AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client

SEATTLE – Mpire, the market-leading advertising verification and optimization technology company, announced that its patent-pending AdXpose service was selected by MediaCom, one of the world’s largest strategic planning and buying agency networks, to help optimize display advertising campaigns for a leading consumer electronics company. After implementing AdXpose, the technology delivered substantial performance increases by reducing budget spent on wasted impressions and refining creative based on user engagement reports.
Read the full story

Global competition recognizes best campaigns of the year in cross channel and digital advertising

New York, New York – During the first night of ad:tech, Eyeblaster honored the winners of the 2009 Eyeblaster Awards. Now, in its 8th year, more than 75 campaigns from at least 15 markets globally were in the running for this year’s competition. The campaigns represented the best in digital advertising which crossed channels, borders, and formats, including long form video, homepage takeovers, and social media integration.

The North America People’s Choice Award and the North America Judge’s Award went to Creative Agency Bridge Worldwide and Media Agency Starcom for the Pringles Can Hands campaign. This campaign ran in multiple markets worldwide.
Read the full story

Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients

NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, to ensure the delivery of digital advertising inventory across channels, and bring better accountability and scalability to integrated campaigns.
Read the full story

Paris, 31 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, today unveils the results of its first Smart AdMetrics barometer, which looks at the popularity and evolution of the main formats of interactive banners.

Carried out on the basis of data approved by its advertisers, agencies, advertising houses and publishers, that is to say several hundred billion displays for 2008, the conclusions of this first study were the following:
Read the full story

U.S. advertisers can now benefit from only true semantic ad network available

NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and linguistic approach to online advertising, iSense solves the prolific problem of misplaced or out of context online display ads.

iSense Network combines ad pepper’s 10 years of ad network best practice with proprietary cutting edge technology. Underpinning iSense is a patented technology that provides real-time semantic analysis of web pages to identify their true meanings and serve relevant display ads. The result of 11 years of research and development by Professor David Crystal, one of the world’s leading linguists, iSense leverages an extensive semantic ontology in order to derive the subject matter of a page with unprecedented accuracy. Unlike other so-called semantic technologies that use a mathematical approach, iSense benefits from a deeper analysis of each and every word on a page. As a result, publishers profit from targeted ad monetization opportunities on every webpage, while advertisers benefit from more precise ad placement that eliminates wasted impressions whilst increasing contextual relevance and ROI.
Read the full story

Smart AdServer, a leading player in Europe in ad serving and digital marketing, continues to post strong growth in France and abroad. With turnover of 4.353 million Euros for the 2008 financial year, the French ad server can boast excellent growth of 43% over the previous year. In December 2008 Smart AdServer had 143 clients compared with 87 in 2007, or an increase of 64%, for 1200 sites in four continents. Finally, 2008 was also a clear international success for the company, in particular in Europe, and opening up to emerging markets.

Seeking market share gains in France

This year Smart AdServer has reinforced its position as a benchmark ad server on the French market, with the signing of 26 new contracts, including Elsevier Masson, SeLogerNeuf, Reader’s Digest selection…
Read the full story

Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in Omniture

DAVOS, Switzerland – WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will provide clients with more-effective insights globally across both digital and traditional media channels. As part of this partnership, WPP is making a long-term $25 million investment in Omniture common stock.

The two companies will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights, supported by new technology. This will allow marketers to increase their revenue and profit returns from online marketing and to manage and optimize their overall marketing expenditures.
Read the full story

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world

SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format.

A media first, the Un-roll was developed in-house by blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through blinkx AdHoc, the only contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the Web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll in Action
Read the full story