ad:tech London 2011
LONDON – Global mobile advertising network Adfonic and mobile Web technology pioneer dotMobi today announced at ad:tech London that dotMobi’s award-winning DeviceAtlas now provides advanced device detection capabilities to the Adfonic mobile advertising marketplace.

Adfonic, one of the world’s largest independent mobile advertising networks, has further enhanced its targeting capabilities by incorporating the accuracy and speed of DeviceAtlas and its market leading device detection to the Adfonic network.

“DeviceAtlas and its extensive device database provides an important component of Adfonic’s advanced mobile advertising targeting and reporting capabilities,” said Wes Biggs, Chief Technology Officer of Adfonic.

Adfonic uses DeviceAtlas to identify which devices are making requests from its ad network, so that campaign creative is rendered flawlessly across all handsets. In addition, Adfonic’s advanced options enable advertisers to target and report on their campaigns at an individual device level as well as by platform and technical capabilities. This makes accurate device recognition and insightful device data a key feature of the Adfonic platform.

Eileen O’Sullivan, dotMobi’s Chief Operating Officer, said, “With the continuing explosion of the mobile Internet, advertisers need to reach prospects through an increasingly complex and fragmented range of mobile devices. DeviceAtlas, which features the most current and complete set of mobile device specifications available, keeps players like Adfonic in a leadership position in this dynamic market. We’re delighted to work with them.”

Adfonic currently serves more than 15 billion ad requests per month with a mix of big brands and agency campaigns running across all major global markets. With over 8,000 publisher sites and apps on its network, Adfonic requires a highly reliable device detection solution capable of high speeds and billions of detections. DeviceAtlas’ high-speed APIs can make more than one million detections per second for each server deployed and recognizes 7,500-plus unique devices.

If you’re at ad:tech London 2011 on September 21 or 22, 2011, in the London National Hall (Olympia), be sure to visit dotMobi in booth #321 or Adfonic in booth #324 to learn more about dotMobi solutions like DeviceAtlas and the Adfonic mobile advertising marketplace.

About Adfonic

Adfonic is Europe’s largest independent mobile advertising marketplace. Adfonic enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximize the earning potential of their mobile traffic. Adfonic runs an average of 3,000 campaigns a month for clients including Yell, Tesco, Peugeot, Groupon and Skype and reaches an estimated 100 million mobile unique users monthly. Over 15 billion monthly ad requests are generated through Adfonic’s network. The company is headquartered in London with further operations in New York, Paris, San Francisco and Seville. To learn more, visit http://adfonic.com or http://blog.adfonic.com.

About dotMobi

Headquartered in Dublin, dotMobi — a wholly owned subsidiary of Afilias Limited — is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. Visit http://dotMobi.mobi for information on .mobi domains and all dotMobi services, including DeviceAtlas and goMobi.

Company Announces Preliminary First Quarter Financial Results

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced the acquisition of Greystripe, Inc., a leading brand-focused mobile advertising network. The acquisition will provide ValueClick immediate scale in the U.S. mobile advertising market, a $1.1 billion market that is expected to nearly double by 20131.

Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms. Greystripe has built strong relationships with Fortune 500 advertisers across key brand advertising verticals, including retail, consumer products (CPG), entertainment, technology, and automotive. Greystripe is headquartered in San Francisco and has offices in New York, Chicago, Los Angeles, Detroit, and Seattle.

“Greystripe accelerates ValueClick’s move ‘up the marketing funnel’ with brand advertisers and gives ValueClick Media immediate scale and expertise in the large and fast-growing mobile ad market,” said Jim Zarley, chief executive officer of ValueClick. “We see great traffic and revenue synergies between ValueClick and Greystripe, and we’re looking forward to working closely with the Greystripe team to take full advantage of the opportunities that this combination offers.”

“All of us at Greystripe are proud of our accomplishments, and joining ValueClick positions us to accelerate our rapid growth in mobile brand advertising,” said Michael Chang, chief executive officer of Greystripe. “We are thrilled to continue to serve our major brand clients as a mobile rich media leader while leveraging ValueClick’s breadth and depth in online marketing.”

Under the terms of the transaction, ValueClick has acquired Greystripe for approximately $70 million in cash. Greystripe’s management team and employee base have been retained by ValueClick, and the business will be run as a wholly-owned subsidiary within ValueClick Media. For the remainder of 2011, Greystripe is expected to contribute to ValueClick’s consolidated results approximately $24-$26 million in revenue and $2-$3 million in adjusted-EBITDA2. ValueClick anticipates that Greystripe will be accretive on an adjusted-EBITDA multiple-basis in 2012. Montgomery & Co. acted as financial advisor to Greystripe. Steamboat Ventures, Monitor Ventures, Peacock Equity, and Incubic Venture Capital were investors in Greystripe.

ValueClick Announces Preliminary First Quarter Financial Results

ValueClick today also announced preliminary results for the first quarter ended March 31, 2011; the Company generated first quarter revenue of $116.5 million and adjusted-EBITDA of $35.1 million, which exceeded the high-end of the guidance ranges management provided on February 15, 2011. Year-over-year revenue growth in the Company’s Affiliate Marketing, Media, and Owned & Operated Websites segments was above the previously-issued guidance ranges, while year-over-year revenue growth in the Company’s Technology segment was in-line with the previously issued guidance range. The results of operations of Greystripe are not included in the Company’s first quarter results, but will be included in the Company’s second quarter results beginning on the date of acquisition.

The Company has not yet fully completed certain quarter-end accounting procedures, including but not limited to the completion of its income tax provision. As such, figures released today are preliminary.

ValueClick will host a conference call and announce final first quarter financial results and second quarter guidance on Tuesday, May 3, as previously announced. The Company will also provide more detail on the Greystripe acquisition during the call.

ValueClick Announces Stock Repurchases

ValueClick today also announced that it repurchased approximately 2.2 million shares of its common stock in the first quarter of 2011 and an additional 0.4 million shares in April 2011, for an aggregate cost of $37.7 million. As of today, ValueClick has $62.3 million remaining authorization under its stock repurchase program.

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick’s performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate marketing, display advertising, ad serving and related technologies, and comparison shopping. ValueClick’s brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. For more information, please visit www.valueclick.com.

About Greystripe

Greystripe is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 30 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.

SAN DIEGO – TexTango, a mobile advertising network that compensates its members for sending SMS text messages, announced the official release of their “Beta” texting application available for free download on BlackBerry and Android devices.

“We are very excited to release the Beta version of TexTango,” said Kris Golshan, VP of Business Development for TexTango. “Based on what we have learned from our successful alpha release, we are finally able to compensate our members for doing what they do every day- texting their friends.”

“Brands can now reach their target audience in the most creative, viral and personalized fashion in order to create loyalty,” Golshan added. “Celebrities get paid to endorse brands every day, so why not the average person?”

Each time a member sends a text, an un-intrusive, yet catchy banner message from the sponsoring brand is automatically attached. For every text sent to friends and family, the sponsor compensates them for reaching their target audience. It’s a true win-win situation. For more information, people are encouraged to visit www.TexTango.com.

BlackBerry and BlackBerry App World are registered trademarks of Research in Motion Limited (RIM). Android and Android Marketplace are registered trademarks of Google, Inc. TexTango is in no way affiliated with Research in Motion Limited or Google, Inc.

TexTango is a privately-held corporation headquartered in San Diego, California; a leading mobile marketing company “for the people and by the people,” monetizing the SMS mobile text message channel at the intersection of mobile advertising and consumer communications. More information and free download of the TexTango mobile application are available at www.TexTango.com.

OVERLAND PARK, Kan. – Sprint (NYSE:S) continues to receive accolades for the value and service it provides customers. Now Frost & Sullivan has awarded Sprint the 2010 North American Customer Value Enhancement of the Year Award in On-deck Mobile Advertising.

Based on Frost & Sullivan’s independent analysis of the Mobile Advertising market, the award recognizes the strategic advantages of Sprint’s mobile advertising service:

- Customer relevancy and privacy, including an opt-out service, in which customers are given clear choices around receiving targeted ads
- Open approach
- Strategic roadmap

“Sprint has been a pioneer in mobile advertising, delivering effective advertising options for brands while protecting our customers’ privacy,” said Mathew Oommen, vice president-Product and Technology Development for Sprint. “Our opt-out service for customers and our ad-mediation platform, which allows us to partner with additional ad networks, are two of our latest examples of that. We’re pleased to be recognized by Frost & Sullivan for the value our mobile advertising service provides.”

“Sprint has clearly demonstrated its ability to add value to the mobile advertising experience to help deliver the right ads to the right user at the right time,” said Vikrant Gandhi, senior industry analyst, Frost & Sullivan. “Sprint recently introduced an opt-out service for mobile advertising, which Frost & Sullivan feels is a highly differentiating approach that will continue to support Sprint’s industry-leading, on-deck mobile advertising performance. This award recognizes Sprint’s continued focus on both ends of the spectrum: maintaining customer privacy and relevancy and expanding its mobile advertising offerings to deliver tangible value to advertising customers, publisher partners and, ultimately, Sprint customers.”

Customer Relevancy

Ad relevancy and customer privacy have been the core focus of Sprint’s mobile advertising service. As part of its ongoing efforts to work closely with its customer base and serve the most relevant ads, Sprint recently introduced an opt-out service for mobile advertising that enables customers easy access to provide their choice in delivering any sort of targeted ads. In addition, Sprint customers can specify their interests as well as convey their preference for “family-friendly” ads.

Open Approach

Sprint has established several strategic relationships with mobile advertising solution providers. Sprint has implemented a robust ad-mediation platform, which enables a more open approach in partnering with additional ad networks and enhances the ability to provide relevant ad content. This allows the “best” ad to be served to Sprint’s customers in real time. As a result, advertisers on Sprint’s mobile advertising network consistently achieve higher than average performance for their mobile advertising and mobile marketing campaigns.

Strategic Roadmap

Sprint has helped define and develop the on-deck mobile advertising ecosystem in the United States and continues to evolve its offerings. On-deck advertising refers to the mobile ads displayed at the top and bottom of Sprint-branded mobile Web pages. Sprint’s mobile advertising service enables marketers and advertisers to reach millions of wireless data subscribers through strategically targeted mobile Web-based advertising programs while protecting customer privacy. It offers several interactive ad mechanics, including click to call, click to promotion, and click to locate, that encourage effective user engagement and provide quantifiable results. Several innovative and high-performance mobile advertising campaigns have been completed with leading brands and mobile application partners across Sprint’s on-deck mobile advertising inventory.

Advantages of Sprint’s mobile advertising service include:

Scale – Sprint’s mobile advertising network offers the industry’s best reach and frequency, with one of the highest metrics for impressions and unique visitors.
Large inventory – Sprint is a market leader in mobile data services, and wireless Internet usage among Sprint subscribers is one of the highest in the United States. This ensures a sizeable, marketable subscriber base for advertisers.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, compares unique devices running the Android and iPhone Operating Systems (OS) in its network in the April 2010 AdMob Mobile Metrics Report. The Android OS had its greatest concentration of unique devices in North America (75 percent) in April 2010, followed by Asia (12 percent) and Western Europe (11 percent). iPhone OS devices are more broadly distributed worldwide, but also had its greatest concentration in North America (49 percent), followed by Western Europe (28 percent) and Asia (14 percent).

In the US there was a 2 to 1 ratio of iPhone OS devices to Android OS devices; worldwide, that ratio expanded to 3.5 to 1. In AdMob’s network there were 8.7 million unique Android OS devices and 10.7 million unique iPhones in the United States in April 2010. But when non-phone devices running the iPhone OS – the iPod touch and iPad – are included, the number of unique devices jumps to 18.3 million in the US. Worldwide, there were 11.6 million unique Android OS devices, 27.4 million unique iPhones and 40.8 million unique iPhone OS devices.

