NEW YORK – During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, transparency and control of data as reasons for the technology’s growth and said it had the potential to bring billions of additional dollars to the display ad market.

Barrett also introduced the forum’s keynote speaker, Emily Riley, Research Director & Principal Analyst at Forrester, who outlined key findings of a study conducted by Forrester Consulting and commissioned by AdMeld titled “Media Buying Goes Real Time.” The study, which is available for download on AdMeld’s website at http://www.admeld.com/resources, discusses the inefficiencies of current methods of media buying and how improving them can open up new opportunities for companies on both sides of the transaction.

“With the growth RTB has experienced over the past year, we think the time is right for a forum that focuses on it exclusively,” said Michael Barrett, AdMeld’s CEO. “Our goal with this event was to bring together practitioners from all sides of the industry and spark a dialogue about what RTB means for them, how they’re using it, and how we can work together to evolve it as a platform.”

The AdMeld Partner Forum took place at The Time Warner Center in New York City.

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 150 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed mobile industry veteran Marc Theermann as Vice President of Mobile. The announcement, made by AdMeld CEO Michael Barrett, comes a little more than a month after the company introduced the industry’s first optimization solution for both web display and mobile ad inventory. As a member of AdMeld’s executive team, Theermann will oversee all aspects of the company’s mobile operations. He will be based in the company’s New York headquarters.

For more than a decade Mr. Theermann has participated and shaped the mobile marketing industry as an entrepreneur, investor, and senior operating executive. Prior to AdMeld he incubated a mobile analytics and media buying dashboard concept at Polaris Ventures, which ultimately became part of Smaato Inc. Through its optimization platform, Smaato maximizes mobile publisher revenues in the US, Europe and Southeast Asia. In 2004, Mr. Theermann co-founded mobile application company Everypoint, where he assisted in raising $14 million in venture funding from three prominent investment firms. In 2000 he founded YellowPepper, one of the world’s first mobile marketing companies, which he later sold to a private equity firm. Mr. Theermann holds an MBA degree from Northeastern University, and a Masters in International Management from Thunderbird.

“The convergence of mobile and web advertising is happening faster than anyone predicted,” said Theermann. “As this trend accelerates, premium publishers will increasingly require a fully-integrated toolset to manage and optimize their inventory across all platforms. As the leader in ad network optimization for premium publishers, AdMeld is uniquely positioned to provide its customers with this groundbreaking functionality, and I am thrilled to be leading their mobile initiatives.”

“We’re extremely pleased to welcome Marc Theermann to the team,” said Michael Barrett, CEO of AdMeld. “As a member of the AdMeld executive team, Marc will play a critical role in evolving our mobile capabilities and providing our customers with technology that maximizes the value of every ad impression.”

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

LONDON – AdMeld (www.admeld.com), the leader in ad network optimisation for premium publishers, announced the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom. The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency and control that RTB provides. Since launching support for the technology in the US earlier this year, AdMeld has processed more than 6 billion real time bids from a variety of trusted demand partners. The company’s initial RTB partners in the UK are AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath.

“We’re excited to continue our history of innovation – launching the first demand-side platform in the US – and as a first adopter of RTB in the UK”

“Real Time Bidding is the latest in a series of innovations that are changing the way digital ad inventory is transacted,” said Michael Barrett, CEO of AdMeld. “We are pleased to lead its introduction into the UK and surrounding region by offering premium publishers the tools they need to generate the most overall revenue while accommodating their unique needs and enforcing their business rules. RTB is one in a suite of technologies AdMeld uses to help publishers worldwide maximise the true value of every ad impression.”

“AdMeld and AdJug have had a very successful partnership this year and we are looking forward to driving further expansion of our relationship through AdMeld’s RTB in the UK,” says Michael Stephanblome, CEO of AdJug. “Real Time Bidding will enable us to drive more campaign performance for our advertisers through optimisation.”

“AppNexus is committed to helping its advertiser partners around the globe achieve superior results online,” said Brian O’ Kelley, CEO of AppNexus. “AdMeld’s introduction of RTB in the UK is a major step forward for the industry, and will open up exciting new advertising opportunities for our clients. We look forward to extending our already-successful partnership with AdMeld in this area.”

