SEATTLE – Mpire, the market-leading advertising verification and optimization technology company, announced that its patent-pending AdXpose service was selected by MediaCom, one of the world’s largest strategic planning and buying agency networks, to help optimize display advertising campaigns for a leading consumer electronics company. After implementing AdXpose, the technology delivered substantial performance increases by reducing budget spent on wasted impressions and refining creative based on user engagement reports.

MediaCom began testing AdXpose in August to assess and improve the performance of its online display buys. The goal of this optimization was to reduce the cost per sale on a campaign running across numerous ad networks and exchanges where they were buying on a CPM and CPC basis. Mpire’s AdXpose technology was embedded into the client’s buy across thousands of sites within Mpire’s AdXpose-certified ad network, and via several other ad networks and direct buys, which were vetted by AdXpose.

Over the course of four months, the MediaCom team was able to achieve a significant increase in the number of unique viewers (+45%), viewer engagement (+33%) and click-through rates (+20%) across the AdXpose network by removing underperforming sites from the network buy, and providing enhanced visibility and transparency by quantifying the percentage of ads that were actually being viewed or interacted with.

MediaCom also used AdXpose’s “heat mapping” reporting feature to glean insights about how users interacted with the ads.  The technology captured what percentage of viewers “moused over” or clicked on the ad, which creative images or ad copy attracted their attention, and total time spent interacting with the ad. When viewed next to the overall campaign results at the individual site placement level, the AdXpose data illuminated a direct correlation between interaction with ads and increased click-through and conversion rates.   Armed with this information, MediaCom optimized site distribution and page location of the ads, as well as the creative images and copy, which led to a significant increase in conversion to sale.

“With AdXpose we have visibility of things we’ve never seen before in any reporting suite. We have a host of new reports to help us assess the quality of the inventory we’ve purchased, as well as reports to give us a deeper understanding of how users are interacting with our creative.  When combined these reports enable us to optimize our media buys and creative to deliver unprecedented efficiency,” said Justin Barton, digital group head at MediaCom.

“MediaCom’s campaign showcases the full breadth of performance enhancing capabilities of AdXpose, and demonstrates how savvy marketers can leverage data insights to create more targeted and effective campaigns,” said Kirby Winfield, chief revenue officer at Mpire.  “As the landscape for display advertising continues to grow and evolve, more and more marketers are turning to AdXpose to obtain greater transparency, efficiency, safety, and results from their campaigns.”

About Mpire
Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending AdXpose™ is the first and only verification and optimization technology that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington.

New York, New York – During the first night of ad:tech, Eyeblaster honored the winners of the 2009 Eyeblaster Awards. Now, in its 8th year, more than 75 campaigns from at least 15 markets globally were in the running for this year’s competition. The campaigns represented the best in digital advertising which crossed channels, borders, and formats, including long form video, homepage takeovers, and social media integration.

The North America People’s Choice Award and the North America Judge’s Award went to Creative Agency Bridge Worldwide and Media Agency Starcom for the Pringles Can Hands campaign. This campaign ran in multiple markets worldwide.

Both Creative Agencies from the UK, Hi-ReS! and Feed, along with Media Agency MEC Global (Paris) were recognized with the International People’s Choice Award for Chanel No.5’s global homepage takeover, while the International Judge’s Choice Award was awarded to Creative Agency MediaFront and Media Agency Mediacom (Norway) for IKEA Set the Table .

“It is always rewarding to get recognition for our work and its extra special to receive this award when you look at the high quality of the Eyeblaster campaigns around the world,” said Sverre Stabell, interactive director at MediaFront. “We feel that the banner ad is underestimated, and we always aim to bring more into the banner. In the case of IKEA, we wanted to give the users the ability to set the table themselves and get inspiration, directly in the banner – without having to go to a campaign site. And, of course, display all the varieties and options that IKEA has to offer.”

R/GA was honored as the winner of the 2009 Cross Channel Effectiveness Award for its Dear Mr. President Campaign, which combined social media with online display advertising.

“To celebrate President Obama’s inauguration, R/GA and Pepsi created ‘Dear Mr. President,’ a campaign that was a mash-up of social media and breakthrough ad technology. People across the nation recorded, submitted and shared their own video messages to the President directly from online ad units,” said Michael Lowenstern, group director of digital advertising at R/GA. “We’re excited that the technology, innovation and passion that drove this campaign has been recognized by the Eyeblaster awards.”

To check out additional innovative cross channel campaigns from 2009, visit http://creativezone.eyeblaster.com/.

About Eyeblaster
In 1999, Eyeblaster was a pioneer of rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMindTM, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that streamline ad serving processes, provide actionable analytics, and enable an open workflow in harmony with other technology components.
Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance, and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video, and rich media.