Highlights from the April 2010 AdMob Mobile Metrics Report include:

- The top five countries with the most unique iPhone OS devices were the United States (44 percent), United Kingdom (nine percent), France (six percent), Canada (five percent), and Japan (four percent).
- Over the past 12 months, unique iPhone OS device growth was strongest in Asia (474 percent), followed by Oceania (367 percent) and Western Europe (269 percent).
- The top five countries with the most unique Android OS devices were the United States (75 percent), China (eight percent), United Kingdom (three percent), France (two percent), and Germany (two percent).
- There were more Android devices than iPhones in China in April 2010 in the AdMob network. The top three Android devices in China were the HTC Hero, HTC Magic, and HTC Dream.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 23,000 mobile Web sites and iPhone, Android, webOS, and Flash Lite applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. AdMob defines a unique user as an individual device that has sent at least one ad request to the AdMob network in a given month. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report blog (http://metrics.admob.com) to access the full April 2010 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, takes a closer look at Android Operating System (OS) traffic in its March 2010 AdMob Mobile Metrics Report. The report finds the diversity of devices in the Android ecosystem is increasing, driven by the launch of new devices from different manufacturers with various form factors, capabilities, and OS versions over the past seven months. In contrast, the iPhone OS runs on devices from a single manufacturer, a single form factor (until the launch of the iPad in April), and all devices have the ability to upgrade OS versions.

In March 2010, there were 34 Android devices from 12 manufacturers available to consumers.* In AdMob’s network in March 2010, 11 devices accounted for 96 percent of Android traffic, up from two devices in September 2009. The three primary versions of the Android OS all drove significant traffic in March 2010 – Android 1.5 (38 percent), Android 2.0/2.1 (35 percent) and Android 1.6 (26 percent). Motorola and HTC were the leading Android device manufacturers with 44 percent and 43 percent of respective traffic.

Highlights from the March 2010 AdMob Mobile Metrics Report include:

Motorola Droid was the leading Android handset in March 2010 generating 32 percent of Android traffic, while the Google Nexus One drove only two percent of Android traffic.
At least 54 percent of Android traffic came from devices with a QWERTY keyboard.
Three devices – the iPhone 3GS (39 percent), second generation iPod touch (25 percent) and iPhone 3G (20 percent) – generated 84 percent of total iPhone OS traffic.
iPhone 3GS traffic share has increased from 30 percent in September 2009 to 39 percent in March 2010. The 1st Generation iPhone only generated 2 percent of iPhone OS requests in March 2010.
Total worldwide traffic in AdMob’s network increased 18 percent month-over-month.
AdMob stores and analyzes handset and operator data from every ad request in its network of more than 18,000 mobile Web sites and iPhone, Android, webOS, and Flash Lite applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report blog (http://metrics.admob.com) to access the full March 2010 report, view past reports, or sign up to get an email notification when future reports become available.

*Numbers based on comments from Jeff Huber in Google’s Q1 2010 Earnings Call.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, separates the traffic in its network into three categories – smartphones, feature phones, and mobile Internet devices – to examine the growth rates of each over the past year in its February 2010 AdMob Mobile Metrics Report.

In February 2010, smartphones accounted for 48 percent of AdMob’s worldwide traffic, up from 35 percent in February 2009. The strong growth of iPhone and Android traffic, fueled by heavy application usage, was primarily responsible for the increase. Although the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, absolute traffic from feature phones still grew 31 percent. Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010. The iPod touch is the top mobile Internet device and is responsible for a vast majority of this traffic; other devices include the Sony PSP and Nintendo DSi.

Highlights from the February 2010 AdMob Mobile Metrics Report include:

iPhone OS increased its share of smartphone requests from 33 percent in February 2009 to 50 percent in February 2010.
Symbian’s share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010.
Android increased its share from two percent in February 2009 to 24 percent in February 2010.
The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ. The Google Nexus One only generated one percent of total Android traffic in February 2010.
Samsung, Nokia, Sony Ericsson, Motorola, and LG were the top manufacturers of feature phones. Top feature phones from each manufacturer in AdMob’s network were the Samsung SCH R350, Nokia 3110c, Sony Ericsson W200i, Motorola RAZR V3, and LG CU920.
For the purpose of categorization, AdMob considers a smartphone to run an identifiable Operating System, a feature phone to be mobile phone that does not fit into the smartphone category, and a mobile Internet device to be a handheld device that connects to the mobile Internet but is not a phone. AdMob has changed the format of the country pages in the February 2010 Report to include the top 10 smartphones and additional trended data.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and iPhone, Android, webOS, and Flash Lite applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report blog (http://metrics.admob.com) to access the full February 2010 report, view past reports, or sign up to get an email notification when future reports become available. AdMob also recently conducted a survey of publishers in its network to gain insight into their future development plans and the results of that survey can also be accessed on the Metrics Report blog.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com

SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, is expanding the ability of publishers and application developers to effectively and easily monetize their mobile traffic across platforms with the launches of new SDK’s for Android, Flash Lite and iPhone platforms. The company is also launching a number of new tools to enable publishers to manage their mobile business including a new Publisher Dashboard, an enhanced Reporting UI, a new Reporting API (beta), and new Server Side SDK Controls.

“Developers and publishers are building engaging services across multiple mobile platforms and need the tools to effectively monetize their traffic,” said Omar Hamoui, Founder and CEO, AdMob. “The explosive growth we’re seeing makes it an exciting time to be an important part of the mobile advertising industry. We’ve worked very hard to create innovative ways to help mobile developers achieve their goals and easily manage their business – whether on the iPhone, Android or other emerging platforms.”

Robust Cross Platform Support:

Updated Android SDK – Brings AdMob’s rich media ad units including expandable canvas and multi-panel banner to Android devices
Updated iPhone SDK – Features performance enhancements and gives developers additional server side flexibility
New Flash Lite SDK (beta) – Enables monetization with CPC text ads on this growing platform
New Adaptive Mobile Ad Unit – Innovative banner ad unit remains a constant size as consumers pinch and scroll through a Web site that’s designed for a PC screen on their mobile device
New tools for Publishers to Manage their Mobile Business:

New Publisher Dashboard – Customizable interface for publishers to view all the key statistics for their mobile Web sites and various applications in one location
Enhanced Reporting UI – Saves publishers time by giving them the ability to customize and save the reports they run on a regular basis
Reporting API (beta) – Enables publishers and advertisers to build their own tools and dashboards
Server Side SDK Controls – Gives publishers ability to dynamically control the display and format of the ads in their applications
AdWhirl for iPhone and Android applications – Open source mediation gives the developers of more than 1,500 mobile applications additional choice and control in monetizing their mobile traffic
“AdMob has been a most valuable partner for us on iPhone and we’re excited to continue to work with them as our business expands across other mobile platforms,” said Lauri Pratt, founding partner, SportsTap. “AdMob’s reach and sophisticated tool sets have been instrumental to our business success and strong growth.”

In a recent survey AdMob found that 31 percent of developers in its network are working across multiple mobile platforms today and almost half (47 percent) said they plan on developing on more than one platform in the next six months. Other findings from the survey include:

More than 70 percent of iPhone developers plan to develop for Android over the next six months and close to half of Android developers (48 percent) plan to develop for iPhone.
Developers also said they are generally satisfied with the success of their applications with 64 percent rating their app “very” or “somewhat” successful. Developers were most satisfied with the iPhone platform and least satisfied with RIM.
58 percent of developers said they currently develop mobile Web sites.
Many developers are new to mobile with 49 percent saying they have been developing for mobile less than a year.
About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

“With local ad distribution models opening up on mobile, MoVoxx is extending value to merchants and publishers by layering in real-time user location relevance. The PlaceWhere platform is a critical part of this value-chain, enabling MoVoxx to rapidly deploy vital location services,” stated Derek Merrill, vice president, products at MoVoxx.

This new geo-targeting capability now makes the mobile channel relevant for small business and local merchant advertisers. To reach them, MoVoxx aggregates local merchants’ mobile campaigns , through partners such as Citysearch, Marchex and iPromote, as well as by working directly with larger brands interested in geo-targeting such as Sears. With a full range of post-click call-to-action solutions for advertisers – including click-to-WAP landing pages, click-to-call for small business services and SMS reply – GeoSense offers a highly targeted mobile advertising solution for small business and national brands with retail locations.

Mobile advertising has always had to balance the issues of ad relevance with reach and the persistence of fragmentation caused by carrier, handset and transport disparities (SMS, Mobile Web, In App). “We are excited to join forces with MoVoxx, who is taking a leading position in the geo-targeting arena by deploying this capability across all major mobile advertising channels on an integrated basis for advertisers,” said Tom Parrish, vice president, business development for Useful Networks. “The opportunity for advertisers to engage consumers on a more personal level via geo-targeting provides them with the ability to offer more effective advertising. In working with MoVoxx, we are combining our technologies and services efforts to provide better targeting and opening up the mobile channel to the vast local merchant market segment.”

Useful Networks’ PlaceWhere.location clearinghouse dramatically increases advertising relevancy by adding location context to a variety of mobile campaign types, while enforcing the principles of informed consent and privacy, to ensure the consumer is in control of if, how and when their location information is accessed. The entire process is managed by Useful Networks per the CTIA’s best practices, carrier guidelines and consumer regulations.

About Useful Networks

Founded in July 2006, Useful Networks is a Denver-based company that delivers innovative mobile location aggregation and geo-services for both carriers and content providers. Their PlaceWhere platform helps reduce costs, time to market and complexity in launching location aware products and services. Useful Networks is a privately held subsidiary of Liberty Media (NASDAQ: LCAPA). Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Useful Networks and PlaceWhere are trademarks of Useful Networks, Inc. For more information, please see http://www.useful-networks.com.

About MoVoxx

MoVoxx is a location-based mobile ad platform that intelligently serves ads into mobile content reaching over 30 million unique US mobile users. GeoSense™ platform combines real-time user location data within the ad serving process to enable national brands and local merchants the ability to launch location-based mobile advertising campaigns – at scale. Multi-mode ad serving provides seamless reach on all forms of mobile media – SMS, mobile web, and mobile app. Using proprietary MobileTrace™ technology, MoVoxx tracks and aggregates user-level mobile behaviors, offering advanced optimization and superior post-click conversion rates. Founded in 2006, MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital.

“The introduction of the iPad will undoubtedly have a major impact on the mobile marketing industry,” says Dave Gwozdz, CEO of Mojiva. “Increasingly, consumers are making the transition to spending more time on the mobile Web than on traditional laptops or desktop computers. These new tablets will only help to further that trend, and create yet another medium for publishers and advertisers to reach people on the go.”

In February, the Mojiva network will have self-serve advertising and publishing capability to target not only the iPad, but the HP Slate, Amazon Kindle and Dell Mini 5 as well. The network will continue to add support for new devices that are debuted throughout the year. All developer SDKs will be available at: http://developer.mojiva.com. Currently, SDKs are available for the Android, iPhone, and BlackBerry platforms.

ABOUT MOJIVA

Mojiva is the simple yet sophisticated mobile advertising platform for advertisers and publishers who want to tap the smartphone user market. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertisement platform that makes it easy for advertisers to reach buyers, and publishers to reach advertisers. Founded in May 2008, Mojiva has grown faster than any other advertising platform, having served over 1 billion ads in its first eight months. The company can be found on the Web at www.Mojiva.com.

NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.

These mobile partners donated their time and ad-serving fees to enable the campaign across multiple publisher sites that donated their inventory for the campaign. The publisher sites, including MSN Mobile, Hotmail, Windows Live Messenger Mobile and E! Online featured banner advertisements allowing consumers to click on the ad to learn more about how they can donate to the American Red Cross, and providing the number (Text “HAITI” 90999) to make a donation.

