers of mOne can easily view and compare performance in one place and optimise campaigns across all networks throughout the campaign.

“Motopia firmly believes that mOne is an invaluable tool for anyone running mobile marketing campaigns and wants to achieve the best possible results from this booming marketing sector”. He continued “We believe mOne will generate Motopia in excess of $3 million in revenue in 2012”.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile devices. These findings and others have been presented in conjunction with the Mobile Marketing Association (MMA) and Where, Inc. via a live, complimentary webinar The State of the U.S. Mobile Advertising Industry and What Lies Ahead on June 8.