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Microsoft Leads Ace Metrix’ List of Most Effective Back-to-School Ads
List Dominated by Technology Messages; Apparel Retailers Fail to Make a Splash LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the most effective Back-to-School TV ads, a list led by Microsoft and dominated by technology companies and brands, including Best Buy, Staples, Dell, and Wal-Mart.
Ace Metrix Ad-of-the-Week: “Man Takes Avatar” for Windows Phone 7 From Microsoft
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ad-of-the-Week for the week ending December 14, 2010. The “Man Takes Avatar With Him” ad for Windows Phone 7 from Microsoft, registered the top overall weekly Ace Score™ with a score of 623, out of a possible 950. The ad features a [...]
Research: As Dwell on Ads Increase, Conversion Rate Climbs Higher
New research from MediaMind links metric with both response and branding objectives New York, New York – A periodic analysis of global benchmarks released by MediaMind, the leading independent provider of integrated digital advertising solutions, reveals that when more consumers engage with an ad, conversion rate increases, showing a direct link between a high Dwell [...]
ADTECH Names Lou Severine Head of U.S. Sales
Former Director of Sales at Microsoft Advertising to Lead ADTECH US NEW YORK – ADTECH AG appointed Lou Severine, former Director of Sales North East at Microsoft Advertising, as head of Sales for ADTECH’s U.S. operations. Severine will take over the U.S. sales operations from ADTECH’s CEO Dirk Freytag, who has been overseeing those responsibilities [...]
WPP Agencies to Explore Connection Between Search and Brand Building
WPP agencies to conduct research with assistance of Microsoft Advertising LONDON – WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
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