NEW YORK – Epic Advertising (www.EpicAdvertising.com) was named one of the worlds most effective rebrands in the fifth annual ReBrand 100® Global Awards. ReBrand 100 is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global, juried program of its kind. Epic Advertising’s rebranding encompassed an entire corporate website redesign which included added functionality, better messaging and use of technology and expansion of pertinent information. The rebranding occurred on the heels of the company’s office renovation in New York City, which was completed in early 2008.

“With the value of branding no longer a secret, the world becoming borderless, and the rate of information travel unbounded, assessing brand distinction and leadership is no easy task. The range of excellence in this year’s global pool was inspiring, and demonstrated the value of effective rebrands and the global commitment evident in solutions,” said Thebe Ikalafeng, CEO of South Africa-based Brand Leadership Group and 2009 ReBrand 100 juror.
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Stellar performance marked by growth in revenue, profit, advertiser and publisher bases; new iPhone application & international expansion geared to keep up momentum

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September. In an environment marked by tightening budgets and consolidation, the performance marketing company’s publisher and advertiser bases experienced robust growth.

Epic also announced its participation in ad:tech New York, from November 3-4, at the Hilton New York. The annual gathering is the industry’s premiere digital marketing event, providing brand advertisers, agencies, portals, online publishers and technology providers a forum to exchange ideas. Epic (booth #804) will showcase its industry-leading performance ad network business, and demonstrate its new iMobilePublisher, the first iPhone application enabling publishers to monitor critical performance data like cost per click, total clicks and payment history, in real time, wherever they are.
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Latest results by comScore, Inc. show the company’s expanding internet reach

NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc. Read the full story

Latest results by comScore, Inc. show the company’s expanding internet reach.

New York, NY – August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.

Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report — and through high-performing search marketing.
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Michael Sprouse, AzoogleAds’ (www.azoogleads.com) Chief Marketing Officer, speaks out about the state of mobile content marketing, details what recent announcements mean to marketers and gives ten do’s and don’ts of mobile content marketing. Also contributing is Alex Krylov, AzoogleAds’ Compliance Manager, who plays a leading role in the company’s Integrity Assurance Program.

There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to consumers?

Let me first provide some pertinent background information: at AzoogleAds, in mid-2005, we commenced a broad effort to establish clear best practices on integrity assurance issues, initially around the email marketing of ringtones, and later, effectively banning adware in early 2006. In late summer of 2006, on our own volition, we became the first company in the sector to adopt a Mobile Acceptable Use Policy and to ban the use of the term “Free” in cases where the offer was not, in fact, free. When the Florida Attorney General (FLAG) commenced a broad-based investigation into mobile content marketing in 2007 – an ongoing investigation, focusing on nearly every mobile content marketer in the business – the FLAG relied heavily on our existing policies, which had been in place for well over a year, when we jointly drafted our Assurance of Voluntary Compliance. The idea was to create a Code of Conduct for the industry overall – a Code of Conduct with the teeth of the FLAG to back it up. Why is this all important? One, it illustrates that mobile content marketing and marketing-related compliance issues are not “new” despite the recent rash of announcements. Two, it illustrates the comprehensive knowledge we have uniquely built up for over 3 years relating to mobile content marketing.
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