“We are thrilled to be a part of this campaign and supporting the American Red Cross relief efforts,” said Charles Johnson, general manager of mobile advertising at Microsoft. “By offering consumers the opportunity to donate to the relief fund via mobile advertising and text messaging campaigns, we believe we are enabling a faster and more direct option for consumers to donate to help those in time of need.”

The mobile campaign was designed exclusively for the convenience of consumers to donate via the device they carry with themselves at all times – their mobile phone. In fact, Gartner, Inc. recently reported that by 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and be greater than the installed base of PCs. This statistic highlights the increase in consumer use of the mobile medium to perform multiple tasks, including donating to a charitable cause.

“Through this targeted mobile advertising campaign, consumers are able to immediately act upon their will to donate via the same device they are using to keep up-to-date on the events in Haiti,” said Andrew Frank, research vice president at Gartner. “By providing consumers with a convenient avenue to donate to this cause, this campaign is aiding in the relief effort via a medium that continues to grow as the dominant avenue when accessing the Web.”

“When I heard about all of the struggles currently underway in Haiti I knew that I wanted to help out any way possible,” said Peggy Traut of North Andover, MA. “Through this mobile campaign, I was able to immediately act upon my will to donate via the same device that I was using to keep me updated on the events in Haiti. It is this convenience that will help continue to drive additional consumer support.”

The mobile advertising campaign is currently underway and will run over the next several weeks. This timeframe will provide consumers with the opportunity to continue to help donate to those impacted by the disaster.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

About Eyeblaster

In 1999, Eyeblaster was a pioneer of rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components.

Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.

In 2009, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 8,500 brands serving approximately 3,400 agencies across over 5,200 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com\.

About Jumptap

Jumptap leverages its highly advanced, sophisticated algorithmic engine and unique IP to deliver the highest performance for advertisers and the best monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Jumptap operates the largest independent premium mobile advertising network in North America and Europe and has the largest unique user footprints with a penetration of approximately 44 million unique visits a month in the US alone. Jumptap’s proprietary technologies, which leverage search-based algorithms, understand the content of pages, resulting in dramatically increased revenues. Jumptap’s self-service marketplace, tapMatch, reduces operating costs and boosts price points through competition in its auction-based system. In addition, Jumptap’s tapLink software allows mobile operators to manage inventory distribution to third-party ad networks, optimize yield across such networks, and provide best ROI for advertisers. For more information, visit www.jumptap.com or contact: Julie.ginches@jumptap.com 617-460-2330.

About mGive and Mobile Accord

Mobile Accord is the innovator and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States. Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile tools specifically built for nonprofit organizations. Mobile Accord serves more than 200 leading U.S. philanthropic organizations and has raised more 95% of all funds raised via mobile giving. The mGive Foundation is the charitable partner of Mobile Accord.

About Millennial Media, Inc.

Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile decisioning, serving, and mediation platforms are powering some of the largest companies in the media business today. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Millennial Media was named the winner of the AlwaysOn “OnMedia Top 100” best private companies in digital advertising in 2010. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, focused its December 2009 AdMob Mobile Metrics Report on regional changes in manufacturer and smartphone Operating System (OS) share. The report found that Apple and the iPhone OS leads in Western Europe, North America, Latin American and Oceania behind strength of millions of iPhones and iPod touches sold this year and heavy application usage. Nokia and the Symbian OS continues to lead in Africa, Asia and Eastern Europe with its vast portfolio of devices.

The December 2009 AdMob Mobile Metrics Report breaks down, by region, trended manufacturer share across all mobile devices, smartphone OS share, and the top handsets and smartphones in the AdMob network. Regional highlights from the report include:

Africa: Nokia’s share remained fairly steady in 2009, generating more than 50 percent of requests throughout the year. In Q4, Samsung and Sony Ericsson devices generated 18 percent and nine percent of requests, respectively. Symbian was the dominant smartphone OS generating 87 percent of smartphone requests and accounting for nine of the top 10 smartphones in Q4 2009.
Asia: Nokia continues to be the leading manufacturer in Asia by a wide margin with 53 percent of requests in Q4 2009. After launching in several countries in Asia in 2009, the iPhone had a strong Q4 and doubled its share of smartphone requests to 27 percent.
Eastern Europe: Nokia’s share decreased slightly throughout the year to 35 percent in Q4 2009. Apple, Sony Ericsson, and Samsung devices generated 23 percent, 12 percent and nine percent of requests, respectively. Eight of the top 10 smartphones in the region were Nokia devices, including the 6300, N70, and N95.
Latin America: Several device manufacturers had significant share in Q4 2009, Apple led with 39 percent, Nokia had 15 percent and Sony Ericsson had 11 percent of device requests. The Sony PlayStation Portable was the number three device in December 2009. Although it only generated eight percent of smartphone requests, RIM had three of the top 10 smartphones in the region.
North America: In Q4 2009, Apple lead with 40 percent followed by Samsung with 17 percent and Motorola with 11 percent. The iPhone generated 54 percent of smartphone requests in Q4 2009. Android share grew throughout the year reaching 27 percent in Q4 2009, by far the highest penetration in any region.
Oceania: Apple’s share increased dramatically throughout 2009 and its devices are responsible for the vast majority of requests in the region. The top 10 smartphones in Q4 2009 included the Apple iPhone, HTC Magic, HTC Hero, BlackBerry 9000 and six different Nokia models.
Western Europe: Apple made strong gains in manufacturer share in 2009. In Q4 2009 the Apple iPhone and iPod touch generated more than half of total requests from the region at the expense of Nokia, Samsung, and Sony Ericsson. Android had a strong Q4 2009 and generated eight percent share of smartphone requests, second only to North America in penetration.

Regional data is influenced by the geographic distribution of requests within each region. To see the top countries by request in the AdMob network review page 12 of the December 2009 AdMob Mobile Metrics Report.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and iPhone, Android, and webOS applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full December 2009 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

The report highlights that one of the major trends in 2009 has been the growing share of requests from smartphones and increasing usage of WiFi.

In November 2009 in the US, smartphones accounted for 48 percent of mobile Web and application requests, up from 31 percent in November 2008. WiFi usage has also taken off, with 24 percent of requests in the US coming in over a WiFi network in November 2009, compared to eight percent in November 2008. A new class of devices that are not phones, but with the ability to connect to the Internet over WiFi, such as the iPod touch, Sony PlayStation Portable (PSP), and Nintendo DSi gained traction in 2009.

The report also examines growth in unique iPhone and iPod touch users since January 2009, finding more rapid growth outside of the US. In November 2009, 50 percent of unique users were located outside of the US, an increase from 39 percent in January 2009. Of its top markets, Apple devices experienced the strongest percentage growth in Japan, France, and Australia in 2009.

The launch of new Android devices in the second half of 2009 has accelerated the growth of the platform. Six months ago a single Android device, the HTC Dream (G1), generated 92 percent of Android traffic, while in November 2009 the same device accounted for only 37 percent of requests. The Motorola Droid, HTC Magic, and HTC Hero generated 22 percent, 21 percent and nine percent of Android requests worldwide in November 2009, respectively.

Highlights from the November 2009 AdMob Mobile Metrics Report include:

- 55 percent of ad requests in the US came from devices with WiFi capability, up from only 19 percent a year earlier.
The Top 5 US devices based on WiFi requests generated were the iPod touch, iPhone, Sony PSP, HTC Dream (G1), and Motorola Droid.
- 36 percent of iPhone traffic in the US was over WiFi, considerably higher than other WiFi capable devices. Less than 10 percent of traffic from the major Android devices came over WiFi.
- The iPhone accounted for 71 percent and the iPod touch accounted for 29 percent of total unique users from Apple devices.
- Android generated 27 percent of the requests from smartphones in the US in November 2009, up from 20 percent in October 2009.
- 88 percent of requests from Android devices came from the US in November 2009, the second largest Android market is the UK with four percent of requests.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full November 2009 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, examines the major mobile Operating Systems and the distribution of requests across top devices that run on them in the October 2009 AdMob Mobile Metrics Report. The iPhone, Palm and RIM OS’s all run exclusively on devices manufactured by those companies, while the Android, Symbian and Windows Mobile OS’s run on devices from a variety of manufacturers.

New devices from RIM are generating an increasing percentage of the total number of requests for the platform. The recently launched RIM devices that are gaining traction are the Tour and new versions of the Curve (8900 and 8520). The older 8100 Pearl series has seen its share of RIM traffic steadily decrease from 28 percent in April to 16 percent in October. However, the 8300 Curve series has maintained approximately 44 percent share over the last six months.

The Android Operating System is a relative newcomer, having turned one year old in October.

Worldwide requests from Android devices increased 5.8 times since April 2009 in the AdMob network. The HTC Dream (G1) has continued to experience strong growth over the past six months and the launch of new devices is driving significant incremental growth in Android traffic. The Motorola Droid already represented 24 percent of all Android requests in AdMob’s network two weeks after it launched.

Highlights from the October 2009 AdMob Mobile Metrics Report include:

In October 2009, 70 percent of iPhone OS requests came from the iPhone while the remaining 30 percent came from the iPod touch.
In the US, the RIM 8300 Curve and 8100 Pearl series devices have consistently remained in the Top 20 devices over the last two years. In the UK, the 9000 Bold and 8900 Curve have seen strong growth and are now the number 10 and 11 devices, respectively.
In the US, Android had 20 percent share of smartphone traffic, up from seven percent six months before, and the HTC Magic (myTouch 3G) and HTC Dream were both Top 10 devices. In the UK, the HTC Dream, HTC Magic, and HTC Hero are all Top 10 devices in the AdMob network.
The Motorola CLIQ has also seen fast pickup since its launch at T-Mobile in the US and generated six percent of Android traffic on November 18.
The top Symbian and Windows Mobile devices have not changed in 2009 and both platforms have lost smartphone share. One of Nokia’s first touchscreen models, the 5800 XpressMusic, is the one of the few newcomers to the list of Top 20 Symbian devices in 2009.
AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. See additional detail on methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full October 2009 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

REDWOOD SHORES, Calif & BERLIN – Smaato Inc. (www.smaato.com), the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network in Germany, Austria and Switzerland, has joined the Smaato network as its 33rd ad network partner. This cementsglobal position by having the largest network of advertising partners in the industry.

“This new partnership with Madvertise is a great added value to our secret sauce in being able to deliver the most far reaching services globally – with relevant, local mobile advertising for our publishers,” said Ragnar Kruse, CEO & Co-Founder of Smaato.

Carsten Frien, CEO of Madvertise stated: “We are glad to partner with Smaato. This partnership extends our reach in our core markets and enables us to run global advertising campaigns on the Smaato network.”

Smaato built its SOMA (Smaato Open Mobile Advertising) platform as a mobile advertising optimization platform with its first partner Third Screen (acquired by AOL) and leading ad network partners like AdMob (acquired by Google). It extended the number of partners internationally, including expansion into Asia with partners in India, Singapore, Philippines, Malaysia and Japan. With Madvertise (www.madvertise.de), Smaato has strengthened its presence in Europe and secured SOMA’s position as being the world’s largest platform for mobile advertising mediation.

Smaato has built a long-standing reputation in the mobile advertising market as an innovator for the mobile optimization segment delivering ads in over 215 countries for mobile web and mobile apps.

The SOMA platform supports all of the most popular handsets, including iPhone, Blackberry, Palm and Android – whether for in-application or mobile internet advertising. Providing a far greater reach for multi-platform developers.

The SOMA platform benefits publishers with:

- Connected to over 30 ad networks
- Automated data collection across networks
- eCPM optimization based on live revenue forecasts
- Manual override of house ads
- Dynamic campaign selection (not daisy chain)
- Rules engine: Traffic & targeting management.

