Combined Twitter and Facebook Campaign Makes Innovative Use of Social News Feeds to Target Relevant Large Scale Mobile Audiences by Delivering an Immersive Mobile Experience CAMBRIDGE, MA – Celtra Inc.,…
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, announced that it has been selected by Mindshare as the consumer insights provider for CORE, Mindshare’s new data-driven marketing intelligence platform.
Exponential Interactive, the global digital advertising company, has joined the network of advertising technology, data and service providers powering a new ‘marketing intelligence platform’ from global media network Mindshare.
The New York Times Company announced the launch of Ricochet, a new approach to digital marketing. SAP, along with media agency Mindshare, is the first company to utilize this new marketing solution.
AOL, Inc. (NYSE: AOL) announced the beta launch of Pictela Enterprise, a technology platform for the design, delivery and management of Premium Format ad units across the Web. Pictela Enterprise gives advertising agencies a clean, simple, guided self-service interface to manage all their clients’ brand assets and efficiently serve them into premium online display ads.
Q409 Revenue Growth Tops 34%; Overall Audience in 2009 Increases 29% to 170 Million Uniques* Advertisers See Vibrant as Bridge between Search and Display NEW YORK – Contextual advertising leader…
Paris, 31 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, today unveils the results of its first Smart AdMetrics barometer, which looks at…
Smart AdServer, a leading player in Europe in ad serving and digital marketing, continues to post strong growth in France and abroad. With turnover of 4.353 million Euros for the…
Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in Omniture DAVOS, Switzerland – WPP (NASDAQ:…
NEW YORK–(BUSINESS WIRE)–Stephen Allan, previously CEO of GroupM UK, has been named Chairman & CEO of MediaCom Worldwide. He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role…