“It’s a big step forward for the industry that premium publishers’ inventory is going to be available via Real Time Bidding,” said Martin Kelly, Managing Partner at Infectious Media. “Through our partnership with AdMeld, this represents a huge new opportunity for our advertisers to more efficiently reach the quality audiences at scale that they are looking for.”

“AdMeld represents the world’s top publishers and highest quality inventory,” said Zach Weinberg, CEO of Invite Media. “This partnership enables us to leverage the efficiency of Real Time Bidding to connect with those audiences in the UK, and do it in a way that benefits the publishers and generates increased ROI for our advertisers.”

“We’re excited to continue our history of innovation – launching the first demand-side platform in the US – and as a first adopter of RTB in the UK,” says Ari Buchalter, MediaMath’s Chief Operating Officer. “Expanding our partnership with AdMeld will produce incremental scale and performance for our agency-client’s campaigns today, and will help them better serve their advertisers in 2010.”

Today more than 130 of the world’s top online publishers use AdMeld’s technology to increase ad revenues and reduce operating costs. For AdMeld’s trusted network and demand partners, the platform provides access to quality audiences totaling more than 150 million unique users in the US and 270 million unique users worldwide, according to Quantcast.

AdMeld’s technology leverages Real-Time Bidding (RTB) and dynamically optimised ad tags to select the most lucrative mix of ads across hundreds of ad networks and exchanges. The company also provides a range of services that eliminate the complexities of working with multiple ad networks, such as consolidated performance reports and payments. Lastly, AdMeld protects publishers’ brands by aggressively enforcing ad block lists with FireMeld, an innovative tool that makes it quick and easy to identify and eliminate unwanted ad units.

AdMeld’s European headquarters are in London.

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximise revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimisation technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it is integrating support for mobile ad inventory into its platform. The solution applies AdMeld’s real time revenue maximization technology to the mobile space, offering premium publishers a single platform for optimizing their ad inventory across multiple channels and through dozens of demand sources. Currently undergoing beta testing, the combined product will be available to select AdMeld customers in Q1 of 2010.

“Adding mobile capabilities to our platform is a natural extension of our objective, which is to ensure publishers get the most possible value from their ad inventory,” said Michael Barrett, CEO of AdMeld. “The explosion of the iPhone and Android platforms has increased the amount of under-monetized inventory in the marketplace, and that curve that will continue to steepen over the next several years. Publishers need tools to optimize every discretionary impression, and AdMeld’s proud to offer the first such solution addressing this need across both web display and mobile channels.”

Today more than 130 of the world’s top online publishers use AdMeld’s technology to increase ad revenues and reduce operating costs, including Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, and World Wrestling Entertainment®. For AdMeld’s trusted network and demand partners, the platform provides access to quality audiences totaling more than 150 million unique users in the US and 270 million unique users worldwide, according to Quantcast.

AdMeld’s technology leverages Real-Time Bidding (RTB) and dynamically optimized ad tags to select the most lucrative mix of ads across hundreds of ad networks and exchanges. The company also provides a range of services that eliminate the complexities of working with multiple ad networks, such as consolidated performance reports and payments. Lastly, AdMeld protects publishers’ brands by aggressively enforcing ad block lists with FireMeld, an innovative tool that makes it quick and easy to identify and eliminate unwanted ad units.

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has doubled the size of its client base since June, additions include AccuWeather.com (www.accuweather.com), Answers.com (www.answers.com), Billboard.com (www.billboard.com), Daily Kos (www.dailykos.com), Hearst Television (www.hearsttelevision.com), New York Post (www.nypost.com) and Time Out New York (http://newyork.timeout.com). The company also announced that it has moved its global headquarters to a new space on Park Avenue South in New York City in order to more effectively meet the needs of its growing client base and staff.

Today more than 130 of the world’s top online publishers use AdMeld’s technology to increase ad revenues and reduce operating costs, including Discovery Communications, FOX News, IAC, Thomson Reuters, and World Wrestling Entertainment®. For AdMeld’s trusted network and demand partners, the platform provides access to quality audiences totaling more than 150 million unique users in the US and 270 million unique users worldwide, according to Quantcast.

