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MediaCom Selects Mpire’s AdXpose Solution to Help Improve Performance Ads
AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and optimization technology company, announced that its patent-pending AdXpose service was selected by MediaCom, one of the world’s largest strategic planning and buying agency networks, to help optimize display advertising campaigns [...]
8th Annual Eyeblaster Awards Unveils Winners for 2009
Global competition recognizes best campaigns of the year in cross channel and digital advertising New York, New York – During the first night of ad:tech, Eyeblaster honored the winners of the 2009 Eyeblaster Awards. Now, in its 8th year, more than 75 campaigns from at least 15 markets globally were in the running for this [...]
MediaCom Taps Eyeblaster as New Ad Serving Provider
Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, [...]
Smart AdServer Unveils the Results of its First Barometer on Advertising Banners
Paris, 31 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, today unveils the results of its first Smart AdMetrics barometer, which looks at the popularity and evolution of the main formats of interactive banners. Carried out on the basis of data approved by its advertisers, agencies, advertising houses [...]
ad pepper media Expands iSense Semantic Ad Network Strategy to the U.S.
U.S. advertisers can now benefit from only true semantic ad network available NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and [...]
Smart AdServer Continues to Post Strong Turnover Growth, up 43% over the 2008 Financial Year
Smart AdServer, a leading player in Europe in ad serving and digital marketing, continues to post strong growth in France and abroad. With turnover of 4.353 million Euros for the 2008 financial year, the French ad server can boast excellent growth of 43% over the previous year. In December 2008 Smart AdServer had 143 clients [...]
WPP and Omniture Launch Partnership to Improve Marketing ROI
Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in Omniture DAVOS, Switzerland – WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will [...]
blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising
MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, [...]
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