New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites

New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of FireMeld, the first web browser extension built exclusively for ad operations professionals. FireMeld integrates seamlessly with AdMeld’s ad network optimization technology to give publishers a new level of transparency and control over their discretionary ad inventory. The announcement was made today at the AdMonsters Publisher Forum in New Orleans.

FireMeld helps publishers identify the source of every network ad on their sites, including those ads that may cause channel conflict, are slow to load, inappropriate, or blank. Before FireMeld, diagnosing these kinds of problems required publishers to search through web page source code, a manual and painstaking process. FireMeld solves this problem by overlaying critical information about each ad directly on the publisher’s site and enabling ad ops personnel to turn off the offending ad or send an alert to AdMeld’s support team to take the appropriate action.
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SAN FRANCISCO – Zad Mobile’s Advertising Platform (ZMAP), a multi-channel mobile advertising solution, is being used by PT Indosat Tbk (Indosat) (NYSE:IIT) (idx:ISAT) to support their new GSM prepaid card program: IM3 i-klan. By offering its subscribers access to sponsored services, Indosat, the second largest mobile operator in Indonesia, is reaching a young, technologically savvy audience while generating a new line of revenue through the delivery of targeted ads on SMS, MMS, and RBT (known as i-ring). The Zad Mobile solution, in use at Indosat since 2008, initially supported SMS ads and now enables the ad placement via both i-ring and MMS. According to Guntur S. Siboro, Marketing Director at Indosat, “Indosat chose to partner with Zad Mobile based on their experience with large operators in the region and their ability to support our long-term multi-channel mobile advertising vision.”
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Consensus-Based Initiative Enhances Accuracy for Interactive Advertising

ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. These guidelines provide clear, consistent definitions of key metrics and create a single standard for measuring Web audience sizes. The guidelines are the result of a major industry-wide initiative led by the IAB and included the participation of publishers, agencies and auditing organizations.

These new guidelines:
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Hundreds of radio stations in major markets across the country are already registered and agency offers are beginning to flow through the platform

ATLANTA – Media Commerce Systems launched StandBuyMedia for Radio last month and is adding more stations and agencies daily. The web-based platform streamlines the entire remnant advertising process making it possible for agencies to handle a larger volume of business and enabling radio stations to sell more of their unsold inventory without disrupting or compromising their current business practices.

StandBuyMedia is a turn-key platform that will enable radio stations to increase revenue as they market and sell more of their advertising inventory with greater efficiency. Stations simply register, enter their rate card information and begin receiving e-mail notifications when offers to buy their inventory have been posted. Once offers are accepted, StandBuyMedia automatically delivers them to the stations’ traffic and billing systems.
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Online performance marketing leader announces the promotion of Charles Nowaczek as Chief Operating Officer and Young Kim as SVP of Finance

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive news for the company, including the opening of its London office and strong 2008 revenue growth and business expansion.

The first appointment is the naming of Charles Nowaczek to the position of Chief Operating Officer. In this role, Mr. Nowaczek is responsible for Epic Advertising’s global business operations, including product development, program management, Sales support, facilities and administration, and oversight of the organization’s strategic and tactical initiatives. Additionally, he has successfully led the company’s first-ever Management Training Program, which has resulted in other key employee promotions internally. Previously, Mr. Nowaczek was the Senior Vice President of Operations for the company, and has been with Epic since March 2006. He is based in the New York City headquarters.
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Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media

ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies(4A’s) announced agreement on actions that will reduce the costs and complexity of buying and selling interactive advertising. The announcement was made at the IAB’s Annual Meeting, Ecosystem 2.0: Brands Battle Back.

The two industry associations joined forces to create the 4A’s/IAB Reinvention Task Force to focus on the following three areas:
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Takes On Two of Interactive Industry’s Biggest Issues

ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a cross section of interactive industry stakeholders from web publishers, portals, search engines and networks and exchanges. Their objective is to find answers to the issues of data ownership and to create a model contract that includes commonly used terms and conditions (Ts&Cs) that are mutually beneficial solutions for publishers, agencies and marketers, thereby improving relationships between the three groups, fostering business growth and facilitating industry partnerships. The announcement was made at the IAB’s Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida.

“Our industry is absolutely committed to marshalling interactive media leadership to move forward on these important fronts,” said Randall Rothenberg, President & CEO of the IAB. “We recognize that our members have truly revolutionized marketing with their products and services, and they are the ones who will be most adept at driving the change needed for resolution.”
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Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks

NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers will now have a standard for consistently and reliably measuring their performance-based marketing efforts. The guidelines also provide a strong framework for filtering fraudulent clicks, giving buyers and sellers confidence that only legitimate clicks are being counted.

The Click Measurement Guidelines will:
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