“We are thrilled by our momentum over the last two quarters and look forward to carrying it into the new year,” said Michael Barrett, CEO of AdMeld. “AdMeld’s expanding client list is proof that our high-tech, high-touch approach is extremely effective at helping premium publishers get the most value possible from their discretionary ad inventory. Additionally, our new headquarters will enable us to serve our clients with even greater efficiency as we grow.”

“As one of the most visited sites in the US, it was critical to find the right partner to optimize and manage our discretionary ad inventory,” said Bruce D. Smith, Chief Strategic Officer of Answers.com. “AdMeld delivers a unique mix of cutting-edge technology and white-glove service that not only increases our yields but save us time and resources from an operational perspective.”

“We are excited about the success we are having with AdMeld,” said Robert Henry, General Manager of AccuWeather.com. “In addition to maximizing our revenues for every ad impression, technologies like FireMeld and consolidated reporting have given us a new level of insight and control over our discretionary inventory.”

AdMeld’s technology leverages Real-Time Bidding (RTB) and dynamically optimized ad tags to select the most lucrative mix of ads across hundreds of ad networks and exchanges. The company also provides a range of services that eliminate the complexities of working with multiple ad networks, such as consolidated performance reports and payments. Lastly, AdMeld protects publishers’ brands by aggressively enforcing ad block lists with FireMeld, an innovative tool that makes it quick and easy to identify and eliminate unwanted ad units.

AdMeld’s new corporate office is located at 230 Park Avenue South, Suite 1201, New York, NY 10003.

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include IAC, Discovery Communications, Pandora, FOX News, World Wrestling Entertainment and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased Transparency

NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has processed more than a billion API-based real-time bids on behalf of its customers. The results provide an encouraging view into how this much-talked-about technology performs in practice, delivering increased value to publishers and buyers and greater levels of efficiency and transparency across the board.

“The data we’ve collected on the way to reaching this milestone has affirmed our best hopes for RTB,” said Michael Barrett, CEO of AdMeld. “The technology provides significant benefits to parties on both sides of the transaction, and it’s clearly on a path for accelerated adoption across the industry in 2010.”

Confirmed benefits of RTB include:

Higher CPMs for Publishers, Better ROI for Buyers
On average, real-time bids yield higher CPMs for publishers than optimized ad tags, primarily because buyers are willing to pay a premium for RTB’s enhanced targeting and inventory access.

Dramatically Improved Efficiency for Ad Operations Teams
RTB requires less manual work from both the sell and buy side, resulting in far fewer discrepancies between ad servers. The technology represents the latest in a series of innovations (i.e. dynamic passbacks) that have proven a high correlation between increased operational efficiencies and higher yields for publishers.

Increased Competition for Ad Tags Despite Low RTB Volumes
Though growing fast, RTB volumes are still far too low to fill the lion’s share of most large publishers’ discretionary ad inventories. Running RTB alongside optimized ad tags addresses this fact, increases free market competition and applies upward pricing pressure on buyers working through both methods. As RTB scales, this pressure will accelerate as buyers seek to maintain predictable impression volumes.

More Branded Advertisers, More Control for Publishers
AdMeld noted a higher concentration of quality branded advertisers coming through its RTB partners than other channels. In addition, says Barrett, “RTB allows for creative control down to the individual advertiser. This makes it even easier for publishers to effectively block certain advertisers to avoid conflict with their direct-sold inventory.”

Dramatically Increased Transparency
RTB enables publishers to see more detail about buying patterns and rates, unclouded by issues related to discrepancies and passbacks. It also provides buyers with increased visibility into each impression so they won’t get stuck with inventory that’s off-target or on the wrong sites. This level of transparency will become even more important as the amount of discretionary ad inventory in the marketplace continues to increase.

More than 125 of the world’s top online publishers use AdMeld’s technology to increase ad revenues and reduce operating costs, including Discovery Communications, FOX News, IAC, Thomson Reuters, and World Wrestling Entertainment®. For AdMeld’s trusted network and demand partners, the platform provides access to quality audiences totaling more than 165 million unique users in the US and 275 million unique users worldwide, according to Quantcast.

