GoldSpot Media, the leading digital ad management platform, rolled out a dozen mobile banner ad formats to solve the burning problem in mobile advertising – capture user attention, minimize accidental clicks and maximize engagement within mobile banners.
Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format
YuMe, the leading provider of digital brand advertising software and services, has introduced the next generation of advertising on mobile devices –a full-screen, interactive, mobile video ad unit called YuMe Mobile Flip. Leveraging the native functionality of iOSand Android-based mobile devices, YuMe Mobile Flip creates a highly immersive advertising experience on tablets that allows consumers to instantly capture and retain key ad messages on one “slate” – or view – of a tablet device or smartphone, and then quickly “flip” to a second slate to interact further with the brand.
The Interactive Advertising Bureau (IAB) announced that the IAB Mobile Rising Stars, which were revealed at the IAB Annual Leadership Meeting in February, are now ready for broad adoption and open for public comment. Hundreds of marketers and publishers have already been implementing these units across mobile devices since their initial release, yet this marks the first time IAB will make them available to the industry at scale.
Driving richer brand marketing across smartphones, tablets, and other mobile devices, the Interactive Advertising Bureau (IAB) today unveiled the five winning Mobile Rising Stars ad concepts of its first-ever “Mobile Rising Stars” competition, at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space” at the Fontainebleau Hotel in Miami Beach. These formats are intended to work across all major mobile platforms and allow mobile ad buys at the same scale and scope as typical online display buys. The contest amassed a pool of over 60 innovative submissions, coming from more than three dozen companies.
mmStudio Extends Company’s Mobile Platform by Allowing Advertisers to Design Their Own Ad Units and Utilize Existing Creative or Third Party Rich Media Ads BALTIMORE & LONDON & SINGAPORE –…
