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AdMeld Assembles Online Thought Leaders, Execs to Discuss Impact and Future of Real Time Bidding (RTB)
AdMeld Partner Forum Highlights Opportunities for Revenue and Innovation by Publishers, Agencies, Marketers NEW YORK – During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, [...]
AdMeld Hires Mobile Industry Veteran to Lead Cross-Platform Inventory Optimization Efforts
Entrepreneur, Investor Marc Theermann to Join AdMeld Executive Team NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed mobile industry veteran Marc Theermann as Vice President of Mobile. The announcement, made by AdMeld CEO Michael Barrett, comes a little more than a month after the company introduced the [...]
AdMeld Launches Real Time Bidding (RTB) in the UK
Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON – AdMeld (www.admeld.com), the leader in ad network optimisation for premium publishers, announced the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom. The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency [...]
AdMeld Moves to Maximize Mobile Ad Revenues for Premium Publishers
Introduces Industry’s First Ad Network Optimization Platform Supporting Both Web Display and Mobile Ad Inventory NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it is integrating support for mobile ad inventory into its platform. The solution applies AdMeld’s real time revenue maximization technology to the mobile space, offering [...]
AdMeld Doubles Client Base since June, Opens New NY Headquarters to Better Serve Publishers
Client Wins Include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, New York Post and Time Out New York NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has doubled the size of its client base since June, additions include AccuWeather.com (www.accuweather.com), Answers.com (www.answers.com), Billboard.com (www.billboard.com), Daily Kos (www.dailykos.com), [...]
AdMeld Processes Its Billionth Real-Time Bid
Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased Transparency NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has processed more than a billion API-based real-time bids on behalf of its customers. The results provide an encouraging view into how this [...]
Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.
Pandora Turns to AdMeld for a 95% Yield Boost from Discretionary Ad Inventory
New York, NY – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced a partnership with Pandora (www.pandora.com), the leading Internet radio and music discovery service. During Q209, AdMeld’s optimization technology generated a 95% increase in Pandora’s yield from discretionary ad inventory and a significant reduction in operational burdens.
AdMeld Raises $8 Million in Series B Funding
Grows Customer Base 500% in Six Months, Opens UK Office and Data Center NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it closed an $8 million round of Series B funding led by Spark Capital and Foundry Group. The funding, which AdMeld will use to accelerate its sales [...]
WWE.com Tag Teams With AdMeld for Ad Network Optimization
World Wrestling Entertainment® Using Cutting-Edge Technology to Optimize and Manage its Ad Network Relationships New York, NY – June 18, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced a partnership with World Wrestling Entertainment, one of the world’s most recognized entertainment & media brands. WWE® is leveraging AdMeld [...]
AdMeld Appoints Technology and Internet Industry Veteran Alan Davison as Chief Financial Officer and Joe Pedro, Director of Quality of Service
NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed Alan Davison as Chief Financial Officer and Joe Pedro as Director of Quality of Service. The announcement was made today by AdMeld CEO Michael Barrett. As a member of AdMeld’s executive team, Davison will oversee all aspects of the [...]
The Huffington Post Taps AdMeld for Ad Network Optimization
Leading News Site Uses New Technology to Maximize Revenues and Operational Efficiency in Today’s Challenging Marketplace New York, NY – April 2, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced a partnership with The Huffington Post (www.huffpost.com), one of the web’s top news destinations. As a result of [...]
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