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New PQ Media Forecast: U.S. Mobile & Social Media Revenue Surged 30% to $45.4 Billion in 2011
- Mobile Content & Access Was Largest Mobile & Social Media Sector in 2011 at $39.2 Billion, with Revenues from Business Segment Accounting for 58% of Total
Millennial Media Announces New Solution to Drive Engagement within Branded Apps
Innovative “App Engagement Program” Allows Brands to Reach Consumers Who Have Previously Downloaded Their Apps and Drive Sustained Usage BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced a new solution for advertisers to drive usage and engagement within their branded apps. The new “App Engagement Program” will allow brands to re-engage users [...]
Jumptap Appoints Bob Hammond Chief Technology Officer
Veteran Ad Network Leader Adds Technical Depth CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in [...]
Mobile Insight Start-up, Qriously, Announces New App-based Products and Expansion to U.S. Market
Addition of Senior Talent Will Spearhead Expansion and New Business Development LONDON, UK – Qriously, a London-based mobile start-up, today announced two innovative and pioneering mobile advertising products in conjunction with its expansion to the U.S marketplace.
Digby Launches Localpoint™ Platform Bringing Location-Based Mobile Marketing, Analytics and Commerce To Branded Rich Apps
Digby Localpoint helps brands achieve their strategic multi-channel goals – to drive store traffic, engage with consumers in the store, enable mobile commerce and provide web-style analytics to the physical retail store – all through their own branded mobile experience NRF 101st Annual Convention & Expo AUSTIN, Texas & NEW YORK – Digby, the leaders [...]
Shazam Powers Interactivity for Super Bowl Advertising Campaigns
Shazam-enabled Super Bowl commercials extend viewer engagement to the ‘second screen’ of mobile devices NEW YORK – Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV™ will play a major role in several television advertising campaigns running during the Super Bowl, an event known as much for its cutting-edge advertising as [...]
Robust Retailer Investment in Search Drives Strong Q4
IgnitionOne releases positive Q4 Digital Media Report as Mobile marketing becomes an emphasis in marketer media mix NEW YORK – The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping [...]
IAB Names Millennial Media CEO Paul Palmieri to Board of Directors
Addition of First Mobile Ad Executive Expands IAB Board Focus into The Mobile Advertising Ecosystem BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced that Paul Palmieri, President and CEO, Millennial Media, has been named to the IAB Board of Directors. As a member of the board, Palmieri will be an executive voice [...]
IAB Reveals First-Ever List of Top Mobile Shopping Savvy US Cities
Houston, New York & Atlanta Take the Lead, San Francisco/Bay Area Misses the Top 10 Cut In Time for the Holidays: ‘Mobile Shoppers’ Study Shows How Ubiquitous Data Spawns Savvier Consumers NEW YORK – Understanding the crucial role of mobile in marketers’ holiday strategies, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of [...]
Crisp Media Announces Acquisition of Smart Device Media, Creates Integrated Mobile Advertising Powerhouse for Premium Advertising
Smart Device Media Co-Founder and Former Ziff Davis CEO Jason Young to lead the Combined Company NEW YORK – Two leading mobile advertising organizations, Crisp Media and Smart Device Media today announced that they have combined to create a full-service mobile advertising powerhouse. The combined company will continue doing business under the name – Crisp [...]
Millennial Media Releases Mobile Creative Tools for Brands and Agencies
mmStudio Extends Company’s Mobile Platform by Allowing Advertisers to Design Their Own Ad Units and Utilize Existing Creative or Third Party Rich Media Ads BALTIMORE & LONDON & SINGAPORE – Millennial Media, the independent leader in mobile advertising, announced mmStudio, a suite of mobile advertising tools intended to enable advertisers and agencies to easily deliver [...]
IAB Drives Mobile Marketplace Forward: Mobile Marketing Center of Excellence Releases Official Protocol for Creating In-App Ads
‘Mobile Rich Media Ad Interface Definitions’–MRAID–Empowers Seamless In-App Advertising Across the Mobile Landscape NEW YORK – The IAB Mobile Marketing Center of Excellence today released the final version of “Mobile Rich Media Ad Interface Definitions,” or MRAID. This initiative defines a common API (Application Programming Interface) for mobile rich media advertisements, establishing a framework of [...]
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