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Discovery Communications, FOX News, IAC, Thomson Reuters, and World Wrestling Entertainment® and more than 125 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.

The integration expands Turn’s ability to perform targeting and bid price optimization in real-time, which dramatically improves the effectiveness and efficiency of display advertising campaigns. It also brings a large amount of verifiable, “brand-safe” inventory under Turn’s purview, so that brand marketers can leverage Turn’s technology to bid with confidence on high quality ad inventory across these platforms.

“The launch of Real-Time Bidding by companies like AdMeld and PubMatic is transformational for the entire digital advertising ecosystem.  Media buyers and publishers alike will benefit tremendously from a highly efficient market where the most valuable advertising can be placed in front of the most valuable users – all at the right time and at the right value,” said Bill Demas, President and CEO of Turn.

Turn’s targeting technology analyzes thousands of demographic, behavioral and website content variables and adapts to changes it sees in publisher inventory and campaign performance patterns within milliseconds, enabling Turn to leverage all of its data assets and predictive algorithms in real-time for each impression. This dramatically improves reach for custom audience targeting, enables universal frequency capping across each of the Real-Time Bidding inventory platforms, and empowers the predictive algorithms to optimize the price for each impression.

Initial results from campaigns run over the past seventeen days on AdMeld and PubMatic have validated the potential for Real-Time Bidding, demonstrating significant improvements in click-through rates (up to 135% improvement), conversion rates (up to 150% improvement) and effective cost per action (up to 145% improvement) versus non-Real-Time Bidding inventory.

“Real-Time Bidding represents the next evolution of display advertising, and unlocking its true potential requires sophisticated technologies on both sides of the transaction,” said Michael Barrett, CEO of AdMeld.  “Turn is a leader in this space, and our work together is proving the power of Real Time Bidding in delivering superior performance for ad buyers and the premium publishers we serve at AdMeld. We are pleased to align with Turn in driving the adoption of this game-changing technology.”

“Turn is an industry leader that has embraced real-time bidding on behalf of its agency and advertiser clients, and they are achieving outstanding results with PubMatic,” said Rajeev Goel, PubMatic Co-Founder and CEO.  “Turn’s platform can help extract the maximum benefit from inventory that has been bid on in real time, which is great for advertisers, our publishers, and the industry overall.”

About Turn Inc.

Turn is the smart platform for digital advertising. Through its demand-side platform, Turn delivers media buying cost efficiency, exceptional performance, targeted audience reach and powerful insights to global agencies and premium advertisers.  Turn combines predictive targeting, custom behavioral modeling, and deep analytics to power the exchange trading desks and private networks of leading global agencies as well as the Turn Network.  Turn is a leader in digital advertising, serving targeted advertising to over 150 million domestic unique users. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte. For more information, visit http://www.turn.com.

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads.  AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories.  Current AdMeld customers include IAC, Discovery Communications, Pandora, FOX News, World Wrestling Entertainment and more than 85 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

About PubMatic

PubMatic (www.PubMatic.com) is a global Ad Revenue Optimization company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price PredictionTM technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

Ad Operations

New York, NY – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced a partnership with Pandora (www.pandora.com), the leading Internet radio and music discovery service.  During Q209, AdMeld’s optimization technology generated a 95% increase in Pandora’s yield from discretionary ad inventory and a significant reduction in operational burdens.

John Trimble, Chief Revenue Officer at Pandora said, “AdMeld’s technology solves a problem that’s affected large online publishers for more than a decade: How do you maximize revenues from your discretionary ad inventory without wasting a lot of time and resources? As a result, our yield from discretionary ads has increased by 95%, we’ve gained more insight into how those ads are performing, and our team is able to focus more effort on premium, direct-sold opportunities—the most important part of our business.”

AdMeld’s technology maximizes publishers’ revenues by dynamically selecting the most lucrative mix of ads across hundreds of ad networks and exchanges. The company also provides a range of services that eliminate the complexities of working with multiple ad networks, such as consolidated performance reports and payments. Lastly, AdMeld protects publishers’ brands by aggressively enforcing ad block lists with FireMeld, an innovative tool that makes it quick and easy to identify and eliminate unwanted ad units.

