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CopiaMobile Launches Convenient and Effective Mobile Coupon Solution for Consumers, Retailers, and Advertisers
New Product Solves Problematic Mobile Coupon Issues with an Easy, Efficient and Effective Solution SCOTTSDALE, Ariz. – Mobile couponing newcomer CopiaMobile announced the availability of a solution that will drastically improve mobile couponing. Based on proprietary innovative technology, the new mobile coupon solution enables consumers and retailers to automatically redeem mobile coupons without scanning or [...]
Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Platform-A Expands Strategic Partnership with Scottrade
Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]
AOL Names Greg Coleman President of Platform-A
Former Head of Global Sales at Yahoo! to Drive Platform-A’s Display Advertising Sales Across AOL’s Businesses NEW YORK – AOL named Greg Coleman President of Platform-A as part of the company’s effort to expand display sales across its advertising and programming networks. Coleman, who has more than 25 years of sales and media experience, will [...]
AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com
New Multi-Faceted Deal Expands to Include Multiple Digital Solutions NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of [...]
AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers
Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK – AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and [...]
AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide
Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 NEW YORK – AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with [...]
AOL’s Platform-A to Deliver Two-Day, Billion Impression Ad Campaign for T-Mobile
First-of-Its-Kind Ad Buy Leverages Platform-A’s Unmatched Reach NEW YORK – AOL’s Platform-A announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% [...]
Platform-A Launching Next-Generation Advertiser Marketplace Exchange
New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s [...]
Platform-A’s ADTECH Provides Ad-Serving for React2Media
AOL’s ad-serving division continues to build momentum in the United States NEW YORK – AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an [...]
AOL’s Platform-A Debuts iPhone Ad Optimization Solution
Users to Be Served iPhone Optimized Advertising Banners While Browsing Websites NEW YORK – AOL announced the launch of the mobile industry’s most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the [...]
AOL’s Platform-A Integrates buy.at Affiliate Network and Goowy Media
NEW YORK–(BUSINESS WIRE)–Platform-A announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of Goowy Media, Inc. The new offering lets publishers generate revenue by merging the power of affiliate, widget and viral marketing. buy.at is the affiliate network of Platform-A, and Goowy Media forms part [...]
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