Benefits for ad networks include:

- Extended reach (including moving from online ad networks towards mobile)
- Reach across all mobile platforms
- Target by location, gender, demographics, age (if provided by publisher)
- Extended reach in regions, and inventory beyond borders.

SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest-growing mobile advertising networks, continued its leadership in advertising on the iPhone with the launch of its new Interactive Video Ad Unit for the iPhone. This ad unit is the first to bring true interactivity to mobile video advertising with in-player actions that enable consumers to browse Web sites, view additional videos, and more while the video is playing. The first ads will start running this week in select applications across AdMob’s iPhone ad network that reached more than 20 million unique iPhones and iPod touch devices worldwide in 2009.

“AdMob’s new Interactive Video Ad Unit brings together consumers’ love of watching videos on their mobile device with advertisers’ goal of providing an interactive, social experience for consumers,” said Omar Hamoui, Founder and CEO, AdMob. “We are excited to create new ways for advertisers to engage with consumers on their mobile devices and for the developers behind the most popular and engaging iPhone applications to effectively monetize.”

AdMob’s new Interactive Video Ad Unit is the newest addition to the company’s portfolio of rich and engaging iPhone ad units, including Multi-Panel Banner, Scrolling Canvas, and Search. The Interactive Video Ad Unit will be sold primarily as an interstitial that will automatically play as an application loads. This auto-play implementation delivers a captive, engaged audience similar to video interstitials on the traditional PC web. It will also be available through a banner ad unit where consumers will click to play the video. The ad unit features customizable interactivity buttons within the video player, putting users a touch away from deeper brand engagement with an advertiser as they experience branded video content.

AdMob utilized its unique insight into consumer usage patterns on mobile devices and significant investments in mobile technology to create this new ad unit. For each ad AdMob creates multiple bitrate encodings of the video files and then dynamically streams the most appropriate file size based on the devices’ EDGE, 3G, or Wi-Fi connection. AdMob also utilizes its network of globally distributed servers to ensure the fastest possible video load times.

About AdMob

AdMob is one of the world’s largest mobile advertising networks, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, announced new social, search, and rich media ad units for the iPhone. These new ad units will be available in early July and build on the unmatched reach of AdMob’s iPhone ad network. AdMob serves ads on high-quality sites and applications reaching more than 19 million unique iPhones and iPod touch devices worldwide in 2009. AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS) and is launching a version of its iPhone software development kit (SDK) on June 5.

“Mobile advertising is rapidly maturing, and we believe the iPhone is leading the industry forward. Advertisers are excited to connect with consumers in new ways on the iPhone through social and rich media ad units that deliver increased impact and engagement,” said Jason Spero, Vice President and General Manager, North America, AdMob. “AdMob is helping application developers build a business model by making it easy for them to instantly monetize their iPhone applications. All the hard work by developers to create great applications is a major driving force behind the massive growth in consumer usage of applications.”

AdMob’s new ad units build on the high-performing iPhone ad units the company launched last year and take advantage of the advanced capabilities of the device to deliver rich and engaging experiences for consumers. The new ad units introduced today are:

* Mobile Social Networking – Connect consumers with the advertiser’s social content on popular networks, including their Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin with the new Mobile Social Networking ad unit.
* Search – Easily enable searching of your mobile site by allowing users to type a query directly into an ad unit.
* Multi-Panel Banner – Deliver compelling motion and interaction with multiple calls to action in a single rich media ad unit.
* Scrolling Canvas – Provide instant access to more in-depth information without requiring users to click away from a site or application with a dynamic, scrolling ad unit.

New AdMob iPhone SDK for Developers

AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS). The new version of AdMob’s iPhone SDK enables the new ad units announced today and delivers a better experience for consumers through the ability to dynamically update a given advertisement’s look and feel, which in turn helps developers better monetize their applications. Ads from AdMob monetize more than 1,500 iPhone applications, including BrainTeaser, SportsTap, and Tap Tap Revenge II, and reach more than half of all iPhone and iPod touch devices, giving developers an instant business model for the fun and compelling applications they create.

About AdMob

AdMob is the world’s largest mobile advertising platform, serving more than 6.2 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapjoy, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

As a member of the Millennial Media Board of Directors, Ms. Millard will leverage her expertise in the digital advertising industry to provide guidance on the company’s strategic direction and expansion plan.

“I am excited to join the board of directors of Millennial Media, whose technology, expertise, and customer base makes it the premier mobile advertising network,” said Ms. Millard. “Mobile advertising is poised to take off in the next few years as the industry continues to mature and the customer adoption of smart phones increases. It’s a great time to get involved and help the accomplished executive team of industry pioneer Millennial Media.”

Ms. Millard brings more than two decades of expertise in both the online and advertising industries. Before Media Link, Ms. Millard served as Co-CEO of Martha Stewart Living Omnimedia (MSLO), where she oversaw the company’s publishing, Internet and broadcasting divisions. At MSLO, Millard drove the company’s creation of cross-platform programs for marketers in TV, digital, magazines and radio and is credited with elevating the company to its number one position in percent of revenue derived from digital advertising.

Prior to MSLO, Millard held positions including Chief Sales Officer at Yahoo!, Chief Internet Officer at Ziff-Davis Media and Executive Vice President and co-founder of DoubleClick. She has received numerous industry accolades, including the 2007 John A. Reisenbach Award for Distinguished Citizenship and the 2006 Advertising Person of the Year Award from The American Advertising Federation. In addition, Ms. Millard recently served as the Chair of the Interactive Advertising Bureau (IAB).

“Having someone of Wenda Harris Millard’s stature join our board of directors is not only great validation for Millennial Media, but for the future growth of the mobile advertising space as well,” said Paul Palmieri, president and CEO of Millennial Media. “Right now, we are in a critical time in the industry’s growth. Advertisers’ use of the reach and engagement available in mobile has become mainstream. Wenda’s deep industry knowledge and credentials will help us expand and cement mobile’s role in the overall media mix.”

About Millennial Media, Inc.

Millennial Media, the largest and fastest growing mobile advertising networks company in the U.S., offers the only true, end-to-end platform for mobile advertising – with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand™ network for targeted audiences across premium content, and Decktrade™ for large-scale performance campaigns, Millennial Media’s suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.

“As we build on our leadership position as the premier provider of interactive digital advertising, it is essential that we continue to expand the display devices we serve,” said John Vincent, CEO of EyeWonder, Inc. “Integration with Ringleader Digital provides us with a powerful gateway to the untapped mobile rich media advertising market.”

“iPhones and other leading-edge smart phones are enabling users to enjoy the full benefits of rich media, which is creating new avenues to reach mobile consumers,” said Bob Walczak, CEO of Ringleader Digital. “We are excited to partner with EyeWonder, one of the leaders in the space, to offer dynamic and engaging rich media ad solutions for advertisers and publishers. Our third-party On-Demand Network enables rapid integration with technologies from EyeWonder and other industry leaders while also providing the true access to any publisher across any mobile ad environment.”

Ringleader Digital’s third-party ad serving network enables rapid integration with leading-edge technologies and new applications that will continue to enhance mobile advertising which in turn enables brands and agencies to extend their advertisements to mobile while also maintaining a dashboard view of both mobile and online advertising campaigns.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About EyeWonder, Inc.

EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

*“Mobile Media Advertising Opportunities: The Market for Advertising on TV, Video, and Games,” Screen Digest, April 2008

**“Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” The Nielsen Company, January 2009

“This is the next stage of growth for our company. We intend to capture a significant share of the market with our strategy, a great product and a better execution of the campaigns. We offer a highly differentiated alternative to the existing large players in the mature markets and are willing to go the extra mile of servicing the clients through managed execution of campaigns to deliver significantly better results at no additional cost,” said Terry Uppal, President and CEO of the company.

ZestADZ has seen tremendous demand in international campaigns in the last few months and this demand has fueled enormous growth in both traffic and revenues.

About mobile-worx:

mobile-worx is a leading mobile 2.0 company and provides innovative mobile advertising and marketing solutions. mobile-worx has offices in Chennai, Mumbai (Bombay), Los Angeles and Kuala Lumpur.

Mobile World Congress 2009

BARCELONA, Spain – AdMob, the world’s largest mobile advertising marketplace, announced it has experienced strong growth over the past year and added a number of new publisher partners and advertisers to its network. In January 2009, worldwide requests in AdMob’s network increased 8 percent to 6.8 billion, led by double digit growth in Western Europe and Asia. Over the past year, traffic from Western Europe more than doubled to total 550 million requests in January 2009, with strong growth in France, Germany, Italy, and Spain.

“The combination of explosive growth in consumer usage of mobile Web sites and applications and AdMob’s recent product advancements – from new French, Spanish, and German language interfaces, to iPhone download tracking and ad units for Android applications – has played a significant role in the enormous growth we’re seeing in our network worldwide,” said Thomas Schulz, Vice President and Managing Director, AdMob. “Both the size and quality of our mobile ad network continue to gain momentum as we add more publishers that offer engaging services for consumers and more advertisers run successful mobile advertising campaigns.”

AdMob has extended its relationships with a number of mobile publishers and added new publisher partners to its network including Flirtomatic, MADS, peperonity.com, Taptu, and WYAN. These partners, combined with AdMob’s more than 6,000 mobile Web sites and 700 iPhone and Android applications, reinforce AdMob’s position as the largest mobile advertising network in the world.

The number of brand and performance advertisers running campaigns on AdMob’s network also continues to grow worldwide. In December 2008, more than 60 brand advertisers ran campaigns on AdMob’s global network including Adidas, Kodak, MTV, Nokia, O2, and Paramount, more than doubling the number that ran in the same period one year prior.

As revealed in AdMob’s January 2009 Mobile Metrics Report released last week, the iPhone is now the number one device by usage in Western Europe with 21 percent share of total requests. This strong share reflects dramatically higher mobile Web and application usage by consumers and AdMob’s strength on this device. Nokia and Sony Ericsson are the number two and three manufacturers in Western Europe, with 22 percent and 17 percent share, respectively. Nokia continues to dominate the smartphone category with 11 of the top 15 devices.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of business and product management success to Ringleader Digital, which includes focused expertise in wireless and digital advertising. She has held a series of senior management positions for companies including Operative Media, Inc. and Lucent Technologies, Inc., where she directed innovation and managed growth while holding varied roles in product marketing, business development and global operations.

At Ringleader Digital, Walkden will be responsible for setting product strategy, defining major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Rachel’s appointment brings us a skill set that allows us to scale our business for a growth rate at the next order of magnitude,” said Bob Walczak, CEO of Ringleader Digital. “She is the perfect addition to capitalize on the growing demand for our next-generation mobile advertising network and cutting-edge targeting technologies that help to increase campaign ROI.”

Ringleader Digital provides third-party ad-serving, agency integration with Dart and Atlas, and Media Stamp technology – the industry’s first server-side technology that provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to enhance the mobile experience. Ringleader Digital is leading the industry in mobile media technologies, which is a key reason why Rachel Walkden has joined the company to head up product management.

“I’m excited to join a dynamic, fast-growing company that has separated itself from traditional mobile advertising companies,” said Rachel Walkden, Senior Vice President of Product Management and Operations, Ringleader Digital. “Ringleader Digital is on the cutting-edge of mobile advertising strategies and technologies, and I look forward to supporting the company’s next phase of growth.”

Prior to joining Ringleader Digital, Walkden was the Vice President of Global Operations at Operative Media, Inc., where she ran the company’s managed services and ad-serving businesses. Walkden’s team completed several tens of thousands of transactions monthly, leading to the serving of several billion impressions for over 200 media clients. She was also responsible for managing the largest client account, created key performance indicators to produce the actionable data that led to positive results, and conducted business and process reviews for large multi-media clients producing recommendations that were adopted to a high degree.