“In this or any economic climate, its critical for global content providers such as Pandora to derive the most value possible from their ad inventories and internal resources,” said Michael Barrett, CEO of AdMeld. “We built AdMeld to help the world’s largest publishers meet these objectives, and with more than 70 premium organizations using it worldwide, including IAC, Discovery Communications, FOX News and now Pandora, we’ve proven that our technology consistently delivers.”

About AdMeld
AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads.  AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories.  Current AdMeld customers include IAC, Discovery Communications, The Huffington Post, Pandora, World Wrestling Entertainment and more than 70 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

About Pandora
Pandora (www.pandora.com) is a personalized Internet radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices (including the iPhone, Palm Pre and BlackBerry smartphones) via partnerships with AT&T, Apple and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by one of more than 35 trained musicians, and assessed against up to 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Pandora is the largest online music site based on monthly unique visitors, has a growing user base of close to 30 million registered listeners, a database of over 600,000 songs, and national advertisers such as Levi’s, Best Buy, Target, Honda, Procter & Gamble, and Nike.

Grows Customer Base 500% in Six Months, Opens UK Office and Data Center

NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers,  announced it closed an $8 million round of Series B funding led by Spark Capital and Foundry Group. The funding, which AdMeld will use to accelerate its sales and product development efforts, caps a period of strong momentum for the company. Over the past six months, AdMeld’s customer base has grown five-fold and it expanded into Europe by opening a London-based office and data center.

Currently more than 65 premium online publishers use AdMeld’s technology to increase ad revenues and reduce operating costs, including Discovery Communications, FOX News, The Huffington Post, IAC, Thomson Reuters, and World Wrestling Entertainment®.

“The response to our solution has been extraordinary,” said Michael Barrett, CEO, AdMeld. “Our technology solves a very real problem for publishers and demand for it has only increased as ad networks and exchanges have proliferated. Closing this round of funding means we can focus on solidifying our market leadership among premium publishers, evolving our core product, and completing development on some exciting new products for release in the Fall. We’re also pleased to be building a presence in the UK with the opening of our sales office and data center in London.”

“We’re delighted with AdMeld’s early success serving some of the world’s top web publishers,” said Seth Levine, Managing Director, Foundry Group. “Their vision is built on a strong technical foundation and a deep understanding of the challenges large publishers face in maximizing the value of their ad inventories. This investment will enable them to push forward on their current growth trajectory while continuing to deliver innovative solutions that deliver substantive results.”

AdMeld’s technology maximizes publishers’ revenues by dynamically selecting the most lucrative mix of ads across hundreds of ad networks and exchanges. AdMeld customers typically see an increase in revenues from remnant inventory between 30% and 300%. In addition, AdMeld provides its customers with centralized network performance reporting, unique brand protection tools such as FireMeld, and a range of white-glove services.

About AdMeld

AdMeld (www.admeld.com) enables premium online publishers to maximize their revenue from ad networks and minimize the risks and complexities of working with them. AdMeld’s optimization technology is designed to generate the highest possible yield from each impression, and its suite of management and reporting tools deliver publishers a high level of transparency and control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an experienced leader of premium new media companies. Major investors include Spark Capital and Foundry Group.

About Foundry Group

Foundry Group is a venture capital firm focused on investing in early-stage information technology, Internet, and software startups. In addition to providing the necessary venture capital to get a company up and running, Foundry Group is committed to leveraging their experience in starting and growing companies, expertise in the technology industry, and network of relationships to help great entrepreneurs turn great ideas into great companies. Foundry Group is based in Boulder, Colorado, and invests in companies located across the United States. For more information, visit www.foundrygroup.com.

About Spark Capital

Spark Capital is a venture fund based in Boston, Mass. with investments focused on the conflux of the media, entertainment and technology industries. Over the last decade, Spark has been instrumental in the development of new markets and market leaders, such as Twitter, Akamai Technologies, thePlatform and Novatel Wireless. The Spark team includes former executives of major entertainment, media, and technology companies, such as IAC, Sony, Time Warner, Blockbuster, Lionsgate, Apple and Microsoft. With this deep experience and $622 million under management, Spark Capital provides world-class entrepreneurs and revolutionary companies with the resources to succeed in today’s marketplace. To learn more, visit http://www.sparkcapital.com.

