Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.
mediaFORGE, the only engagement-based display company, announced today that its highly successful post-engagement attribution model substantiates research released this week by comScore and Pretarget showing that non-click metrics, such as engagement, interaction, or hovering, are more highly-correlated with conversion than clickthrough rate (CTR).
mediaFORGE, the leader in dynamic display media innovation, is proud to announce the addition of two industry thought leaders to its advisory board, Neal Richter, PhD, and Qayed Shareef.
Recognized for creating new opportunities in marketing, branding, advertising and publishing SALT LAKE CITY – mediaFORGE, the leading dynamic display media solution, today announced that it has been chosen by…
White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position…
New Platform Abandons Traditional Post-Click-Through Method SALT LAKE CITY – Advertisers never have to pay for view-through again. mediaFORGE (www.mediaforge.com) announced its new engagement-based platform for retargeting, allowing the abandonment…