Prior to Operative Media, Inc. Walkden was responsible for all service provider business development and operations at ReefEdge Inc. Walkden has also held executive positions at Lucent Technologies, Inc. where she was responsible for business development, marketing, strategy, sales support and product management within the wireless, new ventures and sales divisions.

Walkden received an MBA at INSEAD University in France. She also received her BSc. 1st Class Honors Degree from Brunel University, and was awarded the university prize.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s premier mobile ad network, announced a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign.

Quattro’s sophisticated ad targeting platform and premier publisher inventory will have the ability to accept traffic from Microsoft Advertising’s Atlas Media Console buy-side ad serving technology, which will offer advertisers and agencies an efficient option in setting up, tracking, billing and measuring an integrated mobile campaign.

With this strategic collaboration, mobile campaigns are set-up through Microsoft Advertising’s Atlas Media Console and, together with Quattro’s ad-targeting platform, can be seamlessly served across any publisher within the Quattro Ad Network. The Quattro partner integration simplifies the complexity of mobile media planning and buying by refining the targeting method and dynamically serving ads based on the consumer’s mobile device and relative screen size. Additionally, media planners and buyers will be able to work directly with Quattro’s premier publisher network to extend their reach and placement options.

“We view our relationship with Microsoft as a watershed moment for the mobile advertising industry,” said Steven Rosenblatt, Vice President of Advertising Sales for Quattro Wireless. “We are seeing unprecedented demand for buying mobile advertising inventory and this critical solution will simplify the process for the advertisers and agencies and revolutionize how they buy, manage and measure their media campaigns.”

“Advertisers are eager to track and measure their digital advertising campaigns holistically, across the PC, mobile devices and other emerging technologies,” said Ryan Mackle, director of Display Sales Product Management for Microsoft Advertising. “We are excited to enable our customers with the tools and services they need to measure media across the digital channels.”

The relationship illustrates Quattro’s leadership in media buying and planning solutions and their vision for advancing mobile as a key marketing platform. All agencies using Microsoft Advertising’s Atlas Media Console will be able to take advantage of the built-in advertising tools for increased accessibility to Quattro’s network and simplified processes for the inclusion of mobile advertising.

Other product or service names mentioned herein are the trademarks of their respective owners.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.

Yahoo! Go is Yahoo!’s award winning all-in-one mobile application, available on more than 280 devices across 19 countries.  Yahoo! Go lets users enjoy the best of the Internet on their phone.  Users can send email, upload photos, download a map, search for answers, check stock quotes, or get breaking news—all from one application on their mobile device.

“By providing all developers and publishers access to Yahoo! Blueprint and giving them the necessary tools to create exciting new mobile content and services, we are furthering our goal of enabling an open mobile ecosystem,” said Michael Shim, Senior Director of Mobile Advertisers & Publishers, Yahoo! Connected Life Americas. “Yahoo! Blueprint enables innovative new experiences that we believe will drive further adoption of mobile services by millions of users around the world.”

“For mobile subscribers, LSN’s new Mobile Widgets are the best gateway to get where they want to go on the mobile Internet,” said Lee Durham, Founder and CEO of LSN. “We are extremely pleased to partner with Yahoo! to extend the capability and value subscribers can obtain from their mobile phones.”

To date, mobile users have downloaded applications written in Yahoo! Blueprint across thousands of mobile devices from manufacturers including Research in Motion®, Nokia®, Motorola®, and others, getting a user experience specially optimized for their device. Developers can now turn to Yahoo! to alleviate the cumbersome process of porting and rendering their application across a wide variety of devices, while also taking advantage of Yahoo!’s extensive mobile distribution network and monetization capabilities.

About LSN, Inc.

Local Solutions Network, Inc. (LSN), headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN has the nation’s largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to over 200 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.

To learn more, please visit www.lsnmobile.com.

NEW YORK – Ringleader Digital, the only mobile third-party ad serving network, introduced Media Stamp, the industry’s first persistent device identification technology. The server-side Media Stamp technology provides the ability to track individual mobile handsets anonymously across the entire mobile ecosystem. By delivering powerful analytics to both publishers and agencies, Media Stamp provides new levels of campaign control and visibility required to provide users with the highly relevant content required to enhance the mobile experience.

By “stamping” a mobile device, Ringleader Digital enables agencies and brands to identify unique visitors and track their clicks, impressions, and acquisitions across all browsing sessions, mobile sites, and wireless carriers. Media Stamp is the first technology to standardize these ad serving and analytic capabilities in mobile, which were previously only available for online advertising.

Media Stamp’s anonymous device identification technology does not track users. Rather, it builds profiles of each device by tracking mobile online usage patterns across nearly 100 discriminators that include device type, geography, and mobile carrier information. Importantly, Ringleader Digital’s solution does not collect personally identifiable information – and, for example, would not track mobile phone numbers or other personal data.

Thumbplay, the leading U.S. mobile entertainment destination, is among the first customers to employ the new Ringleader Digital technology. Effective immediately, Thumbplay.com will feature the service and begin providing focused ads to site visitors.

“We now have the ability to provide a greater degree of targeted ads across our growing portfolio of products,” said Toby McKenna, VP of Advertising Sales at Thumbplay, Inc. “Ringleader Digital’s Media Stamp has the potential to provide ‘game changing’ visibility into mobile user reach. For the first time, we can provide frequency capping, sequential ad delivery and detailed reporting on uniques. This will translate directly into greater campaign ROI for advertisers.”

Ringleader Digital’s open architecture is designed to integrate seamlessly with advertising technologies such as analytics tools and agency ad serving platforms. By employing a standard tracking methodology across the mobile environment, Media Stamp will help position mobile advertising as an increasingly critical and measurable component of the digital media mix.

“The potential of mobile advertising has been constrained because agencies and publishers have not had the real-time visibility or analytics required to validate the return on investment for mobile ad campaigns” said Bob Walczak, CEO of Ringleader Digital. “Media Stamp is reinventing mobile advertising by quickly gaining a strong understanding of user preferences and enabling mobile advertisers to provide targeted, relevant advertisements to growing and active mobile audiences.”

With the unique identification of devices, advertisers can employ frequency and session capping controls to increase ad rotation and reduce oversaturation of individual ads. Media Stamp also allows advertisers to deliver sequential messaging to a single user. As profiles of mobile devices grow, the “self-training” Media Stamp system gains additional information on user preferences, which in turn enables the delivery of a new level of targeted, relevant mobile advertisements.

“The ability to provide enhanced targeting and analytics also creates an increased requirement to fine-tune privacy guidelines,” said Sonjoy Ganguly, VP of Product Management at Ringleader Digital. “Ringleader Digital is committed to supporting privacy best practices and is taking an active role shaping future mobile privacy policies with industry organizations.”

Conversion tracking capabilities from Media Stamp analyze how impressions/click results are connected to actions. Media Stamp can also associate the user’s behavior to each page that included a specific served ad – enabling publishers to identify all pages that contributed to a visitor’s conversion. Ringleader Digital is also expanding Media Stamp capabilities to enable real-time delivery of targeted ads by correlating behavioral and engagement patterns to deliver targeted and actionable advertisements.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its exclusive WAP ad partner, Island Def Jam now can provide advertisers with unique opportunities to reach fans of today’s most popular artists – including Mariah Carey, Rihanna, Kanye West, The Killers, Fall Out Boy and Bon Jovi – anytime, anywhere.

IDJMobile.com provides exclusive news, photos, videos, blogs, and other content about Island Def Jam artists. Using Quattro Wireless’ ad platform, IDJ can extend its brand and broaden its audience while remaining focused on delivering an exceptional consumer experience. In addition, Quattro enables IDJ to pursue new and advanced opportunities for advertising partners on the new mobile website, including special banner placements and channel sponsorships.

“Island Def Jam artists are household names, particularly among younger demographics – a group that spends much of their day on the go,” said Christian Jorg, Senior VP of New Media and Commerce, Island Def Jam Music Group. “That lifestyle makes IDJMobile.com critical for reaching those fans when they’re away from their TVs, PCs or radios. With Quattro’s dynamic ad platform, advertisers now have powerful new options for reaching those fans and create interactive experiences for them.”

“The collaborative nature of the Quattro-IDJ relationship has enabled IDJ to provide advertisers the opportunity to reach a specific demographic while providing consumers with relevant information they seek,” said Andy Miller, CEO of Quattro Wireless. “We’re pleased to be working with IDJ to provide a targeted advertisement reach through the mobile phone.”

“IDJ artists constantly create media content 24-hours a day with news, blog postings, new photos, videos and more,” said Mark Lehmann, VP Web and Mobile Marketing, Island Def Jam Music Group. “Now fans know that IDJMobile.com is the mobile destination for this unique content and advertisers now know how to reach them.”

Mobile marketing is a trend that is continuing to grow globally, and is projected to become a major initiative for brands to reach targeted audiences. Quattro is working with multiple companies in the urban sector including Boost Mobile, Bossip and now IDJmobile.com. As the use of mobile marketing increases across all demographics, Quattro will continue to align itself with industry leaders.

About IDJmobile

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, The-Dream, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Sum 41, Rick Ross , Young Jeezy and Ne-Yo.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:

36% of respondents indicated that they do not access the companion wired web site of the publishers they visit on the mobile web
46% of the respondents are daily visitors to Quattro Network premier mobile web sites
Furthermore, Quattro’s own Network efficiency study revealed that brand marketers realized an average 2% CTR on targeted campaigns with visitors to advertiser micro-sites averaging 3 page views per visit. The combined results clearly demonstrate that the Quattro Network mobile audience is unique and engaged and that brand marketers are driving ROI through targeted mobile campaigns.

“The survey showcases the viability of the mobile Internet as a strong platform for premium content and premier brands to reach a highly interactive, unique audience – anytime, anywhere,” said Andrew Miller, CEO of Quattro Wireless. “Mobile is measurable media. The Quattro Network is a quality network full of category-leading Publishers with a proven track record of driving ROI for advertisers. The combination of the two gives marketers a strong, cost-effective platform to turn to in these challenging economic times.”

“Consumers are becoming increasingly reliant on their mobile devices for news and information,” said Mark Donovan, senior analyst of comScore Mobile. “This M:Audit study with Quattro confirms the industry’s notion that relative to online, the composition of the mobile web audience is unique and in some cases unduplicated. In all cases, this audience is highly engaged with the medium.”

Quattro Wireless and comScore conducted this survey during seven consecutive weeks in August and September 2008.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ‘most preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro continues to add quality inventory across a number of verticals with this addition of 10 Gawker Media sites, including five made exclusively for the iPhone, like Gizmodo and Lifehacker.

“We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with creative solutions and outstanding service,” said Christopher Batty, Vice President of Sales for Gawker Media.

Known primarily as the most visible and successful blog oriented media sites on the Internet, Gawker enthusiasts can now access these most popular destinations via the mobile web. Through Quattro’s sophisticated platform, Gawker Media’s wired site content can be rapidly and dynamically configured for mobile with the layout and intuitive navigation specifically adapted for all types of mobile handsets thereby creating sophisticated new opportunities for advertisers to reach this engaged and targeted audience.

“Our ad sales team continues to lead the industry in attracting quality branded CPM campaigns for our premier publisher partners,” said Steven Rosenblatt, vice president of Ad Sales for Quattro Wireless. “With the various verticals that Gawker sites provide, we are able to target a broad audience of users ranging from the tech savvy with Gizmodo to those interested in personal tips from with Lifehacker.”

“Gawker has established premier brands with highly engaged and sophisticated audiences and Quattro is thrilled to power their mobile destinations with interactivity and strong functionality,” said Lars Albright, vice president of business development with Quattro Wireless. “With Quattro’s dynamic platform, we can create targeted and rich campaigns perfectly fit for the specific Gawker audience.”