World Wrestling Entertainment® Using Cutting-Edge Technology to Optimize and Manage its Ad Network Relationships

New York, NY – June 18, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced a partnership with World Wrestling Entertainment, one of the world’s most recognized entertainment & media brands.  WWE® is leveraging AdMeld to optimize and manage its ad network relationships across the brand’s flagship web property, WWE.com. The announcement marks the latest customer win for AdMeld, which already serves more than 65 premium publishers, including The Huffington Post and WorldNow.

AdMeld’s technology makes it easy for publishers to get the most out of their discretionary inventory. It dynamically selects the most lucrative mix of ads across hundreds of networks, consolidates performance data into one interface, and delivers payment to publishers in a single monthly check. In addition, AdMeld’s powerful management tools protect publishers’ brands by excluding unwanted creative units.

“We built AdMeld to serve large, premium publishers like WWE,” said Michael Barrett, CEO of AdMeld. “As publishing veterans ourselves, we understand their business objectives and we’re focused on maximizing their revenues and providing a high level of transparency and control.”

About AdMeld
AdMeld (www.admeld.com) helps premium online publishers maximize their revenue from ad networks and minimize the risks and complexities of working with them.  AdMeld’s optimization technology generates the highest possible yield from each impression, and its suite of management and reporting tools deliver publishers a high level of transparency and control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an experienced leader of premier new media companies. Major investors include Spark Capital and The Foundry Group.

Mr. Davison, 39, brings to AdMeld over 15 years experience in finance and strategy with an emphasis on B2B online technology companies. Most recently, he served as financial consultant and Interim CFO for two technology-based startups. Prior to that, Davison served as CFO of Critical Mention, where he led both finance and technology teams through a period of dynamic growth and helped raise several rounds of venture capital financing. Before Critical Mention, Davison was SVP Corporate Strategy for Screamingmedia, where he helped raise over $100 million in financing, led preparations for the company’s IPO, and played a lead role in the company’s acquisition of Stockpoint. Screamingmedia was ultimately acquired by MarketWatch, now a subsidiary of Dow Jones. Davison began his career as a strategy consultant with Trinity Associates, where he led a variety of engagements in the specialty chemicals and building materials industries. He holds a BS in Civil Engineering from Cornell University.

Mr. Pedro, 40, is an ad operations veteran with extensive knowledge of the industry. Most recently, he served as Director of Ad Operations at Peer 39, where he monitored and optimized ad network performance and coordinated with their engineering team on ad server enhancements. Prior to that, Mr. Pedro was Director of Ad Operations at TACODA, where he managed 10 ad operations employees, worked with publishers on tracking tag implementations, and fielded sales-related issues related to ad campaigns. His past work experience also includes positions at CBS, IAC Advertising and DoubleClick. He holds a BS in Business Management from St. John’s University and an MS in Information Systems from Pace University.

“We’re extremely pleased to welcome Alan Davison and Joe Pedro to our team,” said Michael Barrett, CEO of AdMeld. “As a member of the AdMeld executive team, Alan will play an extremely valuable role in moving this company even further into a position of leadership in the industry. And, Joe’s extensive background in ad operations fits perfectly with our mission to provide the highest level of service to our customers.”

About AdMeld

AdMeld (www.admeld.com) enables premium online publishers to maximize their revenue from ad networks and minimize the risks and complexities of working with them. AdMeld’s optimization technology is designed to generate the highest possible yield from each impression, and its suite of management and reporting tools deliver publishers a high level of transparency and control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an experienced leader of premium new media companies. Major investors include Spark Capital and The Foundry Group.

New York, NY – April 2, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced a partnership with The Huffington Post (www.huffpost.com), one of the web’s top news destinations.  As a result of using AdMeld’s technology, The Huffington Post reported a 200% increase in revenues from unsold ad inventory, a greater degree of control and transparency over their network relationships, and a reduction in operational burdens.

