Facebook and Microsoft have recently confirmed that they reached an agreement in which Facebook acquires the Atlas Advertiser Suite from Microsoft. A leader in campaign management and measurement for both…
Startpage says Microsoft’s Toying with Search Engine Results Will “Sting Bing” NEW YORK - Startpage.com, The World’s Most Private Search Engine, is welcoming Web users upset by revisions to Microsoft’s terms…
AOL, Inc. (NYSE: AOL), announced that it has completed the previously announced $1.056 billion patent transaction with Microsoft Corporation (NASDAQ: MSFT) (“Microsoft”). The transaction includes the sale of over 800 patents and their related patent applications, and grants Microsoft a non-exclusive license to its retained patent portfolio for aggregate proceeds of $1.056 billion in cash.
24/7 Media, WPP’s marketing technology company, and Microsoft Advertising announced an extensive partnership to support their customers in the rapidly changing digital advertising marketplace. As a result of this agreement, that brings together two of the largest players in the advertising industry, clients of both companies will benefit from markedly enhanced scale, optimization and automation. The global online ad market is estimated to exceed $98 billion in 2012.*
At Internet Week New York, Yahoo! (NASDAQ:YHOO), the premier digital media company, announced Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry.
AOL Inc. (NYSE: AOL) (the “Company”) announced that the Company has entered into a definitive agreement to sell over 800 of its patents and their related patent applications to Microsoft Corporation (NASDAQ: MSFT) (“Microsoft”) and to grant Microsoft a non-exclusive license to its retained patent portfolio for aggregate proceeds of $1.056 billion in cash.
Strong traffic growth and curated content approach drives advertisers interest in Dailymotion NEW YORK – Dailymotion’s US business continues its strong growth as traffic goes from 7.5 million unique visitors…
Solve Media “TYPE-IN” Ad Units Transform CAPTCHA into Powerful Brand Messaging Opportunity Innovative Advertising Platform Achieves 40+% Engagement Rates, Guarantees Brand Message Comprehension on a Performance Basis Partners at Launch…
DUBLIN – Research and Markets has announced the addition of the “Trends and Strategies in Pharmaceutical and Medical Device Branding” report to their offering. It is interesting to consider what…
Industry Insiders Provide Tips on How to Integrate Online Marketing Technologies to Deliver Results INDIANAPOLIS – Global email marketing and interactive marketing provider ExactTarget released a new executive briefing, giving…