Quattro Wireless will soon launch three additional Gawker Media mobile sites including Gawker, Kotaku and Deadspin.

Quattro is North America’s largest premier mobile publisher with hundreds of brand-preserved WAP and iPhone destinations and best performing mobile ad network with unmatched advertising opportunities and technology, like video and location-based services.

About Gawker Media

Gawker Media is the publisher of 12 of some of the web’s best loved publications including the eponymous Gawker — as well as Defamer, Jezebel, Gizmodo, Lifehacker, Jalopnik, & Kotaku. With a readership in excess of 20 million monthly uniques, Gawker Media marries a traditional publishing model and an all-star editorial masthead with the audience engagement borne out of the candor, frequency and hyper-linking of the blog format. advertising.gawker.com

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

NEW YORK — Ringleader Digital, the only mobile third-party ad serving network, today announced it has appointed Mark Herman as Chief Financial Officer. Mr. Herman brings more than 25 years of financial and accounting experience to Ringleader Digital. He has an extensive background directing growth at emerging technology companies, specifically global financial management, strategic planning, managing venture capital funding, initial public offering (IPO), and merger and acquisition (M&A) activities. In his role as Ringleader Digital CFO, Mr. Herman will work with the management team to manage the company’s growth and capitalize on new opportunities in the dynamic mobile advertising industry.

“We are experiencing a banner year and will look to Mark’s experienced leadership to guide the next phase of our growth,” said Bob Walczak, CEO of Ringleader Digital. “Mark’s familiarity with emerging company operations makes us well positioned to rapidly expand our footprint while continuing to drive mobile advertising innovation.”

Prior to joining Ringleader Digital, Mr. Herman was CFO at mFormation Technologies, Inc., a privately held global leader in mobile device management software, where he was responsible for all financial activities including raising $40 million in two rounds of financing. Mr. Herman also held CFO responsibilities at Business Layers, Inc., a privately-held VC-backed company which he led through revenue growth over 250 percent and subsequent acquisition by Netegrity. As SVP of Finance at CPA2Biz, Mr. Herman worked with the CEO to raise in excess of $65 million in venture and strategic financing while managing M&A activities including acquisition and integration of two companies. Additionally, as CFO at Caminus Corporation, a provider of software solutions and strategic services to the energy markets in North America and Europe, Mr. Herman managed all areas of domestic and international financial operations and successfully led its IPO. He also held senior positions at IPP of America, Inc., Atari Inc., and The Grand Union Company.

Mr. Herman holds a B.S. in Business Administration from Boston University and is a Certified Public Accountant.

“Ringleader Digital is experiencing rapid growth and continues to impress publishers and advertisers alike with its game-changing mobile advertising technology,” said Mark Herman, Chief Financial Officer of Ringleader Digital. “The company’s ability to sign these advertising and publishing deals and continued innovation in the mobile ad space makes this a compelling and exciting opportunity.”

Ringleader Digital recently announced availability of its On-Demand Network, which allows agencies and brands to place advertisements where they will be most effective, while eliminating the complexities associated with multiple publisher and network mobile advertising campaigns. Because advertisers can optimize their ads immediately based on performance, it allows for stronger campaigns with better results.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK CITY – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”

Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks – thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve iPhone owners through an industry-first location-based advertising service. The deal extends Quattro’s In-App Network by leveraging uLocate’s WHERE™ application to deliver location-based overlays for Quattro’s innovative iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets and Map options within WHERE.

WHERE, one of the most popular location-based applications in Apple’s iPhone App Store, will utilize Quattro’s dynamic ad serving platform to enable highly targeted in-application ads to be served to iPhone users based on contextual, demographic, behavioral and location information. WHERE’s location-based service will be added to Quattro’s industry leading Video, Call, In-Application, iTunes and Popover iPhone ad units. Under the deal, ad inventory for the WHERE application on the iPhone is available exclusively through the Quattro In-App Network and for Quattro’s flagship advertisers such as Toyota, Herbal Essences, Sony, Comcast and LionsGate.

WHERE helps users connect with the people, places and things around them by delivering geographically relevant retail, business and event information, as well as entertainment content. By contextualizing advertising with location through a consumer’s proximity and active search, Quattro and uLocate will create a premium and unprecedented advertising opportunity for brand marketers to elevate the mobile ad market. By example, Quattro and WHERE will enable rich advertising opportunity with:

Search-To-Map Keyword Advertising whereby search results can be paired with contextual advertisements–i.e. Walgreen’s could purchase the keywords “headache” and “Advil” to drive consumers to the closest store.

Widget Sponsorship allows multi-product or multi-channel brands such as Wal-Mart or Staples to highlight their store locations on the widget map home page and provide product specials.

WHERE™ Widget Banners inside BuddyBeacon and Local Search will be targeted to user behavior and widget type as well as provide full “Click To” functionality–ie. Click-To-Maps or Click-To-Video–to extend the interactive advertising experience.

“Our iPhone-exclusive partnership with uLocate is the latest example of Quattro’s leadership in providing advertisers and publishers with unsurpassed access to iPhone users and unprecedented premium advertising opportunities,” said Andrew Miller, CEO of Quattro Wireless. “Quattro has the largest network of adapted Publisher web sites for the iPhone–ranging from NFL to CollegeHumor.com to CBS News–and the addition of WHERE adds a sought after location element and cements our reputation as the go-to partner for brands that want to target the coveted iPhone market.”

“The popularity of WHERE among iPhone users makes it an ideal platform for brands seeking innovative ways to reach a highly relevant and receptive audience,” said Walt Doyle, CEO, uLocate Communications. “Together with Quattro Wireless, we are offering an unprecedented level of context to advertisers as we leverage the power of location to deliver the right message at precisely the right time.”

“Coupling Quattro with location-based service WHERE creates a compelling advertising opportunity on the iPhone. Being able to place one of my client’s ads in front of a consumer headed to a Wal-Mart or a Walgreens is a premium opportunity for Brand in Hand and its clients,” said John Hadl, CEO of Brand In Hand whose clients include Procter & Gamble, American Express and Essurance. “By adding proximity of a consumer’s location to a brand’s media placement, we can invest in media much closer to a moment of truth, a sale.”

A tutorial for the advertising units available through Quattro and WHERE is available at www.QuattroWireless.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

About WHERETM

WHERE, a service of uLocate Communications, connects consumers with people, places and things through the power of location. Whether finding friends in a crowded city, locating the lowest gas prices, satisfying a craving for a latte or scoring tickets to a local show, it’s all about navigating your world. WHERE lets consumers personalize their mobile experience while exploring and sharing interests with friends. Whatever your pursuits, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.

Available on most major carriers including Alltel, AT&T, Boost, Helio, metroPCS and Sprint, the WHERE platform channels the power of location to the latest mobile devices including Nokia, BlackBerry and the iPhone. For more information, please visit www.where.com.

SAN FRANCISCO – From CTIA Wireless I.T. & Entertainment 2008, Medio Systems, the leader in mobile search, today announced a partnership with AdMob, the world’s largest mobile advertising marketplace. As part of this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service.

This partnership brings Medio’s strength as the leading mobile search provider and relationships with major mobile operators together with AdMob’s unmatched, diverse ad traffic to deliver highly targeted and relevant ads to consumers on the mobile phone. Medio is partnering with AdMob to ensure consumers see high quality ads and make it easier for advertisers to reach consumers on their mobile phones.

“We’re proud to partner with AdMob, the largest mobile advertising network in the world,” said Brian Lent, CEO of Medio. “Our partnership is a critical step in the new world of mobile search advertising. AdMob’s unmatched quality advertising traffic means we can present the industry’s most targeted and relevant ads to both our operator partners and publisher network, while enabling AdMob’s advertisers to reach consumers in that ‘last mile’ with analytics-driven, targeted search ads.”

“We’re excited to partner with Medio, the leader in analytics driven mobile search. Their decision to work with AdMob validates our clear leadership position in mobile advertising and the strength of our technology platform,” said Omar Hamoui, founder and CEO of AdMob. “We serve billions of targeted ads on the mobile Web every month and this new relationship with Medio will make it even easier for our advertisers to reach their target audience.”

With this alliance, Medio consolidates its advertising business as a search advertising provider, delivering ads on-deck with its operator partners as well as off-deck with mobile publishers like CBS, ABC and more.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, Ford, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3000 mobile web sites including AccuWeather, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit www.admob.com.

About Medio Systems

Medio Systems delivers best-in-class mobile search and advertising solutions, helping mobile operators and publishers to offer the best customer experience and advertisers to reach their target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalization technologies. Medio’s search platform has been adopted by leading operators and publishers worldwide.

Using the precise targeting capabilities of the mobile search platform, the Medio MobileNow Search Advertising Network enables advertisers to identify and reach audiences that are interested in what they are selling—at just the right time—to achieve the best results for their campaign. Through Medio’s unique partnerships with mobile carriers and publishers, ads are integrated into the consumer mobile search experience where increased relevance drives maximum response.

Medio was selected as a Technology Pioneer 2008 by the World Economic Forum, named one of IDC’s 10 Wireless Entertainment Players to Watch in 2008 and was a recipient of Frost & Sullivan’s 2008 North American Mobility Award. For more information, visit http://www.medio.com.

NEW YORK CITY, Sep 15, 2008 – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”
Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks — thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital
As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Crisp Wireless (www.crispwireless.com), the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, today announced that it has selected Nokia Interactive Advertising (www.adservice.nokia.com) and AdMob (www.admob.com) as members of its new mobile advertising initiative. By working with these best-of-breed mobile ad networks, Crisp now offers marketers the ability to access its substantial Publisher Network, consisting of the country’s top mobile content sites.

The new ad network alliances will enable Crisp Wireless’ Publisher sites to better monetize their content and mobile traffic, while helping advertisers mete out the top vertical and niche inventory that are found on Crisp’s Publisher Network. Crisp Wireless’ initiative provides marketers with a robust cross-platform advertising solution with premier mobile advertising opportunities including search, banner and text-ad capabilities. Additionally, Publishers can utilize the Crisp Wireless Ad Server to serve ads and manage campaigns sold by internal ad sales.

“Through our collaboration with the best-of-breed mobile ad networks, we are incorporating greater advertising opportunities across our Crisp Wireless Publisher Network, offering advertisers the option of a highly-targeted integrated buy on well-known branded platforms,” said Boris Fridman, chief executive officer, Crisp Wireless. “In the coming year, we anticipate rapid growth of mobile advertising. Crisp Wireless will be in a good position to capitalize on this opportunity by offering the best mobile content with quality audiences and essential campaign metrics to advertisers.”

Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers.

“We are pleased to include Crisp Wireless’ top publishers in the Nokia Media Network,” said Tom Henriksson, head of Nokia Interactive Advertising. “Nokia is working with some of the largest brand advertisers in the world, who are interested in reaching their target audience on the mobile device. We can ensure that their brand messages only appear on the highest quality sites of the most interest to consumers. We are proud to add Crisp Wireless’ stable of publishers to our network.”

“We are excited to partner with Crisp Wireless to make it easy for their hundreds of publishers including NBC Sports, Conde Nast and Paramount Pictures to effectively monetize their mobile content and traffic,” said Niren Hiro, Vice President of Business Development, AdMob. “AdMob’s highly relevant, quality ads, broad range of brand and performance advertisers and innovative technology platform have made us the world’s largest mobile advertising network.”

“Our alliances with leading mobile ad networks reinforce our market leadership position by providing significant advertising muscle across our expanding Publisher Network that includes 10 of the top 20 media brands in the world. It is a win-win situation for both our network publishers and advertisers,” concluded Fridman.