AdMeld’s technology maximizes publishers’ revenues by dynamically selecting the most lucrative mix of ads across hundreds of ad networks and exchanges. In addition, AdMeld’s suite of reporting and management tools protects publishers’ brands by keeping them in control and in-the-know about every network ad running on their sites.
James Smith, The Huffington Post’s Chief Revenue Officer said, “AdMeld’s technology has increased our revenues from ad networks by 200%, providing our team with greater control and understanding of the site’s advertisers and revenue, and enabling us to refocus our internal resources towards direct sales: and that’s our main mission. It all amounts to a significant competitive advantage, especially in this challenging marketplace.”
“Delivering big quantifiable results for premium publishers, such as The Huffington Post, is what we’re focused on as a business—and you can see it in everything we do, from the design of our technology to the backgrounds of our people,” said Michael Barrett, CEO of AdMeld.

About AdMeld
AdMeld (www.admeld.com) enables premium online publishers to maximize their revenue from ad networks and minimize the risks and complexities of working with them.  AdMeld’s optimization technology is designed to generate the highest possible yield from each impression, and its suite of management and reporting tools deliver publishers a high level of transparency and control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an experienced leader of premium new media companies. Major investors include Spark Capital and The Foundry Group.

About The Huffington Post
The Huffington Post (www.huffingtonpost.com) is a news and opinion website which in three and a half years has become an influential media brand — “The Internet Newspaper.” The site offers coverage of politics, media, business, entertainment, living, style and green, and is a top destination for news, blogs and original content. The Huffington Post (“HuffPost”) has over 19 million unique users each month and is the most-linked-to blog on the Internet, per Technorati. HuffPost has an active community, with over one million comments made on the site each month. The Huffington Post has over 2,000 influential bloggers — from politicians and celebrities to academics and policy experts –who contribute in real-time on a wide-range of topics making news today. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Nora Ephron, Madeleine Albright, Robert Redford, Neil Young, Rahm Emanuel, Albert Brooks, Mia Farrow, Russ Feingold, Al Franken, Ari Emanuel, Gary Hart, Edward Kennedy, Harry Shearer, John Kerry, Bill Maher, Nancy Pelosi, Jamie Lee Curtis, Ryan Reynolds, Craig Newmark, and Alec Baldwin. A comprehensive list of the contributors to The Huffington Post can be found in its blogger index: http://www.huffingtonpost.com/theblog/index/.

New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of FireMeld, the first web browser extension built exclusively for ad operations professionals. FireMeld integrates seamlessly with AdMeld’s ad network optimization technology to give publishers a new level of transparency and control over their discretionary ad inventory. The announcement was made today at the AdMonsters Publisher Forum in New Orleans.

FireMeld helps publishers identify the source of every network ad on their sites, including those ads that may cause channel conflict, are slow to load, inappropriate, or blank. Before FireMeld, diagnosing these kinds of problems required publishers to search through web page source code, a manual and painstaking process. FireMeld solves this problem by overlaying critical information about each ad directly on the publisher’s site and enabling ad ops personnel to turn off the offending ad or send an alert to AdMeld’s support team to take the appropriate action.

Ross Cohen, VP of Business Development at WorldNow said, “FireMeld is an extremely useful tool. It not only saves our ad operations team a great deal of time investigating and solving potential problems like channel conflict and blank ads, but it also gives us greater, real-time insight into all the creative units running on our sites.”

“As a team of ad operations and publishing veterans ourselves, we built FireMeld to give premium publishers a more complete view of their discretionary inventory than they’ve ever had,” said Benjamin Barokas, AdMeld’s co-founder. “FireMeld is the first tool of its kind and the latest in AdMeld’s suite of ad network management and reporting features. The response from our partners has been overwhelmingly positive, and we look forward to continuing to deliver world-class products and services, like FireMeld, that help our partners get the most value possible from their discretionary ad inventory.”

About AdMeld
AdMeld (www.admeld.com) helps premium online publishers maximize their revenue from ad networks and minimize the risks and complexities of working with them.  AdMeld’s optimization technology generates the highest possible yield from each impression, and its suite of management and reporting tools deliver publishers a high level of transparency and control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an experienced leader of premier new media companies. Major investors include Spark Capital and The Foundry Group.