In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2,700 agencies across over 3,600 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com .

NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, to ensure the delivery of digital advertising inventory across channels, and bring better accountability and scalability to integrated campaigns.

“As the industry matures, our clients’ digital initiatives are becoming more complex and multi-platform. By partnering with Eyeblaster, we feel we are better able to provide our clients with seamless, verifiable reporting for the customized, integrated digital solutions provided through Lifeline,” said Lowell Simpson, Sr. Partner, Media Systems and Technology. “We feel Eyeblaster shares our commitment for innovation and accountability, which allows us to better deliver the efficient and accurate reporting that our clients demand.”

According to a recent study from Eyeblaster and TNS on the state of digital advertising, nearly 12% of media and advertising agency executives already compare cross channel performance data, while about 50% of marketers cite that they’d like to do it more often, but rarely do because of related complexities in the process as well as a general lack of confidence in the numbers and metrics.

“Technology can play a much more substantial role in addressing today’s advertising challenges,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “We are excited to be working with Mediacom on improving cross-channel communication and meeting the growing demand for better ROI.”

The research conducted around the state of digital shows that marketers expect total digital marketing spending to grow by 30% in the next two years with a third of the market experiencing growth over 50%.

For more information, visit www.mediacom.com or www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

About MediaCom

MediaCom is one of the world’s leading Media Communication Specialists, with U.S. billings exceeding $7.5B (RECMA, projected 2008). Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers –at the core of our business leads to optimum business results. Our capabilities and expertise span a variety of disciplines, including: Media Strategy and Planning, Media Buying, Consumer Insights and Analytics, Business Science, MediaCom ESP (Entertainment, Sports, Partnerships), Branded Entertainment, Retail, Direct Marketing and MediaCom Multicultural. In addition, MediaCom Interaction – the digital power behind MediaCom – is positioned to help our clients successfully compete in a digitally-driven world. Our diverse client portfolio includes Allergan, Audi, ConAgra Foods, Dell (in conjunction with WPP), Diageo, Glaceau, GlaxoSmithKline, Hasbro, JetBlue, LVMH, Michelin, Nokia, Royal Dutch Shell, Royal Bank of Scotland, Staples, Volkswagen of America, Warner Bros. and Warner Bros. Home Video, among other notable marketers.

MediaCom is wholly owned by WPP and part of WPP’s GroupM, the world’s largest and leading full-service media investment management group. For further information, visit www.mediacom.com.

Carried out on the basis of data approved by its advertisers, agencies, advertising houses and publishers, that is to say several hundred billion displays for 2008, the conclusions of this first study were the following:

· The banner market is fragmented into forty advertising formats;

· Only 7 of these formats have been used every year since 2006;

· 728×90 and 300×250 between them represent almost two thirds of the market share;

· A historic format, 468×60, is on the point of disappearing;

· The average weight of banners has barely grown over the last four years, going from 27 to 32 Ko;

· The number of banners per page has remained relatively stable (2.3).

This first barometer is also the occasion to note the relative reduction of the surface or weight of banners. Even if the 728×90 is 50% larger than its predecessor (468×60), it represents no more than 6% of a screen having resolution such as the XSGA (1280×800), whereas a 468×60 banner took up around 9% of a VGA resolution screen (640×480).

Still according to the Smart AdMetrics barometer, the weight of a banner has grown slightly. For the most popular banners, this weight grew from fifteen kilobytes to around 30 kilobytes in 2009. At the same time, bandwidth available to Internet users grew almost tenfold, switching from modest 56 kb/s modems (7 Ko/s) to ADSL boxes with their minimum rate of 512 kb/s (64 Ko/s), that is to say an increase of more than 900%.

“At a time when certain online media have seen downward pressure on their CPM rates, calling into question the very basis of the entire online environment, the hour has now come to reinvent the banner, simply making it more visible and more creative. A reliable partner of agencies and advertising houses for more than a decade, Smart AdServer has placed its technology at the service of this aim”, says Cyrille Geffray, Managing Director of Smart AdServer.

About Smart AdServer (www.smartadserver.com)

Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 150 customers for 1200 sites spanning four continents.

Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, Brilliant Media … as well as a large number of sites and companies, including PIXmania, Toms’s Hardware (Bestof media US), Reed Business, Axel Springer Hungary & Poland, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Canal+, Curse Gaming, Amiado.

NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and linguistic approach to online advertising, iSense solves the prolific problem of misplaced or out of context online display ads.

iSense Network combines ad pepper’s 10 years of ad network best practice with proprietary cutting edge technology. Underpinning iSense is a patented technology that provides real-time semantic analysis of web pages to identify their true meanings and serve relevant display ads. The result of 11 years of research and development by Professor David Crystal, one of the world’s leading linguists, iSense leverages an extensive semantic ontology in order to derive the subject matter of a page with unprecedented accuracy. Unlike other so-called semantic technologies that use a mathematical approach, iSense benefits from a deeper analysis of each and every word on a page. As a result, publishers profit from targeted ad monetization opportunities on every webpage, while advertisers benefit from more precise ad placement that eliminates wasted impressions whilst increasing contextual relevance and ROI.

“Every word in the English language has nearly three meanings, making sense disambiguation key to adequate and relevant contextual ad placement,” said Sacha Carton, President of iSense and Director of the Board for ad pepper media. “Our semantic approach to the analysis and classification of all the content on a webpage makes contextually relevant page-level targeting of display ads across a broad range of structured and unstructured online media a very effective process.”

Initially launched in the U.K. in January 2008, iSense is already successfully used by more than 200 clients including global brands 3M, EMI, Fujitsu Siemens, HSBC, Microsoft and T-Mobile, and agencies including Mediacom, Universal McCann, Mindshare, OMD and Media Planning.

“The tried and true iSense Network enables advertisers to put to more effective use, the near $5 billion projected to be spent on display ad campaigns in 2009,” said Carton.

iSense is the recipient of the Internet Advertising Bureau UK and E-Consultancy’s Digital Innovator award. Interested publishers and advertisers can visit http://www.isense.net for details on the network.

About ad pepper media

Ad pepper media is a leading independent international online advertising marketers, offering media agencies, advertisers and websites effective online advertising solutions in the areas of branding, performance marketing, affiliate marketing and ad serving.

With 16 branches throughout the U.S. and Europe, ad pepper media manages campaigns for thousands of national and international advertising clients in more than 50 countries worldwide. ad pepper media successfully sets itself apart with an extensive range of efficient marketing solutions, innovative proprietary technology system, and powerful ability to operate internationally so that transnational advertising campaigns can be conducted efficiently. For more information, visit http://www.adpepper.com/.

Seeking market share gains in France

This year Smart AdServer has reinforced its position as a benchmark ad server on the French market, with the signing of 26 new contracts, including Elsevier Masson, SeLogerNeuf, Reader’s Digest selection…

Very strong international growth

With the signing of 30 new contracts for this year and 484% growth in international turnover compared with 2007, Smart AdServer is really speeding up its development in the major European countries and North America.

Smart AdServer is continuing to develop its customer portfolio in Germany and the Netherlands.

Also, this year also saw the beginning of business in Spain, with the signing of almost 10 new contracts in one year, as well as in Great Britain and emerging economies such as Hungary, Poland and Slovenia.

Finally, Smart AdServer has consolidated its positions in Canada (Radio Canada, Trader.ca…).

In 2008, 139% of the French ad server’s business was carried out abroad, compared with 3.5% in 2007. These excellent results confirm Smart AdServer’s considerable potential for development abroad.

2009 OUTLOOK

Smart AdServer plans to strengthen its organisation to best exploit market opportunities and maintain optimum service quality. Investment will be made in the areas of customer monitoring, commercial development in the different geographical areas targeted, as well as in technical innovations to the advertising campaign management and distribution tool.

About Smart AdServer (www.smartadserver.com)

Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 150 customers for 1200 sites spanning four continents.

Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, Brilliant Media … as well as a large number of sites and companies, including PIXmania, Toms’s Hardware (Bestof media US), Reed Business, Axel Springer Hungary & Poland, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Canal+, Curse Gaming, Amiado…

DAVOS, Switzerland – WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will provide clients with more-effective insights globally across both digital and traditional media channels. As part of this partnership, WPP is making a long-term $25 million investment in Omniture common stock.

The two companies will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights, supported by new technology. This will allow marketers to increase their revenue and profit returns from online marketing and to manage and optimize their overall marketing expenditures.

WPP companies involved in this partnership include G2, OgilvyOne, RMG, Wunderman, Enfatico, specialist agencies Schematic, VML and ZAAZ, Group M, 24/7 Real Media, Kantar and Bridge Worldwide.