Crisp’s Publisher Network is comprised of more than two hundred mobile sites and includes such entertainment and media entities and brands as Time Mobile, NBC Sports, Paramount Pictures, Gannett, Hearst Digital Media and Fandango, among many others. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.

About Crisp Wireless

Crisp Wireless is the leader in mobile solutions and services which effectively monetize and power mobile business for top media and entertainment companies worldwide. Crisp Wireless powers and manages the largest, premier mobile publisher network across such vertical industries as news, local, sports, automotive, and women’s lifestyle.

The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands such as TIME Mobile, NBC Sports, Gannett, A&E Television Networks, El Tiempo, USA Today, Hearst Digital Media, Discovery Communications, and Paramount Pictures, among others. The company provides aggregated mobile analytics from across its Mobile Publisher Network through the Crisp Wireless Index™, published quarterly.

Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.

For more information, please contact info@crispwireless.com or visit www.crispwireless.com.

The partnership combines Pinch Media’s analytics and advertising technology for iPhone App Store applications with JumpTap’s comprehensive mobile ad network. Developers can easily insert advertisements into their applications to effectively creative revenue to drive their businesses. In turn, advertisers can creatively reach the iPhone’s desirable demographics in the immersive in-application environment.

Pinch Media has already built a trusted network of iPhone application developers. By combining the power of Pinch Analytics into their iPhone apps, developers are free to innovate, develop and monetize their applications. The analytics module provides a comprehensive view into the number of unique users, length of time the application is being used, geographic location and other valuable data. This information provides advertisers the unique opportunity to reach relevant audiences through targeted in-application advertising on the most popular and growing mobile traffic.

“By adding ad-supported iPhone applications to JumpTap’s mobile advertising network, we can immediately provide high-quality brand advertisers to our developers,” said Greg Yardley, Pinch Media’s co-founder and chief executive officer. “Pinch Media’s iPhone-optimized advertising and analytics package provides iPhone developers with a straightforward and simple way to expand their businesses.”

iPhone traffic currently represents over 30 percent of US page views among top mobile sites, presenting an unparalleled opportunity for brands to effectively engage with their users. Since Apple launched its 3G iPhone July 12th, more than 800 applications have become available. Pinch Media’s analytics package, currently deployed in many App Store applications, substantiates that iPhone applications are growing extremely rapidly, with the most popular free applications having over 250,000 unique users in less than two weeks. Individuals are extremely engaged with their applications – on average, spending almost five minutes a session.

“The iPhone’s App Store can already be considered a huge success and we’re just beginning to see signs of its full advertising power,” said Paran Johar, chief marketing officer of JumpTap. “This partnership creates the highest quality iPhone application ad network which will have a significant impact on the marketplace. Leveraging JumpTap’s global experience and sales team, brands will have the ability to deliver relevant and highly targeted ads to the highest quality premium traffic available.”

ABOUT PINCH MEDIA

Pinch Media helps iPhone developers establish and expand their businesses by providing iPhone-optimized analytics and advertising services. Founded in April 2008 by Greg Yardley and Jesse Rohland, Pinch Media was the first company to publicly offer services for iPhone developers, launching its popular Pinch Analytics product in May. Pinch Media’s advertising solutions are designed with the individual user experience in mind, delivering high-quality advertisements in unobtrusive but effective formats. Additional information is available at www.pinchmedia.com or by contacting info@pinchmedia.com.

ABOUT JUMPTAP

Reaching over 150 million mobile subscribers through partnerships with 17 mobile operators and numerous content publishers, JumpTap’s powerful search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile marketing value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. Recently awarded the best advertising and marketing search engine award by Visiongain and selected by IDC as one of the 10 emerging mobile players to watch in 2007, JumpTap has developed the most comprehensive search and advertising solutions in the market. For more information, please visit www.jumptap.com.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced it has hired Sonjoy Ganguly as Vice President of Product Management. Ganguly brings 15 years of product management experience to Ringleader. His directives will include setting product strategy, defining the roadmap of major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Mobile is at the forefront of digital advertising – it is the only medium where relevant ads can be positioned in front of consumers wherever the consumer is. And, we’re now seeing significant media spend shift to the emerging mobile market,” said Mr. Ganguly. “Ringleader Digital is the industry’s most viable player due in large part to its groundbreaking technology approach to the mobile ad space. As we move the company forward, we will play a major role in shaping the industry’s future success.”

Ringleader Digital’s open, third-party advertising model continues to gain attention from major industry players including advertisers, agencies, and publishers. Recent announcements consist of deals with major brands like IAC Advertising Solutions and innovative mobile application companies like HopStop, with more deals in negotiations. The company’s unique abilities to target campaigns by device functionality as well as to provide common reporting that maps through DoubleClick and Atlas ad management systems are only two of many reasons for Ringleader’s strengthening popularity. Digital advertising benefits are vast, requiring the right sophisticated solution to roll out strong go-to-market product strategies.

“The timing is absolutely right to augment our team with Sonjoy,” said Bob Walczak, CEO of Ringleader Digital. “We’ve experienced considerable and steady growth since our re-launch earlier this year. It’s time to take advantage of that momentum; to define next steps that will continue realizing our digital advertising platform’s potential. Having Sonjoy’s expertise as part of the leadership staff is invaluable to meeting these objectives.”

Prior to Ringleader, Mr. Ganguly was Director of Product Management for DoubleClick’s Rich Media product line, functioning as the general manager for the multi-million dollar global business unit. Before that, he was at TheLadders.com, an online job board for professionals, where he was hired to develop the product development department, implementing standards and procedures using software development lifecycle methodologies. Mr. Ganguly also held product director responsibilities at Donovan Data Systems, the leading global data service provider to the advertising industry, where he was responsible for numerous global product launches. He holds a BS in Management, Industrial & Labor Relations and International Business from New York University’s Stern School of Business.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that it will provide the mobile advertising platform for IAC Ad Solutions (IAC/AS) and its broad range of consumer brands. For Ringleader Digital, the IAC/AS relationship significantly increases its direct publisher network to include some of the most visited Web sites in North America. The deal also creates greater reach and return on investment for mobile advertising campaigns, the fastest growing segment of the advertising world.

“We’re committed to offering our brands and external marketers powerful advertising tools that leverage digital technology,” said Rich Stalzer, President of IAC/AS. “As the mobile ad market grows, and our audience reach extends, we want to make sure our inventory is filled by the right brands, and delivered to the right people. We believe our partnership with Ringleader Digital will help make this happen.”

Ringleader Digital’s next generation mobile advertising network allows advertising agencies and direct brands to easily extend their digital advertising initiatives to mobile. The company offers the only third-party mobile advertising service that delivers ads by device functionality, not just device type, among many other targeting parameters. This means that advertisers purchasing inventory on mobile sites in the IAC/AS network can be sure their ads are sent to their entire target demographic on any available mobile network. Advertisers are no longer limited by incompatible ad formats or costs associated with designing and serving up multiple ad formats.

“Our partnership with IAC/AS is yet another example of a world-class publisher endorsing our third-party approach to mobile advertising, which allows advertisers and agencies to efficiently and effectively deliver their online ads to mobile,” said Bob Walczak, CEO of Ringleader Digital. “Ringleader is pleased to be working with an interactive leader that positively impacts the way we live and communicate every day with digital technology.”

Additional inventory will be made available to advertisers as IAC Ad Solutions continues to roll out its brands’ mobile sites throughout the year.

About IAC Advertising Solutions

A division of IAC Search & Media, a wholly-owned business of IAC (Nasdaq: IACI), IAC/AS offers innovative marketing opportunities across some of the world’s top interactive brands, including Citysearch, Match.com, Evite, Ticketmaster, Excite, Fun Web Products, IWON, and RealEstate.com. Display and interactive media, content and feature sponsorships, custom creative solutions, direct marketing, and mobile are just some of the ways IAC/AS helps marketers effectively engage their target audiences. Main office of IAC/AS is located in New York City. For more information please visit iacadvertising.com or phone 212-404-1000.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that HopStop has selected Ringleader to serve ads over its mobile Web site. Ringleader’s third-party ad serving platform enables HopStop advertisers to hyper-target advertisements via user location without the need for gathering GPS data from mobile carriers. As a result, the success potential for mobile advertising campaigns on HopStop increases by ensuring ads and correlating promotional campaigns are delivered to users when and where they are most likely to benefit from them.

HopStop.com offers consumers door-to-door directions via public transportation systems and other forms of urban navigation in several major metropolitan areas. The company serves 1.7 million visits, 10 million pageviews and 30 million ad impressions per month.

With a highly successful online presence, the company required a mobile advertising partner that enabled advertisers to take advantage of the unique location-oriented inventory quickly and effectively. Now, through Ringleader’s platform, mobile advertisements on HopStop can either relate to the physical address of the user based on voluntarily inputted information, or on the nature of the place (e.g., restaurants, shops, museums, etc.) the user searches for. And, the location-based advertising is possible without requiring HopStop to pull GPS data down from the wireless carriers–easing the complexity and increasing the speed of mobile ad serving.

“Ringleader Digital is the right partner for local advertising,” said Chinedu Echeruo, CEO of HopStop. “Ringleader’s advertising platform is able to first take the location data, then quickly identify and serve ads that can be for establishments along the user’s route or right next door to his destination. This creates a whole new level of relevancy for ad targeting, with a level of granularity the market hasn’t seen before.”

Ad campaigns utilizing this type of location-based targeting can include a variety of marketing possibilities. For example, advertisers can daypart offers (i.e., breakfast coupons for the nearest coffee shop), drive special promotions for area mobile users, or select categorical restrictions. Advertisers can even target users based on the city block they’re traversing. These and other targeting capabilities offered via Ringleader Digital create a hyper-local clarity that drives a greater return on investment.

“We expect that location-based services on the phone will bring a new dimension to digital marketing,” said Jeremy Lockhorn, Director of Emerging Media for Avenue A | Razorfish. “Physical location becomes a targeting variable that we can leverage much like other behavioral and contextual inputs. However, the industry as a whole must continue to respect privacy and exercise a level of restraint. The consumer comes first, period.”

The Ringleader Digital and HopStop relationship also helps brands increase their customer loyalty by not flooding the user’s mobile inbox, a practice that can increase a user’s mobile service bill. Ringleader Digital’s platform ensures that advertisements served are accurately displayed in a single SMS message to the user, eliminating the risk of ad data overflowing into a second message.

“Working with HopStop illustrates how Ringleader Digital can complement the power of online publisher sites in the mobile environment,” said Bob Walczak, CEO of Ringleader Digital. “Together, we’re creating a valuable option for advertisers looking for location-based targeting features. As the mobile advertising industry continues to grow, it’s becoming more valuable to be able to target based on consumer location and interests while still ensuring ad relevancy. Our model is able to do that.”

For more information on how to advertise on HopStop’s mobile site, please contact Lilia Kunin at Ringleader Digital at +1.212.947.9800 x2312 or lilia@ringleaderdigital.com.

About HopStop

HopStop.com (www.HopStop.com) operates in the navigational and local search industry and is defining a new sector: Urban Navigation. The Company’s technology provides door-to-door directions to city residents and tourists via public transportation systems. HopStop does for subway and bus riders, what Mapquest does for drivers. The Company’s services are currently available in New York City, Boston, Chicago, San Francisco and Washington D.C. metropolitan areas.

HopStop was named one of TIME magazine’s 50 Coolest Websites of 2006 and was also named Travel + Leisure’s Top 25 Travel Websites of 2007.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Next-generation mobile advertising company Ringleader Digital today announced the launch of Ringside, a blog focused on the latest news and trends in the mobile advertising industry. Blog posts written by Ringleader executives will offer insider perspectives on issues relating to mobile advertising, while also providing an opportunity for visitors to comment.

