Tag: Microsoft
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly [...]
blinkx Executive Federico Grosso to Present at Digital Hollywood’s Advertising 2.0
SAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 [...]
Strategy Analytics and DIS Consulting See Cloud Computing and 3D as Key NAB Takeaways
NAB2009 BOSTON – Strategy Analytics and DIS Consulting identified two key media technology trends emerging from the NAB Show as it wound down last week in Las Vegas, Nevada. 3D technology and Cloud Computing Services both featured strongly at a surprisingly upbeat annual convention where attendance was off by around 20% from last year’s show, [...]
MarketTools Sponsors AMA Webcast on “Getting to the Bottom of Sample Quality: What Industry Leaders Are Doing to Uncover the Truth and Take Action”
MarketTools: WHAT: Join John Ouren, executive vice president and general manager of panels and communities at MarketTools, as he moderates a roundtable discussion with Steve Schwartz, group research business manager at Microsoft, and other industry thought leaders as they discuss what sample quality actually means and how to achieve it.
Canada Ranks as a Global Leader in Online Video Viewing
Average Canadian Watched 10 Hours of Video Online in February TORONTO, CANADA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the Canadian online video market, based on February 2009 comScore Video Metrix data, which showed that 21 million Canadians viewed more than 3.1 billion videos online during [...]
PubMatic Announces 2nd Annual Ad Revenue Conference Focused on Improving Revenue for Large Online Media Companies
AdRevenue 09 Brings Hundreds of Industry Thought Leaders Together to Discuss the Changing Economics of Online Display Advertising PubMatic (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, announced AdRevenue 09 (www.AdRevenue09.com) — a conference that will focus squarely on the changing economics that [...]
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