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Key Advertising Groups Committed to Strong Industry Self-Regulation and the Development of Privacy Guidelines for Online Behavioral Advertising Data Use and Collection

Otilia Otlacan | February 19, 2009 | 1 Comment

NEW YORK – Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation. The cross-industry group represents the first [...]

Last Chance to Enter Editor and Publisher and Mediaweek’s EPpy Awards

Otilia Otlacan | February 18, 2009 | 0 Comments

NEW YORK – The entry period for the 14th Annual EPpy™ Awards, which honor the best Web sites presented by media-affiliated companies, is coming to a close midnight on Friday, February 20. Entries are accepted online only at the EPpy™ Awards Web site, www.eppyawards.com. The 2009 edition of the EPpy™ Awards honors the best media [...]

Epic Advertising Announces London Office Opening

Otilia Otlacan | February 18, 2009 | 0 Comments

Online Performance Marketing Leader Also Announces the Hiring of Key Staffers Under SVP and GM, Rob Wilson, as Company Expands International Operations LONDON – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive [...]

Leading Advertising Measurement Executive Andrea Mezzasalma Joins TRA Advisory Board

Otilia Otlacan | February 17, 2009 | 0 Comments

Former TNS Executive to Aid Further Strengthening of Company’s Expansion into New Markets and Initiatives NEW YORK – TRA (http://www.traglobal.com), developer of the only scalable advertising research system that creates intelligent media data by measuring and reporting true ROI accountability and transparency for advertising spend, announced the appointment of Andrea Mezzasalma to its Advisory Board. [...]

The AJC Launches AJC Media Solutions

Otilia Otlacan | February 11, 2009 | 0 Comments

Change Fully Leverages AJC’s Multimedia Capabilities and Paves New Path in Industry ATLANTA – The Atlanta Journal-Constitution (AJC), the local leader in digital, print and direct mail, has introduced AJC Media Solutions, an integrated platform for delivering the AJC’s advertising and marketing capabilities to business clients. The AJC Media Solutions brand encompasses the products and [...]

IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment

Otilia Otlacan | February 10, 2009 | 8 Comments

“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common [...]

Ad Ops Daily Briefs: January 4 2009

Otilia Otlacan | February 4, 2009 | 0 Comments

- Increased Spam and Phishing Attacks Tops List of Email Marketer Challenges for 2009 – Even More than the Economy Increased spam and phishing attacks along with further email and image blocking by ISPs top the lists of marketer’s concerns for 2009, this according to a recent Goodmail-sponsored survey conducted by JupiterResearch. The survey asked [...]

WebTrends Stands Strong with NYTimes.com, Reuters, Internet Broadcasting and CCTV During Inauguration Traffic Surge

Otilia Otlacan | February 4, 2009 | 1 Comment

WebTrends keeps pace with record levels of traffic to media web sites, and continues to provide consistent and reliable information PORTLAND, Ore. – The inauguration of President Barack Obama on Tuesday caused an unprecedented number of people to visit media web sites across the globe. WebTrends, a leading provider of web analytics and online marketing [...]

The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 – Be There!

Otilia Otlacan | February 3, 2009 | 2 Comments

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency [...]

LucidMedia Named AlwaysOn OnMedia 100 Winner

Otilia Otlacan | February 3, 2009 | 0 Comments

Company Cited as Leading Technology Enabler at AlwaysOn OnMedia NYC 2009 RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, [...]

Time Inc. One of 20 Largest Online Media Properties

Otilia Otlacan | February 3, 2009 | 1 Comment

Company Also Ranks Among Top 20 for User Engagement NEW YORK – Time Inc. announced its online network is one of the 20 largest online media properties. This ranking comes from a Nielsen Online December 2008 custom analysis. According to Nielsen’s figures, Time Inc. network’s unduplicated monthly audience of more than 25.6 million unique visitors, [...]

TRAFFIQ Marketplace Generates Unprecedented Ad Rates

Otilia Otlacan | January 30, 2009 | 2 Comments

Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks. New data shows that the average rate for display ad inventory [...]