Ringside’s target audience includes the complete mobile industry, such as publishers, agencies, enthusiasts and brands. The Ringleader bloggers will examine a range of topics including mobile campaigns, technology advances and breaking news, and will address how these issues directly impact the mobile space. Blog readers are invited to engage in dialogue with the Ringleader executives who post, in an effort to keep the issues relevant and compelling.

“This is the time for mobile advertising,” said Bob Walczak, CEO of Ringleader Digital. “There is so much buzz in the marketplace as it advances. As experienced industry professionals with valuable insight, we feel compelled to help highlight the meaningful content and frame it within a discussion to engage other industry players. Through these discussions, we can all develop and share vital ideas that will drive the market to its intended success.”

Ringside is now live at www.ringleaderdigital.com/ringside.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

Today, Yahoo! Inc. and Havas Digital, one of the world’s leading interactive agencies, announce a global partnership that encompasses all of the operating units within Havas Digital.

Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!’s technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online. AMP! from Yahoo! is due to roll out beginning with members of the Newspaper Consortium in Q3 2008. This important relationship will also include a partnership between Yahoo! and Havas Digital’s Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

Yahoo! will provide the Right Media Exchange platform to enable Havas Digital to create a digital media trading practice to effectively drive results for both large and small advertisers and web publishers. In collaboration with Yahoo!, Havas Digital will help to grow the Exchange by bringing new advertisers and publishers to the ecosystem across many markets. In addition, the parties will develop global training resources to facilitate Exchange participation.

“By deepening our strategic media relationship with Yahoo!, Havas Digital will develop an innovative trading platform that can apply the insights in Artemis to the benefit our clients. The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale,” said Don Epperson, chief executive officer of Havas Digital. “Yahoo!’s Right Media Exchange is clearly driving the exchange revolution and we are delighted to be a global agency partner.”

“Yahoo! is proud to partner with Havas Digital in driving online marketing leadership,” said Hilary Schneider, EVP of Global Partner Solutions for Yahoo!. “The innovation happening at Havas Digital, combined with our technology solutions, will help them to achieve a new level of insights and performance for their clients. Havas Digital is a forward looking agency that we’re pleased to be working with at multiple levels.”

About Havas Digital
Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companiest: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton, creative interactive network quickly expanding around the globe; Uncommon, direct marketing specialist in Spain; One-to-One, specialized CRM solution in Portugal; and N2, offering digital strategy services in France. Havas Digital is the second largest interactive media company according to RECMA (RECMA Interactive Report — Oct. 2007).

(San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

“AdMob has invested heavily in user, device and carrier detection to fuel our statistical modeling and optimization efforts. We’ve been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.” said Omar Hamoui, Founder and CEO of AdMob.

AdMob Mobile Analytics will help mobile site owners understand their audience, optimize their content and improve usability. The AdMob Analytics suite allows mobile site owners to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. This information will help mobile site owners tune their sites to the specific consumers visiting their mobile Web presence. Mobile Websites can use the insights they gain from AdMob Mobile Analytics to offer more of what consumers want and make it easier to find and interact with content.

“The mobile Web has grown significantly in the past year thanks to device, network and billing catalysts,” said Linda Barrabee, Program Manager Wireless at Yankee Group. “Analytics tools are critical for Web publishers and the availability of these solutions will assist in driving a better user experience on the mobile Web.”

AdMob Mobile Analytics will also provide visibility into a site’s sources of traffic including search engines, direct traffic and advertising. Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this enables measurement of campaign performance. With AdMob Mobile Analytics, advertisers can track the success of campaigns run on any mobile ad network.

AdMob has leveraged its existing user identification technology and global infrastructure in building its analytics offering. AdMob Analytics is a free service that works for any size business and is not limited by visitors or page views.
AdMob Analytics is accepting limited private beta sign ups starting today at the following link: http://analytics.admob.com.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 4000 mobile web sites including CBS, Weather Underground, Maxim and Peperonity.
To learn more about AdMob, visit www.admob.com

Users on LSN’s Local Wireless([R]) network can access news, streaming video, weather, finance, sports and more from more than 140 local affiliates by accessing www.localwireless.com through their mobile devices.

“With Ringleader Digital’s ability to integrate with existing online ad campaigns, rolling out multi-channel campaigns locally through mobile advertising is now a one-step process for advertisers,” said Bob Walczak, CEO of Ringleader. “And, through our relationship with LSN, our ad network now includes access to the most watched media in local markets nationwide. Our rapidly growing list of premium brands can finally leverage some of the most desirable ad inventory in local advertising.”

“We look forward to being a part of Ringleader Digital’s next generation advertising network and to benefiting from a third-party ad serving model that will help mobile advertising finally take off,” said Lee Durham, CEO of LSN. “During our thorough search for a mobile ad network, we looked at numerous vendors. Only Ringleader was able to provide a timely solution that made mobile ad serving simple and effective. Ringleader provides us with full end-to-end control and insight into all of our mobile advertising campaigns.”

Ringleader is witnessing a growing demand for larger and more expansive campaigns across multiple platforms as brand managers become more aware of the lucrative mobile Web experience. The company’s technical capability to break through common mobile ad barriers has already won the attention of major brands such as Best Western and Absolut.

“In 2005, the typical mobile purchase was only $5,000 to $10,000 per campaign,” said Mark Pearlstein, Vice President of Business Development at Ringleader. “However, as of last year, it increased from $50,000 to $100,000. Now in 2008, we are seeing mobile click-through rates at two to three percent, and advertisers are taking notice with campaign proposals in the seven figures.”

Ringleader’s next generation mobile advertising network works with publishers, carriers and advertising agencies to extend the online advertising experience to mobile. Ringleader has created a device-agnostic network that is the only third-party mobile advertising service to specifically deliver ads by device functionality. This means that Ringleader can seamlessly deliver ads on any available mobile network and distribute ads that work best with an end-user’s device.

About LSN

LSN works with leading television stations and broadcast groups to deliver local content to mobile users across all U.S. wireless carriers. LSN has the nation’s largest network of local media news content in both English and Spanish – currently offering news, weather, sports and more in over 140 local market affiliates across the country. For more information please visit http://www.lsnmobile.com/.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Next-generation mobile advertising company Ringleader Digital, today announced the mounting success of its creative, mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” By using the one feature every phone has, the ability to make and receive phone calls, Ringleader’s viral campaign has yielded a 16 percent response rate within its target demographic, meaning that thousands of people to date have clicked to hear “The Signal.”

Approached by Magnolia Pictures’ media agency, Media Storm, Ringleader seized the opportunity to use the hottest new marketing medium, mobile, to spread the word–or in this case, the sound. Seeking an innovative campaign that would grab the attention of movie goers, the agencies toyed with the idea of a click-to-video campaign. However, to maximize reach, Ringleader advised a click-to-call campaign–offering a creative solution that soon had mobile phone users interacting to create movie buzz.

“The mobile medium is undoubtedly one of the most useful and, simultaneously, underutilized channels available to marketers today,” said Craig Woerz, Managing Partner of Media Storm. “Much like TVs are in nearly every home, most people now carry a mobile device. With the right partner, like Ringleader, you can reach those people and engage them on the spot. The success and high response rate we’ve experienced through Ringleader’s campaign has encouraged us to recommend mobile advertising elements as part of future projects.”

The campaign initially relies upon a mobile banner that invites fans to click the ad, an action that sends them to the movie’s mobile Web site. Created by Ringleader, this site offers people a chance to hear the signal, send the sound to a friend or read a film synopsis. Moments after clicking on the “Listen to the Signal” option, a call comes through the user’s handset. When answered, the call plays the same noise responsible for chillingly transforming the movie’s characters into mass murderers.

Also through the ad site, users can read a film synopsis or send the mesmerizing signal noise to their friends. The independent film tells the story of innocent people transformed into sociopathic killers after listening to sounds and viewing images transmitted through their television sets.

“‘The Signal’ project exemplifies how innovative advertising campaigns can and should cross from one screen to the other,” said Bob Walczak, CEO of Ringleader. “And, the beauty of it is how easily that capability grows your opportunities to capture minds. The mobile element complemented other online components–it didn’t mirror them. The click-to-call program gave Media Storm the next medium through which to reach tech savvy people with a catchy, viral campaign.”

In addition to managing the click-to-call element, Ringleader Digital sourced ad inventory on mobile Web pages frequented by Media Storm’s target demographic as well as created the WAP site. The click-to-call program hit the third screen on February 19 just in time for the February 22 movie release.

About Media Storm LLC

Founded in 2001 by cable and entertainment media veterans Craig Woerz and Tim Williams, Media Storm LLC South Norwalk, Conn., is one of most well respected and fastest growing agencies in entertainment media sector. The independently owned strategic media agency is known for multi-media campaigns that achieve high levels of audience tune-in for several entertainment properties, including Magnolia Pictures, Food Network, HGTV, TruTV, The Weather Channel, FX Networks, SPEED, NFL Network, Fox Broadcasting, Fox Pay Per View, Video in Demand, WE tv, DIY Network and Fine Living TV Network. Media Storm recently announced the formation of the creative agency MAUDE. Media Storm’s knowledge and usage of emerging media like Video On Demand and Broadband Video partnerships has re-defined the digital media space. The agency was named 106 on Inc. 500 list of most successful companies in America with a three-year growth of 869.7%. Media Storm was ranked No. 13 on Entrepreneur Magazine’s Hot 500 Fastest-growing Businesses in America, and Advertising Age named Woerz one of its “Media Mavens – The Year’s Ad Industry Media Stars.”

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK – Ringleader Digital, formerly known as MoPhap, today announced a $6 million Series A Round of venture funding led by W2 Group, a next-generation marketing services company. Ringleader will use the infusion of capital to continue building out its premium mobile advertising network, bolster corporate development and increase global marketing efforts. For W2 Group, the investment is yet another indicator of the organization’s aptitude for identifying and advancing the next disruptor in the digital mobile space. The strategic value in this partnership for Ringleader is the relationships that can be leveraged in the W2 top-tier portfolio of technology and healthcare clients.

As of today, Ringleader falls under the W2 umbrella of next generation companies offering a range of advertising, communications and marketing services to a long list of technology and healthcare clients.

“Ringleader is the first mobile advertising network that finally fulfills the promise and potential of the Mobile Web,” said Larry Weber, CEO of W2 Group. “Right now, other mobile advertising networks are complicated, segmented and filled with guess work and administrative headaches. Ringleader takes online advertising and puts it on mobile devices. It doesn’t get less complicated than that.”

Common mobile advertising practices typically require the use of server-side software that inherently brings exclusivity to inventory access. Also, mobile ads are often limited by different device requirements. The result is a complex and costly mobile advertising experience that requires multiple relationships between publishers, ad servers, ad networks and sometimes carriers for one single campaign. With delivery of third-party ad serving, Ringleader eliminates all of these complications.

Ringleader’s next generation mobile advertising network works with publishers, carriers and advertising agencies to extend the online advertising experience to mobile. Ringleader has created a device-agnostic network that is the only third-party mobile advertising service to specifically deliver ads by device functionality. This means that Ringleader can seamlessly deliver ads on any available mobile network and distribute ads that work best with an end-user’s device. For example, Ringleader would only serve a video ad to a phone capable of playing it.

“Ringleader can increase the value of an advertiser’s inventory by providing a solution that generates higher fill rates,” said Bob Walczak, CEO of Ringleader. “But, perhaps our biggest value to our customers is the ability to integrate Ringleader into their current online campaign management systems. This gives our customers the same control and insight into their mobile advertising that they already experience with their Web campaigns.”

Ringleader has already delivered mobile campaigns for brands such as Best Western, Absolut and Blu-Ray.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About W2 Group, Inc.

W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing in both paid and unpaid media.