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Mojiva Spins off mOcean, a Fully Independent Mobile Ad Platform

Otilia Otlacan | September 29, 2009 | 1 Comment

Proven Mobile Advertising Platform Launches as an Independent Company, Providing Mobile Ad Solutions for Publishers, Marketers, and Networks NEW YORK – Mojiva Inc. announced that it has spun off its successful mobile advertising platform as a new and fully independent company, mOcean Mobile. The mOcean Mobile platform gives publishers and advertisers total control over all [...]

AdMob July 2009 Metrics Report Compares Android and iPhone App Usage

Otilia Otlacan | September 1, 2009 | 2 Comments

Twice as Many Paid Apps Downloaded Per User on Apple App Store Compared to Android Market SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the discovery, usage, and purchasing patterns of mobile applications in its July 2009 Mobile Metrics Report. This latest report combines AdMob network data with survey [...]

AdMob Announces Agreement to Acquire AdWhirl

Otilia Otlacan | August 31, 2009 | 2 Comments

Plans Industry’s First Open Source Mediation Solution for the Mobile Ecosystem SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, announced that it has entered into a definitive agreement to acquire the assets of AdWhirl, the industry’s most widely utilized mobile ad mediation solution. The acquisition of AdWhirl is an [...]

AdMob June 2009 Metrics Report Details Distribution of iPhone OS Devices by Country

Otilia Otlacan | July 29, 2009 | 0 Comments

46% of iPhone & iPod touch Users Outside the U.S. and Growing SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the geographic distribution of iPhone OS users in its June 2009 Mobile Metrics Report. AdMob’s latest report also uses this network data in combination with Apple disclosed figures to [...]

AdMob May 2009 Metrics Report Examines the Distribution of Usage of iPhone Applications

Otilia Otlacan | July 2, 2009 | 2 Comments

Top Applications in the Apple App Store Had More Than 1 Million Users SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the distribution of consumer usage of iPhone applications in its May 2009 Mobile Metrics Report. In less than one year, the Apple App Store has grown to more [...]

AdMob Unveils New Research on Demographics and Behavioral Characteristics of iPhone and iPod touch Users

Otilia Otlacan | June 24, 2009 | 0 Comments

More Than 40 Percent of iPhone and iPod touch Users Access the Internet More Frequently From Their Mobile Device Than From a Computer SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, released new research on the demographics and behavioral characteristics of iPhone and iPod touch users in the US. [...]

AdMob April 2009 Metrics Report Compares Smartphone Market Share to Mobile Web Usage

Otilia Otlacan | June 4, 2009 | 0 Comments

Apple and Android Devices See Strongest Relative Usage of Both HTML and Mobile Web Sites SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, compares smartphone market share to mobile Web usage to determine that smartphones accounted for nearly 3 times more usage than their relative market share in its April [...]

AdMob iPhone Download Exchange Goes Live

Otilia Otlacan | April 6, 2009 | 0 Comments

Gives Developers a New Way to Increase Consumer Discoverability and Drive Downloads of their iPhone Applications SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, is addressing one of the biggest challenges facing iPhone application developers with the launch of the AdMob iPhone Download Exchange. This new service gives developers [...]

Mojiva Launches White Label Solution for Publishers

Otilia Otlacan | March 11, 2009 | 1 Comment

Platform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad Network Relationships NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers [...]

Smaato Forms Strategic Mobile Advertising Partnership with MocoSpace

Otilia Otlacan | February 20, 2009 | 2 Comments

Mobile World Congress 2009 BARCELONA, Spain & REDWOOD SHORES, Calif. – MocoSpace and Smaato, the leading global aggregator for mobile advertising networks, announced a new strategic partnership for mobile advertising. MocoSpace (www.MocoSpace.com) has more than 5 million registered users and 2 billion monthly page views. The US-focused mobile social site was recently ranked No. 1 [...]

imeem Launches Mobile Advertising Platform, Giving Advertisers a New Way to Tap into the Social Music Experience

Otilia Otlacan | December 4, 2008 | 0 Comments

Kia Motors Signs on as Inaugural Brand Sponsor of imeem for Android; New Version of Popular Social Music Application Now Available SAN FRANCISCO – imeem, the leading social music service, announced the launch of a mobile advertising platform that offers brands new opportunities to connect with mobile consumers through imeem for Android, imeem’s popular social [...]

Zedge Selects Smaato’s SOMA Platform to Maximize Mobile Advertising Revenue Worldwide Mobile 2.0 Conference

Otilia Otlacan | November 13, 2008 | 0 Comments

SAN FRANCISCO – Today at the Mobile 2.0 conference in San Francisco, Zedge, a leading mobile content and social community provider and Smaato, a pioneering provider for mobile advertising solutions, announced a new strategic partnership for mobile advertising. Zedge has over 11 million users of its leading mobile internet content destination site. Its user base [...]