DUBLIN – Research and Markets has announced the addition of the “Mobile Advertising – Global Strategic Business Report” report to their offering.

This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period 2006 through 2015.

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WHERE Ads™ Connects Consumers and Merchants

BOSTON – WHERE®, North America’s leading local search and recommendation service in mobile, announced the launch of WHERE Ads™, a hyper-local advertising network. With millions of users, WHERE is a top ranked service on all major smart phones. WHERE Ads was initially built to deliver local ads to the WHERE audience, and has been opened to and is now running on a dozen leading mobile services including Geocade, Jambase, MocoSpace and Superpages.com®.
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Nearly Two-Thirds of America’s 234 Million Mobile Subscribers used Text Messaging in December 2009

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry over the three month period between September and December 2009. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers age 13 and older, as well as the most popular forms of content and activity accessed via mobile device. The report found Motorola to be the top handset manufacturer with 23.5 percent market share, while RIM led among smartphone platforms with 41.6 percent market share.
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MAST for Apps enables developers to monetize and market their apps

Mobile World Congress 2010
BARCELONA, Spain – mOcean Mobile, the leading mobile advertising platform, announced that it has launched a free mobile ad serving platform for iPhone and other smart phone application developers, called MAST for Apps. The first and only comprehensive ad management platform built for mobile applications, MAST for Apps enables developers to monetize their apps by selling and managing their own mobile ad space. MAST for Apps is now available in a live beta period.
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New Mobile Advertising Service Kicks off with Mobile Inventory Base of 2500 Publishers Worldwide

Mobile World Congress 2010
NEW YORK & BARCELONA, Spain – adsmobi Inc. announced the launch of their new mobile media-buying platform. adsmobi is a newly formed company in the exploding mobile advertising space enabling advertisers to reach their mobile audience worldwide. adsmobi is based in New York City.
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Telenity’s Canvas SmartAds Facilitates New Business Models for Mobile Advertisement and Marketing

Mobile World Congress 2010
MONROE, Conn. & BARCELONA, Spain – Telenity (www.telenity.com), a leading provider of next generation value added services, messaging and mobile marketing solutions, announced a mobile marketing platform which facilitates new business models for mobile marketing and advertisement. Canvas® SmartAds™ integrates location aspect with mobile advertisement and allows contextual targeting of subscribers on the go. It enables mobile operators and advertisement owners to boost their reach and capitalize on new revenue opportunities by delivering mobile ads to the subscribers on point, on time, and on interest.
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Smaato Leading Ad-Optimizer with largest iPhone inventory in Europe – 4+ billion ad requests, 2500+ publishers & 35 ad network partners worldwide

Free Apple iPad give-away for new signed up publishers during MWC 2010
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Strategic media partnerships deliver advertising and content to GyPSii community

AMSTERDAM & SALO, Finland – Market-leading mobile digital lifestyle application and geo-mobility social media platform, GyPSii has kicked off 2010 in a strong position to grow market share and revenue by partnering with content partners to connect users to more content, together with targeted advertising and coupon promotions via mobile devices. GyPSii develops consumer digital lifestyle apps and drives the realization of the real-time mobile Internet, fusing real-world places with social media, enhancing the connections between people and places.
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