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Online Video Engagement Surges with New Content Discovery Technology from Ooyala
Ad & Media Strategies
May 7, 2012 posted by Otilia Otlacan

Online Video Engagement Surges with New Content Discovery Technology from Ooyala

Ooyala, the fastest-growing company in online video, introduced a new innovation in content discovery that enables publishers to dramatically improve monetization of multi-screen video. In pre-release with select customers, the technology is already driving a 4X increase in consumer engagement, meaning longer viewing periods, more videos completed and increased revenue.