Microsoft Advertising | Ad Operations Online

This is a tag page, a collection of currently published articles on the topic indicated by the tag name. If you haven't found here what you were looking for, we suggest you navigate the site using the menu above, or try to re-formulate your search:

ADTECH Names Lou Severine Head of U.S. Sales

Posted on 24 July 2009

Former Director of Sales at Microsoft Advertising to Lead ADTECH US

NEW YORK – ADTECH AG appointed Lou Severine, former Director of Sales North East at Microsoft Advertising, as head of Sales for ADTECH’s U.S. operations. Severine will take over the U.S. sales operations from ADTECH’s CEO Dirk Freytag, who has been overseeing those responsibilities since its introduction and will continue to lead ADTECH’s global operations.
Read the full story

Tags: ad serving technology, ADTECH, Dirk Freytag, lou severine, microsoft advertising

Posted in ADTECH, Ad Serving, MicrosoftComments (0)

WPP Agencies to Explore Connection Between Search and Brand Building

Posted on 01 July 2009

WPP agencies to conduct research with assistance of Microsoft Advertising

LONDON – WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
Read the full story

Tags: brand awareness search efficacy, Brand Building, microsoft advertising, paid search, search engine marketing, search engines consumer behavior, Social Marketing, wpp agencies, wpp research project

Posted in Ad Groups & Agencies, Digital Marketing, Internet Marketing Services, Internet Strategy, Microsoft, Reports and Studies, Search Marketing (SEM), WPPComments (0)

Do you have, or know of a Twitter profile relevant to Online Advertising?

Let us know, and we'll add it to the Twitter list - see below its live feed!