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Dailymotion’s US Traffic Doubles as Major Advertisers Sign On
Strong traffic growth and curated content approach drives advertisers interest in Dailymotion NEW YORK – Dailymotion’s US business continues its strong growth as traffic goes from 7.5 million unique visitors in September 2009 to 15 million unique visitors in September 2010 (comScore Media Metrix Data, Dailymotion Network, October 2010). Driving the growth is Dailymotion’s approach [...]
New AdReady Version 3 Display Advertising Platform Unveiled at AdReady Partner Summit 2010
Solve Media “TYPE-IN” Ad Units Transform CAPTCHA into Powerful Brand Messaging Opportunity Innovative Advertising Platform Achieves 40+% Engagement Rates, Guarantees Brand Message Comprehension on a Performance Basis Partners at Launch include Toyota, Microsoft, Universal Pictures, Saatchi & Saatchi, Universal McCann, Ignited and many others
Research and Markets: Google Dominates The Sector and Has A Brand Value Of $32bn In The Branding Agency Interbrands 2009 Analysis Of Global Brands
DUBLIN – Research and Markets has announced the addition of the “Trends and Strategies in Pharmaceutical and Medical Device Branding” report to their offering. It is interesting to consider what if the founders of Yahoo had stuck to the original name. Certainly we would not have the iconic logo and of course the memorable name [...]
Technology Experts Offer Marketers 10 Ideas to Create More Effective Online Campaigns
Industry Insiders Provide Tips on How to Integrate Online Marketing Technologies to Deliver Results INDIANAPOLIS – Global email marketing and interactive marketing provider ExactTarget released a new executive briefing, giving marketers exclusive insight from the world’s top technology providers on how integrating marketing technologies can boost customer engagement, save time and money and drive additional [...]
Media Innovations Summit Selects Bob Gold & Associates to Lead PR Efforts for Premier Industry Conference
Industry’s Top Executives Convene at Hollywood’s Landmark Director’s Guild to Explore the Toughest Issues Surrounding the Monetization of Content Digital Delivery TORRANCE, Calif. – Media Innovations Summit, the premier event dedicated to addressing the issues around better monetizing media content creation and digital multiplatform delivery, has engaged Bob Gold & Associates, Inc., a leading boutique [...]
Google in LBS: Location-Based Advertising Patent Provides a Patent Analysis Including a Detailed Assessment of the Two Independent Claims
DUBLIN – Research and Markets has announced the addition of the “Google in LBS: Location-based Advertising Patent” report to their offering. Google recently announced it was granted patent 7,668,832 for “Determining and/or using location information in an ad system“. This patent contains eight (8) claims, including two (2) independent claims.
ICAP Ocean Tomo to Auction Search Engine and Online Advertising Technology at Upcoming Live Auction March 25th in San Francisco
ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L), will offer for sale a patent portfolio of search engine and related online advertising technology at its upcoming Live Auction March 25th in San Francisco. The portfolio includes 6 U.S. patent applications and 14 non-US patent applications.
Yahoo and Microsoft to Implement Search Alliance
Completion of U.S., European Review Clears Way for Agreement to Move Forward SUNNYVALE, Calif. & REDMOND, Wash. – Microsoft (Nasdaq:MSFT) and Yahoo! (Nasdaq:YHOO) announced that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the [...]
Leading Mobile Advertising Players Join Forces to Support Relief Efforts in Haiti
Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader [...]
Microsoft Online Ad Vet David Coburn Joins MediaTrust as Head of Product
Will Handle Product Roadmap, Best Practices and Customer Satisfaction For Performance Marketing Platform NEW YORK – MediaTrust (www.mediatrust.com), the digital performance marketing company, has named Microsoft veteran David Coburn to the new position of Head of Product. In addition to driving the roadmap for future MediaTrust product releases, Coburn’s responsibilities include implementing best practices for [...]
Yahoo! and Microsoft Finalize Search Agreement
SUNNYVALE, Calif. & REDMOND, Wash. – Yahoo! Inc. and Microsoft Corporation announced that the companies have finalized and executed the definitive Search and Advertising Services and Sales Agreement and License Agreement in accordance with the letter agreement announced in July. The companies released the following joint statement:
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly [...]
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