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Adfonic Partners with dotMobi to Employ DeviceAtlas for Advanced Device Detection Strategy
Partnership enhances targeting capabilities and reach of Adfonic mobile advertising network ad:tech London 2011 LONDON – Global mobile advertising network Adfonic and mobile Web technology pioneer dotMobi today announced at ad:tech London that dotMobi’s award-winning DeviceAtlas now provides advanced device detection capabilities to the Adfonic mobile advertising marketplace.
ValueClick Acquires Greystripe
Acquisition Provides Immediate Scale in the $1.1 Billion U.S. Mobile Advertising Market Company Announces Preliminary First Quarter Financial Results WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced the acquisition of Greystripe, Inc., a leading brand-focused mobile advertising network. The acquisition will provide ValueClick immediate scale in the U.S. mobile advertising market, a $1.1 billion market [...]
TexTango Mobile Advertising Releases Beta Texting Application for BlackBerry and Android Devices
Mobile app developer TexTango releases new version of free BlackBerry and Android app that pays users for sending text messages which include a small advertisement SAN DIEGO – TexTango, a mobile advertising network that compensates its members for sending SMS text messages, announced the official release of their “Beta” texting application available for free download [...]
Sprint Receives Frost & Sullivan Award for Value Enhancement in Mobile Advertising
Award recognizes Sprint’s new opt-out service, allowing customers a choice in the use of their anonymized data to provide relevant ads OVERLAND PARK, Kan. – Sprint (NYSE:S) continues to receive accolades for the value and service it provides customers. Now Frost & Sullivan has awarded Sprint the 2010 North American Customer Value Enhancement of the [...]
AdMob April 2010 Metrics Report Examines Global Base of Android and iPhone Devices
75 Percent of Android OS Devices Are in North America, Compared to 49 Percent of iPhone OS Devices SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, compares unique devices running the Android and iPhone Operating Systems (OS) in its network in the April 2010 AdMob Mobile Metrics Report. The Android [...]
AdMob March 2010 Metrics Report Examines Growing Diversity of Android Devices
11 Devices Account for 96 Percent of Android OS Traffic in March 2010, Up From Two Devices in September 2009 SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, takes a closer look at Android Operating System (OS) traffic in its March 2010 AdMob Mobile Metrics Report. The report finds the [...]
AdMob February 2010 Metrics Report Examines the Relative Growth in Smartphones, Feature Phones, and Mobile Internet Devices
Mobile Internet Devices Accounted for 17 Percent of Traffic in AdMob’s Network in February 2010, Up from Seven Percent in February 2009 SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, separates the traffic in its network into three categories – smartphones, feature phones, and mobile Internet devices – to examine [...]
AdMob Makes It Easier For Developers to Monetize Their Traffic Across Mobile Platforms
Launches Updated Android and iPhone SDKs, Industry-First Flash Lite SDK, and New Adaptive Mobile Ad Unit SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, is expanding the ability of publishers and application developers to effectively and easily monetize their mobile traffic across platforms with the launches of new SDK’s for [...]
Useful Networks and MoVoxx Team Up to Offer Cross-Carrier Location-based Mobile Advertising Solutions
DENVER – Useful Networks, a provider of location-targeted content and advertising solutions for mobile application developers, together with MoVoxx, a leading mobile advertising network, will launch geo-targeted ad campaigns across the MoVoxx network of mobile in-application and SMS inventory delivering over 700 million monthly impressions.
Mojiva Announces Industry’s First Ad Network for iPad and Other Tablet Devices
NEW YORK – Mojiva announced that it has expanded its mobile advertising network to support advertising on the newly announced Apple iPad, as well as other e-readers, netbooks, and tablet platforms. Advertisers will soon have the ability to place their ads on this new generation of mobile devices, targeting a growing mobile audience.
Leading Mobile Advertising Players Join Forces to Support Relief Efforts in Haiti
Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader [...]
AdMob’s December 2009 Metrics Report Highlights Changing Mobile Device Manufacturer Fortunes in 2009
Apple and Nokia Leading Manufacturers in Different Regions SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, focused its December 2009 AdMob Mobile Metrics Report on regional changes in manufacturer and smartphone Operating System (OS) share. The report found that Apple and the iPhone OS leads in Western [...]





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