Key elements of the strategic partnership include:

* Joint approaches to mutual clients to develop enhanced analytical solutions
* Joint development of technologies and solutions, including the integration of Omniture and WPP technologies, data and products
* Sharing of marketing insights and consulting best practices
* Deployment of Omniture consultants inside WPP companies
* Training of more than 500 WPP employees on Omniture products and solutions, within the first year of the relationship

Specifically, WPP and Omniture have agreed over the next 12-18 months to integrate many of WPP’s marketing technologies, data, insights and information products into the Omniture Genesis platform. These integrations will include:

* Open AdStream (24/7 Real Media’s advertising management system)
* Decide DNA (24/7 Real Media and GroupM’s search engine marketing systems)
* 24/7 Real Media and GroupM’s custom media audience network
* TNS Compete™ (competitive web benchmarking data)
* TNS Stradegy™ (multimedia channel advertising occurrence and expenditure data)

“In the current economic environment and as clients continue to experiment with and develop their online budgets, the need for better analysis, measurability and focus on return on investment is more important than ever,” said Sir Martin Sorrell, Group Chief Executive, WPP. “This partnership will help our many mutual clients meet these objectives by equipping WPP agencies – across all geographies and disciplines – with the capabilities and tools needed to customize and deploy Omniture solutions in the most efficient and effective ways.”

“The partnership is a reflection of WPP and Omniture’s shared commitment to providing actionable, media-channel agnostic recommendations – informed by data and supported by technology – to the world’s largest brand owners,” said Mark Read, Director of Strategy, WPP, and CEO, WPP Digital. “It continues WPP’s and Omniture’s strategy of partnering with and integrating proprietary information and technologies with third-party platforms, for the maximum benefit of our clients.”

“We have consistently said that the limiting factor for marketing executives to fully realize the benefits of digital marketing and the corresponding measurability and accountability it brings, is the lack of available online marketing consulting and best practices,” said Josh James, CEO and co-founder, Omniture. “WPP’s aggressive investment in this critical area is a testament to their thought leadership.”

James continued, “The industry, and particularly WPP’s customers, will benefit tremendously from having 500 people from the world’s largest, most connected digital agencies thoroughly trained on the Omniture suite of products. This partnership will provide clients with the best of both worlds – technology and expertise – to optimize their marketing and drive ROI.”

About WPP

WPP (NASDAQ: WPPGY) is the world leader in communications services, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing. WPP’s worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, Grey Group, United Group, GroupM, Mindshare, Mediaedge:cia, MediaCom, Millward Brown, Research International, Kantar (now including TNS), OgilvyOne Worldwide, Wunderman, OgilvyAction, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Grey Healthcare Group, Landor, Fitch, The Brand Union and G2 among others. WPP companies provide communications services to clients worldwide including more than 340 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 400 clients in three or more disciplines; more than 280 clients in four disciplines and nearly 230 clients in six or more countries. Collectively, WPP employs 131,000 people (including associates) in over 2,000 offices in 106 countries. For more information, visit www.wpp.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format.

A media first, the Un-roll was developed in-house by blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through blinkx AdHoc, the only contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the Web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll in Action

- The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.
- As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video, generated by blinkx’s patented, award-winning technology.
- The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand’s Web site.

“We’re proud to offer our advertisers a unique and effective alternative to traditional pre- and post-roll video advertising,” said Suranga Chandratillake, founder and CEO, blinkx. “Although click-through rates for pre-roll advertisements tend to be positive, some viewers are reluctant to watch 30 seconds of advertising for videos that sometimes last only one minute. Now, using the Un-roll, brands and agencies, like Shell and MediaCom, can tell their story through highly targeted advertisements within online television because blinkx technology understands video better than any other service available today.”
Shell Oil – in search of stronger online engagement around alternative energy

Shell’s goal was to establish an effective mechanism for communicating their alternative energy initiatives to international audiences.

“The exponential growth of online video – both long- and short-form – presents tremendous opportunities for advertisers and publishers alike. The blinkx Un-roll unit is a new format to the market that provides high impact branding in and around online video content, complete with a return path to garner response,” said Stefan Bardega, director of Digital, MediaCom, Shell’s digital media agency. “These types of formats are the future of online video advertising and will become more ubiquitous than the traditional online ‘pre-roll’ ad, which affords no interactivity. Both MediaCom and Shell have a rich history of innovation and we are pleased to be driving this digital innovation online with blinkx.”

blinkx engineers tested approximately 40 different formats before settling on the Un-roll format, which had the lowest “annoyance factor” and strongest brand identity stickiness. In tests, the Un-roll format maintained between two and 12 percent click-through rates, and less than 20 percent of users clicked away from the video before it was finished. Only 15 percent clicked away because of an ad. blinkx estimates that the format will maintain a three to five percent click-through rate over time.

Additional blinkx partners will be deploying similar campaigns in the coming weeks and months. The new ad unit is timely as the blinkx network continues to expand significantly. As reported during its most recent half-year results, unique visitors were up 106 percent year-on-year to 64 million, and pageviews were up 267 percent year-on-year to 668 million in September 2008 (comScore). blinkx returned more than 7 million searches a day in September 2008.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 420 partners and 32 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

To see the Un-roll in action, visit http://www.blinkx.com/category/shell_unroll_demo.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 32 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.